job description

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JOB DESCRIPTION Job title: Marketing Campaign Manager

Department: Acal BFi Marketing

Reports to: Head of Marketing

Location: Wokingham

Hours of work: 37.5 per week

Benefits and assets: Performance-related bonus, pension, life assurance, income protection, childcare vouchers

Person specification Skills and experience

Personal attributes

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Strong background in email marketing

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Excellent B2B Marketing knowledge, gained in the Electronics industry would be preferable

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Experienced in building multi-channel marketing campaigns, emphasis on campaign management and execution

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Analytical skills, eg Email performance

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Excellent internal communication and interpersonal skills - able to communicate effectively at all levels including internal departments and external agencies

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Ability to deliver results through others

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Customer centric – always consider communication and messaging from customer’s point of view

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Cultural awareness – able to identify and consider different perspectives

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Energetic, can do attitude – strong drive to achieve results, look at different solutions to overcome challenges and proactive to solicit information from technical employees and suppliers

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Planning and organisation – able to think ahead in order to anticipate and establish an efficient and appropriate course of action.

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Communication – excellent communication and interpersonal skills able to communicate at all levels, liaise directly and effectively with internal departments and external suppliers. Able to get one’s message clearly understood by adopting a range of tools and techniques.

CIM /Marketing degree highly desirable Strong writing skills to create and commission content, including case studies and Thought Leadership pieces

Ability to communicate technical information in a compelling way to a technical audience

Knowledge of Google Adwords, Google Analytics, working with CRM systems

Other

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High attention to detail – thorough and good at making connections with immediate Marketing team and wider business.

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Flexibility – adapts and works effectively with a variety of situations, individuals or groups. Able to understand and appreciate different and opposing perspectives on an issue to adapt an approach as the requirements or situation change or easily accept changes to one’s own organisation or job requirements.

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Problem solving – able to take on new challenges by assessing issues and providing creative, practical solutions.

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Team player – ability to build effective working relationships with a range of people. Work co-operatively with others as part of a team.

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Resilience – manages personal effectiveness by managing emotions in the face of pressure, setbacks or when dealing with difficult situations. Demonstrates an approach to work that is characterised by commitment and motivation.

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Valid driving licence European travel when required

Scope of responsibility Responsible for Sensors, Communications and ACT business unit Marketing campaigns. Purpose of the job

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Design, management and delivery of European campaigns supported by crossfunctional marketing team and external supplier/customers

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Manage campaign performance reporting and analysis

Main duties and accountabilities

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Work with the Business Development Directors (BDDs), Divisional marketing team and country marketing managers to develop, create and implement marketing campaigns

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Manage email targeting, analytics to optimise customer awareness and response. Work with marketing agencies to create, develop and implement local campaigns. Any other relevant and reasonable duties that may be requested by management.