Marketing Communications Coordinator Full time, Ongoing Role Sydney CBD Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, language training, workforce education and student recruitment. Navitas listed on the Australian Securities Exchange (ASX) in 2004 and is now an S&P/ASX Top 100 Company, employing more than 5,500 staff globally. Navitas operates across three Divisions.
The Sydney Campus of Curtin (Curtin University Sydney) is part of Navitas Limited, with colleges across Australia, Canada, Asia USA and the United Kingdom. Navitas is a global educational group with extensive experience in providing quality services to international students. Curtin University Sydney is committed to the highest academic standards and cutting edge teaching methods. Established in 2005, Curtin University Sydney offers both international and domestic students the opportunity to gain a globally recognised qualification from Curtin University whilst studying in one of the world’s most cosmopolitan cities. The Marketing Communications Coordinator is responsible for implementing the Campus’s e-marketing strategy. Duties include the production of marketing collateral for print and online purposes, implementation of online campaigns, high level reporting on online activity, social media platforms, website amendments and updates. High level of e-marketing knowledge or experience required specifically with SEO, Google Adwords, CRM and automated marketing platforms. Essential Knowledge and experience of online marketing tools including CRM, automated marketing platorms, WordPress, Google Adwords, SEO tracking, Facebook marketing. Ability to develop e-content targeting key word searches online which deliver a better ROI Experience in producing detailed marketing reports on e-marketing campaigns and activity Demonstrated ability to develop marketing content online or in print within a campaign framework. Basic experience of events, with a focus on developing ‘Call to Action’ messaging Experience of brand management in either print or online form. Experience of producing print collateral and copyright experience Attention to detail is crucial to this role Administration support experience Desirable Tertiary experience relating to online marketing activities. What we offer The Navitas Group offers outstanding long-term career opportunities within Australia and abroad, and is values driven and an equal opportunity employer. Enquiries and applications, including a CV and cover letter addressing the above essential and desirable criteria, should be sent to Human Resources Shared Services Officer at
[email protected]. Applications close at 5pm on Friday, 21st of November 2014. Successful applicants will be subject to relevant pre-employment checks, which may include a National Police Check and/or a Working with Children Check. Only people who are eligible to work in Australia may apply for this position. We regret that due to the volume of applications, only successful applicants will be contacted.
Position Description Title:
Marketing Communications Coordinator
Reports to:
1.
Marketing Director
The Organisation
Curtin University of Technology, Sydney Campus (Curtin Sydney) is committed to the highest academic standards and cutting edge teaching methods. Curtin Sydney was established in 2005 and offers both international and domestic students the opportunity to gain a globally recognised qualification from Curtin University of Technology whilst studying in one of the world’s most cosmopolitan cities. Curtin Sydney is operated by a subsidiary of Navitas Limited. Navitas is a global educational group with extensive experience in providing quality services to international students. Marketing Communications Coordinator Role: Marketing Communications Coordinator is responsible for implementing the Campus’s e-marketing strategy. Duties include the production of marketing collateral for print and online purposes, implementation of online campaigns, high level reporting on online activity, social media platforms, website amendments and updates. High level of e-marketing knowledge or experience required specifically with SEO, Google Adwords, CRM and automated marketing platforms.
Role responsiblities -
Implement the Curtin University Sydney e-marketing strategy – with targeted focus on goal delivery and ROI
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Develop online campaigns with the marketing managers for country specific activities in line with the overall marketing plan
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Produce high level reports on e-marketing budget, including detailed analysis on lead generation, conversions, website traffic, ROI of each campaign and activity.
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Update and monitor website, report on website activity and measure effectiveness of campaigns and optimise SEOs on targeted website pages.
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Produce quarterly reports on Website activities and monitor outcomes of campaigns on website traffic.
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Run Google Adwords campaigns as directed by Marketing Managers.
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Oversee all social media platforms such as Facebook, Linked In, Twitter
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Manage online enquiry systems and student walk in/telephone enquiries
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Develop content for landing pages, training materials, student stories and lead nurturing activities
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Assist Marketing team with international travel where required.
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Manage CRM updates and allocate follow up tasks for the Marketing team
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Manage all print production of annual publications and marketing collateral as well as requests from Marketing managers.
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Manage all CUS publication and collateral stock.
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Support Internal Communication within the campus
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Uphold and implement Brand guidelines for the Curtin University Brand
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Assist Marketing Director during photos shoots, video shoots and on campus events
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Other areas as required by the Marketing Director
Selection criteria - Essential -
Knowledge and experience of online marketing tools including CRM, automated marketing platorms, WordPress, Google Adwords, SEO tracking, Facebook marketing.
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Ability to develop e-content targeting key word searches online which deliver a better ROI
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Experience in producing detailed marketing reports on e-marketing campaigns and activity
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Demonstrated ability to develop marketing content online or in print within a campaign framework.
-
Basic experience of events, with a focus on developing ‘Call to Action’ messaging
-
Experience of brand management in either print or online form.
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Experience of producing print collateral and copyright experience
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Attention to detail is crucial to this role
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Administration support experience
Desirable – Tertiary experience relating to online marketing activities.
