Marketing Manager (MM) University of Northampton International College (UNIC) Salary Scale: £30,000 to £40,000 per annum Permanent - Full Time Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, language training, workforce education and student recruitment.
An exciting opportunity has arisen for a dynamic and self-motivated individual to join the new marketing team at UNIC. The Marketing Manager will play a pivotal role in the Marketing team as they establish the internationalism agenda within the college in partnership with the University of Northampton. Marketing Managers drive the marketing process and assist with the admission activities of the College to which they are attached as part of a cross-functional team. The MM assists the Director of Marketing and Admission in the development and implementation of the marketing plan and the management of the promotional, sales and recruitment operations and budget. The MM will develop effective business relationships and opportunities both in the UK and offshore and implement sales and marketing strategies that will achieve agreed targets. Furthermore, they are expected to work as part of the Admission and Marketing team as well as collaborate closely with the Student Services Team and the University’s admissions and recruitment staff. The Marketing Managers are expected to work within the diktats of the Tier 4 regulations and the QAA’s Code of Practice. The successful candidate will:
Possess a Bachelor’s/tertiary degree level qualifications in a services marketing or related discipline Have experience of working in the international student recruitment industry, ideally in a sales or marketing capacity Demonstrate an ability to consistently meet targets Have extensive knowledge and experience in using Windows-based software applications Possess detailed operational knowledge and understanding of the Tier 4 regulations and the QAA’s Code of Practice Have administrative experience in a multi-cultural environment Demonstrate polished interpersonal communication and negotiation skills inclusive of writing, communication and presentation skills Demonstrate a proven ability as a team player Demonstrate proven ability to organise own workload to cope with simultaneous demands Demonstrate a flexible attitude to work (e.g., in hours and content), including a willingness to work weekends and evenings in support of recruitment activities; and the ability to travel in the UK and abroad.
For information about this role, please read the attached Information Sheet and/or contact Simon Jacobs, Director of Marketing and Admission at UNIC –
[email protected] Applicants must be able to demonstrate that they are eligible to work in the UK on an ongoing basis. UNIC is a safeguarding employer and the successful applicant will be required to undergo an enhanced DBS check. What we offer The Navitas Group offers outstanding long-term career opportunities and is values driven and an equal opportunity employer. Navitas reserves the right to fill the position by invitation. Further enquiries and all applications, including both a covering letter and Curriculum Vitae (CV), should be sent to Sean Fraser, Manager HR & OSH Systems and Services, Navitas UK –
[email protected] Applications close at 17:00 on 31st May 2015. We regret that due to the volume of the applications, only successful applicants will be contacted.
Information Sheet Marketing Manager Position Summary POSITION TITLE: POSITION STATUS: SALARY RANGE: RESPONSIBLE TO: BONUS SCHEME: PENSION SCHEME: PROBATION PERIOD: ANNUAL LEAVE:
Division:
Marketing Manager Ongoing following successful probation £30,000 - £40,000 per annum Senior Marketing Manager EVA 10% of fixed salary Available Six (6) months 36 days inclusive of eight (8) Bank Holidays
University Programmes Division
Reports to: Senior Marketing Manager
About Navitas Navitas Limited is an Australian owned public listed company. Navitas is an industry leader in providing managed campus services, pre-university and university pathway programmes for domestic (Australia only) and international students, as well as High School Year 10-12, English for leisure; migrant English and academic preparatory programmes, Foundation, Degree, Pre-Masters and Masters programmes in a wide range of disciplines. Navitas Limited is made up of three operating divisions: 1. 2. 3.
University Programmes Division SAE Professional and English Programmes
Navitas conducts a wide range of activities in Asia, North America, Africa, Australia, Continental Europe and the United Kingdom. Navitas Colleges are modern and dynamic educational institutions committed to providing quality educational programmes and excellent student support in an environment that encourages students to achieve the best possible results in their studies. The UK Colleges offer a range of Degree Programme Elements from undergraduate Level 0 (Foundation) to Level 1, 1st Year university studies and postgraduate Masters Preliminary programmes in a wide range of degree pathways. The Colleges are all based on the campus of their Partner University and as such are Associate or Affiliate Colleges of their Partner University. Navitas students benefit from the range of facilities open to all University students.
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Currently there are ten (10) Navitas Colleges in the United Kingdom: 1. Hertfordshire International College (HIC) is located on the University of Hertfordshire’s College Lane Campus in Hatfield 2. London Brunel International College (LBIC) is located on the Uxbridge campus of Brunel University London 3. Cambridge Ruskin International College (CRIC) is located on Anglia Ruskin University’s Cambridge campus 4. The International College Wales Swansea, (ICWS) is located on Swansea University’s Singleton Park campus 5. The International College Portsmouth (ICP) is located on the University of Portsmouth’s campus in central Portsmouth 6. The Plymouth University International College (PUIC) is located on Plymouth University’s campus in central Plymouth 7. The International College Robert Gordon University (ICRGU) is located on Robert Gordon University’s Garthdee campus in Aberdeen 8. The Edinburgh International College (EIC) is located near Edinburgh Napier University’s Merchiston campus in central Edinburgh 9. The Birmingham City University International College (BCUIC) is located on Birmingham City University’s Bournville campus 10. University of Northampton International College (UNIC) is located on University of Northampton’s campus.
Purpose of Position Marketing Managers drive the marketing process and assist with the admission activities of the College to which they are attached as part of a cross-functional team. The MM assists the Director of Marketing and Admission in the development and implementation of the marketing plan and the management of the promotional, sales and recruitment operations and budget. The MM is expected to be able to develop effective business relationships and opportunities, both in the UK and offshore and to implement sales and marketing strategies that will achieve agreed targets. Furthermore, they are expected to work as part of the Admission and Marketing team as well as collaborate closely with the Student Services Team and the University’s admissions and recruitment staff. The MM will have Virtual Private Network (VPN) access to the students’ records management system in their respective College and will be expected to process applications using this pathway whilst on the road. The Marketing Managers are expected to work within the diktats of the Tier 4 regulations and the QAA’s Code of Practice.
Key Relationships
Senior Marketing Manager
Director of Marketing and Admission (DMA)
Student and Academic Staff
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Personal Traits The Marketing Manager (MM) – needs to:
Be self-driven, results-oriented with a positive outlook, and a clear focus on high quality and business profit. A natural forward planner who critically assesses own performance. Mature, credible, and comfortable in dealing with a wide variety of people including senior company executives. The MM will be reliable, tolerant, and determined; an empathic communicator, able to see things from the other person's point of view; well-presented and businesslike; sufficiently mobile and flexible to travel up to two/three weeks at a time within the UK and overseas; keen for new experience, responsibility and accountability and importantly be able to get on with others and be a team-player. Personal Situation
Must be able to spend extended time away from home travelling within the UK and overseas; able to commute reliably to office base and work extended hours on occasions when required. Specific Job Skills
Able to communicate and motivate via written media; understands the principles of marketing and advertising cost-effectiveness, including market sector targeting, product offer development, featuresbenefits-solutions selling, cost per response, cost per conversion, etc. Appreciates need for consistency within company's branding and marketing mix, especially PR and the Internet. Computer skills Must be adept in use of MS Office 2007 or later, particularly Excel and Word, and ideally Access or similar database to basic level, Internet and email. Business and Selling Skills Must be an excellent face-to-face and telephone communicator who is able to demonstrate success and experience managing major accounts customers, large contracts or even a business, particularly achieving genuine sales development. Ideal background would be in services industry. Management Ability Superior people-management skills, experience and natural ability will be critical.
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Skills and Experience Required Essential:
Possess a Bachelor’s/tertiary degree level qualifications in a services marketing or related discipline, together with services marketing experience Have extensive knowledge and experience in using Windows-based software applications Possess knowledge of Education Services Industry in the UK and overseas education systems Possess detailed operational knowledge and understanding of the Tier 4 regulations and the QAA’s Code of Practice Have administrative experience in a multi-cultural environment Demonstrate polished interpersonal communication and negotiation skills inclusive of writing, communication and presentation skills Demonstrate a proven ability as a team player Demonstrate proven ability to organise own workload to cope with simultaneous demands Demonstrate a flexible attitude to work (e.g., in hours and content), including a willingness to work weekends and evenings in support of recruitment activities; and the ability to travel in the UK and abroad. Demonstrate a proven ability to initiate and implement marketing strategies and sales tactics which have made a significant contribution to sustainable business growth Demonstrate innovative thinking and proactive work habits inclusive of an eye for detail and for new recruitment initiatives Demonstrate a commitment to self-development to enhance skills and abilities Have the ability to work to tight deadlines, changing priorities, on their own initiative and to take responsibility for decisions and outcomes Be a self-motivated and good organiser Have experience of University admissions and/or recruitment activities, Have experience of web design and maintenance
Desirable:
A language in addition to English
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