Marketing Manager Navitas Professional, Careers & Learning Skills Full time / Ongoing / Melbourne CBD Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media education, professional training and workforce education. Navitas listed on the Australian Securities Exchange (ASX) in 2004 and is now an S&P/ASX Top 100 Company, employing more than 5,500 staff globally. Navitas operates across three Divisions. The Professional and English Programs (PEP) division is a newly formed division within Navitas resulting from the merger of the Navitas Professional Division and the Navitas English Division. For more than twenty years, Navitas Professional has been developing and delivering courses and programs for students looking to advance their knowledge, skills and careers. We offer an extensive range of Nationally Accredited courses from Certificate to Masters level in a wide range of discipline areas such as Psychology, Counselling, Business, Management, Nursing and Criminal Justice. Navitas Professional also delivers training and business solutions to employers to meet their requirements for “work-ready”, skilled employees and provides learners and clients with relevant, practical tertiary and vocational skills, work experiences and support in their career development and working lives. Introduction to the Role This role works closely with the Marketing Director and is responsible for implementing marketing and sales strategies and operational plans for Navitas Careers & Learning Skills (CLS). •
Work to strategically aligned growth plans to support targets
•
Monitor specific campaigns and promotions against budget and recommend corrective action where necessary
•
Ensure campaign outcomes and insights are incorporated into future plans
•
Implement marketing and sales strategies and operational plans including key strategic marketing initiatives
•
Provide guidance and support to Regional Marketing Managers’ market based operational plans and calendars ensuring strategic alignment and knowledge sharing of initiatives
•
Ensure usability, relevance and currency of sales tools, web, social media channels and collateral to meet the needs of students and agents
•
Identify and manage implementation of agreed new promotion and campaign opportunities
•
Design and coordinate student acquisition campaigns including pre-departure nurturing campaigns to improve conversion rates and post orientation nurturing campaigns to drive extensions and referrals
•
Develop and coordinate a comprehensive agent communications calendar and engagement program including agent nurturing/training program, agent newsletter
•
Coordinate the combined event calendar, ensuring a consistent and streamlined approach to implementation and return on investment assessment
•
Coordinate and assist the review of market specific promotions and identify synergies across markets
•
Develop and coordinate a social media content plan that works in and complements Centre activities including updates, monitoring and administration
•
Manage alignment of local and domestic focused marketing campaigns across Navitas Centres
•
Ensure that all activities in relation to the setup, maintenance, posting, administration and removal of information social media and Navitas are executed in line with the Navitas policies and procedures
Essential Skills & Experience •
Degree in Business Management, Marketing or related discipline
•
A successful track record in managing marketing and sales or product management teams in the domestic and international education sectors
•
Demonstrated strategic marketing and business planning skills including experience in developing integrated marketing and sales plans
•
Critical thinking skills in developing solutions to complex business problems and identifying opportunities
•
Comfort in working in multi-site, matrix management environment
•
Change leadership, advocacy for action, resilience, formal processes
•
Able to form strong professional relationships with peers from different disciplines, and peers in Navitas Group teams
•
Highly developed negotiation skills together with excellent written and spoken communication skills
•
Commercial acumen including understanding the academic and commercial implications of actions taken
•
Demonstrated ability to manage initiatives, set priorities, influence supply and channel partners to achieve business objectives
Desirable •
Experience in a similar role in an education organisation
What we offer An attractive remuneration package will be negotiated with the successful candidate. The Navitas Group offers outstanding long-term career opportunities within Australia and abroad, and is values-drive and an equal opportunity employer. Successful applicants will be subject to relevant pre-employment checks, which may include a National Police Check and/or a Working with Children Check. Only people who are eligible to work in Australia may apply for this position. Enquiries and applications including a cover letter addressing the above criteria and resume, should be forwarded to Sally Ling, Marketing Manager, CLS, phone (03) 9633 0111, email
[email protected] . Applications close on 25th August at 5PM, however, the screening and interview process will commence prior for suitable applicants.
Position Description Marketing Manager, CLS Navitas Careers & Learning Skills (CLS) Division:
Professional and English Programs
Reports To:
The role is a direct report to the Marketing Director, CLS.
1. Overview and Objectives of the Position Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media programs, workforce education and student recruitment. The Professional and English Programs (PEP) division is a newly formed division within Navitas resulting from the merger of the Navitas Professional Division and the Navitas English Division. The combined PEP division was formally launched on 1 July 2013 and has approximately 1000 FTE staff and turnover of approximately $200m. For more than 20 years, Navitas Professional has been developing and delivering courses and programs for students looking to advance their knowledge, skills and careers. We offer an extensive range of Nationally Accredited courses from Certificate to Masters level in a wide range of discipline areas such as Psychology, Counselling, Nursing and Criminal Justice. Navitas Professional also delivers training and business solutions to employers to meet their requirements for “work-ready”, skilled employees and provides learners with relevant, practical tertiary and vocational skills, work experiences and support in their career development and working lives. For students intending to study English, Navitas English is Australia’s largest provider of English Language training with 29,000 students and clients across 18 teaching centres. The division is a leading provider of English language, settlement and work preparation programs for migrants and refugees with more than 21,000 clients in FY12. This role works closely with the Marketing Director and is responsible for implementing marketing and sales strategies and operational plans for Navitas Careers & Learning Skills (CLS).
2. Key Relationships Marketing Director, CLS Marketing Coordinator, C&I Marketing and Sales Support Officer, CLS EGM, Careers & Learning Skills PEP and CLS Marketing & Sales team Navitas Group Marketing and Sales staff Director, ELICOS Director, C&I Director NETC
3. Key Result Areas (Areas of Accountability and Responsibility) 1. Financial performance
•
Work to strategically aligned growth plans to support targets
•
Monitor specific campaigns and promotions against budget and recommend corrective action where necessary
•
Ensure campaign outcomes and insights are incorporated into future plans
2. Marketing and sales strategies, planning, implementation and monitoring •
Implement marketing and sales strategies and operational plans including key strategic marketing initiatives
•
Provide guidance and support to Regional Marketing Managers’ market based operational plans and calendars ensuring strategic alignment and knowledge sharing of initiatives
•
Ensure usability, relevance and currency of sales tools, web, social media channels and collateral to meet the needs of students and agents
•
Identify and manage implementation of agreed new promotion and campaign opportunities
3. Campaign, communications and promotions planning and management •
Design and coordinate student acquisition campaigns including pre-departure nurturing campaigns to improve conversion rates and post orientation nurturing campaigns to drive extensions and referrals
•
Develop and coordinate a comprehensive agent communications calendar and engagement program including agent nurturing/training program, agent newsletter
•
Coordinate the combined event calendar, ensuring a consistent and streamlined approach to implementation and return on investment assessment
•
Coordinate and assist the review of market specific promotions and identify synergies across markets
•
Develop and coordinate a social media content plan that works in and complements Centre activities including updates, monitoring and administration
•
Manage alignment of local and domestic focused marketing campaigns across Navitas Centres
•
Ensure that all activities in relation to the setup, maintenance, posting, administration and removal of information social media and Navitas are executed in line with the Navitas policies and procedures
4. Compliance •
Understand key components of the National Code 2007 and ESOS Act 2000
•
Ensure excellent understanding with policies and procedures to advise agents and clients
•
Ensure student records and personal information are stored according to Navitas privacy policy
•
Cooperate with other Navitas staff and external agencies in a way which ensures compliance with privacy regulations
4. Selection Criteria (Qualifications, Skills and Experience) •
Degree in Business Management, Marketing or related discipline
•
A successful track record in managing marketing and sales or product management teams in the domestic and international education sectors
•
Demonstrated strategic marketing and business planning skills including experience in developing integrated marketing and sales plans
•
Critical thinking skills in developing solutions to complex business problems and identifying opportunities
•
Comfort in working in multi-site, matrix management environment
•
Change leadership, advocacy for action, resilience, formal processes
•
Able to form strong professional relationships with peers from different disciplines, and peers in Navitas Group teams
•
Highly developed negotiation skills together with excellent written and spoken communication skills
•
Commercial acumen including understanding the academic and commercial implications of actions taken
•
Demonstrated ability to manage initiatives, set priorities, influence supply and channel partners to achieve business objectives
Document version details Issue date
Summary of changes
4 August 2014
Version one
