Marketing Coordinator, International College of Manitoba, Winnipeg, Manitoba Full-time, Ongoing Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media education, workforce education and student recruitment.
International College of Manitoba, in partnership with the University of Manitoba, offers university pathway programs to international students and is based on the campus of the University of Manitoba in Winnipeg. We currently have an opening for a self-motivated, highly organized and capable individual to work as a Marketing Coordinator within our team. As a Marketing Coordinator, you will be reporting to the Marketing Director and be responsible for new student recruitment and the implementation of the marketing and recruitment plans for specific markets. You will have background in sales/marketing/customer service, strong multitasking abilities, good time management and excellent communication skills. Essential
Undergraduate degree and/or suitable sales/marketing/customer service experience Ability to work independently and meet deadlines Highly developed interpersonal, communication, presentation and negotiation skills Demonstrated experience in the use of technology to underpin marketing strategies and increase student numbers Demonstrated ability to work as part of a team to ensure that ICM targets are met Valid passport and ability to travel internationally for up to 16 weeks per year At least three years’ experience in a sales/marketing/customer service capacity Legal right to work in Canada
Desirable
Second Language Experience in post-secondary education marketing
What we offer An attractive remuneration package will be negotiated with the successful candidate. The Navitas Group offers outstanding long-term career opportunities within Canada and abroad, and is values driven and an equal opportunity employer. Enquiries and applications, including a cover letter and resume,
[email protected]. Applications close at 5pm on September 19, 2014.
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Position Description Title:
Marketing Coordinator
Division:
Navitas University Programs
Reports to:
Marketing Director – International College of Manitoba (ICM)
1.
Overview and Objectives of the Position:
As a Marketing Coordinator, you will be responsible for new student recruitment and the implementation of the marketing and recruitment plans for specific markets. You will have background in sales/marketing/customer service, strong multi-tasking abilities, good time management and excellent communication skills.
2.
Key Relationships: i.
General Manager Sales and Marketing North America
ii.
Marketing Director
iii.
eMarketing Manager
iv.
College Director / Principal
v.
Marketing Team
vi.
Admissions Coordinator
3.
Key Result Areas: i.
Carry out student recruitment activities in specific markets
ii.
Develop and maintain good relationships with the ICM agent network.
iii.
Recommend the appointment of appropriate agents for ICM
iv.
Coordinate with in country staff where appropriate
v.
Liaise with people in numerous international time zones
vi.
Provide feedback and reports to the Senior Marketing and Admissions Manager regarding market conditions, competition and other factors which may be relevant to the development of the ICM marketing strategy.
vii.
Liaise with the Admissions team, particularly on student conversion, and assist Admissions when required.
viii.
Prepare statistical reports as required
ix.
Implement strategies for conversion and retention of students from identified markets
x.
Support the e-Marketing, Customer Relationship Management and Communications strategy
xi.
Implement advertising, social media, and promotions strategies
xii.
4.
Travel to markets identified as target countries
Qualifications and Selection Criteria
Essential: i.
Undergraduate degree and/or suitable sales/marketing/customer service experience
ii.
Ability to work independently and meet deadlines
iii.
Highly developed interpersonal, communication, presentation and negotiation skills
iv.
Demonstrated experience in the use of technology to underpin marketing strategies and increase student numbers
v.
Demonstrated ability to work as part of a team to ensure that ICM targets are met
vi.
Valid passport and ability to travel internationally for up to 16 weeks per year
vii.
At least three years’ experience in a sales/marketing/customer service capacity
viii.
Legal right to work in Canada
Desirable: ix.
Second Language
x.
Experience in post-secondary education marketing
Applications to be sent to:
[email protected]
