MEDDIC Checklist

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MEDDIC Checklist A way to summarize your situational awareness... MEDDIC Category

Metric that Matters What is the Metric that Matters? This is the number or measurement that matters to the customer.

Economic Buyer Who is the Economic Buyer? This is the person who gives the final sign-off. They can say yes or no.

Decision Process What is the Decision Process? This is the process the customer uses to make decisions.

Decision Criteria What is the Decision Criteria? This is what the products and services are judged and evaluated on.

Identified Pain What is the Identified Pain? This is the risk the customer is facing, and is trying to remove.

Champion Who is the Champion? This is the person who has the authority to drive change.

Known answers