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12/11/2018

Breakfast Briefing

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Breakfast Briefing | December 11th 2018 Get your nominations in for the 2019 Hall of Femme, in partnership with Step Up. Deadline is December 14. Have your parents, siblings, or friends help us figure out what you do all day in our special video contest. One entrant will be selected at random for a $50 gift card. It's also your last chance to participate in PRWeek's Salary Survey. Deadline is approaching soon. PR pros were not happy with CES' decision to make them use an online portal to reach attending journalists. Following complaints, the consumer electronics show will make its media list of all the journalists who applied for press access to CES available to attendees, as in past years. Here is what PR pros had to say and why the CES reversed its decision. WPP is being repositioned as a “creative transformation company,” said its new chief executive Mark Read. He has unveiled plans to simplify WPP by focusing on four areas: communications, experience, commerce, and technology. Read described his plan as a "strategy for growth" as he reported that like-for-like net sales were set to fall 0.5% this year – the second year in a row of decline. Read said there will be gross job losses of 3,500 offset by the addition of 1,000 jobs in key areas, according to Reuters. Google CEO Sundar Pichai makes his Capitol Hill debut today. The House Judiciary Committee hearing officially focuses on "Google and its Data Collection, Use and Filtering Practices." But the event will likely cover a long list of complaints against the company, including accusations of political bias, a controversial plan to return to China, and whether it violates antitrust laws, according to Bloomberg. A lot of Verizon employees are happy to quit. More than 10,000 Verizon staffers have taken the communications giant up on its buyout offer with up to 60 weeks’ pay. The company said on Monday that it made its voluntary separation offer as it “better positions itself for future growth.” If you require an emotional support animal, don’t fly Delta. The airline is banning all emotional support animals on flights longer than 8 hours and will ban all service and support animals under four months of age on flights no matter the duration. The animal policy, effective December 18, was amended after Delta found an 84% increase in reported incidents involving service and support animals in 2016 and 2017. Emotional support animals have become a “crisis” for airlines in recent years. Tips? Comments? Complaints? Go here to email Breakfast Briefing author Diana Bradley.

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'I'll stop pulling my hair out now': CES rolls back media list policy following complaints

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WPP to be 'creative transformation company' as strategy review focuses on

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growth

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Blockchain PR firm Wachsman cuts 16 staffers amid crypto volatility

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AI startup Uptake brings on Brunswick's John Gallagher

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Snap names 21st Century Fox's Julie Henderson chief communications officer

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See through the eyes of a school shooter in Sandy Hook Promise's new PSA

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How Keith Weed transformed Unilever into an organization at the forefront

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just tools and tactics – to take advantage of all the data at your disposal? Is the relationship between marketing and comms where it needs to be? Are your outreach efforts devoting proper focus on both traditional and newer influencers?

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