LifeProof Immerses Smartphones and Tablets in Water, Dirt, Snow and Shock at 2013 International CES - New colors and accessories for iPhone 5 and iPad cases expand freedoms for users - LAS VEGAS, CES 2013, Booth #6606 — January 8, 2013 — LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced it is debuting new accessories and demonstrating real-world experiences at the 2013 International CES in Las Vegas January 8 - 11, 2013. The interactive LifeProof booth will contain six zones – education, first responders, kitchen, winter sports, outdoor/biking and medical/professional -- to show how LifeProof products give people freedom to use their devices in everything they do. The LifeProof exhibit is located in the iLounge Pavilion, North Hall, in booth number #6606. LifeProof provides everyday, everywhere cases that protect smartphones and tablets from any usual hazard encountered in daily life. LifeProof cases are water proof, dirt proof, snow proof and shock proof in a slim design that lets users take advantage of every innovative feature of the device. With LifeProof, consumers can swim laps in the pool, bike through rugged terrain and use fitness apps on the run. Workers can stay connected at a construction site, a hospital or in school, with dust, shock, weather and sticky fingers to contend with, while having full access to all device functions. LifeProof frē for iPhone 5 LifeProof is introducing the popular LifeProof frē for iPhone 5 in exciting new colors, including Cyan, Magenta and Dark Flat Earth. New accessories for the iPhone 5 case include the Belt Clip, Bike & Bar Mount, the Armband/Swimband, floating LifeJacket and the LifeProof Car Mount for hands free driving. Now you can ride, drive, swim and paddle with the iPhone 5. LifeProof nüüd case for iPad Winner of the top 2013 CES Innovations award, the LifeProof nüüd case for iPad is now available in black and white, along with the Hand and Shoulder Straps and floating LifeJacket accessories. In addition, LifeProof is debuting its latest innovation, the iPad Mounting Cradle. Compatible with thousands of universal mounting systems, the iPad Mounting Cradle positions the iPad for work and play. In fleet vehicles and airplane cockpits for navigation or on the boat for fish finders and charts – you name it, the iPad Cradle mounts your iPad anywhere. “At LifeProof, we are continually hearing from our loyal customers that they value the freedom LifeProof provides them to use their devices anywhere and in everything they do,” said Gary Rayner, LifeProof CEO. “The coming year will be a very exciting one for LifeProof as we will be introducing many innovative products and accessories to extend freedom to more devices and offering them throughout the world.” LifeProof cases and accessories are available for sale at www.lifeproof.com and at all Best Buy and Best Buy Mobile retail stores.
LifeProof Resources Facebook: www.facebook.com/LifeProofCases Twitter: www.twitter.com/lifeproof YouTube: www.youtube.com/user/LifeProofCases About LifeProof LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com. -###Media Contacts: Valerie Chereskin Chereskin Communications 760-942-3116
[email protected]
LifeProof Partners with Belkin to Bring Smartphone and Tablet Cases and Accessories to Europe SAN DIEGO – January 7, 2013 – LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced a strategic partnership with Belkin EMEA, to distribute LifeProof products in Europe. Under the terms of the partnership agreement, Belkin will be the sole distributor of LifeProof’s innovative products through its established retail and e-tail channel across Europe, EMEA and the Nordics. The LifeProof product line is comprised of water proof, dirt proof, snow proof and shock proof cases for the iPhone, iPad and iPod touch, and will extend to include a range of solutions for the Samsung Galaxy S III. LifeProof cases are tested to meet or exceed recognised standards including Military Standard 810F-516 against shock, and section IP 68 of the IEL 60592 standard against dirt and water ingress. LifeProof protective everyday cases have been available in the US since August 2011 and have already gained the market leadership position in full protection mobile accessories. Reinier Jens, Vice President of Belkin EMEA said, “Belkin’s People Inspired Products strategy is to create and deliver a complete eco-system of accessories to enable consumers to connect, enhance, personalise and protect their smartphones, tablets and ultra-books, wherever they are, and whatever they are doing. The partnership with LifeProof will enable Belklin to offer the widest possible range of protection solutions through our established channels, giving consumers across Europe even greater choice”. Gary Rayner, LifeProof founder and CEO said, “We’re delighted to be able to share Belkin’s extensive channel network and experience of the EMEA market to bring our products to consumers in Europe. LifeProof’s mantra is Freedom, and like Belkin, we create products that allow consumers to stay connected and use their mobile devices everyday, everywhere, for everything”. LifeProof’s products will be available to Belkin’s channel partners across Europe alongside Belkin’s already extensive range from mid-January 2013. About LifeProof The LifeProof company is mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com. About Belkin At Belkin, we are inspired by people. With more than 200 patents, Belkin invents products that harness the power of technology to enrich people’s lives. From wireless home networking and
entertainment, to mobile accessories, energy management, and a broad USB and cable mix, Belkin products connect the dots between people and technology. Belkin also provides public and private sector organizations with high-quality security, infrastructure, energy, and serverroom solutions. A privately held company founded in 1983, Belkin has more than 1,200 employees in 25 countries. Headquartered in Playa Vista, California, Belkin can also be found on the web at Belkin.com/uk, on Facebook at http://www.facebook.com/Belkin.UK and on Twitter at http://twitter.com/Belkin_UK Contact Information LifeProof US Valerie Chereskin Chereskin Communications 760-942-3116
[email protected] LifeProof Europe Karina Oppitz GlobalCom PR-Network GmbH T: +49.89.360363.53
[email protected] Belkin Liz Rawlins PR Manager UK & Western Europe T: + 44 (0) 7917 128849 E:
[email protected]
LifeProof Wins 2013 CES Innovations Award for its One-of-a-Kind iPad Protective Case - LifeProof nüüd case for iPad recognized for outstanding design and engineering SAN DIEGO – November 13, 2012 – LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, announced today that it has won the CES Innovations 2013 Design and Engineering award for the LifeProof nüüd case, the only protective case manufactured for the Apple iPad that is water proof, dirt proof, snow proof and shock proof. The award was presented by the Consumer Electronics Association (CEA)®, producer of the International Consumer Electronics Show (CES), the world’s largest consumer technology tradeshow. The LifeProof nüüd case for iPad allows users to take their iPad anywhere and everywhere without worry. LifeProof received the CES award based on its unique design, which includes innovative materials, fabrication processes and patent-pending technologies. The LifeProof nüüd case protects the iPad from water, dirt, snow and shock with a totally naked screen that does not interfere with its beautiful retina display. Every feature of the iPad is fully accessible and functional, including the volume controls, silent / screen lock, sleep button, home button and access to the charge and sync connector port, as well as unrestricted interaction with the screen. “The LifeProof nüüd case lets people enjoy their iPads everywhere they go, just as Apple intended,” said Gary Rayner, CEO of LifeProof. “We are honored to be recognized by CEA for engineering the considerably difficult technological breakthroughs that give everyone the freedom to go anywhere and do everything, in any environment, with their iPad.” The LifeProof nüüd case for iPad represents the latest innovation in the company’s industrydefining LifeProof cases, all of which undergo independent lab testing to meet military standards for shock and impact protection, and for IP-68 rating for water, dirt, and snow protection. Accessories for the LifeProof nüüd case for iPad include Shoulder and Hand Straps, a floating LifeJacket, and a Cover + Stand. LifeProof will showcase the winning product from January 8-11, 2013, at The Venetian in Las Vegas, Nevada, in booth #6606 at the 2013 International CES, which the CEA predicts will be the largest app event in the world. Honorees will also be displayed at CES Unveiled: The Official Press Event of the International CES from 4-7 p.m. on Sunday, January 6, in the South Seas Ballroom C at Mandalay Bay. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting-edge consumer electronics products across 29 product categories. The Innovations entries are judged based on the following criteria: • • • • •
Engineering qualities, based on technical specs and materials used Aesthetic and design qualities, using photos provided The product’s intended use/function and user value Unique/novel features that consumers would find attractive How the design and innovation of the product compares to other products in the marketplace
Innovations 2013 Design and Engineering honoree products are featured on http://cesweb.org/Awards/CES-Innovations-Awards.aspx, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL. All LifeProof products can be purchased at Best Buy and Best Buy Mobile locations nationwide or at www.lifeproof.com. Apple iPhone is a registered trademark of Apple, Inc. LifeProof Resources Facebook: www.facebook.com/LifeProofCases Twitter: www.twitter.com/lifeproof YouTube: www.youtube.com/user/LifeProofCases About LifeProof LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com. -###Media Contact: Valerie Chereskin Chereskin Communications 760-942-3116
[email protected]
