Eastern Cheer and Dance MARKETING & SOCIAL MEDIA INTERN Company Name - Eastern Cheer & Dance Position Location - Midlothian, VA Industry - Event Planning/Production (Spirit/Sports) Position Type - Part-Time Travel - 30% COMPANY SUMMARY Eastern Cheer and Dance was founded in 1981 and specializes in producing quality cheerleading and dance camps, competitions and performance opportunities for young athletes and performers. Eastern produces 20+ events annually in major cities along the east coast and is expanding its reach into new market segments. Acquired by the AmeriCheer Family of Brands in 2010, Eastern has maintained its position as a premier event production company and leading force in the spirit industry. The AmeriCheer Family of Brands consist of AmeriCheer, AmeriDance, Eastern Cheer & Dance, Studio Live and Victory Wear and is headquartered in Westerville, OH. Its CEO, Elizabeth Rossetti is an Ohio native and a graduate and former Head Cheerleader of Ohio State University. Eastern’s office is located in Midlothian, VA
DESCRIPTION Eastern Cheer and Dance is seeking an energetic and creative individual to secure an exciting position as a Marketing and Social Media Intern. This position will allow the selected candidate to gain valuable work experience in assisting in the development and execution of national marketing campaigns for several corporate brands. Opportunities include experience in market research, use of social media technology, and research analysis. In addition, intern will work directly with vendors, graphic designers, printing companies as well as photography and video professionals. This internship has a fall component (October 2014 - December 2014) and winter component (February 2015 - April 2015 ), each extending 10-weeks. Interns are required to work 10-hours per week in the corporate office and on required weekends. A single intern may participate in both components or each component may be awarded to two different interns.
RESPONSIBILITIES Assist in maintaining company website Assist in maintaining social media platforms (Facebook, Twitter, Pinterest, etc.) Assist in conducting and tracking surveys and market research using Survey Monkey Assist in executing e-blast campaigns using Constant Contact Assist in designing and printing of brochures, ads and other print media Conduct onsite marketing activities at live events to include: • organizing live interviews with attendees • coordinating marketing photography and video activities • oversee fulfillment of sponsorship marketing contract requirements • Assist in tracking and analyzing all campaign efforts and offer suggestions for maximizing effectiveness • Other marketing and social media projects as requested • • • • • •
EDUCATION/EXPERIENCE • College Degree or Degree Candidate with focus in Communications, Public Relations, Marketing or Social Media
REQUIRED SKILLS • • • • • • • •
The candidate must be very mature and professional Must learn quickly while on the job Must have excellent oral & written communication skills Must have experience with Microsoft Office Must have experience in using Facebook, Twitter, Pinterest and other social media platforms Must have great personality and be able to interact professionally with customers & staff Must have a valid Driver’s License and be willing to travel & work on weekends Must be a U.S. Citizen and qualified to work in the United States
DESIRED SKILLS • Experience in website maintenance • Experience working Adobe Illustrator or other graphic design programs • Experience in photography/videography
COMPENSATION/PERKS • • • • •
This is an unpaid internship however, intern will be paid an daily wage when working required events. Travel and/or a travel allotment will be provided by Eastern Meals and/or a meal allotment will be provided by Eastern Lodging for events will be provided by Eastern Eastern will provide uniforms and other apparel necessary for work
Candidate must be available to travel and work the following dates: Fall Component - Required Events (these are paid opportunities) October 25-26, 2014 - Myrtle Beach, SC November 9, 2014 - Richmond, VA December 7, 2014 - Hampton, VA Winter Component - Required Events (these are paid opportunities) February 7-9, 2015 - Hazlet, NJ February 14-16, 2015 - Lincoln, RI February 20-23, 2015 - Charlotte/Atlanta March 1, 2015 - Richmond, VA March 6-8, 2015 - Myrtle Beach, SC Other paid event opportunities are also available.
HOW TO APPLY Interested candidate should submit a Resume/Work History and cover letter to [email protected]
or mail to: Eastern Cheer & Dance c/o Shawn L. Smith 825 Grove Road Suite 8 Midlothian, VA 23114 Application Deadline is September 1, 2014
Eastern Cheer & Dance 1-800-940-4322 www.ecaeda.com