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JOB DESCRIPTION Job Title: Divisional Marketing Campaign Manager
Department: Divisional Marketing
Reports To:
Location:
Head of Marketing
Wokingham
Person specification Skills and experience
Strong background in email marketing
CIM /Marketing degree highly desirable
Strong writing skills to create and commission content, including case studies and Thought Leadership pieces
Excellent B2B Marketing knowledge, gained in the Electronics industry would be preferable
Experienced in building multi-channel marketing campaigns, emphasis on campaign management and execution
Analytical skills, e.g. Email performance
Ability to communicate technical information in a compelling way to a technical audience
Excellent internal communication and interpersonal skills - able to communicate effectively at all levels including internal departments and external agencies
Personal attributes
Ability to deliver results through others
Knowledge of Google Adwords, Google Analytics, working with CRM systems
Customer centric – always consider communication and messaging from customer’s point of view
Cultural awareness – able to identify and consider different perspectives
Energetic, can do attitude – strong drive to achieve results, look at different solutions to overcome challenges and proactive to solicit information from technical employees and suppliers
Planning and organisation – able to think ahead in order to anticipate and establish an efficient and appropriate course of action.
High attention to detail – thorough and good at making connections with immediate Marketing team and wider business.
Communication – excellent communication and interpersonal skills -
able to communicate at all levels, liaise directly and effectively with internal departments and external suppliers. Able to get one’s message clearly understood by adopting a range of tools and techniques.
Flexibility – adapts and works effectively with a variety of situations, individuals or groups. Able to understand and appreciate different and opposing perspectives on an issue to adapt an approach as the requirements or situation change or easily accept changes to one’s own organisation or job requirements.
Problem solving – able to take on new challenges by assessing issues and providing creative, practical solutions.
Team player – ability to build effective working relationships with a range of people. Work co-operatively with others as part of a team.
Resilience – manages personal effectiveness by managing emotions in the face of pressure, setbacks or when dealing with difficult situations. Demonstrates an approach to work that is characterised by commitment and motivation.
Other
Valid driving licence
European travel when required
Scope of responsibility Responsible for Power, Magnetics, Imaging and Photonics business unit Marketing campaigns. Purpose of the job
Design, management and delivery of European campaigns supported by crossfunctional marketing team and external supplier/customers
Manage campaign performance reporting and analysis
Main duties and accountabilities
Work with the Business Development Directors (BDDs), Divisional marketing team and country marketing managers to develop, create and implement marketing campaigns
Manage email targeting, analytics to optimise customer awareness and response.
Work with marketing agencies to create, develop and implement local campaigns.
Any other relevant and reasonable duties that may be requested by management.
Key performance indicators
These will be reviewed and agreed annually.