How to Pick the Right Social Media Networks for your


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How to Pick the Right Social Media Networks for your Business

On the other hand, if you’re in a clear B2B niche, the results are going to be different. These are the results for marketing consultancy, and clearly show LinkedIn and Twitter are key, with additional interest on Google+.

Here’s a quick hack to quickly get the networks that matter for you. Go to BuzzSumo.com and enter in one of the most important keywords for your niche. For example, if you sell fly fishing gear:

Click Go! and take a look at the engagement levels across the different networks, bearing in mind the relative size of each network. For example, it’s fairly clear in the results opposite that Facebook and Twitter are the main networks to focus on. LinkedIn is also perhaps a close contender, depending on who you sell to.

Once you have some initial results, do some more analysis to ensure you’re on the right track. Start by looking for other similar businesses on each network, and ask the following questions: Have they been posting content for a long time? If so, it indicates their activities are proving worthwhile. Are they getting much engagement with their content? If so, it shows their market are active and more likely to engage with your content too. Is their following significant? If so, then a good portion of your market are here and it’s probably worth building your own presence.

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