Marketing Coordinator (MC) Salary: £25,730 International College Portsmouth (ICP) Permanent – Full Time Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, language training, workforce education and student recruitment.
The Marketing Coordinator assists the Senior Marketing Manager and the Director of Marketing and Admission in the implementation of the marketing plan and the management of the promotional, sales and recruitment operations. The MC works as part of a global team to promote ICP in international markets and has particular involvement in the follow-up of applicants and conversion process. Essential Bachelor’s/tertiary degree level qualification Computer literate in Windows based software applications Experience of working or studying in a multi-cultural environment Excellent written, verbal and presentation communication skills Proven ability to organise own workload and to cope with a variety of tasks Ability to work to tight deadlines, to show initiative and to take responsibility for decisions and outcomes Proven ability as a team player Flexible attitude to work including a willingness to work weekends and additional hours in support of recruitment activities when necessary Desirable Experience of working in a pathway college or university A degree or professional qualification in marketing Proven ability to initiate and implement marketing strategy and sales tactics which have made a significant contribution to sustainable business growth Professional experience in Photoshop or digital design Fluency in a language other than English An understanding of UKVI Tier 4 compliance regulations and QAA Code of Practice For more details please see attached information sheet
Applicants must be able to demonstrate that they are eligible to work in the UK on an ongoing basis. ICP is a safeguarding employer and the successful applicant will be required to undergo an enhanced DBS check.
What we offer The Navitas Group offers outstanding long-term career opportunities and is values driven and an equal opportunities employer. Navitas reserves the right to fill the position by invitation. Enquiries and applications, including both a covering letter and curriculum vitae (CV), should be sent to Adrian Thomas | Director of Marketing and Admission |
[email protected] Applications close at 5.00 pm on Friday 16th January 2015. We regret that due to the volume of the applications, only successful applicants will be contacted.
Information Sheet Marketing Coordinator Position Summary POSITION TITLE: POSITION STATUS: SALARY: RESPONSIBLE TO: BONUS SCHEME: PENSION SCHEME: PROBATION PERIOD: ANNUAL LEAVE:
Marketing Coordinator (MC) Ongoing following successful six (6) month probation £25,730 Senior Marketing Manager EVA 10% of fixed salary Available Six (6) months 36 days inclusive of eight (8) Bank Holidays
Division:
University Programmes Division
Reports to:
Senior Marketing Manager
About Navitas Navitas Limited is an Australian owned public listed company. Navitas is an industry leader in providing managed campus services, pre-university and university pathway programmes for domestic (Australia only) and international students, as well as High School Year 10-12, English for leisure; migrant English and academic preparatory programmes, Foundation, Degree, Pre-Masters and Masters programmes in a wide range of disciplines. Navitas Limited is made up of three operating divisions: 1. 2. 3.
University Programmes Division SAE Professional and English Programmes
Navitas conducts a wide range of activities in Asia, North America, Africa, Australia, Continental Europe and the United Kingdom. Navitas Colleges are modern and dynamic educational institutions committed to providing quality educational programmes and excellent student support in an environment that encourages students to achieve the best possible results in their studies. The UK Colleges offer a range of Degree Programme Elements from undergraduate Level 0 (Foundation) to Level 1, 1st Year university studies and postgraduate Masters Preliminary programmes in a wide range of degree pathways. The Colleges are all based on the campus of their Partner University and as such are Associate or Affiliate Colleges of their Partner University. Navitas students benefit from the range of facilities open to all University students.
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Currently there are nine (9) Navitas Colleges in the United Kingdom: 1. Hertfordshire International College (HIC) is located on the University of Hertfordshire’s College Lane Campus in Hatfield 2. London Brunel International College (LBIC) is located on the Uxbridge campus of Brunel University London 3. Cambridge Ruskin International College (CRIC) is located on Anglia Ruskin University’s Cambridge campus 4. The International College Wales Swansea, (ICWS) is located on Swansea University’s Singleton Park campus 5. The International College Portsmouth (ICP) is located on the University of Portsmouth’s campus in central Portsmouth 6. The Plymouth University International College (PUIC) is located on Plymouth University’s campus in central Plymouth 7. The International College Robert Gordon University (ICRGU) is located on Robert Gordon University’s Garthdee campus in Aberdeen 8. The Edinburgh International College (EIC) is located near Edinburgh Napier University’s Merchiston campus in central Edinburgh 9. The Birmingham City University International College (BCUIC) is located on Birmingham City University’s Bournville campus
Purpose of Position The MC assists the Senior Marketing Manager and the Director of Marketing and Admission in the implementation of the marketing plan and the management of the promotional, sales and recruitment operations, and budget. The MC works as part of a team in the implementation of the marketing plan, with particular involvement in the follow-up of applicants and conversion process. The MC will develop effective business relationships and opportunities, both in the UK and offshore and implement sales and marketing strategies that will achieve agreed targets. The MC is also expected to work as part of the Admission and Marketing team as well as collaborate closely with the Student Services Team and the University’s International Office and Academic Registry. Working in a high energy environment with extremely motivated people, this role is focused on the recruitment of students. The MC therefore needs to be a highly motivated, team-orientated person, capable of adding value to the College’s Marketing team.
Key Relationships i.
Senior Marketing Manager (SMM)
ii.
Director of Marketing and Admission (DMA)
iii.
College Director/Principal (CDP)
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Key Result Areas Successfully recruit students in assigned markets to meet individual and College targets in line
with Tier 4 regulations Proactively promote the College and Navitas at external recruitment fairs and other recruitment
events — possibly 6 - 8 overseas trips per year
Day-to-day liaison with customers through the College’s social media channels
Establish excellent relationships and regular liaison with Navitas Source Country Offices (SCOs)
Develop and maintain a broad understanding of all College and University partner programmes Manage recruitment budgets for assigned markets with a view to optimizing student recruitment Train agents and SCOs on key aspects of the Tier 4 compliance regime and the QAA Code of Practice to ensure appropriate marketing and recruitment practices prevail in all markets Implement on-campus activities and tours for groups and individuals visiting campus Assist in preparation and analysis of statistical data and trends relating to the performance of student recruitment as required, including the compilation and analysis of statistical data and produce reports to inform recruitment strategy and programme development Work cooperatively with counterparts in the University International Office Participate actively in the College’s Registration and Orientation programmes Align marketing and sales activities with budget objectives to achieve maximum profitability Participate in the development of the suite of marketing and promotional materials Work cooperatively with the Admission team and assist colleagues in the making of offers to suitably qualified students
Skills and Experience Required Essential
Bachelor’s/tertiary degree level qualification Computer literate in Windows based software applications Experience of working or studying in a multi-cultural environment Excellent written, verbal and presentation communication skills Proven ability to organise own workload and to cope with a variety of tasks Ability to work to tight deadlines, show initiative and to take responsibility for decisions and outcomes Proven ability as a team player Flexible attitude to work including a willingness to work weekends and additional hours in support of recruitment activities when necessary
Desirable
Experience of working in a pathway college or university A degree or professional qualification in marketing Proven ability to initiate and implement marketing strategy and sales tactics which have made a significant contribution to sustainable business growth Professional experience in Photoshop or digital design Fluency in a language other than English An understanding of UKVI Tier 4 compliance regulations and QAA Code of Practice
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