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TOP trends YOU NEED TO KNOW ABOUT
Digital
1
MARKETING
Catch, but don’t release! Inquiries prompted by digital touchpoints are trending upwards, and so should sales!
Q2
Q3
2015
2015
Q4
Q1
2015
2016
calls appts units sold
Websites and other digital programs are prompting more calls and appointments than ever before. A complete digital marketing solution does work, you are getting your customers’ attention. Are you also prepared to provide a customer experience that ultimately ends in a sale?
Direct Mail
2
Find your sweet spot! Direct mail vendors are delivering favorable results, but no one vendor is best for every practice. $11,250
vendor a
12 $4,500
vendor b
14 $15,750
vendor c
32 $11,250
vendor d
9
sales
$4,500
vendor e
12
calls
Do you know which direct mailer is best for your specific needs? We do! Contact us and let’s build a campaign designed to generate opportunities for your practice.
Don’t dismiss newspaper ads, just utilize them differently!
Basic Generic Ad ROI: -33%
ric gene g in hear d aid a
$
2 0up0on
o of f c
VS.
PLEASE JOIN US
3
Newspaper
Event Driven Ad
ROI: +51%
BETTER HEARING
MEANS BETTER OVERALL WELLNESS November 6, 2015 from 11 a.m. to 1 p.m.
HEARING AID EVALUATIONS start at 11 a.m. | LUNCH AND LEARN from Noon - 1 p.m.
[Audiologist] from [Practice Name] will be at your Community Center, speaking about the importance of hearing health in your overall wellness plan.
Dr. John Smith, Au.D. 123 Main Street Anytown, CA 10203
Call Today!
800-123-4567
800-123-4567
$
34%
of calls to appts
www.YourWebsiteHere.com
21,386 avg. media cost per quarter 1
65%
appts to sold
$
69%
of calls to appts
7,232
avg. media cost per quarter 2
82%
appts to sold
Make each ad more impactful! When ad frequency was reduced and each ad was tied to a specific event or a wellness message, advertising produced significantly better results! More calls were generated with better conversions to sales, that's a win-win.