John Dick.pptx


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Powering the World’s Opinions NewMR Virtual Festival December 8, 2010

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

Harvard  poli+cal  scien+st  Stephen  Ansolabehere  envisions  a  +me   when  so  much  data  will  be  available  on  individuals  that  a  pollster   could  forgo  lengthy  interviews  and  simply  contact  people  to  ask,   on  a  given  subject:  “What  are  you  thinking  right  now?”    

Harvard  Business  Review,  September  2010  

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

24/7 Media and Social Networks Are Changing People’s Attitudes Almost Daily

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

But how do we engage today’s bandwidth-strapped consumer?

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

#1. Go to them. Don’t make them come to you.

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

#2. Keep it brief. Like under 30 seconds. ü No more than 3 questions per engagement ü < 200 characters per question ü No more than 8 answer options

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

#3. Always make it relevant. And valuable. ü Know  your  respondent’s  interests   ü Produce  new  ques3ons  every  visit   ü No  redundant  or  unnecessary  ques3ons  

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

#4. Use technology to connect and organize answers across engagements

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

And what will it all mean for researchers?

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

Build extensive, longitudinal respondent data over time

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

Deliver automated, highly-targeted, and even personalized questions

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

Produce MILLIONS of responses on a weekly or even daily basis

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

Generate real-time insights about even the hardest-to-reach consumers

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

Track hundreds of brands, products, issues, and lifestyle trends. Every single day.

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

And provide immediate feedback to brand managers, marketers, and advertisers

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

Q&A John Dick and Annie Pettit

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

Who is CiViCSCIENCE? We are a marketing research utility. We gather and organize opinion data from third-party websites, social networks, and mobile apps. Flagship data stream commercialized in June 2010: The Millennial Index We sell syndicated data and custom questions; Revenue shared with third-party platforms. Tracking toward 400 Million responses over next 12 months

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

We would love to meet you. Check  out  our  website:   Email  Us:     Follow  Us  on  [email protected]:   Read  Our  Blog:     Join  Us  On  LinkedIn:   Or  Just  Call  Us:  

 [email protected]://civicscience.com    [email protected]    @civicscience  AND  @millennialindex

   

 [email protected]://millennialindex.com    CivicScience  and  Millennial  Index    412-­‐281-­‐2954  

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)