Mathews Archery

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Mathews Archery Taking Aim At The World

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hen a company adopts the ideals of Integrity, Innovation, and Impact, it compels all those within the company to live up to those values, personally and professionally, and to produce products as equally uncompromising. For Matt McPherson and Mathews Inc., integrity is the cornerstone of this value triumvirate. They understand people recognize and appreciate integrity today, especially in a world where it is often lacking. Integrity, Innovation, and Impact have not only shaped a company, they have created an archery revolution that is changing lives around the world.

Mathews archery Mathews Inc. was launched in the mind of an 11-year-old Matt McPherson, whose mother only allowed hunting with a bow. In the early 1970s, bow building became a passion for teenage McPherson. In 1973, he built his first compound bow using recurve limbs. This would ultimately lead to the founding of McPherson Archery and, later, to what would become the Mathews revolution. With the invention of single cam technology, appropriately named SOLOCAM® in 1992, then the parallel limb design in 1996, Mathews set a pace for innovation in the archery industry that a growing number of competitive shooters and bowhunters have been following since. AVS® and Perimeter Weighted® Cam-

Whether product innovation, business success, or artistic composition, Matt McPherson credits God with the ideas, insights, and direction that drive them all.

As Mathews continued to drive equipment innovation, its impact also grew beyond traditional archery and bowhunting circles. In 2001 Mathews turned its attention to the next generation of shooters by introducing the Genesis bow line. Because of its low draw weight and no preset draw length, the entire family could shoot a Genesis bow. The next year, Mathews became the founding sponsor of the National Archery in Schools Program (NASP). NASP has introduced archery to over 10 million kids in grades 4 through 12 in their school physical education pro-

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Setting Sights Beyond The Industry

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Technologies, Geo Grid Lock® Risers, Harmonic Damper® , SE Composite SlimLimbs® , and the Reverse Assist® Roller Guard™ number among Mathews’ many innovations. New and more exciting bow designs, plus the introduction of its Mission Archery line of bows and accessories, have kept Mathews at the forefront of the archery industry. Matt McPherson has since used the momentum of those early designs to build a family of successful brands and companies. Rarely can anyone turn on outdoor television or read a hunting magazine without seeing a popular outdoor personality holding a Mathews bow and accessories. An association with Mathews has become a status symbol. People recognize not only Mathews’ innovation, but they appreciate a company built on integrity and principle.

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Mathews archery

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Mathews archery

Centershot Ministries, founded as a resource for churches to use in outreach, has expanded to 16 countries, including the Czech Republic (above).

grams. To date, over 10,000 schools have incorporated NASP programs, including schools in Washington, D.C. The support of Mathews and other insightful industry leaders are making archery more affordable and fun for young people who will carry on this important sporting tradition. Today, thousands of dollars in scholarship money is awarded to top shooters each year thanks to Mathews and the archery industry. To date, Mathews has donated millions of dollars to NASP. Centershot Ministries was founded in 2005, and shortly thereafter Mathews became the founding sponsor for this great program. Centershot is much like NASP, but it is a resource for local churches to use both internally and as an outreach tool to the community. Matt McPherson has never been shy about his faith and how he owes his success to God. He is also committed to sharing this message in obedience to the Great Commission. Centershot is a perfect opportunity for both Matt and Mathews to be involved in this important mandate and to help promote the motto of Centershot: “Making Christ the Target of Our Lives.” To date, Centershot is in 2,800 churches in 16 countries. Centershot has recently spread to South Africa where more than 200 churches are waiting to start their own programs. Dr. Michael Ritchie of Roscommon, Michigan, a Centershot Ministries board member, says, “Our church has been doing the Centershot program since

Archery helps introduce these Russian archers (above) to God's Word. Centershot has led many to accept Jesus Christ as their Lord and Savior (below).

2006 and it has transformed our church. It turns lay people into missionaries who have fun planting the seed of God’s Word through the sport of archery. I know that Centershot would not be what it is today without the commitment of Mathews Inc. and Matt McPherson. When we were training the missionaries to the Czech Republic, Matt gave us bows to send back with them so they could get started. This ministry has opened doors to share the gospel for them in ways they never had before.” In 2008, Matt McPherson and his team launched Lost Camo® with the tag line “Get Lost or Be Found.” Launching a new

Mathews archery

A Mission With A Focus

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att McPherson and his wife, Sherry, give God all the glory for their success in business and life. Entrusting their businesses to God, Matt and Sherry enjoy the freedom to pursue their true passion: ministry. You are more likely to see them leading worship events around the country or listen their music on Christian radio stations (they just released their fourth album) than see or hear them speaking about their archery business. Their passion for ministry and world impact led them to write “The Salvation Poem.” Knowing how from childhood people have memorized short poems and rhymes, Matt and Sherry penned six short, easy-to-remember lines, creating a simple message to lead people to Jesus and ultimately make it easier for them to share the salvation message with others. Today “The Salvation Poem” is used by groups like the Billy Graham Evangelistic Association, Kicking Bear, and Zondervan Bible Publishers. Translated into over 30 languages and printed on more than 20 million pieces of literature, “The Salvation Poem” BMPad_AR2013_Layout 1 5/9/13 4:37 PM Page 1 is distributed around the world. The Christian Broadcasting Network is using “The

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The Salvation Poem Jesus, You died upon a cross And rose again to save the lost Forgive me now of all my sin Come be my Savior, Lord, and Friend Change my life and make it new And help me Lord, to live for You

Salvation Poem” in all 104 episodes of its award-winning animated children’s Bible story DVD series, Superbook. A children’s book titled The Salvation Poem is also available. For more information about “The Salvation Poem,” related music, videos, and how to order cards or pens with the “The Salvation Poem” message, visit www.salvationpoem. com. All profits from the use of the poem are reinvested in missions and evangelism.

Mission archery

Mission MXB-360 M

ost do not associate crossbows with Mathews, so it was a surprise when Mission recently unveiled its new horizontal bow. Mathews and Mission retailers were begging for a quality branded crossbow to respond to a growing market. Thus, the MXB360 was born. The MXB-360 sports a very modern, tactical look. Available individually or in several package options (complete with soft case), there is a price point right for consumers who want a quality product without breaking the bank. Additionally, the MXB-360 is fully adjustable from 100 to 160 pounds of draw weight producing speeds of 271 fps to 360 fps with a 400-grain bolt. At only 19.5 inches wide, 35 inches long, and a mass weight at only about 6.5 pounds, the MXB-360 will appeal to stand hunters as well as those who spot and stalk. The MXB-360 offers the same innovation and quality one has come to expect from the Mathews Inc. line of companies.