IG Mobiquity FV


[PDF]IG Mobiquity FV - Rackcdn.com0ca36445185fb449d582-f6ffa6baf5dd4144ff990b4132ba0c4d.r41.cf1.rackcdn.com/...

1 downloads 104 Views 2MB Size

Consumers’ Mobile Technology Expectations vs. Reality An independent study of the mobile technology experiences of 1,000 consumers in the U.S. found...

CONSUMERS’ EXPECTATION VS. REALITY

believe they should be able to earn/redeem loyalty points from their mobile phone

44% 31%

claim they can earn/redeem loyalty points from their mobile phone

feel brands should have the same look/feel across channels

39% 22%

say they experience the same look/feel across channels

think they should be able to pay for a purchase with their mobile phone

33% 24%

say they can pay for a purchase with a mobile phone today

their n o d se A” ba ences “ n a s ri tailer nce expe e r e a iv uld g gy to enh o w eet ions” t m a “ t 16% f technolo c s r e pe retail et ex e y a use o m s rs tly d sume consisten n o loa t o c g f n n i o too lo 54% tations” or “ e k a t s c bsite expe e w ’ s iler l reta es e is e f ology n 33% bile devic h c o ent te m on m y a p obile m k n st hi 31% tsistent, at be incon

CONSUMERS GIVE RETAILERS A GRADE OF C/D

RETAIL REPORT CARD: INCONSISTENT MOBILE EXPERIENCES Consumers rank the most frustrating part of their current shopping experiences:

CANNOT DISPLAY PAGE

42%

37%

26%

Slow mobile load times

Inconsistent user experience

Not enough information accessible via mobile devices

45%

of consumers feel that the user experience across multiple mobile devices is inconsistent and frustrating

36%

choose to only use certain devices for certain activities – those they feel are best-suited for each activity

HOW CONSUMERS USE MOBILE DEVICES 67% Shopping 46% Banking 41% Downloading content 35% Researching or making hotel/overnight reservations

27% Ordering take-out

Which industry uses technology most effectively to enhance consumer experiences?

28%

24%

17%

Retailers

Airlines

Hotels/ Accommodations

CONSUMERS SPEAK UP: WHAT CREATES POSITIVE EXPERIENCES Consumers rank what contributes to an overall positive shopping experience: customer 79% friendly service speedy checkout

69% process 50%

easy-to-use mobile app

personalized promotions/

46% deals

Research comissioned by Mobiquity Inc. and conducted by Research Now Download the full report at: www.mobiquityinc.com/frustratedshopper-report-2015

www.mobiquityinc.com