Modules Year 1: Business, Management

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Modules Year 1: Business, Management, Communication, Marketing and Media

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BA (Hons) International Business Management BA (Hons) Management BA (Hons) Management with Human Resource Management BA (Hons) Management with Marketing BA (Hons) Events Management BA (Hons) Fashion Management BA (Hons) Media BA (Hons) Public Relations BA (Hons) International Hospitality Management BA (Hons) International Tourism Management

Interactive Learning Skills and Communication To develop a range of academic and communicative skills necessary for successful study in Higher Education. To develop independent learning and encourage students to take responsibility for their personal, academic and professional development. To develop the knowledge and ability to use a range of digital technologies Mode of delivery Face-to-face Contact hours (per semester/modules) Contact hours: 48 Self-directed study hours: 48 How will I be assessed? Coursework (55%), closed book examination (30%) and personal development performance (15%). These modules carry a standard minimum progression requirement: pass mark 60%/grade C.

Management Concepts To enable students to understand the underpinning theories relating to management and apply these to today’s changing business environment. The management process with reference to organisations in the public and private sectors. The commercial, political, economic, socio-cultural, technological and ecological factors influencing organisations. Mode of delivery Face-to-face Contact hours (per semester/module) Contact hours: 50 Self-directed study hours: 100 How will I be assessed? Coursework (50%) and final examination (50%). In order to pass the module students must achieve at least a grade D overall AND a minimum of 35% in the examination and coursework.

Introduction to Management Accounting Describe basic management accounting concepts and techniques. Recognise different management accounting techniques for in different scenarios. Identify core concepts and definitions used in management accounting. Differentiate different costing techniques; budgeting and control. Short−term decision making and capital investment appraisal.

Mode of delivery Face-to-face Contact hours (per semester/module) Contact hours: 98 Self-directed study hours: 102 How will I be assessed? Mid-term (50%) exam and final examination (50%). In order to pass the module students must achieve at least a grade D overall AND a minimum of 35% in the examination and coursework. Introduction to Economics Define the fundamental principles of economic principles and concepts. Identify economic theories and express these through economic analysis of the private, public, national and international sectors. Mode of delivery Topics are introduced in lectures and then developed in tutorials whereby students will work through practical applications of the basic theory. Contact hours (per semester/module) Contact hours: 50 Self-directed study hours: 100 How will I be assessed? Coursework: Eight (8) In class formative tests comprising: six (6) In-class tests of multiple choice / diagrammatic representations / short answers; Two (2) Essay plans under timed conditions and final closed-book exam (50%). In order to pass the module students must achieve at least a grade D overall AND a minimum of 35% in the examination and coursework.

People Management Understand the influences on employment relationships. Define effective people management practices. The nature of work and the employment relationship; the impact of the psychological contract on the employment relationship; employment practices; the role of the HR function; how HR can contribute to organisational effectiveness; how globalisation has affected HR policies and practices; effective change management techniques; the range of HR interventions and how they can add value Mode of delivery Topics are introduced in lectures and then developed in tutorials whereby students will work through practical applications of the basic theory. Contact hours (per semester/module) Contact hours: 50 Self-directed study hours: 100 How will I be assessed? Coursework: Panel Interview (40%) and final examination (60%). In order to pass the module students must achieve at least a grade D overall AND a minimum of 35% in the examination and coursework.

Financial Environment Understand and apply the requisite basic mathematical knowledge and accounting principles. Define effective financial and financial environment practices. The basic principles of accounting theory and practice. The significance of financial statements. Analysis and interpretation of financial statements using liquidity, risk and investor ratios Mode of delivery Topics are introduced in lectures and then developed in tutorials whereby students will work through practical applications of the basic theory.

Contact hours (per semester/module) Contact hours: 50 Self-directed study hours: 100 How will I be assessed? Mid-term (50%) exam and final examination (50%). In order to pass the module students must achieve at least a grade D overall AND a minimum of 35% in the examination and coursework.

Marketing Understand and apply the concepts and principles of marketing. Define effective marketing practices. Topics are introduced in lectures and then developed in tutorials whereby students will work through practical applications of the basic theory. The module covers the following topic areas: the marketing environment; development of the marketing concept; market segmentation; targeting; positioning; an indepth study of the marketing mix (including the extended mix for services); buying behaviour of individuals/organisations; methods of market research; new product development and product planning; branding; pricing; distribution; integrated marketing communication; implementation and control. This all focuses on the importance of an integrated marketing approach. This is considered in line with the changing business contexts whilst addressing the need for both digital integration and appreciation of ethical and social issues. Mode of delivery Topics are introduced in lectures and then developed in tutorials whereby students will work through practical applications of the basic theory. Contact hours (per semester/module) Contact hours: 50 Self-directed study hours: 100 How will I be assessed? Formative report (50%) and final examination (50%). In order to pass the module students must achieve at least a grade D overall AND a minimum of 35% in the examination and coursework.

Business Ethics

Raise awareness of the ethical issues that exit in complex business environments. Provide a framework for ethical decision making. Appreciate the relevance and importance of business ethics. An overview of business ethics and the ethical issues that face business in the ever more complex and global world of business. The course will be underpinned by a number of the major ethical theories that relate to ethical decision-making and will consider using a number of different pedagogical approaches why decisions are made and the implications and ramifications of the ethical decisions that individuals have taken in the past. Mode of delivery Topics are introduced in lectures and then developed in tutorials whereby students will work through practical applications of the basic theory. Contact hours (per semester/module) Contact hours: 38 Self-directed study hours: 62

How will I be assessed? Two (2) multiple choice in-class assessments (50%) and final examination (50%). In order to pass the module students must achieve at least a grade D overall AND a minimum of 35% in the examination and coursework. International Management

Raise awareness of the ethical issues that exit in complex business environments. Provide a framework for ethical decision making. Appreciate the relevance and importance of business ethics. An overview of business ethics and the ethical issues that face business in the ever more

complex and global world of business. The course will be underpinned by a number of the major ethical theories that relate to ethical decision-making and will consider using a number of different pedagogical approaches why decisions are made and the implications and ramifications of the ethical decisions that individuals have taken in the past. Mode of delivery Topics are introduced in lectures and then developed in tutorials whereby students will work through practical applications of the basic theory. Contact hours (per semester/module) Contact hours: 38 Self-directed study hours: 100 How will I be assessed? Course assignment essay (100%). In order to pass the module students must achieve at least a grade D overall AND a minimum of 35% in the examination and coursework.