OPPOrtunitiES

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Exhibitor Prospectus & Sponsorship

Opportunities Build brand recognition and gain exposure for your business as a sponsor and/or exhibitor of the 2nd Annual Yoga Alliance Business of Yoga Conference. Yoga Alliance is the largest nonprofit association representing 45,000 yoga teachers, schools and studios!

12,000+ visits to 2013 Conference website Exposure to 700+ attendees & decision makers Inclusion in emails sent to 100,000+

“The best part of the conference was the traffic, meeting new potential clients and the overall nice, enthusiastic crowd.” – Annmarie Peros, Sunsè Apparel, 2013 Exhibitor

2013 average open rate: 40% Click: 12.2% Questions? Contact [email protected]

Who are Yoga Alliance members?

The 2014 Business of Yoga Conference

According to a 2012 Yoga In America Study:

Yoga schools, studios and teachers will gather from across the country and world to focus on how they can better spread the practice of yoga and meet the challenges of sustaining a yoga school, studio or business.

Gender of U.S. yoga practitioners: • 82.2% female • 1 7.8% male Age of U.S. yoga practitioners: • 62.8% are 18-44 years of age •3  7.2% are over 45 years of age Length of practice: • 38.4% one year or less • 28.9% 1-3 years •3  2.7% 3 years or longer

What is Yoga Alliance? Yoga Alliance is the largest nonprofit association representing over 45,000 yoga teachers, and over 3,000 schools and studios. Through our work and the work of our sister organization, Yoga Alliance Registry, we exist to sustain and support the field of yoga. We do so by providing the public with a registry of teachers and schools whose training meets our standards, and by supporting yoga teachers, schools and studios in their work as yoga professionals.

“Exceeded our expectations in every way.” - Giles Jackson, YogaFlip Chip 2013 Exhibitor

If your business supplies or supports the yoga community, don’t miss the opportunity to be part of the 2nd annual Yoga Alliance Business of Yoga Conference at the LAX Marriott, August 7-10, 2014!

“The location for the booths was great for traffic.” - Stacey Welu, Asana Diagnostics, 2013 Exhibitor

Why exhibit at the Yoga Alliance Business of Yoga Conference? • Access hundreds of yoga studio owners, managers and yoga teachers, network with the decision makers! • Recognition with hyperlink, logo and abstract on conference website, which had 12K+ visitors in 2013. Be included in emails sent to over 100K and other conference materials. • Grow your business, increase sales, and receive measurable ROI! • Flexible opportunities can be customized to meet your needs! • Dedicated staff providing an exceptional conference experience for the yoga community! • Exhibit booth spaces located in highly trafficked areas. • Great 2014 location – one of the top 10 yoga friendly cities, according to recent article published in Yoga Journal magazine.

Questions? Contact [email protected]

Products and services that attendees want: Support for yoga schools and studios: Business Services, Computer Systems, Software, Hotel and Travel Programs, Website Design, Marketing Services, Yoga Retreat Destinations, Yoga School/Studio Décor, Green Practices, Candles and Incense

Personal care or merchandise to sell in schools and studios: Yoga Apparel, Shoes, Accessories, Jewelry, Props, Herbs, Nutrition Supplements, Skin Care, Food, Drink, Books, CDs and DVDs

Educational programming: Continuing Education, Teacher Training, Workshops, Online Training, Retreat Destinations

Health and wellness or yogic lifestyle: Nonprofit Organizations, Yoga Therapy, Nutrition and Supplements, Massage, Ayurveda and Acupuncture

Act now - exhibit spaces fill quickly!

Our exhibitor spaces sold out for the 2013 conference within 3 months. Many 2013 exhibitors are already confirmed for the 2014 conference. Included exposure: • Exhibits in well-marked, visible, high-traffic area • National and international campaign to increase attendee numbers; online and print advertisements in industry publications • Your hyperlinked logo and exhibitor profile on the conference website • Your hyperlinked logo on emails sent to over 90,000+ contacts • Social and raffle events planned in exhibition area to drive attendees to visit http://www.fontsquirrel.com/fonts/bebas-neue

• Special acknowledgement at Welcome Reception • Opportunity to provide a flyer, sample or donation for attendee give-away bags • Dedicated YA and venue staff • Opportunity to set up a profile on conference engagement site, Pathable

Venue information: LAX Marriott 5855 West Century Boulevard Los Angeles, CA 90045 Conference Room Rate : $119 /night + taxes and fees (subject to restrictions)

Experience the sophisticated hotel boasting a resort style pool and stunning outdoor areas for social events or a relaxing day in the sun. Guests can enjoy excellent dining options at four on-site restaurants or grab a signature cup of coffee at Starbucks, complementary airport shuttle services and offers convenient access to the city’s best shopping, beaches, dining and nightlife as well as corporate offices, golf and spas.

YOGAAnatomy.net, 2013 conference exhibitor Questions? Contact [email protected]

2013 Sponsors and exhibitors Ahnu AXA be present Bhakti Fest Gaiam Gary Kissiah Law Good Life Yoga Media Halfmoon Yoga Products Hays Affinity Hugger Mugger Institute for Personal Development, Inc. LA Yoga Magazine Live Edit National Ayurvedic Medical Association Om On Malas omies One Hundred Skies prAna Pure Healing doTERRA Pure Indian Foods Soulie Spirituality & Health Magazine STAT!Ref Sunsè Apparel The International Association of Yoga Therapists The Schatz Method Vastra Yoga Academy North America Yoga.art-net YOGAAnatomy.net YogaFlipChip Yoga Journal Yoga Styles Yokid Stretch Your Limits Yopa

Exhibitor Program All exhibit spaces include the following: • Draped 6’ table and two chairs • One (1) conference registration per booth includes events and conference meals (advanced conference registration required) (non-transferrable) • Complementary basic wireless internet in exhibit area Electricity, fixtures, décor, signage, upgrade internet service and drayage may be purchased for additional fees.

Type Price Single Space | One (1) 6’ table top exhibit space Regular $1,175 Exclusively Endorsed Partner $0 Endorsed Partner $587.50 Affinity Partner $881.25 Vendor Member $998.75 Nonprofit* $775 Double Space | Two (2) 6’ table top exhibit spaces Regular price $2,050 Exclusively Endorsed Partner $587.50 Endorsed Partner $1,025 Affinity Partner $1,537.50 Vendor Member $1,742.50 *must provide tax ID number

Exhibit Schedule Move in: Thursday, August 7, 2014, 8:30 a.m. – 11:30 a.m. Exhibition hours: Thursday, August 7, 2014, 12:30 p.m. – 7:30 p.m.

Move out:

Friday, August 8, 2014, 7:30 a.m. – 5:00 p.m. Saturday, August 9, 2014, 7:30 a.m. – 5:00 p.m Sunday, August 10, 2014, 7:30 a.m. – 12:30 p.m Sunday, August 10, 2014, 12:30 p.m. – 3:00 p.m

Exhibit, setup and tear down hours are subject to change.

Application Process Attached are an Exhibitor and Sponsor Application and corresponding Agreement, Rules and Regulations. Please review these documents carefully, including the cancellation policy. Applications will be accepted on a rolling basis and spaces will be assigned as applications are approved. A confirmation email will be sent when an application is received. Notification of acceptance will be sent within 30 days of receipt. To be considered, a signed Application, Agreement and payment in full must be submitted. Questions? Contact [email protected]

Sponsorship Program Customize your package

Exclusive sponsorships

With the Yoga Alliance Sponsorship Program, you can customize your package, combining opportunities to receive additional discounts.

If you have an idea for something you would like to sponsor at the 2014 Yoga Alliance Business of Yoga Conference, let us know! We will work with you to create a package that fits your needs.

Type

Commitment

Benefits

Keynote Speakers

SOLD

$ 3,000/day

Sponsor the keynote speaker at the Opening or Closing Session and reach all of the conference attendees in one place.

Welcome Reception

SOLD

$ 7,500

Thursday evening the conference kicks off with a reception for attendees!

Continental Breakfast

$ 5,000/day

Provide a healthy breakfast for attendees. Available Fri., Sat. and Sun.

Luncheon Buffet

$ 5,000/day

Provide a healthy buffet luncheon for attendees. Available Fri. and Sat.

Morning Break

$ 2,500/day

Provide healthy fruit and teas. Available Fri., Sat. and Sun.

Afternoon Break

$ 2,500/day

Provide healthy sustenance, fruit and teas for all attendees. Available Thurs., Fri. and Sat.

Hotel Key Cards

SOLD

$ 2,000

Your logo will be imprinted on the hotel guest room key cards. Guarantees visibility of your company throughout the meeting. Be the last name attendees remember before retiring to their rooms as night.

Tote Bag

SOLD

$ 2,000

Your logo will be imprinted on the tote bags given to attendees. Guarantees visibility of your company during the conference and long after attendees go home.

Lanyards / Name Badges SOLD Meal Sponsor Contributor

$ 2,000

Your logo will be imprinted on the conference lanyards worn during event.

$ 1,000

Contribute towards an option listed above & we will create a custom package!

Snack Sponsor Contributor

$ 500

Contribute towards an option listed above & we will create a custom package!

Tote Bag Donation Sample

$ 200, plus donation

Tote Bag Insert

$ 200, plus insert

Gain brand recognition by providing a sample in tote bags given to 700+ attendees. Gain brand recognition by getting your flyer into 700+ tote bags for attendees.

Passport to Prizes

$ 300 minimum prize value

A great way to drive traffic to your booth space. Attendees will need to visit each participating Passport to Prize exhibit booth and get a stamp on their passport in order to qualify for prize drawings. Your prize will be displayed during conference and you will receive recognition during the drawing and on presentation graphics.

Gift donation for attendee raffle

$ 299 or less donation value

Your donation will be displayed during conference and you will receive recognition during the drawing.

• All sponsors, except Gift Donations, Tote Bag Donation and Tote Bag Insert sponsors receive: - Logo, hyperlink and company abstract on the conference site - Recognition in emails sent to 90,000+ contacts, and in conference materials with logo and hyperlink - Facebook posts and Twitter tweets - Profile on conference engagement site, Pathable. •A  ll sponsors who provide sponsorship dollars or donations in excess of $2,000 receive a complementary exhibit booth, recognition on presentation graphics, and sponsor recognition on conference engagement site, Pathable • Keynote Speaker, Welcome Reception, Continental Breakfast and Luncheon Buffet Sponsors also receive: -O  ne (1) full conference registration pass -R  ecognition by association leadership during event and/or membership meeting

Questions? Contact [email protected]

Yoga Alliance Exhibitor and Sponsor Application

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This application is for businesses that wish to be an exhibitor or sponsor of the conference. Acceptance of rolling applications for exhibitors and sponsors has begun. To be considered, please submit a signed Application and corresponding Sponsor or Exhibitor Agreement with full payment to [email protected] or 1701 Clarendon Boulevard, Suite 100, Arlington, VA 22209. Space is limited, so don’t delay!

Selection Exhibitor__________ (Fill in exhibitor type from prospectus).

Snack Sponsor Contributor ($500)

Morning/Afternoon Snack ($2,500/day)

SOLDKeynote speaker ($3,000/day)

SOLDHotel Key Cards ($2,000)

Tote Bag Donation Sample ($200, plus sample)

SOLDWelcome Reception ($7,500)

SOLDConference tote bags ($2,000)

Tote Bag Inserts ($200, plus insert)

SOLDLanyards/name badges ($2,000)

Passport to Prizes ($300 minimum prize)

Continental Breakfast ($5,000/day) Luncheon buffet ($5,000/day)

Gift Donation for Attendees ($299 or less)

Meal Sponsor Contributor ($1,000)

Company information Company name:

product/ service:

Address: City, State, Zip: Phone:

FAX:

Email: Website: Primary contact name:

title:

booth representative:

title:

Questions? Contact [email protected]

Yoga Alliance Exhibitor and Sponsor Application

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Product/Service Description (200 word maximum) Attach pictures or collateral materials, if available

Product Category(s) Please check all applicable items in the list below Yoga Business Services

Decor

Marketing

Apparel

Food / Drink

Music / Books

Accessories: Yoga Props

Health and Beauty

Software

Education

Herbs / Nutrition / Supplements

Web/Social Media Services

Candles/Incense/Henna

Jewelry

Other:

Will you be serving food and/or drink samples?

yes

no

|



If yes, what will you serve?

Certificate of Insurance required. Please submit proof of insurance with application or to [email protected] Please certify your application by entering your electronic signature. Type your name below. I attest that all the information in this application is accurate and true.

Date:

Signature:

Questions? Contact [email protected]

Yoga Alliance Exhibitor Agreement, Rules and Regulations Agreement This Agreement (“Agreement”), by and between (“Exhibitor”) and Yoga Alliance is for exhibition at Yoga Alliance conferences. WHEREAS, Yoga Alliance is the organizer for he Conference (“Conference”); and WHEREAS, Yoga Alliance wishes to provide exhibit space to Exhibitor, and Exhibitor wishes to exhibit at the Conference; NOW, THEREFORE, based on mutual consideration, the receipt and adequacy of which are acknowledged, the parties agree as follows: 1. EXHIBITOR RULES: Exhibitor agrees to exhibit at the Conference in a professional manner, in accordance with all applicable laws and regulations, and in accordance with the attached Exhibitor Rules and Instructions. Exhibitor further represents that it will adhere to any policies or procedures of Yoga Alliance, that Yoga Alliance implements and communicates to Exhibitor. Exhibitor agrees not to delegate, assign, or subcontract any of the obligations under this Agreement without Yoga Alliance’s prior written approval. 2. PAYMENT: Payments must be made in full to Yoga Alliance with the application and contract. If the application is not accepted, the exhibitor fee will not be charged. If payment is made by check, it will be returned to exhibitor. 3. CANCELLATION: Notice of Exhibitor cancellation must be made in writing and postmarked before June 7, 2014. If space can be filled by another Exhibitor, a $200 cancellation fee will be charged and a refund of the balance will be given. If no other Exhibitor is found, a $500 cancellation fee will be charged and a refund of the balance will be given. No refunds for cancellations will be given to requests postmarked after July 7, 2014. 4. TERMINATION: If Exhibitor materially breaches this Agreement, Yoga Alliance may terminate the Agreement, and Exhibitor will no longer have a right to occupy assigned exhibit space or attend the Conference. In such an event, Exhibitor will be liable for associated costs incurred by Yoga Alliance, and Yoga

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Alliance shall not be restricted from seeking any other available remedies or damages. 5. INTELLECTUAL PROPERTY: Exhibitor represents that its use or sale of goods at the conference will not infringe upon or conflict with the rights held by any third party under any patent, trademark, copyright, trade secret, or proprietary right. 6. CONFIDENTIAL AND PROPRIETARY PROPERTY: Exhibitor acknowledges that it may be exposed to certain information, materials, and property related to Yoga Alliance or its activities, and affiliated groups and their activities, that may be considered confidential or proprietary, including but not limited to financial information, trade secrets, membership and other mailing lists, copyrights, logos, trademarks, and trade names. Exhibitor acknowledges and agrees that Yoga Alliance is the sole owner of all right, title, and interest to all such information, materials, or property, including Yoga Alliance’s logo, trademarks, trade names, and copyrighted information. Exhibitor will respect and maintain the confidentiality of the confidential information of Yoga Alliance and all affiliated groups, and neither Exhibitor nor its agents will use or divulge, or cause to be used or divulged, such confidential information or proprietary property without the express authorization of Yoga Alliance. Exhibitor acknowledges that the obligations it has undertaken in this Section will survive the termination or expiration of this Agreement. 7. RELATIONSHIP OF THE PARTIES: Yoga Alliance and Exhibitor agree that this Agreement is not intended to create any partnership, agency, joint venture, or employer/employee relationship of any kind; both parties agree not to contract any obligations in the name of the other or to use each other’s credit in conducting any activities under this Agreement. 8. PHOTOGRAPHY: By attending the Conference, Exhibitor consents to the use of photography, video, audio, digital or other recording at the Conference which may include Exhibitor, and acknowledges that Yoga Alliance has the universal and perpetual right to the use thereof. Questions? Contact [email protected]

Yoga Alliance Exhibitor Agreement, Rules and Regulations 9. LIMITS OF LIABILITY: In no event shall Yoga Alliance be liable to Exhibitor in excess of the amount paid under the contract. Yoga Alliance assumes no liability for loss of or damage to Exhibitor materials. Exhibitor is exclusively responsible for assuring that its exhibit materials are properly insured against fire, theft, and all hazards during transportation of materials to and from the exhibit, and for the entire length of the exhibit. 10. INDEMNIFICATION AND INSURANCE: Exhibitor hereby agrees to indemnify and hold harmless Yoga Alliance, its agents, and employees, from and against all claims, liabilities, and expenses, including reasonable attorney’s fees, which may result from acts, omissions, or breach of this Agreement by Exhibitor or its agents or employees. Exhibitor shall maintain appropriate and sufficient insurance to cover its obligations under this Agreement. This provision shall survive the termination of this Agreement. 11. FORCE MAJEURE: The performance of this Agreement by either party is subject to acts of God, war, government regulation, disaster, fire, epidemic, threatened or imminent strikes, civil disorder, curtailment of transportation facilities, threats or terrorist attacks, or other similar occurrence beyond the control of the parties preventing or unreasonably delaying at least 25% of Event attendees from appearing at the Event or making it illegal, impossible, or commercially impractical to hold the Event or fully perform the terms of this Agreement. This Agreement may be terminated or performance may be excused without penalty, for any one or more of such reasons by written notice from one party to the other. 12. NOTICES: All notices required to be in writing hereunder shall be deemed served on the receiving party when personally served or deposited into the U.S. Mail or sent via e-mail. 13. ASSIGNMENT: Neither party may assign this Agreement without the prior written consent of the other party. 14. WAIVER: Either party’s waiver of or failure to exercise any right provided for in this Agreement shall not be deemed a waiver of any further or future right under this Agreement.

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15. GOVERNING LAW: This Agreement shall be governed by and interpreted in accordance with the laws of the Commonwealth of Virginia. 16. ENTIRE AGREEMENT: This Agreement constitutes the entire agreement between the parties, and supersedes all prior writings or oral agreements. This Agreement may be amended only by a writing clearly setting forth the amendments and signed by the parties.

Rules and Regulations 1. EXHIBITOR LOCATION: Different locations for national and regional conferences 2. EXHIBITOR CHECK-IN: Check in with exhibitor coordinator must be done before beginning exhibitor set up. Exhibitor representatives must be identified on the Exhibitor Application. 3. ACCOMODATIONS: If applicable, Exhibitors are eligible to receive the reduced hotel rate per night for accommodations at the Conference, depending on availability. 4. INSTALLATION OF EXHIBITS: Access to the exhibitor hall during installation hours is allowed only to the exhibitor representatives identified on the Exhibitor Application. Set up, exhibitor hours and dismantle times are announced in the prospectus. All exhibitor spaces must be fully assembled and complete by deadline. If assembly of an exhibitor space is not complete by deadline, Yoga Alliance will order the exhibitor space to be assembled and the exhibitor will be billed for all charges incurred, and a $250 late fee will be charged to the Exhibitor. 5. EXHIBITOR HALL HOURS: Will be announced 2 months prior to conference 6. REMOVAL OF EXHIBITS: Dismantling of exhibitor spaces before dismantle time is prohibited. A fee of $250 will be charged to Exhibitors that dismantle before dismantle time, unless prior approval is obtained from Yoga Alliance. All Exhibitor materials must be picked up by deadline, or the exhibitor contractor will make arrangements for outbound shipments at Exhibitor’s expense. Questions? Contact [email protected]

Yoga Alliance Exhibitor Agreement, Rules and Regulations 7. INBOUND SHIPPING INSTRUCTIONS: All inbound shipments must go through the exhibitor contractor. If materials are shipped to the conference site, a $250 fee will be charged to the Exhibitor. No COD shipments will be accepted. All fees associated with shipment of exhibitor materials are the responsibility of the Exhibitor. Yoga Alliance will not accept responsibility for damaged or lost materials. 8. RETURN SHIPPING INSTRUCTIONS: Exhibitor is responsible for making return shipping and payment arrangements with the shipper of their choice, or the exhibitor contractor. Exhibitors must call for their own pick-up. Boxes must be properly stored, sealed, have shipping labels affixed and bills of lading for shipments correctly completed before departing the exhibitor hall. No COD shipments will be accepted by shippers. Exhibitors who do not comply with these instructions will be charged handling fees. Yoga Alliance is not responsible for improperly labeled or improperly packaged exhibitor materials or shipments for which the Exhibitor has not secured appropriate advance return shipping arrangements. 9. SUBLETTING OF SPACE: Exhibitors may not assign, sublet, or share exhibitor space. 10. EXHIBIT LIMITATIONS: All products must be pre-approved and professionally displayed in accordance with the Exhibitor Agreement and communicated Yoga Alliance policies and procedures. Exhibitor displays not meeting these

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requirements may be removed in Yoga Alliance’s sole discretion. 11. CARE OF EXHIBIT SPACE: Exhibitor is responsible for keeping exhibitor space clean and in neat order at all times, and for keeping walkways and aisles free of congestion. 12. SIZE OF EXHIBIT/SPECIAL EFFECTS AND DEVICES: All Exhibitor activities and demonstrations must be kept within the bounds of the contracted exhibitor space and may not infringe on the aisle space. Exhibitor displays cannot be higher than the back of the booth and side displays cannot extend further than regulated distance from the back of the booth. Exhibitor displays cannot block out visibility of neighboring displays. Exhibitor signs cannot be attached to the ceiling. If audio/visual effects or attention getting devices are used by the Exhibitor, they must not generate disruptive circumstances for neighboring Exhibitors. Yoga Alliance reserves the right to remove violating exhibits. 13. OVER-THE-COUNTER SALES: Exhibitors are allowed to make over-thecounter sales when exhibitor hall is open. Exhibitor shall be solely responsible for having a seller’s permit and for collecting and remitting to the Department of Revenue any state sales or use tax due and owing on the sale of their products. 14. SECURITY: Exhibitors should not leave valuables unattended in the exhibitor booth. Yoga Alliance will not assume responsibility for lost, stolen, and/or damaged exhibit materials.

The signature of the authorized Exhibitor representative demonstrates the acceptance of the terms and conditions of this Agreement, rules and regulations.

Exhibitor Name and Title:

Date:

Signature:

All information provided in connection with this application is true to the best of my knowledge. Ethical Standards: Yoga Alliance expects all Exhibitors to live up to the highest ethical standards (see “Code of Conduct” on www.yogaalliance.org)

Questions? Contact [email protected]

Yoga Alliance Sponsor Agreement This Sponsorship Agreement (“Agreement”) is entered into by the Yoga Alliance (“YA”), a nonprofit, tax-exempt organization, and (“Name of Sponsor”), which desires to support YA’s mission and purposes by sponsoring the Yoga Alliance Conference (“Program”). The purpose of this Agreement is to ensure that both YA and Sponsor agree on the planned nature of the sponsorship and the recognition to be provided for Sponsor’s support. 1. YA PROGRAM: During the term of this Agreement, YA agrees to identify and acknowledge Sponsor as a sponsor of the Program, as permitted in connection with qualified sponsorship payments under Section 513(i) of the Code of Treasury regulations there under (“Sponsorship”). Such identification and acknowledgement will include displaying Sponsor’s corporate logo and certain other identifying information in connection with the YA Program, including marketing, advertising, and other appropriate promotional media and materials. The placement, form, content, appearance, and all other aspects of such identification and acknowledgement will be determined by YA in its sole discretion. YA and Sponsor agree that the purposes of the Program will be educational in nature, and that no product promotion or advertising services by YA is intended. 2. RELATIONSHIP OF THE PARTIES: YA and Sponsor agree that this Agreement is not intended to create any partnership, agency, joint venture, or employer/employee relationship of any kind; both parties agree not to contract any obligations in the name of the other or to use each other’s credit in conducting any activities under this Agreement. The parties agree that Sponsorship of the YA Program does not constitute YA’s endorsement, guarantee, acceptance, or approval of Sponsor, its services, products, programs, or activities.

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3. LICENSE OF INTELLECTUAL PROPERTY: YA and the Sponsor are each the sole owner of all right, title, and interest to YA’s and the Sponsor’s respective information, including such party’s logo, trademarks, trade names, and copyrighted information, unless otherwise provided (collectively, “Property”). YA and the Sponsor hereby each grant to the other a limited, non-exclusive license to use certain of the granting party’s Property, including names, trademarks, and copyrights in connection with promotion of Sponsor’s Sponsorship of the YA Program. It is understood that the granting party retains the right to review and approve in advance all uses of such Property, which approval shall not be unreasonably withheld. 4. CONFIDENTIALITY: YA and Sponsor, on behalf of themselves and their respective agents and employees, agree not to use or disclose at any time any confidential information of the other party or its affiliated groups, unless expressly authorized in writing and/or required by law. Both parties acknowledge that the obligations undertaken in this Section will survive the termination or expiration of this Agreement. 5. TERM AND TERMINATION: This Agreement will terminate (i) upon conclusion of the Program, or (ii) upon the occurrence of a material breach (including failure to make timely payments) by either party if such breach is not cured within thirty (30) days after written notice of such breach is received, or (iii) upon thirty (30) days notice by YA to Sponsor, with or without cause. In the event of termination, YA will refund to Sponsor the portion of the money that has not been used in support of the YA Program. Upon termination or expiration of this Agreement, all rights and privileges for use of the other party’s Property shall expire and each party shall discontinue the use of the other party’s Property. 6. LIMITS OF LIABILITY: In no event shall YA be liable to Sponsor in excess of the amount paid under the Agreement.

Questions? Contact [email protected]

Yoga Alliance Sponsor Agreement 7. INDEMNIFICATION AND INSURANCE: Each party agrees to indemnify and hold harmless the other, its agents, and employees, from and against all claims, liabilities, and expenses, including reasonable attorney’s fees, which may result from acts, omissions, or breach of this Agreement by the party or its agents or employees. The parties shall each maintain appropriate and sufficient insurance to cover their obligations under this Agreement. 8. FORCE MAJEURE: The performance of this Agreement by either party is subject to acts of God, war, government regulation, disaster, fire, epidemic, threatened or imminent strikes, civil disorder, curtailment of transportation facilities, threats or terrorist attacks, or other similar occurrence beyond the control of the parties, making it illegal, impossible, or commercially impractical to carry on the Program or fully perform the terms of this Agreement. This Agreement may be terminated or performance may be excused without penalty, for any one or more of such reasons by written notice from one party to the other.

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9. MISCELLANEOUS: All notices required to be in writing hereunder shall be deemed served on the receiving party when personally served or deposited into the mail or sent via e-mail. This Agreement shall be governed by and interpreted in accordance with the laws of the Commonwealth of Virginia. Either party’s waiver of or failure to exercise any right provided for in this Agreement shall not be deemed a waiver of any further or future right under this Agreement. This Agreement constitutes the entire agreement between the parties, and supersedes all prior writings or oral agreements; it may be amended only by a writing clearly setting forth the amendments and signed by both parties. This Agreement is binding on the parties, their successors and assigns, provided that no party may assign this Agreement without the prior written consent of the other party.

The signature of the authorized Sponsor representative demonstrates the acceptance of the terms and conditions of this Agreement.

Sponsor Name and Title: Date:

Signature:

All information provided in connection with this application is true to the best of my knowledge. Ethical Standards: Yoga Alliance expects that all Sponsors to live up to the highest ethical standards (see “Code of Conduct” on www.yogaalliance.org)

Questions? Contact [email protected]

Exhibitor and Sponsor Checklist In order to review your application, Yoga Alliance must receive the following: • Signed Application with 1-2 pictures of booth space and product • Signed Corresponding Exhibitor and/or Sponsor Agreement • Payment Authorization (see below) Applications will be reviewed on a rolling basis, and you will be notified of acceptance within 30 days of receipt of application, agreement and payment.

Payment Information Choose form of payment: •C  heck. Make it payable to Yoga Alliance. Please send check along with Application and Agreement to Yoga Alliance, 1701 Clarendon Blvd. Suite 100, Arlington, VA 22209. •C  redit card. Submit the form below along with Application and Agreement to [email protected]. Credit card payments will not be accepted on this form after November 26 at 12 p.m. EST. Credit card payments after this date will be accepted through our conference website.

Yoga Alliance Credit Card Authorization Please complete and sign the credit card authorization below and include it with your application. MasterCard

Visa

Discover

American Express

Name on Card: Card #:

Expiration Date:

/

CCV/CCS#:

Billing Address: Street

City

State

Zip

Country

I Authorize Yoga Alliance to charge my credit card for the renewal fees indicated above. Signature:

Date: Questions? Contact [email protected]