National Public Relations and Content Adviser • • •
Convenient CBD location Work for an ASX 200 organisation with a global footprint Develop your career in a collegial and supportive environment
The National Public Relations and Content Adviser is responsible for overseeing marketing-oriented content development and public relations activities to promote to internal and external stakeholders, primarily with media and social channels. This role works closely with the marketing and sales teams for ACAP, Government Services and Navitas Professional, with responsibility for media relations and production of materials for media activities to raise the profiles of the businesses. They will also edit, revise and proof-read existing content and assist with other marketing activities as required. The ideal candidate we seek will ideally have the following: • • • • • • • • • • • • • • •
• •
Developing public relations, communications and content plans that support marketing activities to improve profile, awareness and revenue generating activities; Writing media releases and articles to support fostering strong positive relationships with media as part of ongoing proactive and reactive media engagement and liaison Using existing media monitoring services to report the perceived effectiveness of the relationship and market value of media activity. Understanding and building relationships with industry stakeholders to support proactive and reactive communications and PR Using initiative and a proactive attitude to identify generate positive media stories. Raising the profile of business experts (staff, students, graduates) by working with Navitas to develop a talent bank for each business Planning, organising and evaluating social media communications and media activities. Researching and creating content and copy for marketing and communication purposes such as website, course information, publications, brochures and other marketing related materials Contributing to social media accounts as directed Supplying content for use in external-facing blog and social channels. Organising and manage media events and famils Developing promotional concepts and media engagement ideas that support the brand experience. Writing and editing News items for each business website that showcase achievements, events and initiatives. Distribute media releases and follow up directly with key journalists to ensure maximise story traction. Working openly and responsively with the Corporate Affairs Manager, Careers and Industry and the Navitas Corporate Affairs division as required in the creation and management of PR and communication activities; Liaising with appropriate parties including corporate affairs and marketing staff to secure approval for proposed PR activities and for sign off on media releases Support the Corporate Affairs Manager and Navitas Corporate Affairs in any issue or crisis management situation as required.
www.navitas.com
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What we can offer you: • • • • • • •
A fun and supportive team environment First class modern facilities Career progression and development pathways Collegial and collaborative environment with the aim of academic excellence Mobility within the organisation and locations Health & Wellbeing packages which includes free counselling for employees and family, discounted gym membership, movie tickets, discounts on travel, accommodation and insurance Salary packaging and novated leasing
About Navitas Navitas is a leading global education provider that delivers an extensive range of educational services to over 80,000 students annually through more than 120 institutions in 31 countries. We are proud to be an ASX 200 listed organisation and strive for continuous growth and excellence with students at our forefront. With a large diversified global footprint, Navitas are committed to improving lives through education, passion for student outcome and growth through conviction and rigour. Teaching and students are at the heart of what drives us. We are proud of our graduates, teachers and support staff and excited about our future, and the future of delivering accessible and effective education. Navitas promotes and embraces an inclusive and diversified workforce. We believe equality, flexibility and diversity in the workplace will deliver a rich and collaborative environment for our employees, students and clients. As such, we encourage applications from women, sexually and gender diverse people, culturally and linguistically diverse people, people of various faiths and beliefs and people with disabilities. Successful candidates will require full working rights in Australia and to undergo a criminal records check & working with children check. For full description of the role and other opportunities, please visit navitas.com/careers Please apply online, or alternatively send your resume with cover letter to
[email protected] by 2 November 2018. By submitting your application, you acknowledge and agree to Navitas’ Privacy policy. Further information can be found at navitas.com/careers
www.navitas.com
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Position Description Title: National Public Relations and Content Adviser – ACAP, Government Services and Navitas Professional
Division:
Careers and Industry
Reports to:
Associate Director, Marketing
1.
Overview and Objectives of the Position:
Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media programs, workforce education and student recruitment. For more than 20 years, Navitas has been developing and delivering courses and programs for students looking to advance their knowledge, skills and careers. We offer an extensive range of Nationally Accredited courses from Certificate to Masters level in a wide range of discipline areas such as Psychology, Counselling, Nursing and Criminal Justice. Navitas also delivers training and business solutions to employers to meet their requirements for “work-ready”, skilled employees and provides learners with relevant, practical tertiary and vocational skills, work experiences and support in their career development and working lives. This role works closely with the marketing and sales teams for ACAP, Government Services and Navitas Professional, with responsibility for media relations and production of materials for media activities to raise the profiles of the businesses. They will also edit, revise and proof-read existing content and assist with other marketing activities as required. The National Public Relations and Content Adviser is responsible for overseeing marketing-oriented content development and public relations activities to promote to internal and external stakeholders, primarily with media and social channels. Key Objectives are: • Support the strategic and operational Marketing and Corporate Affairs objectives with effective communications and public relations activities • Develop relationships with media and stakeholders with the aim to create content for publication and profiling purposes • Develop high quality content for a range of different audiences in consultation with business stakeholders • Raise the profile of students, graduates, staff, events and partnerships • Ensure commitment to professional excellence This role may be required to travel within Australia but this will be at the discretion of the Associate Director, Marketing. 2.
Key Relationships: i.
Associate Director, Marketing
ii.
Marketing staff
iii.
Sales staff
iv.
College and business teams, including academic and administrative staff
v.
Business Partners
www.navitas.com
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3.
Key Result Areas: •
Developing public relations, communications and content plans that support marketing activities to improve profile, awareness and revenue generating activities;
•
Writing media releases and articles to support fostering strong positive relationships with media as part of ongoing proactive and reactive media engagement and liaison
•
Using existing media monitoring services to report the perceived effectiveness of the relationship and market value of media activity.
•
Understanding and building relationships with industry stakeholders to support proactive and reactive communications and PR
•
Using initiative and a proactive attitude to identify generate positive media stories.
•
Raising the profile of business experts (staff, students, graduates) by working with Navitas to develop a talent bank for each business
•
Planning, organising and evaluating social media communications and media activities.
•
Researching and creating content and copy for marketing and communication purposes such as website, course information, publications, brochures and other marketing related materials
•
Contributing to social media accounts as directed
•
Supplying content for use in external-facing blog and social channels.
•
Organising and manage media events and famils
•
Developing promotional concepts and media engagement ideas that support the brand experience.
•
Writing and editing News items for each business website that showcase achievements, events and initiatives.
•
Distribute media releases and follow up directly with key journalists to ensure maximise story traction.
•
Working openly and responsively with the Corporate Affairs Manager, Careers and Industry and the Navitas Corporate Affairs division as required in the creation and management of PR and communication activities;
•
Liaising with appropriate parties including corporate affairs and marketing staff to secure approval for proposed PR activities and for sign off on media releases
•
Support the Corporate Affairs Manager and Navitas Corporate Affairs in any issue or crisis management situation as required.
www.navitas.com
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4.
Qualifications and Selection Criteria
Essential: •
Tertiary qualifications in communications, public relations, journalism, corporate affairs or marketing.
•
Minimum 3 to 5 years’ experience in a public relations, journalism, communications or media role;
•
Experience working in a communications role in an agency environment or in the education sector
•
Superior communication skills, especially written
•
Experience in creating content for media, websites, blogs, brochures and social media
•
Familiarity with internet marketing and Search Engine Optimisation (SEO) or web development
•
Exceptional attention to detail
•
An ability to work proactively and with a moderate level of autonomy
•
Demonstrated ability to manage multiple tasks and set priorities to deliver results on message, on brand, on time
www.navitas.com
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