Marketing Manager (Marketing and Communications) Western Sydney University International College Full time, 6 months, Parramatta About the role The Marketing Manager (Marketing and Communications) will work collaboratively with the Marketing and Admissions Director and the wider marketing and admissions team in the execution and evaluation of marketing strategies that contribute to growth of student enrolments at WSUIC. A key focus of this role will be in implementing strategies to drive increased student enrolments from designated region/s. This will be achieved through the development of appropriate marketing communication materials, the execution of a digital marketing strategy and creation of the WSUIC website. Essential Skills and Experience Bachelor’s degree – preferably in Marketing, PR, or Marketing Communications, or a related field Demonstrated experience in developing and managing effective digital marketing activities from planning to implementation in an international environment, including evidence of using market intelligence and research Highly developed interpersonal, communication, presentation and negotiation skills. Experience of developing and managing social media networks Experience and proven performance across various digital marketing channels, including lead automation Demonstrated capacity to effectively utilise various promotional media including print, audio-visual and web technologies to develop and implement successful marketing strategies Demonstrated ability to work cooperatively and constructively within a team Experience in a multicultural environment Willingness to be flexible with work-hours and have the ability to travel within Australia and overseas, often outside normal office hours Demonstrated organisational skills, including the ability to work on multiple projects and effectively manage competing priorities Desirable Skills and Experience Experience in higher education marketing preferably international with a broad knowledge of the Australian university system, degree pathway programs, the ELICOS industry as well as government policy affecting international students Experience of customer relationship management software (particularly Salesforce) Highly developed skills in Adobe Creative Suite, Marketo and Salesforce Strong copy writing and editing skills, including strong sense of accuracy and attention to detail, and an understanding of design and publishing processes High level computer literacy with advanced skills in Microsoft Office applications including document design, image manipulation and page layouts What we offer An attractive remuneration package will be negotiated with the successful candidate. WSUIC is a pathway college in the Navitas Group which offers outstanding long-term career opportunities within Australia and abroad, and is values driven and an equal opportunity employer. About the Company WSU International College (WSUIC) is a joint venture between Navitas Limited and the Western Sydney University (WSU). WSUIC is being established to recruit and deliver Foundation and Diploma courses to international students wishing to progress to University of Western Sydney degrees. Applications, including a cover letter, resume and references, should be submitted to Mark Taylor, Director Marketing and Admissions, WSUIC via email
[email protected] . Applications must be received by COB 24 February 2017. Applicants are required to have valid Australian work rights. Successful applicants will be subject to relevant preemployment checks, which may include a National Police Check and/or a Working with Children Check.
Position Description Title:
Marketing Manager (Marketing and Communications)
Division:
University Partnerships Australasia
Reports to:
WSUIC Director Marketing & Admissions
1. Overview and Objectives of the Position: The Marketing Manager (Marketing and Communications) will work collaboratively with the Marketing and Admissions Director and the wider marketing and admissions team in the execution and evaluation of marketing strategies that contribute to growth of student enrolments at WSUIC. A key focus of this role will be in implementing strategies to drive increased student enrolments from designated region/s. This will be achieved through the development of appropriate marketing communication materials, the execution of a digital marketing strategy and creation of the WSUIC website.
2. Key Result Areas:
•
Provide strategic input into the development of annual digital marketing plans, for both recruitment and conversion.
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Develop, implement and evaluate lead generation, conversion and referral campaigns
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Develop materials to assist in the execution and evaluation of student marketing and recruitment strategies/campaigns/promotional activities, including joint activities with University partner
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Contribute to the development of the value proposition that differentiates the College/Campus in specific target markets
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Conduct market and competitor research including employment and vocational trends
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Adhere to the Navitas and University partner style guide in marketing material
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Compliance with internal and external regulatory framework
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Relationship management with agents, University partner and Navitas stakeholders
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Develop marketing material and content including social media marketing and communications
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Develop College/Campus specific digital content and online web strategy toolkit
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Develop and lead offer-acceptor campaigns
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Manage the web page quality control and content management of BU sites to ensure consistency and accuracy of content, quality and focus
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Ensure adherence to both the partner university and Navitas brand guidelines and gain relevant University approvals for all marketing material
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Source and work with external agencies and providers to ensure optimum campaign performance, brand awareness, and return on investment
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Develop and manage highly targeted domestic marketing campaigns across multiple platforms
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Conduct campaign analysis via internal systems (Marketo/Salesforce/MAZE) to map trends and identify key results and leverage findings to optimise student/customer acquisition activity
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Maintain presence across relevant social media in accordance with the social media strategy
3. Qualifications and Selection Criteria: Essential: i.
Bachelor’s degree – preferably in Marketing, PR, or Marketing Communications, or a related field
ii.
Demonstrated experience in developing and managing effective digital marketing activities from planning to implementation in an international environment, including evidence of using market intelligence and research
iii.
Highly developed interpersonal, communication, presentation and negotiation skills.
iv.
Experience of developing and managing social media networks
v.
Experience and proven performance across various digital marketing channels, including lead automation
vi.
Demonstrated capacity to effectively utilise various promotional media including print, audiovisual and web technologies to develop and implement successful marketing strategies
vii.
Demonstrated ability to work cooperatively and constructively within a team
viii.
Experience in a multicultural environment
ix.
Willingness to be flexible with work-hours and have the ability to travel within Australia and overseas, often outside normal office hours
x.
Demonstrated organisational skills, including the ability to work on multiple projects and effectively manage competing priorities
Desirable: i.
Experience in higher education marketing preferably international with a broad knowledge of the Australian university system, degree pathway programs, the ELICOS industry as well as government policy affecting international students
ii.
Experience of customer relationship management software (particularly Salesforce)
iii.
Highly developed skills in Adobe Creative Suite, Marketo and Salesforce
iv.
Strong copy writing and editing skills, including strong sense of accuracy and attention to detail, and an understanding of design and publishing processes
v.
High level computer literacy with advanced skills in Microsoft Office applications including document design, image manipulation and page layouts
