Marketing Manager The Marketing Manager supports CyberVista by developing, establishing, and maintaining marketing strategies and tactics to meet company lead generation and promotional objectives. Marketing Manager will effectively manage the day-to-day marketing, advertising, and promotional activities of the organization, including event management, digital, social, and traditional marketing. Position reports to Chief Marketing Officer. Responsibilities/Duties/Functions/Tasks • Manage strategy and day-to-day of all marketing, advertising and promotional activities • Develop and implement marketing plans and projects • Support and develop marketing platforms – CRM, email, website, landing pages, and social. • Create, manage, and support customer journey specific to product marketing • Analysis of customer research, current market conditions and competitor information • Monitor, review, report and act on all marketing activity and results • Manage the marketing budget and deliver activity on budget and on time • Report on return on investment and key performance metrics • Manage creative development and partner with agencies and freelancers Qualifications • Business or marketing-related BA or equivalent professional qualification • 5 years minimum integrated marketing experience in all aspects of developing and managing marketing strategies and activities • Technical marketing skills and CRM experience – salesforce.com is preferred • Product marketing experience; customer packaged goods experience is preferred • Marketing automation experience • Social media and email marketing campaign experience • Start-up experience is a plus; experience rolling up his/her sleeves to get everything done on time and on budget • Ideal candidate will be a good collaborator as well as a self-starter Key Competencies Include: • Excellent written and verbal communication skills • Formal presentation skills • Organization and planning • Strategic thinking • Problem analysis and problem-solving • Persuasiveness • Adaptability • Creativity • Judgment • Ability to build strong professional relationships internally, with vendors and in their professional network • Must be able to play nice with others while maintaining vision and staying on point and on-project To apply, please submit your resume and cover letter to
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