How Shoppers Benefit
“We’ve crossed a threshold in the last few years. It used to be that dietitians in supermarkets were a novelty. Today, consumers expect that their grocery store will offer health and wellness guidance. And what better place than the grocery store to educate consumers about healthy food choices?” –Robin Hawkins, MS, RD, LD
• Quickly identifies better food choices
InteliChoice™ Offers a Searchable Database for Shoppers and Retailers Every retailer’s customized InteliChoice™ master list database is available to shoppers via a web-based link, enabling customers to build shopping lists by attribute, brand, UPC or product category. And retailers can use their master list to answer customer service questions, plan store tours, develop merchandising ideas and analyze store inventory to educate store staff.
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• • • •
FOR RETAIL
Director of Health & Wellness, United Supermarkets
“It’s an exciting time to be in the grocery business, as food retailers have the opportunity to make a measurable difference in consumers’ lives. Grocers have truly become a destination for health and wellness…. Reflected in our work as an industry, food retail has proved to be a physical hub for health and wellness and food retailers represent the future of health care. Neighborhood supermarkets are now destinations for food, pharmacy and healthy living.”
Registered Dietitian, Wakefern Supermarket News, May 16, 2014
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“We know that shoppers are increasingly demanding in-store tools that help identify healthy foods. Anything we can do to help consumers meet their health and wellness goals is a plus for the shopper and a win for the retailer. America eats healthier and stores grow their profits.”
How Retailers Benefit
Teresa Blanco,
• Turnkey implementation includes
*FMI, 2013 Shopping for Health Report
• • • • • •
Wellness Manager, Northgate González Markets
start-up, graphics and annual audit Integrates with marketing goals Integrates with plan-o-gram Includes private label data Center store & perimeter items Customizable interface for your website 24-hour source of sales and profit
[email protected]
www.myintelichoice.com
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The Total Health & Wellness Merchandising System
—Natalie Menza,
% OF GROCERY
SHOPPERS are looking for ways to improve their health and wellness*
Easily finds ingredient attributes Highlights allergens No complicated scoring system Convenient, attribute based shopping system created through an easyto-use web-based search tool that generates shopping lists for customers and merchandising ideas for retailers.
750 Dawson Drive
Newark, DE 19713
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302.368.9466
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It’s No Secret
InteliChoice™ helps retailers grow profits by leveraging consumer demand for health and wellness information.
InteliChoice™ supports a wide range of innovative merchandising programs designed to help retailers grow sales and profits by tapping into consumer interest in healthy lifestyle choices. InteliChoice™ provides a comprehensive 12-month calendar of content topics. InteliChoice™ supplies you with a customized marketing plan that includes content and social media support. Merchandising programs include:
Shoppers want healthier food choices Retailers want healthier profits InteliChoice™, the total health and wellness merchandising system from Foxfire, is an integrated database comprising sciencebased nutrition data, government guidelines, and store-specific data to produce relevant shopper solutions and high-impact marketing tools. InteliChoice™ helps retailers grow sales and profits by satisfying consumer demand for healthier foods and other products.
InteliChoice™ analyzes these data, synthesizes it under the watchful eyes of a team of nutrition experts and converts the data into useful, consumer-friendly information and research tools that help your team develop their health and wellness knowledge.
Output includes colorful, easy-to-interpret attribute icons that highlight the ingredient, nutritional and/or wellness attributes of virtually any fresh or packaged food or beverage, including private label.
Themed Programs and Customized Sign Packages, ready-to-install • Quick and Healthy Family Meals • Diabetes Awareness
InteliChoice is customizable to your brand. Ingredient and nutrition attributes are customized to the level of specific stores. Tag and strip designs integrate with existing health and wellness initiatives. And, InteliChoice™ creates fully integrated shopper marketing tools that make health and wellness shopping a better experience for your customer. ™
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• Provide shopping lists based on ingredient, allergen or diet
• In-store signage Exercise Regularly
Monitor r Blood Suga _GonEnd.indd
STR_FOX_ShelfStrips
Plan Your Meals
Count Carbs
Grow your profits by expanding customer access to the information and guidance they want and need. InteliChoice™ programs are available for nutritional supplements, pet foods, health and beauty products.
InteliChoice Searchable Database Customized For You The
How InteliChoice™ Outperforms the Competition • Primary data on 90% of relevant categories
• National Brands • Regional Brands
Difference InteliChoice™ does the work for you. We filter multiple datasets through our proprietary systems. You get the right attributes, PLUS expert advice, a profit-generating merchandising tools and a searchable database for internal and external use.
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SHOPPERS APPRECIATE THE GUIDANCE RETAILERS APPRECIATE THE SALES LIFT
™
Available for many products
• Private Label • Custom Filters • Graphics • Integrated Database Shopping Tool • Nutrition Content for Pharmacy Shopper
3
%
of grocery shoppers are interested in shelf labels that identify HEALTHY PRODUCTS* *FMI/Catalina Marketing Corporation, 2010
• Provide all start-up, graphics and an annual audit of shelf-edge programming
Shelf Strips
2
80 UP TO
• Establish a wellness library by delivering monthly nutrition articles
• InteliChoice™ attribute tags
InteliChoice™ is more than raw data and attributes. For retailers, InteliChoice™ is a trusted advisor. You get a marketing resource with technical expertise, years of experience in retail merchandising, nutrition and regulatory matters. And your employees get a comprehensive education tool.
Output that’s fully customizable
• Capture and manage all data, including private label
• Managing Cold & Flu Season InteliChoice™ Merchandising Kits include
Professional advice, technical expertise
InteliChoice™ data conform to FDA regulations. Custom filters prioritize the most relevant attributes. InteliChoice™ offers a high degree of accuracy, updates the dataset continuously and is always up to speed on wellness developments.
• Filter to identify top three nutrition attributes at shelf
• Heart Healthy Lifestyle
Blades
InteliChoice™ integrates easily with any existing health & wellness program and includes social media content that helps build shopper loyalty with informative themes regarding health and nutrition.
Reliable, science-based data
How InteliChoice™ Works for You To create an InteliChoice™ database that works for you, we:
• Gluten-Free Food Choices
Data can be applied to shelf tags, shelf strips signage and end-caps, social media and websites, shopping lists and custom applications built on the InteliChoice™ integrated database.
InteliChoice™ helps shoppers make informed food decisions, consistent with their personal wellness goals.
Consumers Want More Health + Nutrition Information at Retail
Innovative Merchandising
Most Comprehensive Attribute System Third party Experts Technical Resources
• Monthly audits and third-party dietitian review • Aligned with FDA/USDA guidelines and changing regulatory environment • New products/attributes added to dataset regularly • Ability to provide store-specific information
Right Attributes on the Right Product
• Flexible and customizable program
Shoppers Create Shopping Lists Via Online Integrated Database
• Searchable database for customers to build shopping lists
• Social marketing and marketing content support • Attributes that are meaningful to the shopper
75 NEARLY
%
of shoppers read food labels* Most often looked for attributes include: • • • • • • •
Salt Sodium Sugar Sweeteners Fat Trans Fat Calories
*FMI, 2013 Shopping for Health Report
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