MARKETING THE GOLDEN PILL AWARDS | 2017
Filmstrip art by Starline – Freepik.com
optum.com/optumrx | optumrx.com All Optum® trademarks and logos are owned by Optum, Inc. All other brand or product names are trademarks or registered marks of their respective owners. © 2017 Optum, Inc. All rights reserved. ORX8856_170630
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Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Directory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Administrative support . . . . . . . . . . . . . . . . . . . . . . 8 Member communications and experience organization . . . . . 10 Product marketing organization . . . . . . . . . . . . . . . . .66 Growth and retention marketing team . . . . . . . . . . . . . .78 Creative services . . . . . . . . . . . . . . . . . . . . . . . . .98 Specialty pharmacy and home infusion marketing . . . . . . . 112
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The 99 OptumRx marketing team members are located in 19 states 1
WHO WOULD PLAY ME IN A MOVIE Helen Hunt
Hello OptumRx Marketing! It sure has been a whirlwind this year! Thank you so much for all you have done — I know you all at some time or another (some of you many times) have given up time well outside of work hours to get the job done. The year has not been without its challenges and I see what an amazing support system you are for each other. Please know that I recognize and very much appreciate what you have given to the organization and to each other. Welcome to our annual OptumRx Summit. Make the most of our time together — we have some fun ways for you to get to know each other better and to rekindle relationships with team members you don’t see often. Be a sponge. Listen, participate and most of all, please have FUN!! Susan
Susan Fleming Senior Vice President, Marketing My job is to ensure that we — as a team — inspire our stakeholders to believe in what we do and drive demand for OptumRx pharmacy care services. 1-312-383-6540
[email protected] Chicago, IL Central Time
P.S. I had to have a photo with my Cubs cap on — in this one I’m surrounded by just a few of my favorite peeps!
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FAVORITE MOVIE Breakfast at Tiffany ’s — fabulous on all front s, glamour, fashion, romance and a cat.
AUTOGRAPH
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14 Farha Adam
15 Trish Adams
102 Daniel Bretz
19 Kayla Buckhanon
82 Neary Chhe
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Nick Albertini
20 Dan Bur
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Nikki Cole
Zach Crnecki
118 Amelia Dyon
Denise Egan
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Jeff Asada
116 Meghan Barry
18 Ajda Blanchard
103 Tiffany Burks
21 Todd Campen
117
24 Jessica Cunningham
Lora Denman
70 Wendy Emahiser
Steve Emil
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84
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26 Cindee Espley
Eric Fegley 4
105 Everett Gallegos
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120
Jen Chess
31 Robyn Gordin
Julie Greely
Erin Griffith
32 Valerie Gronich
25 Heather DeStefano
33 Ian Hammond
81 Travis Hawton
85 Corinne Hennen
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119 Sandra Erickson
35 Tina Hsieh
36 Heather Jayson
Kari Johnson
28 Dawn Fick
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104
3 Susan Fleming
Ronnie Fults
39 Jonathan Kiehne
29 Tamara Gambino
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87 Mariah Keith
Julie Gardner
Zech Hipp
Annette Hovey
72 Paula Johnson
38 Megan Juskowiak
Carey Kane
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121 Vaughn Kinghorn
Kim Konczal
88 Bill Kenealy
Kathy Kim 5
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86
89
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73 Heather Landis
Abilash Lalal
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106 Jennifer Lewison
42 Julie Rosckes
107 Therese Manzer
Callie Stark
43 Charleen Madruga
Eric Malyszka
74 Kathleen Manicke
69 Marne Marshall
90 Shayne McCartney
91 Scott McClusky
101 Mike McKinnon
Echo Morgan
92 Alicia Mulholland
46 Brandon Myers
47 Dorothy Nguyen
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49 Tracy Norman
50 Chaise Nunnally
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122 Jason Paasch
Jim Peacock
54 Maureen Reynolds
Dan Rogers
Jeff Ouellette
Sara Nichols
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53 LaRita Phillips 6
94
Jeff Lu
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108 Kate Schuster
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61 Erika Treadway
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56 Kristin Sharma
Erin Shelby
Lisa Siebert
13 Rick Swartz
115 Bridget Swihart
109 Natalie Taylor
60 Melissa Tobiassen
95 Christy Unekis
111 Ginny Van Cura
62 Brandi Westbrook
96 Jessica Whims
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76
Amy Seidler
59 Amy Stover
110 Susan Tsai
Kait Winchell
Katie Witte
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64 Amanda Wold
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65 Nick Wood
WHO WOULD PLAY ME IN A MOVIE Steve Buscemi. He do es an amazing job owni ng the characters he portray s.
WHO WOULD PLAY ME IN A MOVIE I’d want Lucy Liu, sh e’s classy and one tough wom an.
FAVORITE MOVIE The Color of Money . To go with my phot o them
FAVORITE MOVIE I have many, but at the top of the list is Hitting the Apex.
e.
Denise Egan
Annette Hovey
Sales and Marketing Administrator
Senior Administrative Assistant
I have proudly maintained two roles at OptumRx for the past nine years. The first is executive assistant for Susan Fleming, senior vice president, marketing. Secondly, the Salesforce.com administrator for the BriovaRx sales operations team that sells direct to prescribers. I manage all aspects of their customer relationship management system including system customizations, security, reporting and dashboards, user provisioning and workflows. My official title is Sales Operations, Senior Analyst.
1-224-231-1106
[email protected] Schaumburg, IL Central Time
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I provide administrative support to our senior executives and their teams within OptumRx Marketing and Client Management. I’m at 12 years of service within UnitedHealth Group.
1-952-205-1059
[email protected] Eden Prairie, MN Central Time
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BEST COMEDY: “YOU’VE GOT DIRECT MAIL” The big pharmacy benefits company starts sending its members letters: your pharmacy has changed, your medication isn’t covered, things that make them cringe. But when they understand home delivery services and a mobile app could change their lives for the better, things get really interesting.
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MEM
STARR
ING:
BER C OMM UNIC AND ATION EXPE RIENC S E
Rick Swartz CONSUMER MARKETING AND COMMUNICATIONS
MARKETING OPERATIONS AND ANALYTICS
Melissa Tobiassen
Sara Nichols
HOME DELIVERY MARKETING
MEMBER COMMUNICATIONS
Campaigns
Erin Shelby
MARKETING DATA AND ARCHITECTURE
HOME DELIVERY CAMPAIGNS AND REPORTING
Jessica Cunningham
Clinical/Formulary
Erika Treadway
Jim Peacock
Todd Campen
Ajda Blanchard
Jeff Asada
Jeff Lu
Ian Hammond
Amy Seidler
Amy Stover
Maureen Reynolds
Dorothy Nguyen
Echo Morgan
Eric Malyszka
Tina Hsieh
Jeff Ouellette
Farha Adam
LaRita Phillips
Amanda Wold
Communications
Pharmacy Care Services
Eric Fegley
Dawn Fick
Robyn Gordin
Trish Adams
Nick Albertini
Abilash Lalal
Kathy Kim
Chaise Nunnaly
Nick Wood
Syed Ahmed
Kait Winchell
Dan Bur
Operational Excellence
Jonathan Kiehne
WHO WOULD PLAY ME IN A MOVIE Brad Pitt, duh! Alth ough my wife thinks I pret ty much am Paul Rudd in the movie This is 40 .
FAVORITE MOVIE I watch a lot of documentaries, but you can’t go wrong whe never The Godfather serie s is on TV.
Valerie Gronich
Zech Hipp DIGITAL STRATEGY AND EXPERIENCE
Kari Johnson
Heather DeStefano Client-Facing Support
Heather Jayson
Kristin Sharma
Tamara Gambino
Brandon Myers
Cindee Espley
Megan Juskowiak
Tracy Norman
Brandi Westbrook
Julie Gardner MEMBER EXPERIENCE AND INSIGHTS
Nikki Cole
Rick Swartz Senior Vice President, Marketing My group focuses on digital strategy, member communications, member experience and direct response campaigns to promote home delivery and product utilization.
1-952-205-1029
[email protected] Eden Prairie, MN Central Time
Zach Crnecki Charlene Madruga
Kayla Buckhanon Callie Stark
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WHO WOULD PLAY ME IN A MOVIE Gina Rodriguez
WHO WOULD PLAY ME IN A MOVIE Kristin Wiig
FAVORITE MOVIE Tossup: Bridesmaids, then old school with Caddys hack.
FAVORITE MOVIE Matilda
Farha Adam
Trish Adams
Project Management — Carve-Out PDL, Member Communications
Marketing Manager, Member Communications
I am currently transitioning from carve-in to carve-out and instead of focusing primarily on cycle mailings, I’m now doing formulary cycle project management for member communications and mailings. This includes digital ad hoc communications development as well as prescription drug list (PDL) booklets. I am also managing quarterly High Utilization Narcotics (HUN) mailings.
1-952-205-0910
[email protected] Eden Prairie, MN
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General onboarding, open enrollment and ongoing awareness strategy and planning across all lines of business: • Benefits education videos (non home delivery)
1-952-205-1040
[email protected] Eden Prairie, MN
• Employer toolkit strategy Central Time
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• Newsletter content project management
Central Time
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WHO WOULD PLAY ME IN A MOVIE Clint Eastwood
WHO WOULD PLAY ME IN A MOVIE Paul Rudd
FAVORITE MOVIE Saving Private Ryan
FAVORITE MOVIE Tombstone
Nick Albertini
Jeff Asada
Director of Analytics
Senior Database Manager
I am responsible for the implementation of Adobe Analytics across the five major portals of OptumRx and BriovaRx. This includes managing all feature requests and management of defects caused by code changes. Additionally, my team helps to train and facilitate communication between the development teams and the business teams.
1-972-664-3595
[email protected] Dallas, TX Central Time
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My role on the marketing and data architecture group is RxClaim data subject matter expert, although just as almost everyone else within the group, I do some campaigning and reporting as well.
1-949-988-6326
[email protected] Irvine, CA Pacific Time
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WHO WOULD PLAY ME IN A MOVIE Definitely Emma Wat son — she’s my hero!
WHO WOULD PLAY ME IN A MOVIE Mila Kunis
FAVORITE MOVIE It’s a tie between Grease and the new Beauty and the Beas t.
FAVORITE MOVIE The Notebook
Ajda Blanchard
Kayla Buckhanon
Marketing Manager, Member Communications
Marketing Insights Manager
I’m on the member communications team and I work on our carve-in prescription drug list (PDL) communications. Some examples are the PDL booklets, update summaries and wall charts. I also work on our pharmacy benefit management / home delivery pharmacy operations communications, like the fulfillment package.
1-949-988-6405
[email protected] Irvine, CA Pacific Time
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I started in January of this year as a marketing insights manager. While I am cross-trained in both member and client surveys, my primary responsibilities lie in the member arena. Some of my favorite projects include: Anything to do with net promoter score, client implementation satisfaction surveys, measuring member performance guarantees, and developing closed-loop processes for member feedback.
1-952-205-2310
[email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY ME IN A MOVIE Patrick Stewart
WHO WOULD PLAY ME IN A MOVIE Bruce Willis
FAVORITE MOVIE Wedding Singer or V for Vendetta
FAVORITE MOVIE The Notebook
Dan Bur
Todd Campen
Senior Data Analyst
Senior Marketing Manager
I currently work on member mailing campaigns, including carve-in, carve-out and benefit setup resolution team projects. Also support the electronic Client Request Form (eCRF) and the Letter Research Request Form (eLRF) and SQL Server database.
1-952-205-0359
[email protected] Golden Valley, MN Central Time
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1-949-988-6381 Within the Consumer Marketing Group, we have close to 20 weekly campaigns that will send out
[email protected] more than 43 million promotions this year through direct mail, email, outbound calling and dialer calling. Irvine, CA It’s my role to drive the targeting and data strategy segmentation for these campaigns. In addition to Pacific Time the campaign strategy, I also document campaign development, provide instructions for production development manage timelines, work with channel managers to evaluate results from all channels and develop and present the campaign success stories. The position is challenging, but rewarding as I ensure that our members are notified of the opportunity to use home delivery, stay current on their therapy, and often save money in the process.
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WHO WOULD PLAY ME IN A MOVIE If I had to cast a celeb rity to play me in a movie I would cast Reese Withersp oon.
WHO WOULD PLAY ME M
A MOVIE “Stifler” – Seann W illiam Scot
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FAVORITE MOVIE Newsies is my ALL tim e favorite movie (I was an original cult membe r).
FAVORITE MOVIE To Boy
Nikki Cole
Zach Crnecki
Senior Client Marketing Manager
Director, Strategic Marketing Insights
I work with communication owners across Optum to provide client-specific communications to one of our marquee clients. Additionally, I represent the Consumer Marketing Group and partner closely with the account team to share communication recommendations and best practices.
1-952-205-1878 [email protected] Eden Prairie, MN Central Time
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This year, I’ve been able to expand my tardiness to about 30 minutes late. Rick hasn’t caught on yet, he’s too busy reading the paper and enjoying his coffee in the morning. I will say, I have increased weekly productivity to about an actual hour of real work. The real work consists of marketing and digital experience, survey management, and net promoter score support.
1-952-205-1046 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY ME IN A MOVIE Jennifer Esposito, I put a poll on Facebo ok and she’s the respon se I thought was the be st fit.
WHO WOULD PLAY ME A MOVIE Zoe Lister-Jones
FAVORITE MOVIE The Notebook. Yeah FAVO RITE MOVIE , I can ad mit it…I love The Notebook and I’ve se en it too many times.
Jessica Cunningham Director, Marketing Campaign and Channel Strategy Responsible for home delivery campaign management / oversight for member facing communications — including ongoing campaigns and new initiatives — through various communication channels.
FAVORITE MOVIE I’m not sure that I ha ve a favorite, but I can watch The Holiday over an d over again.
Heather DeStefano Senior Director, Digital Strategy and Experience
1-949-988-6196 [email protected] Irvine, CA Pacific Time
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My team and I own the OptumRx member, open enrollment, client and provider portals as well as the OptumRx mobile app.
1-952-205-1303 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY ME IN A MOVIE Jennifer Connelly
WHO WOULD PLAY ME IN A MOVIE Chris Farley
FAVORITE MOVIE Wall Street
FAVORITE MOVIE The Princess Bride
Cindee Espley
Eric Fegley
Digital Product Specialist – Portal
Database Manager
Support the digital product team by being the liaison between the client advocate/pharmacy advocacy teams and Digital Strategy and Experience (DSE) regarding defects and client/ member issues. Manage the break fix process and engage in user acceptance testing/pre-acceptance testing for the member portal. Field and respond to request for proposals and various other inquiries sent to the DSE team inbox.
1-714-825-3851 [email protected] Costa Mesa, CA Pacific Time
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I am responsible for making sure that feeds and data used for marketing campaigns makes it to Wunderman, our third-party vendor that houses all the data for campaigning. I take data from many sources and make it digestible for Wunderman and track all the automated feeds to make sure they arrive and process without errors.
1-714-907-5180 [email protected] Irvine, CA Pacific Time
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WHO WOULD PLAY ME IN A MOVIE Amy Schumer
WHO WOULD PLAY ME IN A MOVIE Sandra Bullock
FAVORITE MOVIES The Shawshank Rede mption and The Help
FAVORITE MOVIE My Best Friend’s Wed di
ng
Dawn Fick
Tamara Gambino
Campaign Manager
Senior Client Marketing Manager
My role within Marketing Operations and Analytics centers on campaign automation. Daily I assist with executing and analyzing marketing campaign activities to ensure that our outreach to members is optimal, successful and productive. Oh...and anything else the team throws my way.
1-952-205-6304 [email protected] Eden Prairie, MN Central Time
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I am responsible for representing marketing and member communications to marquee clients and other ancillary teams during the implementation process. Post implementation for select clients (GE and CalPERS), I continue to manage the ad hoc member communications as identified by the client or the client account team.
1-952-205-1049 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY WHO OULD PLAY ME ME IN W A MOVIE Lucy Lawless (Xena Warrior Prince ss)
WHO WOULD PLAY ME A MOVIE Katherine Heigl or Kr isten Wiig
FAVORITE MOVIE Th FAre VO e-RI way TEtie M:OVIE Yo Got Mail, Sideway s, There Will Be Blood.
FAVORITE MOVIE ank Redemption
Julie Gardner
Robyn Gordin
Communications Project Manager
Senior Marketing Manager, Direct Marketing Campaigns
1-952-205-1939 Responsible for the coordination and completion of projects across various functional [email protected] areas with a focus on member communication. Provide subject matter expertise in areas including Eden Prairie, MN project scope definition, risk identification, project methodology, resource allocation, Central Time facilitation, and other areas of expertise. I deliver and make presentations to management on project updates, project cycle, and expected results. Ensure projects are completed on time and in scope. Also, manage vendor and service providers to define project scope and performance expectations.
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In my role, I manage the creative development of the acquisition campaigns. This includes the testing strategy and the annual planning.
1-949-988-6155 [email protected] Irvine, CA Pacific Time
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WHO WOULD PLAY ME IN A MOVIE Cole Hauser becaus e I feel my personality mirrors th e eclectic roles he plays not in cluding Higher Learning.
WHO WOULD PLAY ME IN A MOVIE Miss Piggy
FAVORITE MOVIE Braveheart because first off I am half Scottish, so definitely biased to that fact. Secondly, it is a story of the op pressed rising up to defend their rights as humans an d going to all measures to se cure their freedom.
FAVORITE MOVIE Muppets Take Manha tta
n
Valerie Gronich
Ian Hammond
Marketing Center of Excellence Manager
Senior Marketing Manager — Telemarketing, Consumer Marketing Group I manage the outbound telemarketing campaigns. Previously, I was a project manager for customer service operations with an emphasis on systems (IRIS and RxHD).
Responsible for results-oriented performance improvement initiatives using the proven methodologies of Lean, Six Sigma and Business Process Management while ensuring accountability, focus, strategic alignment and the development of strategic partnerships within Marketing Campaigns and Reporting, Marketing Data and Architecture, Digital Strategy, Consumer Marketing Group and external vendors.
1-763-797-2300 [email protected] Irvine, CA Pacific Time
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1-949-988-6072 [email protected] Irvine, CA Pacific Time
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WHO WOULD PLAY ME IN A MOVIE If I had to choose on e celebrity to play me in my autobiographical m ovie, it would be Mark Wah lberg for the simple fact th at “Marky Mark” had to be a worse nickname than my childhood nickname, “Zippy.”
FAVORITE MOVIE Sticking with the M ark Wahlberg theme…ON E of my favorite movies of all time is The Fighter. If he can play “Irish” Mickey Ward that well, I’d give him first crac k at playing me.
Zech Hipp Marketing Generalist — Consumer Marketing Team Professionally, I’ve been in the marketing industry for six years and have been with OptumRx and the Consumer Marketing Group for over a year and a half. I’m very passionate about the experience we provide to members along with the compelling communications that help our members live better lives.
[email protected]
Central Time
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FAVORITE MOVIE Inside Out – A supe r creative movie interpreting w hat’s happening in our br ain!
Tina Hsieh Marketing Analyst, Marketing Operations and Analytics
1-952-205-1632
Eden Prairie, MN
WHO WOULD PLAY ME IN A MOVIE Cobie Smulders – Absolutely love her Robin image from How I M et Your Mother!
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I provide reports and analysis to track member activities on digital properties and evaluate campaign outcomes to increase digital adoption and improve member experience. I work closely with the data team and internal stakeholders to develop platforms and tools that better visualize data and deliver insights.
1-949-988-6357 [email protected] Irvine, CA Pacific Time
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WHO WOULD PLAY ME IN A MOVIE Leslie Mann
WHO WOULD PLAY ME IN A MOVIE Kristen Stewart (lol)
FAVORITE MOVIE Sense and Sensibilit y
FAVORITE MOVIE Léon: The Professio nal
Heather Jayson
Kari Johnson
Senior Digital Strategist
Marketing Contractor, Member Communications
I’ve been told by my colleagues that when they have a question about something they say “ask Heather.” I am passionate about creating the best member/consumer experience on our portals to help our members live healthy lives.
1-952-205-1033 [email protected] Eden Prairie, MN Central Time
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Project manager for end-to-end benefit setup research team mailings and issues, benefit and drug list efficiency mailings and issues, and carveout ad hoc mailings. Assemble, write, and post electronic PharWeb ePharmacyNews articles, PowerPoint tutorials, and process, as needed. Post and monitor electronic communications request form process and updates, reporting, and fulfillment ordering services updates and obsolescence for OptumRx collateral.
1-952-205-0892 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY ME IN A MOVIE Tia/Tamera Mowry
WHO WOULD PLAY ME IN A MOVIE Meryl Streep
FAVORITE MOVIE Tenacious D and the Pick of Destiny
FAVORITE MOVIE Forrest Gump
Megan Juskowiak
Jonathan Kiehne
Senior Client Marketing Manager
Marketing Specialist, Member Communications
I am responsible for representing marketing and member communications to marquee clients and other ancillary teams during the implementation process. Post implementation for select clients (GE and CalPERS), I continue to manage the ad hoc member communications as identified by the client or the client account team.
1-952-205-1073 [email protected] Eden Prairie, MN Central Time
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I serve as a marketing specialist for the Member Communications team within Consumer Marketing. My specialty is carve-out member communications, collateral supporting formulary change notifications and clinical programs, as well as general member education.
1-952-205-0918 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY ME IN A MOVIE Kate Winslet
WHO WOULD PLAY ME IN A MOVIE Tom Hanks
FAVORITE MOVIE Indiana Jones series (favorite is Raiders of the Lost Ark).
FAVORITE MOVIE Italian Job
Kathy Kim
Abilash Lalal
Marketing Manager
Campaign Manager
Part of the Consumer Marketing and Communications team. Responsibilities include creative development, product campaign communications/support and decks/story development.
1-949-988-6055 [email protected] Irvine, CA Pacific Time
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I am part of Marketing Operations and Analytics team and I build and execute marketing campaigns using the IBM Campaign tool. I am also responsible for optimizing processes to help minimize effort as well as standardize processes.
1-713-995-2391 [email protected] Houston,TX Central Time
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WHO WOULD PLAY ME IN A MOVIE George Clooney
WHO WOULD PLAY ME IN A MOVIE Sigourney Weaver fro m
FAVORITE MOVIE The Rock
FAVORITE MOVIE Alien
Jeff Lu
Charleen Madruga
Reporting Manager
Senior Manager, Strategic Marketing Insights
A few of my roles at OptumRx include campaign reporting, strategy and process improvement, key performance indicator development, and providing analytical insight.
1-949-988-6364 [email protected] Irvine, CA Pacific Time
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Most of my work is around client satisfaction measures, including the annual voice of the customer / net promoter score survey, performance guarantee tools, and a variety of ad hoc projects.
1-630-453-9196 [email protected] Denver, CO Mountain Time
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1979
WHO WOULD PLAY ME IN A MOVIE Melissa McCarthy — funny, strong and no t afraid to be herself.
WHO WOULD PLAY ME IN A MOVIE Tré Cool
FAVORITE MOVIE Anchorman
FAVORITE MOVIE Breakfast Club
Eric Malyszka
Echo Morgan
Senior Manager, Marketing Data Quality
Senior Marketing Manager
1-612-632-5865 I am responsible for results-oriented data quality improvement initiatives for the OptumRx marketing [email protected] database. Additionally, my role requires partnerships with various internal departments and external Las Vegas, NV vendors to ensure quality is addressed holistically. My primary responsibilities include the identification of Pacific Time key opportunities and gaps in our core data processes, tracking and providing subject matter expert-level insight to solve for such issues and participating in the resolution projects through to completion. I also advocate for future quality improvement initiatives and participate in the creation/ implementation of new processes by partnering with and challenging Marketing Operations and Analytics leadership, other internal departments and our external partners to ensure that any and all quality measures are considered to support our methodologies, tools and techniques.
I work on the member communications team in support of clinical programs, medication therapy management, general member education and Health Care Reform Preventive Drug Lists.
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1-224-231-2214 [email protected] Schaumburg, IL Central Time
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WHO WOULD PLAY ME IN A MOVIE I would cast Michae l B. Jordan to play me in a mov ie.
WHO WOULD PLAY ME IN A MOVIE Danny DeVito (We’re the same he ight)
FAVORITE MOVIE It’s so hard to pick ju st one… My top three are Ince ption, Dead Poets Society and Black Swan.
FAVORITE MOVIE The Notebook is my favorite movie, kidding… Ca sino.
Brandon Myers
Dorothy Nguyen
Digital Product Manager
Marketing Manager
I have the opportunity to support both the shortand long-term strategic and operational goals of the OptumRx client website and features and functionality of the member website. I ensure the OptumRx digital experiences meet the needs of our members. In addition to developing the digital strategy for the client portal, I also drive client adoption by understanding the needs of our clients, defining user stories, working with IT to ensure accurate content delivery and conducting user acceptance and post-acceptance testing.
1-952-205-1057 [email protected] Eden Prairie, MN Central Time
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I work on the Home Delivery Campaign team which is a part of OptumRx Consumer Marketing. I manage our digital member-facing communications such as email, short message service (SMS) and social media.
1-949-988-6181 [email protected] Irvine, CA Pacific Time
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WHO WOULD PLAY ME IN A MOVIE Kristen Wiig — she’s just goofy like I am.
WHO WOULD PLAY ME IN A MOVIE Julia Roberts
FAVORITE MOVIE Current: Hidden Fig ures All time: Ever After (there may be a them e there ;)
FAVORITE MOVIE The Godfather on th e serious side and pret ty much any musical/dance m ovie.
Sara Nichols
Tracy Norman
Senior Director, Marketing Operations and Analytics
Digital Product Manager
Lead the data collection, segmentation, modeling, campaign, reporting and analysis efforts for OptumRx member marketing.
1-801-982-3196 [email protected] West Valley City, UT Mountain Time
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I am the digital project manager for the OptumRx App. In addition, I conduct client demos of the member portal and mobile app, update content on the member portal, support open enrollment needs, field request for proposal questions and snaugh (snort laugh) at my colleagues which has apparently become a sport.
1-952-205-1481 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY ME IN A MOVIE Boris Kodjoe (Austrian-German ac tor/model) because we might sh are “some” resemblance besides a shaved head.
FAVORITE MOVIE Good Will Hunting, 1997; great film about the profound impact one person can have on your life.
Chaise Nunnally Marketing Manager, Member Communications I am a marketing manager in the OptumRx Consumer Marketing group. I manage the development of member communication material for new clients during onboarding and open enrollment. My role involves providing expert writing and editing leadership within consumer marketing for customized client communication.
WHO WOULD PLAY ME IN A MOVIE Will Ferrell
FAVORITE MOVIE Caddyshack. It’s a Cinderella story !
Jeff Ouellette Senior Marketing Manager
1-949-885-5868 [email protected] Irvine, CA Pacific Time
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I work on the Consumer Marketing team and manage our acquisition and retention direct mail channel activities. Currently I am working with our team to prepare for the launch of our 2018 campaigns.
1-952-205-1043 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY ME IN A MOVIE Any strong, Oscar-w inning female lead.
WHO WOULD PLAY ME IN A MOVIE John Cusack
FAVORITE MOVIE Exit Through the Gi ft Sh
FAVORITE MOVIE Shawshank Redempt ion
op
Jim Peacock
LaRita Phillips
Director, Campaigns and Reporting
Marketing Data Analyst
I have the privilege of leading a team of talented, scrappy and innovative professionals with a focus on operationalizing consumer campaigns, analyzing performance and identifying the next way of transformational ideas. My role is facilitating, championing and removing roadblocks.
1-949-988-6058 [email protected] Irvine, CA Pacific Time
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Support member marketing program through maintenance, development, and innovation of the marketing data warehouse. Create, automate and support various data extracts and reports to give data consumers and analysts access to quality data views.
1-480-460-6023 [email protected] Phoenix, AZ Mountain Standard Time (no daylight savings)
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WHO WOULD PLAY ME IN A MOVIE I would have Aidy Br yant from Saturday Nigh t Live play me in a movie.
WHO WOULD PLAY ME IN A MOVIE Amanda Seyfried?
FAVORITE MOVIE Bridesmaids. Favorite Scene: Flight to Vegas.
FAVORITE MOVIES The Truman Show, Catch Me If You Ca n
Maureen Reynolds
Amy Seidler
Marketing Campaign Manager
Marketing Manager
As part of the Marketing Operations and Analytics team, my primary role is to execute specialty campaigns, design ad hoc campaigns, and analyze marketing data.
1-952-205-6483 [email protected] Eden Prairie, MN Central Time
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My role is managing the mailings to members informing them of changes to their pharmacy benefit coverage (a.k.a. formulary communications).
Favorite Quote: “Oooooo you do? Helen knows the ow ner. Big whoop.” 1-952-205-1611 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY ME IN A MOVIE Rebel Wilson becaus e she’s kind of wacky like m e.
WHO WOULD PLAY ME IN A MOVIE Anne Hathaway
FAVORITE MOVIE Lord of the Rings (a ll three of them, but if you mak e me pick just one then The Tw o Towers). I’ve been a Tolkien ne rd since grade school.
FAVORITE MOVIE Rang De Basanti an d Moulin Rouge!
Kristin Sharma
Erin Shelby
Digital Product Manager
Director, Member Communications
As the digital product manager for specialty pharmacy, I am the product owner for the BriovaRx patient portal and mobile app, BriovaRx.com, and the specialty patient experience on the OptumRx member portal and mobile app. I partner with stakeholders in Specialty Operations, IT, and Consumer Experience and lead the planning and execution of the specialty pharmacy digital strategy.
1-952-205-3276 [email protected] Eden Prairie, MN Central Time
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I lead the Member Communications team within Consumer Marketing. We support all home delivery pharmacy and pharmacy benefit management member communications, including home delivery order materials, formulary change notices, clinical programs and general member education.
1-715-841-5056 [email protected] Cedar Springs, MI Eastern Time
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WHO WOULD PLAY ME IN A MOVIE Dory (kidding?) Zooey Deschanel (New Girl character specifically…she’s aw esome).
WHO WOULD PLAY ME IN A MOVIE Frances McDorman d (one of my favorite actresses)
FAVORITE MOVIE Ghost, Beauty and th e Beast, I Love You Man, Co lombiana, to name a few.
FAVORITE MOVIE The Hours
Callie Stark
Amy Stover
Member Experience Manager
Senior Manager
Pick up Zach’s slack.
1-952-205-1166
Help support and execute initiatives centered on enhancing the consumer (digital) experience — such as collecting member feedback, identifying gaps or areas of opportunity, circulating and closing the loop via various listening posts (e.g., OptumRx App reviews).
[email protected] Eden Prairie, MN Central Time
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I am a senior manager on the Marketing Data and Architecture team. I provide data for net promoter score and client surveys and work on projects where my role is to ensure we have the data needed for a wide variety of marketing initiatives.
1-952-205-0656 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY ME IN A MOVIE Someone like Julia Ro berts comes to mind beca use not only is she a great ac tress with an impressive work ethic… she’s also a devoted mom and wife. I love that she always seems to keep smilin g and enjoying life to the fullest!
WHO WOULD PLAY ME IN A MOVIE Emma Stone, she is an original Arizonan an d can take the heat.
FAVORITE MOVIE Probably a toss-up be tween The Devil Wears Prad a and My Best Friend’s Wed ding.
FAVORITE MOVIE The Martian, I love the music and the problem so lving.
Melissa Tobiassen
Erika Treadway
Senior Director, Consumer Marketing
Director, Marketing Data and Architecture
I consider myself lucky to lead the highly motivated and talented OptumRx Consumer Marketing team. Together, we strive to create and execute best-in-class member communications that either promote the value of our home delivery pharmacy or educate members about our pharmacy care services.
1-949-988-6063 [email protected] Irvine, CA Pacific Time
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I lead the Marketing Data and Architecture team, which is part of the Marketing Operations and Analytics group. Our team is responsible for all of the data feeds and infrastructure to support marketing member communications. Some key initiatives on our plate are home delivery product/ program implementations, RTM Phase III, Specialty, and net promoter score. It’s an amazing, talented, full of personality group and I am honored to be their lead.
1-949-988-6057 [email protected] Waddell, AZ Mountain Standard Time (no daylight savings)
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WHO WOULD PLAY ME IN A MOVIE Either Betty White or Emma Stone, becaus e options.
WHO WOULD PLAY ME IN A MOVIE Marion Cotillard
FAVORITE MOVIE Oscar
FAVORITE MOVIE Pride and Prejudice
Brandi Westbrook
Kait Winchell
Senior Project Manager II
Marketing Specialist
Recently celebrated four years at Optum. I am a project manager for the OptumRx member portal. The last two years, my responsibilities have revolved around our newly enhanced consolidated member portal and mobile app.
1-952-205-1035 [email protected] Eden Prairie, MN Central Time
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I manage the marketing communications review process (MCR), specialty ad hoc and pharmacy termination mailings.
1-949-988-6324 [email protected] Irvine, CA Pacific Time
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WHO WOULD PLAY ME IN A MOVIE Penelope Cruz… only because I’ve be en told.
WHO WOULD PLAY ME IN A MOVIE Michael C. Hall
FAVORITE MOVIES Pride and Prejudice, The Thomas Crown Affair
FAVORITE MOVIE Jurassic Park
Amanda Wold
Nick Wood
Marketing Campaign Manager — Marketing Operations and Analytics
Manager, Analytics
My primary role is to execute marketing campaigns for home delivery, analyzing marketing data and ad hoc campaigns and reporting.
1-952-703-7195 [email protected] Seattle, WA Pacific Time
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I am responsible for the implementation of Adobe Analytics across the five major portals of OptumRx and BriovaRx. This includes managing all feature requests and management of defects caused by code changes. Additionally, my team helps to train and facilitate communication between the development teams and the business teams.
1-972-664-3611 [email protected] Richardson, TX Central Time
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BEST ACTION: “WONDERWOMEN” Where do these amazing women come from? Baffled coworkers want to know how this group of all-star women get their superhuman strength and stamina. From go-to-market to portfolio, WonderWomen unravels the mystery of these warriors.
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WHO WOULD PLAY ME IN A MOVIE Sandra Bullock — mostly because I love her snort in Miss Congen iality.
Marne Marshall
UnitedHealthcare Pharmacy Business-toBusiness Marketing
Clinical Programs and Formulary Management
Channel Management, 90-day Partnerships and Government Programs
ORx Connect webinar lead KIC/Portfolio Source of Truth
Julie Greely
Lisa Siebert
Kathleen Manicke
Heather Landis
Wendy Emahiser Katie Witte Paula Johnson
FAVORITE MOVIE Sixth Sense – I love a movie that I can’t figure out until the end!
Marne Marshall Vice President, Product Marketing I have the pleasure of leading a rock star team of product marketers for OptumRx. My team is responsible for materials and messaging for all of our products, services and capabilities. This includes new product launches as well as maintaining our product marketing materials portfolio for all business-to-business audiences, UnitedHealthcare and direct business. Every day seems to bring new fun in our world … it’s never boring!
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1-612-632-6962 [email protected] Cincinnati, OH Eastern Time
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WHO WOULD PLAY ME IN A MOVIE Reese Witherspoon because everyone always says to me “do you know who you look like?” — I’d like to meet her!
WHO WOULD PLAY ME IN A MOVIE Tina Fey — she wou ld do a good job portrayin g the adventures of my ev eryday life.
FAVORITE MOVIE Depending on the da y— Sound of Music, Love Actually and Bridesmaids.
Wendy Emahiser Director, Product Marketing My main focus is to support UnitedHealthcare Pharmacy by driving marketing strategy and leading portfolio marketing while aligning messaging.
FAVORITE MOVIE Elf — I love the hum or in it and it’s something I can watch with my entire family during the holidays.
Julie Greely Marketing Director
1-952-205-1783 [email protected] Eden Prairie, MN Central Time
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I help guide and align a dedicated business-tobusiness marketing strategy for UnitedHealthcare Pharmacy, while providing portfolio marketing and strategy for key projects such as Health Care Advisor and Script Connect.
1-952-205-1038 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY ME IN A MOVIE Emma Stone could accurately capture the breadth of my awkwardness.
WHO WOULD PLAY ME IN A MOVIE Sandra Bullock or Charlize Theron
FAVORITE MOVIES Top Gun and Green Street Hoolig ans
FAVORITE MOVIE Dirty Dancing or Gr ease
Paula Johnson
Heather Landis
Marketing Manager
Marketing Manager
I recently moved over to the product marketing team. I am dedicated to the UnitedHealthcare business managing collateral updates and other responsibilities as the role becomes more defined.
1-952-205-849 [email protected] Eden Prairie, MN Central Time
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I am responsible for ORx Connect, the Market Positioning Committee, working with the Accelerate team, and supporting the Product Marketing team.
1-952-205-2253 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY ME IN A MOVIE Jodie Foster. I’ve alw ays admired the serious roles W shHO e’s taW ckOled ULan Dd PLhe AY r ME ence (she graduated from Yale) and care er ambitions, moving in to directing and produc ing films as well. (Also, she’s a blond in her 50s, so that wor ks too!)
FAVORITE MOVIE Contact. The first ha lf of the movie was filmed in New Mexico, where I live and it shows the beauty and spirituality of this ar FAVORITE MOVIE ea, which is an element that pl ays a huns geerro le in the movie and the mystic of the desert southwest. Plus, I love the notio n that we are NOT alone in th e universe. If we are, “it seems like a huge waste of space?”
Kathleen Manicke Director, Product Marketing 1-952-687-4169 Product Marketing is our name, launching new products is our game! This includes all aspects [email protected] associated with the Accelerate launch process: the go-to-market plan, naming strategy, project Albuquerque, NM management/marketing planning, creation of sales and client collateral, product training and internal Mountain Time communications. Specifically, I’m responsible for the network, home delivery and government services product areas. 2017 is a busy year including launching the 90-day partnership programs (Walgreens90, CVS90, Preferred90), re-launching the retail network product suite, medication synchronization, enhanced channel credentialing and enhanced pharmacy audit, STAR newsletter, MedD click book, home delivery case studies and who knows what other products are coming down the pike!
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WHO WOULD PLAY ME IN A MOVIE WHO OULD PLAY ME SandraW Bullock is one of my favorite actresses and a fellow Texan — sh e’d be my first choice!
FAVORITE MOVIE I always watch The Goonies when I find it on TV … it takes me back to FAVORITE MOVIE that magical time of bein g a kid, goiner g on amazing advent ures with the best friends you’ll ever have… my kids love it as much as I do!
Lisa Siebert Director, OptumRx Product Marketing As part of the Product Marketing team, I provide product family expertise for clinical programs and formulary management. This includes leading the launch strategy and rollout of new OptumRx products in collaboration with product partners, product positioning, naming, packaging, marketing materials for internal/ external stakeholders (business-to-business focus) and ORx Connect product training.
1-612-632-5187 [email protected] San Antonio, TX Central Time
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WHO WOULD PLAY ME A MOVIE Anna Kendrick
FAVORITE MOVIE d Then
Katie Witte Senior Marketing Manager I support marketing initiatives for new UnitedHealthcare product launches and rollouts.
“The key to this business is personal relationships.” — Jerry McGuire
1-952-205-1856 [email protected] Eden Prairie, MN Central Time
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BEST FANTASY: “THE NEVERENDING VALUE STORY” It’s a dreary existence until clients enter the mythical land of engagement. Here, a crack team of professionals bring their A game every day to develop value stories over and over again in a neverending loop that attracts even more clients. It’s as thrilling as riding on a dragon forever and ever.
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WHO WOULD PLAY ME IN A MOVIE Matt Damon, natura lly.
Travis Hawton
Employer Marketing and Sales Engagement
Payer Marketing (health plans, UMR, NIHP, COEs)
Government and Provider Marketing
Strategic Solutions (Hospice, consumer card, HBS, Workers’ Comp PBM)
Julie Rosckes
Shayne McCartney
Lora Denman
Scott McClusky
Jessica Whims
Corinne Hennen
Carey Kane
Dan Rogers
Kim Konczal
Neary Chhe Alicia Mulholland Mariah Keith
Field and Benefit Change Communications (HCR, 1/1, 7/1, off-cycle)
Content Creation (Thought Leadership, Trend)
Christy Unekis
Steve Emil
Paula Johnson
Bill Kenealy
Bill Kenealy
FAVORITE MOVIE Let’s go with Schind ler’s
Travis Hawton Vice President, Growth and Retention Marketing I’ve been with UnitedHealth Group supporting OpumRx/UnitedHealthcare Pharmacy for more than nine years now. I oversee the Growth and Retention OptumRx marketing team. We are responsible for engaging our clients, prospects, consultants, brokers and the field to achieve our growth and retention goals.
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1-952-205-1076 [email protected] Eden Prairie, MN Central Time
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List.
WHO WOULD PLAY ME IN A MOVIE Dwayne “The Rock” Johnson — because we shar e the same love for fanny packs, we’re always cooking up so mething, and we’re essentially the same person except I have hair.
FAVORITE MOVIE About a Boy — this early 2000s movie is a cla ssic in my heart and I will alway s come back to this quirky fil m for the charming Hugh Gran t, the Badly Drawn Boy so undtrack, and a reminder that “no man is an island.”
Neary Chhe Marketing Manager As part of the Growth and Retention Marketing team, my primary role is sales and client management engagement. This includes finalist and presentation support, providing resources and tools for the field, and developing content for the experience center and external industry events.
WHO WOULD PLAY ME IN A MOVIE Kate McKinnon
FAVORITE MOVIE Good Will Hunting
Lora Denman Senior Marketing Manager — Government and Provider
1-952-205-1074 [email protected] Eden Prairie, MN Central Time
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I work in Growth and Retention under Travis Hawton, supporting the OptumRx government segment — working on website improvements, value stories, newsletters, request for proposal responses and other fun projects. In addition, I continue to support the non-integrated health plans and FutureScripts, as well as provide business-to-business marketing and communications support for some of the technology transition projects such as the new member portal.
1-971-386-7301 [email protected] Portland, OR Pacific Time
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WHO WOULD PLAY ME IN A MOVIE Humphrey Bogart
WHO WOULD PLAY ME IN A MOVIE Rachel McAdams
FAVORITE MOVIE Casablanca
FAVORITE MOVIE The Hunger Games serie
s
Steve Emil
Corinne Hennen
Senior Communications Manager
Marketing Manager
I am the senior writer for the Growth and Retention Marketing team. I research, write and design supporting graphics for articles on topics that affect our key audiences.
1-952-205-1078 [email protected] Eden Prairie, MN Central Time
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I am a marketing manager on the Growth and Retention team where I provide businessto-business marketing support across several segments including payer, formulary management services, pharmacy technology services, third-party administrator, and non-integrated health plans. I also work on updates to existing collateral, help to create new marketing material, help develop value stories and provide event support to our sales and client management teams. In addition, I partner with the Optum payer marketing team for crosspromotion opportunities. I joined the team in April and am very excited to be here!
1-952-205-0913 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY ME IN A MOVIE WHO OULD PLAY ME HaydenWPa nettiere — because she helped save the world, duh (you coul d say I’m a bit of a Heroes fan) .
WHO WOULD PLAY W MHO E INW AOM UL OD VIPL E AY ME Evns ne always says that I look Gwyneth Paltr ow, so maybe her.
FAVORITE MOVIE Clue the movie, circa FAVORITE MOVIE 1985. Can’t to p a movie with Tim oddball hum or and three mystery ending s.
FAVORITE MOVIE FA Dirty VODa RITE ncinM g.OVIE Wns rrest Gump coming in second.
Carey Kane
Mariah Keith
Senior Marketing Manager
Marketing Specialist
I own and drive consultant and broker marketing for OptumRx, helping to position us as the leading pharmacy benefit manager. In this role, I support the Consultant Relations team and provide thought leadership through webinars, email campaigns, presentations, events, etc.
1-571-262-5202 [email protected] Warrenton, VA Eastern Time
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My primary responsibility consists of supporting sales and client management with development and creation of finalist decks, collateral, prospect site presentations and magazines. Alongside the rest of my team, I also help assist in the upkeep of the Presentation Hub content (magazine masters, client tour information, print guidelines, presentation support processes, internal resources, marketing / product subject matter expert list).
1-952-205-2761 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY WHO W D PLAY ME ME IN AOMUL OVIE Paul Giamatti is getti ng old so I’ll go Seth Ro gen.
WHO WOULD PLAY WHO OULD PLAY ME ME IN W A MOVIE Vivien Leigh (Scarlett O’Hara, Gone with the Wind)
FAVORITE MOVIE Samurai
FAVORITE MOVIE Go ith the Wind
Bill Kenealy
Kim Konczal
Marketing Manager
Marketing Manager, Optum Hospice Pharmacy Services
I lead something of a double life here.
1-952-205-1276
By day, I back up Christy Unekis as the mildmannered assistant editor of ePharmacyNews. By later in the day, I assume the role of inkstained essayist and help Steve Emil write thought leadership articles for the Pharmacy Insights newsletter and posting on the Resource Library on optum.com.
[email protected] Eden Prairie, MN Central Time
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Responsibilities include business-to-business marketing, sales team support, managing educational programs that offer continuing education for nurses (monthly webinars, independent studies and annual conference), communications, website and eNewsletter development as well as special project management.
1-334-956-7508 [email protected] Raleigh, NC Eastern Time
I also kill any spiders near my cube.
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WHO WOULD PLAY ME A MOVIE Meg Ryan
WHO WOULD PLAY ME M A MOVIE Sacha Baron Cohen
FAVORITE MOVIE FA DeVO ad Po RITE etsM SoOcie VIty E (hns st question ever by the way!)
FAVORITE MOVIE Le s
Shayne McCartney
Scott McClusky
Director, Payer/UMR Segment Marketing
Senior Marketing Manager
1-309-757-6312 I currently lead business-to-business marketing strategy and communications for payer, pharmacy [email protected] benefit managers, third-party administrators and UMR segments. In addition to supporting the Bettendorf, IA unique needs of these clients and the Sales/Client Management teams that support them, I own Central Time the development of value stories in each of these segments, provide internal training for both OptumRx and Optum partners, and refresh the stories as needed. I also work closely with our Optum partners in the payer segment to cross-promote our services and capabilities through online content, email campaigns, and webinar opportunities. My team also provides event support, assists on finalist presentations, and coordinates creation of co-branded/white labeled and non-integrated health plan (NiHP) materials.
I oversee marketing for Strategic Solutions under the go-to-market team, which includes Optum Hospice Pharmacy Services, Health Business Systems, Workers’ Compensation Pharmacy Benefit Management and Consumer Card Services.
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1-815-325-5537 [email protected] Schaumburg, IL Central Time
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WHO WOULD PLAY ME IN A MOVIE WHO WOULD PLAY Meryl Streep becaus ME e she ay anybody well. If I were a man, Tom Ha nks for the same reason .
WHO WOULD PLAY WHO OULD PLAY ME ME IN W A MOVIE Tom Hanks
FAVORITE MOVIE FA Tied VOfoRIr TE firstMpl Oac VIeEwould be Thns awshank Redemptio n and The Notebook.
FAVORITE MOVIE FAVO MOVIE The GoRIdfTE ather and Caddyshack
Alicia Mulholland
Dan Rogers
Marketing Manager
Marketing Manager
As part of the Growth and Retention marketing team, my primary role is field and consultant engagement. This includes finalist and presentation support as well as providing resources and tools for the field.
1-763-361-5673 [email protected] Eden Prairie, MN Central Time
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I’m a member of the OptumRx Growth and Retention team where I manage Optum/UMR partnership marketing programs.
1-952-205-0501 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY ME IN A MOVIE WHO WOULD PLAY ME Kristen Wiig or Kate McKinnon — I want the movie of my life to be a com edy!
WHO WOULD PLAY M WEHO IN W AO MUL OVI D EPLAY ME Ca anchett whose cred its include everything fro m Lord of the Rings to Robi n Hood.
FAVORITE MOVIE 20 FA04 VOPh RIan TEto MmOof VIEthe Opera sta Gerard Butler and Emmy Rossum.
FAVORITE MOVIE Will Hunting
Julie Rosckes
Christy Unekis
Director, Growth and Retention Marketing
Senior Communications Manager
I lead demand generation for the OptumRx employer segment, including content marketing, Pharmacy Insights email campaigns, lead generation, optum.com and our businessto-business social media presence. Our team also supports Sales and Client Management engagement requests such as finalist presentations, interactive demos and custom prospect websites.
1-612-632-5829 [email protected] Corpus Christi, TX Central Time
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My team publishes ePharmacyNews every week, develops health reform communications, leads OptumRx Formulary communications and supports special projects related to new drug launches, formulary management strategies and other network initiatives.
1-952-205-1079 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY WHO W D PLAY ME ME IN AOMUL OVIE Drew Barrymore or Cameron Diaz
FAVORITE MOVIE cker for rom-coms.
Jessica Whims Senior Marketing Manager Focused on our employer segment — client events, content marketing, lead generation campaigns, and Optum cross-promotion.
“We’re going to change the game.” — Moneyball
1-952-205-2296 [email protected] Eden Prairie, MN Central Time
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BEST SCIENCE FICTION: “DUE THE DAY AFTER TOMORROW” Two years ago, one rebrand changed the face of our company. It’s been raining rush jobs ever since. Will the hardworking designers, copywriters, art directors and account managers be able to get the avalanche of work done before the world freezes over?
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WHO WOULD PLAY ME IN A MOVIE Bruce Willis “so, we co
Mike McKinnon
ol?”
Account Management
Design
Clinical Comm/Livecycle
Copywriting
Therese Manzer
Kate Schuster
Tiffany Burks
Ronnie Fults
Ginny Van Cura
Daniel Bretz
Natalie Taylor
Everett Gallegos Jennifer Lewison Susan Tsai
FAVORITE MOVIE Fight Club. I just brok e the first rule of Fight Club. And the second rule. I’m gonna stop now. ..
Mike McKinnon Senior Director, Creative Services I lead an incredibly talented creative team of designers, copywriters and account managers that partner with marketing to produce awardwinning communications for our members, clients and more.
1-949-988-6073 [email protected] Irvine, CA Pacific Time
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WHO WOULD PLAY ME IN A MOVIE Catherine Zeta-Jone s
WHO WOULD PLAY ME IN A MOVIE Jack Nicholson
FAVORITE MOVIE Howard Hughes’ He ll’s An
FAVORITE MOVIE Jaws
gels
Daniel Bretz
Tiffany Burks
Senior Designer
Graphic Designer
I have 20 years of print experience and more than 10 years’ experience in digital design projects. I’m responsible for the design of projects for product, growth and retention, and trend.
1-224-231-1102 [email protected] Schaumburg, IL Central Time
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I’ve been with the company for eight years. I work on formulary management, medication therapy management clinical programs mailings and support creative services.
1-949-988-6069 [email protected] Murrieta, CA Pacific Time
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WHO WOULD PLAY ME IN A MOVIE Divine. And not no hairhopping, Ricki-Lakeraising, Diet-pill-wearing-of f, Divine either. I mean the sc aringthe-locals, eating-th e-poo, not-getting-no-cha-c ha-heelsfor-christmas Divine! Or Vivica Fox…she’s fierce.
FAVORITE MOVIE Tough call. Thelma & Louise? Spotlight? I’ll go with Bull Durham — always w orking to breathe through my eyelids.
Veronica “Ronnie” Fults Senior Copywriter I work closely with my teammates and our marketing pals to create smart brochures, collateral, videos and other pieces that showcase our brands’ services and value. (And in a brand-happy, acronym-free, sixth-grade reading level sort of way.)
Photo by Lauren Doughty
WHO WOULD PLAY ME IN A MOVIE Holly Hunter
FAVORITE MOVIE My favorite movie is the 1974 classic disaste r movie Earthquake. Starring Charlton Heston, Ava Gardne r, and a very young Victoria Principal!
Everett Gallegos Senior Designer
1-612-642-7381 [email protected] Royal Oak, MI Eastern Time
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I’m a graphic designer. I create the printed material that is used to keep OptumRx humming. I build flyers and brochures and PowerPoints and letters and more! I make everything look snazzy!
1-949-988-6067 [email protected] Las Vegas, NV Pacific Time
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WHO WOULD PLAY ME IN A MOVIE I’ve been told Anne Hathaway or Sofia Coppola bu t I’d want Molly Shanno n or someone funny.
WHO WOULD PLAY ME IN A MOVIE Melissa McCarthy
FAVORITE MOVIE Old School (because I heart Will Ferre
FAVORITE MOVIE When Harry Met Sa lly
ll)
Jennifer Lewison
Therese Manzer
Designer
Senior Account Manager
I am a graphic designer on the Creative Services team, with a strong focus on Specialty communications.
1-224-231-2100 [email protected] Schaumburg, IL Central Time
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My role in marketing is as one of your account managers. I am the intake person for all Workfront requests that then get turned into marketing projects. I help manage your projects through the creative process whatever those requests may be. I love my job, primarily because of my small, but greatly talented creative team.
1-952-205-1375 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY ME IN A MOVIE Drew Barrymore, m aybe? Though I wouldn’t co nsider her my favorite actre ss, ET was the first mov ie I saw in the theatre and w e’ve kind of grown up togeth er (not literally, of course).
FAVORITE MOVIE Favorites seem to ch ange with the phases in m y life... and a lot of them ar e listed by others in this year book. At the moment, anyt hing Disney or Pixar.
Kate Schuster Senior Creative Manager I am responsible for design workflow and process, quality/brand control and art direction, and the oversight of designers extraordinaire.
WHO WOULD PLAY ME IN A MOVIE Sienna Miller
FAVORITE MOVIE Rust and Bone
Natalie Taylor Senior Copywriter
1-612-632-5847 [email protected] Wausau, WI Central TIme
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As a writer on the creative services team, I focus on crafting compelling messages and telling a cohesive brand story. I work with our marketing partners and team from concept to completion to create marketing materials that get results. Also, I edit stuff. A lot of stuff.
1-763-957-6380 [email protected] Salt Lake City, UT Mountain Time
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WHO WOULD PLAY ME IN A MOVIE Lauren Conrad prim arily because so many pe ople have told me that I look lik e her.
WHO WOULD PLAY ME IN A MOVIE Scarlett Johansson
FAVORITE MOVIE A Beautiful Mind
FAVORITE MOVIE The Sandlot
Susan Tsai
Ginny Van Cura
Senior Designer
Project Manager
I have been a graphic designer with the company for more than nine years. I’m known for creating marketing materials that include print, email and html.
1-949-988-6071 [email protected] Irvine, CA Pacific Time
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I am the glue that helps keep creative projects and people together. I’m responsible for planning, organizing and managing creative projects from beginning to end. The project scope can vary from single pieces of collateral to more complex marketng campaigns.
1-224-231-2650 [email protected] Schamburg, IL Central Time
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BEST ROMATIC COMEDY: “BRIOVABOARD” An heiress hires an infusion nurse to give her treatments on the yacht — then skips out on payments. Karma intervenes when she falls overboard and forgets the whole nasty incident. But the infusion nurse devises an ingenious scheme to get paid in this hilarious cautionary tale of amnesia, true love, and specialty medications.
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STARR SPECI ING: ALTY AND PHAR HOM M A CY E I N FUSIO MARK N ETING
WHO WOULD PLAY ME IN A MOVIE Neve Campbell
Bridget Swihart
OptumRx and BriovaRx Payer Support
UnitedHealthcare Payer and Provider Support
BriovaRx Provider Support (Specialty and Infusion Services)
BriovaRx Patient Support (Specialty and Infusion Services)
Sandra Erickson
Erin Griffith
Vaughn Kinghorn
Jen Chess
Meghan Barry
Amelia Dyon Jason Paasch
FAVORITE MOVIE Enchanted because I love musicals and Patrick Demps
ey!
Bridget Swihart Senior Director, Specialty Pharmacy The Specialty Pharmacy Marketing team supports the growth of our specialty and home infusion businesses by strategically partnering with sales, client management, clinical, operations and others to develop and execute a wide range of marketing and communication initiatives. These specialty marketing initiatives focus on payers, providers, pharmaceutical manufacturers and patients.
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1-412-366-4946 [email protected] Pittsburgh, PA Eastern Time
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WHO WOULD PLAY ME IN A MOVIE Jennifer Lawrence be cause she’s ambitious, has a great sense of humor and we share the same obsession for pizza.
FAVORITE MOVIE My Fair Lady — Eliza ’s selfassurance and her un relenting drive to achieve mor e is inspiring and becaus e it’s Audrey Hepburn (duh ).
Meghan Barry 1-312-383-6528 [email protected] Chicago, IL Central Time
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FAVORITE MOVIE Star Wars
Jen Chess Marketing Communications Manager, Specialty Pharmacy
Marketing Manager, Specialty Pharmacy On the Specialty Pharmacy Marketing team, I help promote understanding of the products and services BriovaRx brings to the marketplace. Whether it’s through internal training, the development of marketing materials, the rebrand of a website, I equip the organization and our stakeholders with the tools and information they need to convey our value.
WHO WOULD PLAY ME IN A MOVIE Ginnifer Goodwin
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At OptumRx, I own member communications that support and educate patients who use the BriovaRx specialty pharmacy services. My goal is to provide the right information — at the right time — to make a positive difference in a member’s experience during treatment for their specialty condition.
1-515-326-2480 [email protected] Des Moines, IA Central Time
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WHO WOULD PLAY ME IN A MOVIE Sandra Bullock or Reese Witherspoon since they don’t seem to take themselves too serio usly!
WHO WOULD PLAY ME IN A MOVIE Emilia Clarke
FAVORITE MOVIES Shawshank Redempt ion and Gone with the Wind
FAVORITE MOVIE Love Actually
Amelia Dyon
Sandra Erickson
Marketing Manager, Specialty Pharmacy
Director, Specialty Pharmacy
I am a marketing manager on the Specialty Marketing team, with my primary focus on driving execution across BriovaRx Infusions Services to support their revenue and growth goals. My responsibilities include content development, marketing collateral, marketing campaign development (specifically for new locations), and marketing strategy for go-to-market and new and existing products.
1-224-231-1599
I work in Specialty Pharmacy Marketing with a focus on OptumRx and BriovaRx payer support.
[email protected] Schaumburg, IL Central Time
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1-952-205-1077 [email protected] Eden Prairie, MN Central Time
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WHO WOULD PLAY ME IN A MOVIE Tim Robbins. Coincid entally, there are not a lot of tall actors to choose fro m.
WHO WOULD PLAY ME IN A MOVIE Emily Blunt
FAVORITE MOVIE If I want to laugh — What’s Up, Doc If I want to be scared — Rear Window If I want to be 7 year s old again — Karate Kid
FAVORITE MOVIE Love Actually
Erin Griffith
Vaughn Kinghorn
Senior Manager, Specialty Pharmacy Marketing
Director of Marketing Strategy, Specialty Pharmacy
As part of the Specialty Pharmacy Marketing team, my primary role is to support the marketing needs of UnitedHealthcare. This newly formed position focuses on the UnitedHealthcare payer and provider audiences. This includes providing specialty content and support for presentations, marketing collateral and other specialty product or initiative support as needed.
1-240-246-4717 [email protected] Frederick, MD Eastern Time
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My role focuses on the provider market and specifically supporting our growth agenda for this key audience within BriovaRx and BriovaRx Infusion Services.
1-801-982-3506 [email protected] Salt Lake City, UT Mountain Time
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WHO WOULD PLAY ME IN A MOVIE In high school I was told I looked like Topher Gr ace pretty often, so I gu ess him.
FAVORITE MOVIE Almost Famous
Jason Paasch Marketing Specialist, Specialty Marketing I am a marketing specialist for the Specialty Marketing team. My work specifically supports the provider sales team with collateral and sales tools. I also maintain the content of the BriovaRx website, including the specialty drug list and provider enrollment forms.
1-262-334-0536 [email protected] Milwaukee, WI Central Time
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