NEW ENGLAND

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CONNECTING YOU WITH

NEW ENGLAND MEDIA KIT

6/16

CONNECTING YOU WITH NEW ENGLAND Yankee provides a connection to a place. In two inseparable words, that place is New England. It defines our readers in the sense that holding a firm connection to New England is essential to sustaining their lives, their values, and their long-term goals. It drives their choice of food, home, and travel. DEMOGRAPHICS GENDER Female ............................................................ 71% Male ................................................................29% AGE Average Age ...................................................... 56 MARITAL STATUS Married ...........................................................67% WELL EDUCATED Attended College ............................................87% College Graduate ............................................69% Advanced Degree ...........................................30% HOMEOWNERS Own Primary Residence ..................................79% Ave. Value of Primary Residence .............$355,580

THE YANKEE AUDIENCE Nine of ten describe themselves as loving the outdoors, curious to learn new things, loving to eat/cook and caring about community. Love to Explore/Travel .....................................87% Charitable Giving Last Year.........................$3,087 Are Gardeners ................................................83% Have a Passport ..............................................73% LOYAL AND ENGAGED Years Reading Yankee ...................................... 12+ Time Spent with Issue ............................ 2 Hours + Visit NewEngland.com ....................................88% Source: Accelera Publishing Survey – January 2016

HOUSEHOLD INCOME Average Household Income .................... $107,450

MAGA ZINE 6 EVENTS 6 WEB SITES 6 TABLET EDITIONS 6 SPECIALTY PUBLISHING 6 SOCIAL MEDIA 6 VIDEO

Yankee Publishing, Inc., PO Box 520, Dublin, NH 03444 | NewEngland.com/Adinfo | 800-736-1100 1/17

DRIVES PURCHASES

Yankee’s powerful connection with our audience translates directly into selling more products or services for our marketing partners. When you partner with Yankee, you gain access to the New England community.

75% BELIEVE PRODUCTS ADVERTISED IN YANKEE ARE HIGHER QUALITY. 69% FEEL YANKEE ADS ARE MORE

TRUSTWORTHY AND HONEST.

86% PURCHASED ADVERTISED PRODUCTS.

80%49% ENJOY BROWSING THE ADS 67% HAVE VISITED AN ADVERTISER’S WEB SITE Source: Accelera Publishing Survey – January 2016

MAGA ZINE 6 EVENTS 6 WEB SITES 6 TABLET EDITIONS 6 SPECIALTY PUBLISHING 6 SOCIAL MEDIA 6 VIDEO

Yankee Publishing, Inc., PO Box 520, Dublin, NH 03444 | NewEngland.com/Adinfo | 800-736-1100 1/17

AUDIENCE 62% of our print audience resides within the six New England states. TOTAL PRINT AUDIENCE: 1.5 million

MAINE

71,341 VERMONT

42,159

NEW HAMPSHIRE

121,367 MASSACHUSETTS MID-ATLANTIC (NY, NJ, PA)

205,628

386,869 CONNECTICUT

175,426 RHODE ISLAND

53,548

Source: Circulation Verification Council Report ending June 30, 2016

MAGA ZINE 6 EVENTS 6 WEB SITES 6 TABLET EDITIONS 6 SPECIALTY PUBLISHING 6 SOCIAL MEDIA 6 VIDEO

Yankee Publishing, Inc., PO Box 520, Dublin, NH 03444 | NewEngland.com/Adinfo | 800-736-1100 1/17