Launch Invitation

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Launch Invitation An invitation to the Ballantine’s 40 Year Old launch should be of exceptional quality – a beautiful object that the recipient should wish to treasure. In addition to essentials – such as location, time and date – work in brand messages and thoughtful copy. The invitation includes the aspiration card questioning “What is your ultimate aspiration?” This question can be answered on each guest’s RSVP to the event, or on the aspiration card which will be brought to the launch event. The answers will be used for an interactive wall that will display the ultimate aspirations of all invitees and also engraved on the bespoke gift. Two design concepts of the invitation have been created.

Launch Invitation CONCEPT 1 This invitation is presented in a cream sleeve, 110mm x 220mm in size, with a sunken centre that reveals the Ballantine’s crest, reminiscent of the Ballantine’s 40 Year Old bottle, foiled and embossed in ‘champagne gold’ Pantone 10340C. The left hand side of the sleeve is open and exposes two cards, one cream and one dark brown – as these are pulled out of the box the crest disappears and a teaser image of the Ballantine’s 40 Year Old bottle is revealed. The two cards included: • Invitation to the launch event, this includes the Ballantine’s crest printed in spot UV and the logo and copy foiled in our champagne gold. • A spiration card for our consumers to fill in their ‘Ultimate Aspirations’ which will form part of the launch plans which consumers will be encouraged to bring to the launch event. The invitation will be enclosed in a plain dark brown envelope.

CONCEPT 1 – REVEAL

Sleeve size: 110mm x 220mm Finish: Cream card, die-cut

CONCEPT 1 – REVEALED

Product teaser image printed inside sleeve

CONCEPT 1 – INVITATION CARD

Invite size: 100mm x 210mm, double backed to prevent deboss from revealing on opposite side Finish: Brown card, Spot UV crest, logo and copy in foiled champagne gold

CONCEPT 1 – ASPIRATION CARD

Invite size: 100mm x 210mm Finish: Cream card, foiled champagne gold

CONCEPT 1 – ENVELOPE

Sleeve size: 110mm x 220mm Envelope size: 120mm x 230mm

Launch Invitation CONCEPT 2 This invitation will be enclosed in a premium sleeve made from a cream card stock, 110mm x 220mm in size, with a metallic champagne gold button. This holds the pack together and will slide off to open. The back of the sleeve will feature an embossed Ballantine’s crest for a subtle elegance. All of this will come in a dark brown envelope to post to invitees. After opening the envelope, the main invitation sleeve will be revealed and holds two separate cards inside, these include: •

A thin brushed metal steel invitation finished in the  iconic Ballantine’s 40 Year Old champagne gold. The logo and text details will be etched into the steel for a really premium feeling.

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Aspiration card for our consumers to fill in their ‘Ultimate Aspirations’ (cream paper card, same as concept 1).

The invitation will be enclosed in a plain dark brown envelope.

CONCEPT 2 – SLEEVE

Sleeve: 110mm x 220mm Finish front: Cream card, metallic button in champagne gold with a embossed crest Finish back: Cream card, embossed crest

CONCEPT 2 – INVITATION AND ASPIRATION CARD

Invitation Card: 100mm x 210mm, Finish: Champagne gold metal, etched logo, crest and text

Aspiration Card: 100mm x 210mm, Finish: Cream card stock with champagne gold text

CONCEPT 2 – ENVELOPE AND SLEEVE

Sleeve size: 110mm x 220mm Envelope size: 120mm x 230mm