ADVERTISING KIT MCA Journal
Classifieds
e-Journal
Helping you connect with leaders in the chiropractic profession
Letter from the Editor
Dear Prospective Advertiser, The Minnesota Chiropractic Association (MCA) is public and professional voice of chiropractic in the state of Minnesota. The MCA carries its message to its members and non-members thru a variety of ways. The MCA Journal is distributed six times a year to over 2,700 Doctors of Chiropractic and chiropractic industry professionals across the state. This is a 100% penetration rate. Other avenues of advertising include is our e-Journal along with our classified advertising. We believe that there is no better way than advertising with the MCA to get your message out to the chiropractic community. The MCA is dedicated to serving the needs of the Minnesota chiropractors by providing them access to business members such as you. The MCA publications are dedicated to serving the needs of Minnesota chiropractors. If you have any questions, or would like additional information please feel free to contact the MCA Journal editor at 952-698-2352 or at
[email protected]. Thank you,
MCA Journal Editor
Advertising Opportunities The MCA Journal is published six times a year and is the official publication of the Minnesota Chiropractic Association. This publication is distributed to over 2,700 Doctors of Chiropractic and chiropractic industry professionals across the state. Our publication has a 100% penetration rate. The articles focus exclusively on the chiropractic profession in Minnesota.
MCA print and online classifieds are published monthly and provide highly visible environments to reach loyal and responsive readers. High readership and multi-interest categories make these sections premium choices for:
Selling/buying a practice Promoting your products and services Recruiting for open business positions Locating referrals Making personal announcements and placing notices …Just to name a few
MCA e-Journals are published weekly and provide members with important updates and information that they need to be aware of. Logo advertisements are limited to the five companies each issue and are and they include a hyperlink.
Advertising Specs MCA Journal Print Size (Inches)
Image Size Required for Submission
Minimum Resolution to Ad Size Submitted
Full Page
7.5” x 10”
7.5” x 10”
300 DPI
1/2 page
7.5” x 4.937”
7.5” x 4.937”
300 DPI
1/4 page
3.652” x 4.937”
3.652” x 4.937”
300 DPI
Back Cover
7.75” x 8”
7.75” x 8”
300 DPI
Classifieds
40 Words Plus Headline
.DOC format or email body
Arial Font
Ad Type
* No print bleeding on advertisements that are placed in the MCA Journal
e-Journal * We ask that all logos are sent in high resolution vector format or jpeg. Please send an email with the hyperlink you would like your logo to be attached to
[email protected].
1/4 Page Ad
Back Cover – ¾ Page Horizontal
1/2 Page Ad
Advertising Rates MEMBER RATES (DC & ABM rates) MCA Journal 1x
6x
4 Color & Hyperlink
Full Page
$495
$395/per
$100
1/2 Page
$395
$295/per
$100
1/4 Page
$195
$95/per
$100
Inside Front Cover
$595
$495/per
$100
Back Cover (3/4 page, 4-color)
$595
$495/per
$100
Classified Ads 1x Classifieds - Journal
$45
Classified - Web Listing
$45
Both $75
6x $35 $35
Both
4 Color
$65
$35/per
Hyperlink NA Included
e-Journal (weekly) Logo only
1 Month
6 months
12 Months
4 Color
Hyperlink
$80/per
$70/per
$60/per
Included
Included
* This offer allows up to five companies to place ads per issue. Placement depends on space availability.
Advertising Rates NON-MEMBER RATES (DC & ABM rates) MCA Journal 1x
6x
4 Color & Hyperlink
Full Page
$595
$495/per
$100
1/2 Page
$495
$395/per
$100
1/4 Page
$295
$195/per
$100
Inside Front Cover
$695
$595/per
$100
Back Cover (3/4 page, 4-color)
$695
$595/per
$100
Classified Ads 1x Classifieds - Journal
$65
Classified - Web Listing
$65
Both $95
6x $55 $55
Both
4 Color
$85
$55/per
Hyperlink NA Included
e-Journal (weekly) Logo only
1 Month
6 months
12 Months
4 Color
Hyperlink
$100/per
$90/per
$80/per
Included
Included
* This offer allows up to five companies to place ads per issue. Placement depends on space availability.
Deadlines
MCA Journal Deadlines Issue
Advertising Deadline
May/June 2014
April 8, 2014
July/August 2014
June 17, 2014
September/October 2014
August 5, 2014
November/December 2014
October 7, 2014
January/February 2015
December 2, 2014
March/April 2015
February 3, 2015
May/June 2015
April 7, 2015
Submission
Advertisements may be submitted in PDF or JPEG format. All advertisements must be camera-ready.
All ads will appear in black and white print or 4-color depending upon your submission selection.
Classifieds may be submitted via email to
[email protected]
Arial font should be used and formatting completed for print (Format=Bold, Caps, Underline, Centered, etc.)
Advertising Policy The contents of all advertisements that appear in the MCA products or publications are solely the responsibility of the advertisers. Appearance of an advertisement in any MCA product or publication does not constitute a recommendation or endorsement by the association. The MCA reserves the right to refuse any advertisement. Publication of any advertisement is subject to review by MCA Management and/or the MCA Ethics Committee.
Please send submissions to: Minnesota Chiropractic Association Attn: MCA Journal Editor 8120 Penn Ave. S., #270 Bloomington, MN 55431
[email protected]
Contract Company Name: ______________________________________________________________________________ Contact Name: ______________________________________________________________________________ Address: ______________________________________________________________________________ ______________________________________________________________________________ Phone Number: _____________________________Contact Email: _____________________________________ AD Placement Start date: __________________________
Issue Dates
May – June 2014 July – Aug. 2014 Sept. – Oct. 2014
Ad size: ___________
AD Placement End date: ______________________
Nov. – Dec. 2014 Jan. – Feb. 2015 Mar. – Apr. 2015
Frequency: ___________ Rate: _____________
Additional Instructions: _________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________
Terms Placement: All ad placements require an active signed Agreement before placement. Payment: Due with submission of advertisement. (First time advertisers) Submission Requires: Signed contract, digital file (emailed, CD, or Zip drive) with camera-ready print out, and payment. Rates/Fees: Subject to increase at anytime. Multiple placement discounts only applicable to the complete placement agreement. Example: 2 placements of a ½ page ad are Advertising Policy: The contents of all advertisements associated with any MCA publication are the sole responsibility of the advertisers. Appearance of an advertisement in any MCA publication does not constitute a recommendation or endorsement by the MCA. The MCA reserves the right to refuse any advertisement. Publication of any advertisement is subject to review and approval by the MCA. Cancellation: A Cancellation Notification is required in writing by the advertising deadline date. Cancellation after the deadline will result in a charge of $100. If removing the ad is not possible due to the print schedule, advertiser agrees to pay the full ad rate.
I (Print Name) _________________________________________________understand and agree to the terms outlined above. Signature: _____________________________________________________________ Date: ___________________________
Payment Authorization – Payment due in advance before ad placement Name on Card: ______________________________________________________________________________________ Billing Address:______________________________________________________________________________________ City: ____________________________________ Check enclosed: Credit Card Type:
State: __________ Zip: ____________________________________
□ □ Visa
□ MasterCard
□ American Express
□ Discover
Credit card number: ______________________________________________ Expiration Date: ______________________ Credit Card CSC: (3 digit-MC, Visa, Discover, 4 digit- Amex.)
Signature: __________________________________________________________ Date: __________________________