marketing campaign - DOCECITY.COM

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MARKETING CAMPAIGN

___________________________________________________ @properties Marketing: 1. Individual property website 2. Professional photography 3. Interactive floor plan 4. Video home tour 5. Brochures with pictures, home description, and neighborhood information 6. Signage featuring agent’s direct line and property website address 7. E-nouncement sent to @sphere, brokers, and clients Direct Mail/Print Advertising Initiative: 1.) A mailer will be sent within the Lincoln Park neighborhood Online Advertising/Marketing Initiative: 1.) Exposure on Leading Real Estate Companies of the World, world’s largest network of independent real estate firms. Your home will be exposed to 600 real estate brokerages, encompassing 5,000 offices with 150,000+ sales associates in more than 30 countries 2.) Enhanced online exposure on Crain’s, Zillow, Trulia, Realtor.com, etc 3.) Monitored traffic patterns to evaluate how much activity is coming through varying online sites and allows us to actively follow-up with interested parties Cross Marketing Efforts: 1.) @properties consists of over 1900 agents within the Chicagoland area. We consider ourselves a tightly integrated network that has the ability to expose our properties to a very targeted and knowledgeable group of professionals working with active buyers. Your home will be aggressively marketed to this sphere in an attempt to expose potential buyers to the property. Contact will be made with these agents via: a. Broker Open House b. Electronic email announcements c. Phone contact d. @agent app 2.) PointDrive: a. Customized property presentation sent to all brokers and clients that are searching for a home like yours b. Customized property presentation sent to all brokers in MLS set up on a targeted search that matches your property c. PointDrive analytics will allow us to target interested properties that are engaged with your property.