Marketing Manager

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Marketing Manager Curtin College Perth; Full-time, 2 year contract Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media education, workforce education and student recruitment.

Curtin College is a progressive, dynamic, institute of higher education and the founding college of the publicly listed Navitas group of education providers. With a growing network of colleges situated around Australia, and internationally, Navitas has emerged as an industry leader in providing university pathway programs for domestic and international students. Curtin College is hosted on the Curtin University (CU) campus, and provides Diploma courses for students progressing to a CU degree. Our courses cater for a wide range of students, with the majority being international students. The Marketing Manager will work collaboratively with the Marketing and Admissions Director and the wider marketing and admissions team in the execution and evaluation of marketing strategies that contribute to growth of student enrolments at Navitas. A key focus of this role will be in implementing strategies to drive increased student enrolments from designated region/s. This will be achieved through the development of appropriate marketing materials, ongoing training and management of agents, attendance at key recruitment events and expos, responding to enquiries from prospective students and the tactical execution of enquiry conversion strategies. The Marketing Manager is expected to engage in extensive domestic and international travel. Essential skills and experience  Bachelor’s degree – preferably in Marketing, PR, or Communications, or a related field  Substantial experience in marketing within designated region/s  Demonstrated experience in developing and managing effective marketing activities from planning to implementation in an international environment, including evidence of using market intelligence and research  Highly developed interpersonal, communication, presentation and negotiation skills.  Experience of developing and managing social media networks  Experience and proven performance across various digital marketing channels, including lead automation  Demonstrated capacity to effectively utilise various promotional media including print, audio-visual and web technologies to develop and implement successful marketing strategies  Demonstrated ability to work cooperatively and constructively within a team  Experience in a multicultural environment  Willingness to be flexible with work-hours and have the ability to travel within Australia and overseas, often outside normal office hours  Demonstrated organisational skills, including the ability to work on multiple projects and effectively manage competing priorities

www.navitas.com

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Desirable criteria  Experience in higher education marketing preferably international with a broad knowledge of the Australian university system, degree pathway programs, the ELICOS industry as well as government policy affecting international students  Experience of customer relationship management software (particularly Salesforce)  Highly developed skills in Adobe Creative Suite, Marketo and Salesforce  Strong copy writing and editing skills, including strong sense of accuracy and attention to detail, and an understanding of design and publishing processes  High level computer literacy with advanced skills in Microsoft Office applications including document design, image manipulation and page layouts What we offer An attractive remuneration package will be negotiated with the successful candidate. The Navitas Group offers outstanding long-term career opportunities within Australia and abroad, and is values driven and an equal opportunity employer. Applications, including a cover letter and resume, should be made on Expr3ss link via this link: https://navitas.expr3ss.com/?d=17&. Applications close on 2 February 2018. Successful applicants require working rights in Australia, and will be subject to relevant pre-employment checks, which may include a National Police Check and/or a Working with Children Check. Navitas strives to be a workplace that promotes diversity, flexibility and equal employment. As such, we invite experienced candidates of all ages, people with a disability and Indigenous Australians to apply.

www.navitas.com

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Position Description Title:

Marketing Manager

Division:

University Partnerships Australasia

Reports to:

Marketing and Admissions Director

1. Overview and Objectives of the Position: The Marketing Manager will work collaboratively with the Marketing and Admissions Director and the wider marketing and admissions team in the execution and evaluation of marketing strategies that contribute to growth of student enrolments at Navitas. A key focus of this role will be in implementing strategies to drive increased student enrolments from designated region/s. This will be achieved through the development of appropriate marketing materials, ongoing training and management of agents, attendance at key recruitment events and expos, responding to enquiries from prospective students and the tactical execution of enquiry conversion strategies. The Marketing Manager is expected to engage in extensive domestic and international travel.

2. Key Result Areas:

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Provide strategic input into the development of annual marketing plans, recruitment targets and budget

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Develop, implement and evaluate lead generation, conversion and referral campaigns

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Develop, execute and evaluate student marketing and recruitment strategies/campaigns/promotional activities, including joint activities with University partner

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Achieve student recruitment targets and report on performance against key initiatives and enrolment targets

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Provide ongoing training with Source Country Officers (SCO), University partner and internal staff on suite of products, admission and visa requirements

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Contribute to the development of the value proposition that differentiates the College/Campus in specific target markets

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Conduct market and competitor research including employment and vocational trends

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Contribute to product portfolio development and its ongoing evaluation and refresh in line with market demand

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Adhere to the Navitas and University partner style guide in marketing material

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Travel overseas to participate in marketing/recruitment events as required

www.navitas.com

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Compliance with internal and external regulatory framework

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Relationship management with agents, University partner and Navitas stakeholders

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Develop marketing material and content including social media marketing and communications

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Develop College/Campus specific digital content and online web strategy toolkit

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Develop and lead offer-acceptor campaigns

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Manage the web page quality control and content management of BU sites to ensure consistency and accuracy of content, quality and focus

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Ensure adherence to both the partner university and Navitas brand guidelines and gain relevant University approvals for all marketing material

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Source and work with external agencies and providers to ensure optimum campaign performance, brand awareness, and return on investment

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Develop and manage highly targeted domestic marketing campaigns across multiple platforms

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Conduct campaign analysis via internal systems (Marketo/Salesforce/MAZE) to map trends and identify key results and leverage findings to optimise student/customer acquisition activity

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Maintain presence across relevant social media in accordance with the social media strategy

3. Qualifications and Selection Criteria:

Essential: 

Bachelor’s degree – preferably in Marketing, PR, or Communications, or a related field



Substantial experience in marketing within designated region/s



Demonstrated experience in developing and managing effective marketing activities from planning to implementation in an international environment, including evidence of using market intelligence and research



Highly developed interpersonal, communication, presentation and negotiation skills.



Experience of developing and managing social media networks



Experience and proven performance across various digital marketing channels, including lead automation



Demonstrated capacity to effectively utilise various promotional media including print, audio-visual and web technologies to develop and implement successful marketing strategies



Demonstrated ability to work cooperatively and constructively within a team



Experience in a multicultural environment



Willingness to be flexible with work-hours and have the ability to travel within Australia and overseas, often outside normal office hours



Demonstrated organisational skills, including the ability to work on multiple projects and effectively manage competing priorities

www.navitas.com

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Desirable: 

Experience in higher education marketing preferably international with a broad knowledge of the Australian university system, degree pathway programs, the ELICOS industry as well as government policy affecting international students



Experience of customer relationship management software (particularly Salesforce)



Highly developed skills in Adobe Creative Suite, Marketo and Salesforce



Strong copy writing and editing skills, including strong sense of accuracy and attention to detail, and an understanding of design and publishing processes



High level computer literacy with advanced skills in Microsoft Office applications including document design, image manipulation and page layouts

www.navitas.com

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