job description


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JOB DESCRIPTION Job Title: Divisional Marketing Campaign Manager

Department: Divisional Marketing

Reports To:

Location:

Head of Marketing

Wokingham

Person specification Skills and experience



Strong background in email marketing



CIM /Marketing degree highly desirable



Strong writing skills to create and commission content, including case studies and Thought Leadership pieces



Excellent B2B Marketing knowledge, gained in the Electronics industry would be preferable



Experienced in building multi-channel marketing campaigns, emphasis on campaign management and execution



Analytical skills, e.g. Email performance



Ability to communicate technical information in a compelling way to a technical audience



Excellent internal communication and interpersonal skills - able to communicate effectively at all levels including internal departments and external agencies

Personal attributes



Ability to deliver results through others



Knowledge of Google Adwords, Google Analytics, working with CRM systems



Customer centric – always consider communication and messaging from customer’s point of view



Cultural awareness – able to identify and consider different perspectives



Energetic, can do attitude – strong drive to achieve results, look at different solutions to overcome challenges and proactive to solicit information from technical employees and suppliers



Planning and organisation – able to think ahead in order to anticipate and establish an efficient and appropriate course of action.



High attention to detail – thorough and good at making connections with immediate Marketing team and wider business.



Communication – excellent communication and interpersonal skills -

able to communicate at all levels, liaise directly and effectively with internal departments and external suppliers. Able to get one’s message clearly understood by adopting a range of tools and techniques.



Flexibility – adapts and works effectively with a variety of situations, individuals or groups. Able to understand and appreciate different and opposing perspectives on an issue to adapt an approach as the requirements or situation change or easily accept changes to one’s own organisation or job requirements.



Problem solving – able to take on new challenges by assessing issues and providing creative, practical solutions.



Team player – ability to build effective working relationships with a range of people. Work co-operatively with others as part of a team.



Resilience – manages personal effectiveness by managing emotions in the face of pressure, setbacks or when dealing with difficult situations. Demonstrates an approach to work that is characterised by commitment and motivation.

Other



Valid driving licence



European travel when required

Scope of responsibility Responsible for Power, Magnetics, Imaging and Photonics business unit Marketing campaigns. Purpose of the job



Design, management and delivery of European campaigns supported by crossfunctional marketing team and external supplier/customers



Manage campaign performance reporting and analysis

Main duties and accountabilities



Work with the Business Development Directors (BDDs), Divisional marketing team and country marketing managers to develop, create and implement marketing campaigns



Manage email targeting, analytics to optimise customer awareness and response.



Work with marketing agencies to create, develop and implement local campaigns.



Any other relevant and reasonable duties that may be requested by management.

Key performance indicators



These will be reviewed and agreed annually.