onsite visibility


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ONSITE VISIBILITY Métro’s STRENGTHS CREATIVITY AND EVENTS • More than 200 hawkers at metro stations. • Mobile display: your visual on their bibs • 60% of our readers notice the ads worn by our hawkers* • Many options: - Dress our hawkers in the brand colours - Sampling of promotional items, pamphlets/inserts *TC Media satisfaction survey (Métro readers, Island of Montreal, February 2014)

MULTIPLATFORM/ EVENT CONTESTS Métro’s STRENGTHS CREATIVITY AND EVENTS • Example of the contest with the Dominican Republic Ministry of Tourism Office: - Contest ran for 3 weeks - Three-day event at Place Ville-Marie targeting highincome business professionals (authorization required) - Onsite visibility with a booth, photo presentations, etc. - Hawkers, print ads, online, iPad and mobile - More than 10,000 contest entries