Metro West Digital Marketing

---

Metro West Digital Marketing Campaign

OVERVIEW The Now Leasing campaign hit the targeted audience of 25-34 and 35-44 year olds, and expanded an interest in the amenities at Metro West Apartments. The data gathered shows high clicks of people whose interests are physical fitness, pets, distilled beverages, gym, and boutiques. The ads sparked an interest in the properties, the amenities, and location that they offer. In addition, campaign showed a high engagement rate due to the high-quality and bright images used in the creative.

Social Campaign Overview

Overall Stats

Target Audience

• Schedule: Feb 8 - March 14

• Men = 59% link clicks (2,004)

• Total Days: 34

• 57% reach (32,173)

• Link Clicks: 3,410

• Cost per Result = $0.26

• Reach: 56,139

• Women = 41% link clicks

• Impressions: 196,184

(1,395)

• Post Engagement: 3,152

• 42% reach (23,742) 

• Cost per Result: $0.26

• Cost per Result = $0.27 

• Budget: $900 • CTR: 1.73%

Age Range 

• Clicks (All): 3,393

• 18-24: 14,735

• CPC (All): $0.27

• 25-34: 20,590 • 35-44: 19,326 • 45-54: 1,488