Persanalytix Success Stories: Case Studies

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Persanalytix helps Food Bank Increase Donor Giving while Slashing Direct Mail Costs ®

A hunger relief organization was struggling to increase its fundraising ROI. While the organization continued to grow each year, average donations were too small to generate a positive return fast enough, especially with the growing cost of direct mail. As a result, the organization wanted to focus its resources on the donors and prospects that could generate the biggest returns - but they didn’t know who these people were! They hired data mining experts, a direct mail vendor, and even tried IBM. Unfortunately, average donation amounts refused to increase and the organization was unable to identify and target individual donors who were likely make large contributions. The organization turned to Arjuna Solutions.® It wanted Persanalytix ® to help it achieve the following goals: Increase average donation sizes Reduce the cost of direct mail Create a holistic profile of its most valuable donors

Results

68%

Increase in Fundraising ROI

$320,000

Saved in Direct Mail & Marketing Expenses

7%

Increase in Average Donation Size

Read how Val Traore, CEO of the Food Bank of South Jersey, describes the impact Persanalytix is having on the organization ®

Tuesday, September 10, 13

September 5, 2013 Adam Treiser CEO Arjuna Solutions Until we met Adam Treiser and his company Arjuna Solutions, we’ve never heard of predictive analytics.  But since meeting him and being introduced to this powerful science of analyzing and predicting consumer behavior, it’s all we talk about now! Switching to Persanalytix was a big leap for us as its premise is counter to everything we learned about traditional data mining.  But Adam’s passion for our mission and his concerns for our fears gave us the confidence that he would see us through this bold yet exciting change about how we understand our donors.  So we did. We canceled our contract with our fundraising consultants and signed on with Arjuna Solutions. And now being 6 months into the relationship, it is proving to be one of the best strategic decisions we’ve made.   Arjuna has opened a box of treasures for us as we are discovering things about our donors that we’ve never been privy to in the 25 years we’ve been in operation. In fact, 49% of the people identified as being one type of Best Donor during the pilot program have already increased their giving, and done so during the traditionally slower fundraising months of summer and by roughly 7% per donation. This technology is pregnant with all types of possibilities for our organization.  We look forward to our continued partnership with Arjuna and we plan to share this valuable tool with other nonprofits wanting the same type of   innovative and successful way to grow their mission.

Val Traore CEO Food Bank of South Jersey

Tuesday, September 10, 13