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With TDP Retailer, Datalex empowers SAA to
maximise revenue opportunities... ...improving our bottom line.
Head of Operations Solutions, South African Airways
South African Airways (SAA) has deployed TDP Retailer, Datalex’s online advertising solution which delivers dynamic, tailored and relevant marketing campaigns. TDP Retailer’s deep linking drives customers from contextual adverts deep into the heart of the booking process, ‘skipping’ many of the steps of the traditional booking flow and enabling them to:
Be alerted to the availability of current and valid offers and promotions. Find advertised offers immediately without having to search. Enjoy an enhanced customer
Real time, available offers across
Using TDP Retailer SAA can also dramatically reduce time-to-market for new campaigns. What’s more, SAA saves money and time by reducing outsourcing requirements, as TDP Retailer is managed in-house with no additional resource or hosting costs. TDP Retailer content is driven by flysaa.com customers, in effect ensuring that content is always valid and up-to-date.
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online points of sale. TDP Retailer tailors the customer experience using contextual adverts
“In partnership with Datalex, South African Airways continues to enhance the online shopping experience for our customers, driving the right offer to the right customer at the right price. Most recently with the launch of TDP Retailer, Datalex empowers SAA to maximise revenue opportunities by further improving the customer experience and targeting and tailoring offers, ultimately improving our bottom line.” Paul Pavlides Head of Operations Solutions, South African Airways
TDP Retailer enables deep-links directly into the booking flow
Datalex Customers Aer Lingus Air China Air Malta Air Pacific Bridge the World Best Western The Cooperative Travel
SAA can now alert customers of offers via a range of channels: Contextual adverts Interactive maps RSS feeds Affiliate channels Social media channels Contact Information
Copa Airlines Copa Airlines Colombia Delta Air Lines Frontier Airlines Garuda Indonesia Philippine Airlines SITA
South African Airways STA Travel TCH Europe Trailfinders Travelbag Travelers Advantage United Airlines
Dublin, Corporate HQ +353 (0)1 806 3500 Atlanta USA +1 770 255 2400 Toll Free (USA & Canada) +1 888 234 1890 www.datalex.com
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Multiple winner, World Travel Awards 2011, 2010 & 200 9 , including World’s Leading Travel Distribution Provider.
