Smarter sales and marketing execution powered by the nation’s #1 residential platform. Exclusively for real estate developers.
ON COLLABORATIVE “On Collaborative understands what developers do and is SOLELY focused on creating value for their clients.”
Dedicated to the developer’s total success ON Collaborative is a full-service marketing and sales firm providing best-in-class research, planning and advisory services to residential developments nationwide. Our team is comprised of seasoned industry veterans and the most talented experts in the business. ON Collaborative integrates with Coldwell Banker® branded operations, one of the largest and most respected real estate brokerage companies in the world. By combining specialized development marketing expertise with true global distribution power, ON Collaborative delivers an incomparable marketing and sales platform to the developers it serves. ON Collaborative collaborates exclusively with real estate developers to Bring Developments To Life. It does so—successfully and profitably— by understanding what today’s consumers want and need. ON Collaborative understands that buyers want to be inspired by where they live. This is both an art and a science; curated living is transforming the way people live and play. ON Collaborative’s unique combination of offerings—consumer insight, developer expertise and access to the nation’s #1 residential platform—make it the industry leader.
DESIGN prograMmING
“Using data effectively is critical to any investment decision. ON Collaborative demonstrates in-depth understanding of market data analysis that sets it apart from the pack”
MARKETING
SALES
TRENDS
ANALYTICS
services ON for the life of the project ON Collaborative is a true partner to developers. That means staying focused for the entire life of a project and becoming a dedicated part of the developer’s team, not just a service provider. This is reflected in the depth and scope of our services.
ANALYTICS Delivering exceptional value through comprehensive market research and in-depth data analysis Success in a complex market requires accurate and comprehensive market data to turn that data into insightful market intelligence. ON Collaborative utilizes proprietary tools and methodologies to analyze a full range of complex and pertinent data. Combined with extensive on-the-ground market knowledge, this enables ON Collaborative to provide its clients the critical recommendations on product positioning, design and pricing needed to make smart strategic decisions.
“Most sales and marketing plans come together just before the project breaks ground, and suffer for it. ON Collaborative’s approach proves that programming from start to finish yields powerful returns.”
“On Collaborative really understands designing for buyers, and has the data to back up recommendations.”
PROGRAMMING Building winning strategies from the ground up
Insights on designs that will sell
Preparation and planning are the basis of success in any endeavor. ON Collaborative develops and executes comprehensive, smartly conceived and effective programming recommendations for every aspect of a project from start to finish.
A winning sales and marketing strategy doesn’t start when a building is complete, it starts before breaking ground. Through extensive experience and using sophisticated tools, ON Collaborative tracks and analyzes the key triggers driving buyer decision-making across a range of products and demographics. Every decision to add amenities or modify designs has a cost, so all decisions are made to meet market demands and maximize returns.
Beginning with site analysis, ON Collaborative evaluates and analyzes every aspect of a development to make value-enhancing recommendations. To ensure unit sales, ON Collaborative recommends appropriate product types and unit mixes. A deep understanding of buyer demographics and psychographics help ON Collaborative pinpoint value-enhancing features, layouts, finishes and amenities, and set pricing that will appeal to potential buyers and maximize profits. With marketing needs in mind for every stage of the sales process, ON Collaborative creates and implements state-of-the-art branding strategies and integrated marketing campaigns to attract the right target market— or markets if more than one apply.
ON Collaborative also brings intimate knowledge of physical design elements — from floor plans to finishes and fixtures — as well as expansive market research of developing trends in amenities and other buyer triggers. That buyer-centric view informs all design recommendations, and ultimately ensures a successful sales strategy.
DESIGN
“ON Collaborative’s sole focus was delivering the maximum return on investment. Their approach made them an essential part of our team.”
“On Collaborative consistently showS that they understand what buyers want, producing compelling campaigns that drive results.”
MARKETING
Strategies that empower brands and boost returns
SALES Onsite and accountable
ON Collaborative leverages deep knowledge of each project and its market to create customized marketing strategies that realize maximum value from budgets. Analysis of the competitive landscape now and in the future informs ON Collaborative’s strategies. Guided by precise, data-driven analysis that segments and profiles buyers, ON Collaborative designs brands and messaging campaigns that stand out in the market and bolster a development’s strengths.
An exceptional sales campaign starts with an exceptional story. ON Collaborative defines the buyer journey from start to finish. At every step, analytics-driven knowledge is used to understand both the product and the buyer’s needs to create stories that are compelling to buyers and maximize sale prices. Additionally, ON Collaborative designs highly sophisticated sales strategies through a data-driven unit-release and pricing models that provide flexible and responsive sales tactics.
ON Collaborative marketing strategists guide and drive clients’ creative teams, crafting campaigns that combine traditional tools with online and multimedia components to drive and optimize exposure and reach. This approach facilitates the creation of campaigns that are flexible, adaptable, precision-targeted and use stateof-the-art presentation strategies—from models, design boards and renderings to virtual reality—to showcase the offerings in the best possible light at every stage of development. Through print, TV, radio, website, e-campaigns, social networking, broker outreach and signage, ON Collaborative reaches the right audiences with maximum efficiency. By adapting, leveraging and re-targeting consumer data, ON Collaborative is able to sustain marketing programs after a project launches, creating cost efficiencies.
Unlike residential real estate agents who work for themselves, ON Collaborative sales teams are rigorously trained, onsite sales agents dedicated to one client and development at a time. They are solely aligned with clients’ goals to ensure sales velocity and prices that maximize returns. ON Collaborative sales team is an extension of the developer—and a true partner throughout the project.
“ON Collaborative’s special position in the Realogy/NRT family gives clients THE muscle of a vast GLObAL organization and the finesse of a local operator.”
OUR advantage Direct access to unparalleled global network
International scope, local depth Realogy is the global market leader in residential real estate. One in four residential real estate transactions in the United States goes through Realogy. Realogy operates four businesses: Brokerage, franchising, corporate relocation and title services. NRT is the core brokerage business of Realogy and is the largest residential real estate brokerage company in the US.
Our Sister Companies Developer-focused with a history of performance A defining feature of what makes ON Collaborative unique is its organizational structure. Its regional sister companies include The Collaborative Companies in Boston and Corcoran Sunshine Marketing Group in New York. Both serve as powerful extensions of ON Collaborative’s capacities through co-marketing and lead referrals to enhance client project success.
OUR GLOBAL NETWORK
LOCAL EXPERTISE
GLOBAL REACH
Leader in all major US markets
Experts in the global marketplace
NRT owns 789 residential real estate offices with approximately 47,500 sales associates, and posted more than $166 billion in residential real estate sales in 2016. Every one of NRT’s local companies is ranked among the top two in their respective markets. Locally, regionally and nationally, on projects that range from single-family homes to high-rise developments involving hundreds of units, ON Collaborative brings the resources of a national titan to its projects and works hand-in-hand with other members of the NRT family to offer clients unmatched exposure and lead generation.
Los Angeles
San Francisco
Chicago
Miami
Boston
47,500 brokers
Marketing extraordinary real estate demands exceptional expertise, unparalleled discretion and extensive experience. ON Collaborative has mastered the global luxury market and can tap the vast resources, data and networks of Coldwell Banker Global Luxury®, which had $47 billion in luxury home sales in 2016.
88,000 affiliated sales agents
New York
$35,000,000,000 $30,000,000,000 $25,000,000,000
789
3,000
offices
offices
8,446,370
49
$20,000,000,000 $15,000,000,000 $10,000,000,000 $5,000,000,000 $0
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The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages. United States Andorra Argentina Aruba Australia Bahamas Belize Bermuda
Brazil British Virgin Islands Canada Cayman Islands China Colombia Costa Rica Curacao
Cyprus Czech Republic Egypt England France Germany Ghana Grenada Guatemala
India Indonesia Ireland Italy Jamaica Kenya Malta Mexico
Monaco Panama Puerto Rico Romania Saint Maarten Singapore Spain St. Kitts and Nevis
St. Martin Thailand Turkey Turks & Caicos United Arab Emirates Uruguay U.S. Virgin Islands
countries AND territories
our SUCCESSES Bring Developments to Life ON Collaborative’s broad experience and deep expertise in understanding the ever-changing real estate market has fostered its success in all market conditions, including the challenging post-recession economy. Collectively, its management team has executed over $4.2 billion in sales nationally, and is currently working on some of the most exciting developments in the United States.
developers Alison Davis Apex / Opus Bond Companies Burnside Homes CA Development Capital Investment Group CG Development Chicago Urban Properties Fitzgerald Companies Foxford Companies Hunt Companies Intercapitial LLC Klairmont Realty Legency Development Lehman Brothers Licterman Development Long Wharf RE Partners Maquette Properties Marathon Development Mark Humphreys Mesa Development Metroplex Montain Funding Mr Development Mutal Of Omaha Opus Companines Opus NWR Development, LLC Related Midwest Rezmar Rittenberg Homes River Front Place LLC Shoreline Lake Bluff LLC South Shore Bank Tandem Developers The Domain Companies The Habitat Companies The Kopley Group Inc. The Mandel Group The Procaccianti Group Thrush Development TLC Uban Told Development Vidorra LLC
Midwest
Midwest
our team
Midwest
One Bloomingdale
Bloomingdale, IL
$24,000,000
Bridgeport Station
Chicago, IL
$15,000,000
Mid Town Crossing
Omaha, NE
$135,000,000
Central Station (The Grant)
Chicago, IL
$300,000,000
Lincoln Lofts
Chicago, IL
$13,500,000
River Front Place
Omaha, NE
$24,000,000
River Bend
Chicago, IL
$105,000,000
Prairie East Townhomes
Chicago, IL
$10,200,000
Park Shore
St. Francis, WI
$45,000,000
Prairie House
Chicago, IL
$69,000,000
Tandem Lofts
Chicago, IL
$10,000,000
Park East Condominiums
St. Louis, MO
$48,000,000
41 East 8th
Chicago, IL
$68,000,000
Bicycle Station Lofts
Chicago, IL
$10,000,000
Excelsior & Grand
St. Louis Park, MN
$64,000,000
Prairie District Tower
Chicago, IL
$50,000,000
Post Card Place Lofts
Chicago, IL
$9,000,000
West One
St. Louis Park, MN
$22,000,000
740 W Fulton
Chicago, IL
$50,000,000
The VUE
Chicago, IL
$8,800,000
Edgebrook Glen
Chicago, IL
$45,000,000
Columbia Pointe
Chicago, IL
$8,300,000
Chatham Club
Chicago, IL
$43,400,000
Orchard Park Townhomes
Chicago, IL
$7,000,000
950 W Monroe
Chicago, IL
$42,000,000
The Dakota
Chicago, IL
$6,000,000
northeast
Belmont River Club
Chicago, IL
$42,000,000
Map Factory
Chicago, IL
$5,000,000
Ironwood
Middelton, MA
$24,000,000
Pac Lofts
Chicago, IL
$40,000,000
1224 W. Van Buren
Chicago, IL
$4,500,000
The Residences of The Westin
Providence, RI
$70,000,000
Kellie Kao Miles
Richmond, VA
$11,000,000
Vice President of Strategy
[email protected]
Nolde Bakery
Plaza 32
Chicago, IL
$40,000,000
University Circle
Chicago, IL
$4,500,000
Prairie District Homes
Chicago, IL
$35,000,000
515 Main Street
Evanston, IL
$15,000,000
The Residences of Sauganash
Chicago, IL
$35,000,000
New Biscut Lofts
Evanston, IL
$9,000,000
St. Paul Lofts
Chicago, IL
$34,000,000
Bridget at Arbor Lakes
Maple Grove, MN
$54,000,000
Prairie Avenue Lofts
Chicago, IL
$33,500,000
Lake Bluff Condomniums
Milwaukee, WI
$50,000,000
Printers Corner
Chicago, IL
$31,000,000
The Pointe on the River
Milwaukee, WI
$45,000,000
The Standard
New Orleans, LA
$100,000,000
Printers Row Lofts
Chicago, IL
$30,000,000
Brewers Hill Commons
Milwaukee, WI
$15,700,000
South Shore Condminiums
Newport, KY
$95,000,000
Vanguard Lofts
Chicago, IL
$28,000,000
Cobbler’s Lofts
Milwaukee, WI
$11,300,000
Polo Glen
Plantation, FL
$63,000,000
North Town Village
Chicago, IL
$28,000,000
River Crest
Milwaukee, WI
$10,000,000
The Hamptons
Tampa, FL
$50,000,000
Tuxedo Park Chicago
Chicago, IL
$26,500,000
River Crest Townhomes
Milwaukee, WI
$9,000,000
Cross Wynde Condos
Tampa (Brandon), FL
$70,000,000
The Columbian
Chicago, IL
$25,000,000
Grant Park
Minneapolis, MN
$95,000,000
The Metropolitan
Dallas, TX
$60,000,000
1 E. 14th Place
Chicago, IL
$23,000,000
Skyscape
Minneapolis, MN
$75,000,000
The Tower
Ft. Worth, TX
$82,000,000
Belle Plaine Commons
Chicago, IL
$20,000,000
The Village at St. Anthony Falls
Minneapolis, MN
$38,000,000
Museum Place
Ft. Worth, TX
$16,000,000
Lake Shore Pointe
Chicago, IL
$18,500,000
River Station
Minneapolis, MN
$37,000,000
Lake Park Estates
Richardson, TX
$60,000,000
Terraces of Old Irving
Chicago, IL
$18,000,000
River Place
Naperville, IL
$22,000,000
The Vidorra
San Antonio, TX
$52,000,000
Kellie has extensive experience in real estate, finance, marketing and strategic planning. As a Certified International Property Specialist, a CPA and the former CFO of a leading hotel technology company, she brings a breadth of expertise to her role as ON Collaborative’s VP of Strategy. She advises clients on effective and powerful global marketing strategies, and is particularly skilled at transforming in-depth quantitative and qualitative research into strategic recommendations on product positioning, design, pricing and absorption rates. Additionally, Kellie develops and implements strategic initiatives to maximize the level of service and value ON Collaborative delivers to its clients.
David Wolf
Leading the way
Christine Lutz Vice President of Sales
[email protected]
In the past two decades, Christine has headed sales teams that have closed over $1 billion in residential and multifamily sales. Her extensive leadership experience has made her a gifted mentor and team builder, with the ability to recognize talent, set goals and create long-term strategic plans. These accomplishments make Christine the ideal VP of Developments, where she is responsible for planning, developing and executing the sales and marketing components of each new project—including training and managing teams of exceptional salespeople. While she has deep experience working with all types of property, she has a particular affinity for the luxury sector.
President
[email protected]
Garrison Benson
David brings deep expertise in every facet of residential real estate and multifamily development to his role as president of ON Collaborative. After serving as president of Related Realty, the residential brokerage division of Related Midwest, and a namesake top-selling luxury residential real estate team with @properties, David is a seasoned leader who understands the importance of creating and executing innovative, needs-based sales and marketing campaigns. He is respected for his ability to lead teams, manage comprehensive efforts and develop astute strategies that deliver superior results. At ON Collaborative, David works hand-inhand with developers across the country to implement high-performance projects that exceed their goals.
With more than three decades of experience as a multifamily developer, including 22 years as the head of his nationally prominent namesake firm Garrison Partners, Garry Benson brings a powerful network of connections to his role as ON Collaborative’s VP of Business Development. His credentials as Marketer of the Year for the Home Builders Association of Greater Chicago, a member of the University of Illinois Chicago’s Entrepreneurship Hall of Fame and a Master in Residential Marketing (MIRM) designation from the National Home Builders Association Illustrate his deep and unique understanding of developers’ needs.
Vice President of Growth
[email protected]
south Rich brings more than two decades of real estate management experience to his dual role training sales agents and growing the business development pipeline. His experience training hundreds of successful agents for his namesake realty firm has helped him create a stringent program to give ON Collaborative’s sales teams the skills, tools, and expertise necessary to succeed in any sales environment.
Rich Gloor
Micheal Anthony
Vice President of Growth
[email protected]
Director of Operations
[email protected]
With more than a decade of experience as the head of IT and operations for the most prolific luxury residential real estate team in the Midwest, Micheal Anthony brings a unique set of skills to his position as ON Collaborative’s Director of Operations. His experience with new technologies and knowledge of industry standards keeps ON Collaborative’s data-driven business model running like a well-oiled machine, and allows ON Collaborative to continuously improve operational efficiency and maintain impeccable compliance standards across all projects.
Positions in data-driven marketing at real estate and technology companies have given Kyle Hocking the experience necessary to manage ON Collaborative’s groundbreaking branding, positioning and promotional efforts. As such, he will oversee the agencies, project managers and creatives who will manage the daily marketing efforts for ON Collaborative’s clients. An expert in digital strategy, social media and analytics, Kyle combines this knowledge with traditional marketing strategies to keep messaging focused, incisive and effective.
Kyle Hocking Director of Marketing
[email protected]
OUR PROMISE The unwavering pledge that drives all our decisions
We dedicate ourselves to making each real estate development we work on profitable – one project and one community at a time, Together with the developer. We do this by always being ON.
©2017 ON Collaborative LLC. All Rights Reserved. ON Collaborative fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC.
Chicago
Los Angeles
220 North Green Street Chicago, Illinois, 60607
9300 Wilshire Boulevard Suite #500 Beverly Hills, California, 90212
E P
[email protected] 312.799.2800
