Media planning guide and editorial calendar


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Digital Ship Media planning guide and editorial calendar

Ria Kontogeorgou advertising and exhibition manager Tel +44 (0)20 7017 3401 Mob: +44 (0)7815 481036 [email protected]

2012 Rob O’Dwyer editor Tel +44 (0)20 7017 3410 [email protected]

www.thedigitalship.com

DIGITAL SHIP For 11 years Digital Ship magazine has provided the digital community of the world's maritime industry with the latest news and developments, including satellite communications, software, navigation and electronics, to help keep shipping operating with maximum safety, efficiency and crew comfort. 02/0

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Our publications are supported by our international series of maritime IT conferences in Bergen, Limassol, Athens, Busan, Istanbul, Hamburg and Singapore which keep us on top of the market.

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W of uate d du si owin logy ng was nolo e look e for rrently un for th to shor g fle alarms, to er interf used The gy fo the deve e ve de et of is ac der co Aura forw lo r spac ssels Chine better se e the la soon to be livery in spea ard nstruc e-base many us pment of te to king 2012 se-fla man rve depl es, ou d vehi . ned the pr st of Nav oyed gged Recen crew. cles in includin r techis’ D with evious of P syst NavDP4 g si t deliv tem Chine fthe fu Chine 000 is ems, utilise version, er ture.” milar se se ie s of th upgr ship Navis s touc offeri tem adin e Nav IVCS. ng fa instal owners g DP4 st ac h-screen whils dred includ led cess oper The syst ge on e a D 000 to to al main featurin a Dredg r ordere l syst ation th P1 sy g fe cont us em d by suction ing, swer DP1 m lo hopp It also rol panel. button functions CCC sy ng er st C Ti AHTS ems in s on pow Ship for a anjin er m cludes in the ya bu tellige anag high lift ve rd and a ilt at Zhe series of em nt sp DP1 jiang ssel 77 to sw eed dyna ent system and flexi built sy Indu bl stry. at CC stem fo Jiantiao m it r a he sumer ching-on ic positio , provid e CC Bo “Eve ing avy ning s. m r es si the us The syst external c Mar reactio nc with em is er fr Chine e we star ine pow n om po redu er ted w been claim se sh co ces po wer ipya irtual Arrival is a pan-industry awar blacko ed to pr nrds in orking cl wer e of with Ano otect cons osely initiative set up by the Oil Comut fa a pr 2008 ship ilure oblem ,w the Th ther featur umptio yard issues and n. e of N rust of in e have engi ,” panies International Marine A time ne teract direct says Vla avis’ mod bility Dia DP sy ion dimir ers on or, N Forum (OCIMF) and the International e sh gr tions te av st A am ch em nton ows niAssociation “It ha is Engi of co ca The AI enko of Independent Tanker Ownall po , which in s is ne sway ntrol s be alon , proj l SSat ssible real en an ering. e. W forces axes ec -1 sa erst (INTERTANKO), to provide tools to e cam combi tiona for a tellite m is in ar su e to the su l co ket re na given has co aid in voyage management optimisation realiz e of lang ability ntrol m al rge an the mplet e that uage omen value of major ity that and/ ed its and vessel emission reduction. this t and had the ro d ity of or al crew The first w to lowed thrust as a The framework primarily focuses on ta of ve depl ship year be ac er av oym ya are C ssels tracki cepted ent of power lo ailhi ng sh unde rd staff : safety and environmental benefits and ad. www. the N ips fr r the adap nese-spe and euro avis om sp akin t the will look to ship operators, charterers flag nav.c Euro DP1 g on of C ace Chine to this o.uk nav, ly an class si se la d we hina and port authorities to take responsibility a U char ngua tuation. mad K pr ting ha d e ge D perfec to for ov evelop an versio anno their environmental impact. The t sens unce d naviga ider of in n g of seaP d th electr e.” our D a tio softw dock However, the project partners believe onic P GU are sy e launch n prod ing to ro Pilo ucts, I t so PPU st ols, ra tion, that a number of commercial benefits, ftwar has solutio em as pa of its se ng w aP e fe rt of n. wirel eather ov e and be seaP such as operational efficiency and cost atures www. the se ro Pilot ess pi aring ro er tra la ww aP Pi nsas and ys, info select lot po ro Pi lot is w.tela reduction, can also be achieved as a direct .com in lot ccou io rt un interfacin rmawww. ntover pilots formation a portab chart n, seco its, m g w bs-shi result of the implementation of the seas nd le na to us system di ith ultip pman .com e thei thus impo splay an ary fix le ro Tran agem . It en vigatio so fa Virtual Arrival concept. re r ow disp d us rt of ute sa ent.c n r, an ables n er ov la ship’s ndering om d to Telacc s Marin Euro DXF files sh The main focus of the initiative is to erlays y, ENC them navigatio new The ECD e is ount nav . n syst ip bu inde in IS. pa be ilds. clud an EC Overs ck says recent to pa en de pend encourage vessels to reduce speed when em, ing DIS eas in that ly la age will ent of rt velo ne w it h re Sc th r (firew ped unch trofit orde hulte there is a known delay at the discharge the U ed Tr also incl r to co with in cl e softw prog all Ship can be K an d are 32 ra ose ude Inform ansa man sy 0 vess port, either because berthing options are has in te rn colla s Br agem mme for mplete the purc ation stem) els. bo PPU id ha en at Be w ge rati Overl t’s (B and Accor rnard ell as scarce or the required discharging facilisolutio sed alon io na l Link SM) ay w ding pi lo ts on the e or now n. Serv fleet ith T& Admiral to th . ties are temporarily unavailable. as a Tran act as ice of ty e P compl It sas and a pref contract servic (TADS), Adm Notices as ete will However, the project notes that that the , Tran w e erred supp www. Multif sas the fle that will hich is an iralty D su ly N trans Virtual Arrival concept is distinctly differunct ata be su et. offic avi-S pplier fo will Tran as.com ion retrof ia pp ai r l sas ha SEN lor BSM Tran lied Dis its, 14 ent from slow steaming, where a vessel is C sas ha to a s an tion of w play syst ECDIS 40 cr noun pa of th ew s hich rt of furt ordered to slow down, typically in the 00 ems traini ce e com TGS have thus to bo BSM ng an her agre pany d that th 5000 be ac en co com case of a depressed market, and the longer th ed to to co d se e inst ’s GM Colle at th stud mplet rvice into nver prov al DSS ge ents. modatin e t its ed a ide supp voyage necessitates that the freight rate is Simul lag clas Th partne has been Austral ed th own ort, Netw Transas at ses ian r El roug e system with co trai ork (G G spread over a longer time period. Marit or h is rem of up to rang The Tr ectrotech mpleted ET-N lobal EC ning cent e of G VPN ac otely 24 by Tr ime Austr D an et) pa Virtual Arrival on the other hand re cess and MDSS supp ansa alia. rtner. IS Traini “Thi and exam sas TGS or s’ eq ts 50 simul ng ui inatio inve works independently of market environCertif enha stmen pment. ates n for 00 provid icate nc e a es t ha the G the ments and takes advantage of operational (GOC Certif by al eneral training ) and icate lowin student s allowed (R O inefficiencies. Under this concept the oper learni g mor throug A ations OC). Se Restricted perator ng ex MC to e h ha ar th ch an O nd also and demurrage remains unchanged from the e use pe simul supp d Res perator V of re s-on traini rience at orted. TS oper cue (S 2010 al voyage being completed at charterparty AMC ions,” sa ator It com C ys Jo istic and ng time traini AR) pl hn and is ode and pow speed and both parties, charterer and Ship Nationa ng ar er IMO ies with l Cen Lloyd, ping type-a e th direct ful . Mod tre operator, benefit financially from the pp The “The el Cou e STCW or of for system roved by ex Po rs er to be rts an ons in bunker savings. e 1.25 DNV gained cise design . terfac utilises , d tw ef ed to Charterers and ship operators typically s ficient from o fifteen instruct the tr allow be w ay ha st or stipulate the speed that the vessel must aining poss s been stud value ible. ent st stain ob th de ta In ations attain throughout the voyage in the charem ined crease nts to by al d effic ost unde prev lo wing ter party. If the vessel sails at full-speed it rtak iency iously limite e the cour up to 24 will reach the discharge port by a certain stud to a se in a faci 12 pe time, represented by the Estimated Time rson lity capa city.” of Arrival (ETA). The G However, as ports are doing their best Digita MDSS l Shi simul p Aug to trying to maximise the use of their own ator ust 20 at limited berthing and discharging facilities, 11 pa AMC allow ge 30 s up congested port areas and increasing waitto 24 studen ing times spent at anchor can be all too ts to be tr common. ained at on Studies by G-ports/Simpson Spence ce and Young show that the average port delay experienced by dry bulker carriers in Northern American ports are between one and five days, and higher levels of delays can frequently be expected. In addition to port congestion, the increased waiting times causes safety hazards brought on by augmented vessel movement in limited space, local air pollution and costs resulting from demurrage and the fact that the vessel cannot be otherwise engaged. Virtual Arrival aims to reduce these waiting times through better management

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Going green with Virtual Arrival OCIMF and INTERTANKO have launched Virtual Arrival, a concept designed to reduce fuel consumption and greenhouse gas (GHG) emissions, creating operational efficiency, cost reductions and better environmental friendliness

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Better environment, lower cost With around 70,000 operating vessels, the shipping industry is responsible for transporting 90 per cent of the world’s trade. A GHG study published by the International Maritime Organisation (IMO) in 2009 shows that nearly three per cent of overall global CO2 emissions per year are generated by the shipping industry. SOx and NOx emissions arising from combustion of marine fuels also contribute to local air pollution. Around 75 per cent of tanker emissions come from propulsion, and speed is the most significant factor affecting emissions, which rise exponentially – twice the speed equals four times the emissions. Trials implementing the Virtual Arrival scheme have reduced a vessel’s fuel consumption and consequent CO2 emissions by, on average, around 15 per cent, and in some cases by up to 22 per cent. As Garry Hallett, deputy director OCIMF, notes, there is “25 million tons of CO2 saving potential across the industry.” The actual savings depend on the length of the voyage, the time frame within which the Virtual Arrival concept has been adopted, vessel fuel consumption, weather and bunker price. Trials that have adopted the concept have reportedly harvested economies of $ 5,000 up to over $ 100,000. Such a project also fits well with current European policy, with the European Commission having recently published a White Paper on the Future of Transport stipulating that CO2 emissions from maritime transport in the EU should be cut by 40 per cent by 2050 compared to 2005 levels. “In light of the global sustainable mobility race, the launching of Virtual Arrival (is) undoubtedly one of many significant steps in curbing maritime transport emissions,” said Siim Kallas, EU Transport Commissioner. “Virtual Arrival proves the maritime sector is capable of delivering effective and global solutions to reduce emissions while maintaining technology leadership and economic sustainability.” “We have to improve the environmental footprint of shipping whilst retaining its competitiveness, it is therefore necessary to merge business interests with GHG reduction.” Although the Virtual Arrival concept was brought on by concerns about the environmental impact of the shipping industry,

The project’s calculations of the differences between normal voyages and those applying the Virtual Arrival concept have shown significant savings in fuel, and in resulting emissions

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steaming at a slower speed can directly result in reduced bunker fuel usage. So far between 40 and 50 voyages have been undertaken using the Virtual Arrival concept, all of which are claimed to have been successful. As already noted, field trials have resulted in bunker consumption savings of 15 per cent on average. With fuel representing 60-80 per cent of operational costs, substantial economies are anticipated. In order to calculate the realised savings, a post-voyage analysis report needs to be issued. This should cover information on vessel performance and calculations on fuel saved. The calculation of the bunker savings is based on a simulation of the hypothetical fuel consumption had the vessel completed the passage on the basis of the contracted speed. This data will be compared to the actual fuel consumption under the slower speed, agreed upon under the Virtual Arrival concept.

Capitalising on congested ports The Virtual Arrival concept aims to create benefits out of congestion at ports and to minimise potential waiting times at anchor. It is therefore necessary that a delay at the port of discharge has been established. Without this proven delay Virtual Arrival does not come into use. Delays can be caused by congestion at the berth or by lack of receiving space. Upon learning of an upcoming delay the port of discharge, either via ship agent, master of the vessel, or in the case of tankers, the oil operator, the charterer and ship owner have the option to agree on implementing Virtual Arrival. This means that the ETA and contracted speed are mutually revised. A new adapted ETA, the Required Time of Arrival (RTA), has to be agreed on, in which other parties such as cargo

Digital August 2011 page 20

receivers, terminals and commercial interests may be involved. Learning of berthing availabilities as early as possible ensures the maximum benefit from the Virtual Arrival concept, hence early communication with the next port is essential. The implementation of the Virtual Arrival concept requires the charterer and ship operator to agree on an amendment of the charter party, which contains the contracted speed, the ETA and the RTA, typically subject to availability of the required facilities at the discharge port. Moving outside of an agreed charter party is a significant step for the involved parties and not lightly undertaken. Ideally, the ship owner and charterer will have initially agreed on a charter party clause that pre-establishes the terms for implementing Virtual Arrival. To promote the conclusion of an agreement and to reduce the risk of post-fixture disputes it is deemed vital that the key questions of the Virtual Arrival agreement are clearly addressed and sufficiently negotiated. The Virtual Arrival agreement will include a number of disputable issues, with optimum speed prominent among these. Its calculation largely depends on the employed methodology for calculating the voyage data and takes into account key factors such as vessel performance. The parties have to agree on who will be in charge of establishing the optimum speed, and especially whether an independent expert such as a Weather Analysis Service Provider (WASP) is to be used. Essential for commercial considerations is the difference between the hypothetically used fuel at contract speed and the fuel actually used under the adjusted Virtual Arrival speed – in short, the fuel saving. Importantly, the involved parties will further have to agree on who bears possible expenses and how the benefits of Virtual Arrival, such as direct cost sav-

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of ship traffic. As David Cotterell, director of OCIMF, notes, “the Virtual Arrival scheme is a long term, sustainable and practical process that rationalises the transportation chain and provides real benefits such as cutting vessel emissions through fuel reduction, improved safety, and potentially reducing unnecessary port congestion.”

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EDITORIAL CALENDAR 2012*

January/ February

April

August

ovember

 Managing satellite communication security  Shipboard software and services  Electronic charts and Navigation  Long range ship tracking technologies  Shipboard control and automation  Ship Shore reporting  Electronic Charts and Display Systems Extra distribution: Digital Ship Hamburg, February 1-2 Asia Pacific Maritime, March 14-16

 VSAT contracts  Maritime GSM services  Ship shore reporting  Crew e-mail  Vessel traffic systems  Knowledge Management Software  Navigation systems  Developments with ECDIS Extra distribution: Digital Ship Cyprus, March 28-29

    

 Broadband IP communications  Long Range Tracking systems  Vessel traffic systems  Safety and security electronics  Automatic identification systems Extra distribution: Digital Ship Athens, ovember 27-29

March  Broadband IP communications  Supporting shipboard software  Virus threats, firewalls, and traffic management  Class societies’ software  Simplified voyage data recorders  Shipboard control and automation Extra distribution: Digital Ship Scandinavia, February 28-29 CMA, March 19-21

May    

Crew calling and GSM Choices of satellite systems E-procurement Shipboard software / Support for shipboard computers  Computer Training Software  Integrating communications systems Extra distribution: Digital Ship Singapore, May 22-23

June/July  Optimising broadband links  Remote monitoring  Data integration services  Maritime Purchasing Systems  Maritime operations software  Integrated Bridge systems Extra distribution: Posidonia, June 4-8

E-procurement Computer based training software Automatic identification systems Latest developments with ECDIS Ship shore communications

September  Future evolution in satellite communications  Applications for Satcoms  Maritime operations software  Shipboard monitoring equipment  Applications for Satcoms  Vessel traffic systems  Electronic navigation and charts Extra distribution: Digital Ship Hong Kong, October 10-11 SMM, September 4-7

October  Ship shore communications – broadband  Vessel traffic systems  Innovations in ship-management software  Operating in a VSAT environment Extra distribution: Digital Ship Korea, October 30-31

December  Satellite technologies in tracking and monitoring  Computer based training  Ship supplies online  Developments in Navigation Systems  Electronic Charts and Display Systems Extra distribution: Digital Ship Turkey

* The editorial content of each issue will vary according to the most important news that month, so please treat this calendar as a guide only. Advertising booking deadlines approximately the 15th of the month before the month of the issue – for further information on particular issue dates please contact Ria Kontogeorgou at [email protected].

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wit ote nti VSAT is an important h D 900 “SAILOR ua alstrategy to support the a broadband lo our of In hip to provide milestone in g® tern with high 900 into a partners Cnd market ed of the SAILOR 900 maritime broadba on the eSAILOR www.thrane.com t connecpackage compris s andne st’s network m n Bhugely ctio Oour quality product www.speedcast.co VSAT and SpeedCa services. complements oa n SAILOR ded VSAT perfectly rd further tivity and value-ad leading Suit ul, marketKong based SpeedC ast are eCasper and Hong successf and tion Thrane portfolio,” says ™. Thrane & Thrane te on the distribu upcoming FleetBroadband announced the maritime business planning to coopera marketing, SpeedCast have antenna vice-president promote the VSAT to 900 Jensen, side Dthe SAILOR channel e support of the Thrane. launch of ig ita delivery and unit, Thrane & st’s Global Maritim lS distribution, hip system on SpeedCa A. package. Broadband Networkugus agreed to enter es havet 20 The compani 11 pa (+47 ge Con 9 ) 77

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netof IP based satellite STM, a provider brand, has under the Satlink work systems and brandconsolidation the announced the nd services under ing of its broadba STM's servP, including name of Global-I Brazil, and ns in Spain, ice operatio . teleports five as well proIndonesia, as IP based services The company’s for public nd connectivity involvvide broadba applications and private network and data traffic. voice, and ing multimedia, in technology “With a heritage tact we have the 62 networking, the ze our satellite IP 19 few features ability to customi M 00 ing are only a demonstrated or today aritim diagnostics to meet the demand be made possisale and that can service offerings ab m.e C Consiliu t, s@ every sector,” ou foromverbal enabling this customers in Hansson, presiden dication ation.” for needs of our ua t w mun ss.com ble by this collabor general manager “Improved commun log.andhatremote www.orange-busine ic says Jesus Barber, conversation com real atio silium.se written www.con and r | w ly co ns Ex Global-IP in Spain. to varying custome ww nce p “This attention quality .du rn erts a Swedenservice high Group, on alo s yo and needs and focus Consilium Marine gain market g.c u. of marine products us to rapidly in om has allowed based supplier Services our product portfolio Orange Business share and expand services, and of a cooperaed the signing different regions.” have announc nt. tion agreeme Consilium the agreement, According to ication VSAT commun marine will market Orange developed for solutions specially offices in through its 34 communications

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