marketing


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TOP trends YOU NEED TO KNOW ABOUT

Digital

1

MARKETING

Catch, but don’t release! Inquiries prompted by digital touchpoints are trending upwards, and so should sales!

Q2

Q3

2015

2015

Q4

Q1

2015

2016

calls appts units sold

Websites and other digital programs are prompting more calls and appointments than ever before. A complete digital marketing solution does work, you are getting your customers’ attention. Are you also prepared to provide a customer experience that ultimately ends in a sale?

Direct Mail

2

Find your sweet spot! Direct mail vendors are delivering favorable results, but no one vendor is best for every practice. $11,250

vendor a

12 $4,500

vendor b

14 $15,750

vendor c

32 $11,250

vendor d

9

sales

$4,500

vendor e

12

calls

Do you know which direct mailer is best for your specific needs? We do! Contact us and let’s build a campaign designed to generate opportunities for your practice.

Don’t dismiss newspaper ads, just utilize them differently!

Basic Generic Ad ROI: -33%

ric gene g in hear d aid a

$

2 0up0on

o of f c

VS.

PLEASE JOIN US

3

Newspaper

Event Driven Ad

ROI: +51%

BETTER HEARING

MEANS BETTER OVERALL WELLNESS November 6, 2015 from 11 a.m. to 1 p.m.

HEARING AID EVALUATIONS start at 11 a.m. | LUNCH AND LEARN from Noon - 1 p.m.

[Audiologist] from [Practice Name] will be at your Community Center, speaking about the importance of hearing health in your overall wellness plan.

Dr. John Smith, Au.D. 123 Main Street Anytown, CA 10203

Call Today!

800-123-4567

800-123-4567

$

34%

of calls to appts

www.YourWebsiteHere.com

21,386 avg. media cost per quarter 1

65%

appts to sold

$

69%

of calls to appts

7,232

avg. media cost per quarter 2

82%

appts to sold

Make each ad more impactful! When ad frequency was reduced and each ad was tied to a specific event or a wellness message, advertising produced significantly better results! More calls were generated with better conversions to sales, that's a win-win.