I N D I A B O X

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F O U N D A T I O N H O U S E // I N D I A B O X EXPERIENTIAL PACKAGING

About the Project Addiction recovery is no joke. Since 2002, Foundation House has pioneered a dynamic approach to recovery by creating a balance of independence, structure and community to ensure extended sobriety for their 18-35 year old male clientele. As the cornerstone to their programming, the annual International Expedition is a highlight for those lucky enough to attend and for the company as a whole. We worked alongside Foundation House to position the brand as the choice for young men seeking a path to recovery through developing sales tools that connect with all ive senses and launts Foundation House’s niche of affecting recovery through adventure.

Starting irst with an identity, we took inspiration from Indian design which can be seen throughout the contents of the box, which include: / Custom screen printed box / Custom screen printed sari / 56 page brochure / 146 page India coffee table book / 2 types of Indian tea with custom packaging / 12 spices with custom packaging / Handmade soap with custom packaging / Postcards with hand written excerpt from students / Compass / Spice Map / Journal with excerpts from students Developed as a B2B sales tool, the box was sent to clinicians who provide options for young men seeking a path to recovery. With the intent to impress both the Clinician and the Patient, the box has been a winning campaign for Foundation House - keeping them at the forefront of the industry.

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