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PROMISES. STRENGTH. PEOPLE. The Pacific Life Experience Life Insurance for Your Family, Business, and Estate

MKT12-143B

A life insurance policy represents a commitment to the future. The company you choose matters.

PROMISES

When you buy a life insurance policy, you are buying a promise that the company you choose will be there to fulfill that promise 10, 20, or even 50 years down the road. The policy represents the trust you put in that company to help you protect your family, your business, or your legacy. At Pacific Life, our policyowners are at the heart of the business decisions we make. As a mutual holding company, Pacific Life has no publicly traded stock. We operate for the benefit of our policyowners and clients. The company’s mutual holding structure provides a framework to help the company weather financial storms and find opportunities for growth.

A MUTUAL HOLDING COMPANY Pacific Life Insurance Company’s organization is relatively unique as we are part of a mutual holding company structure: • Policy and contract owners are members of the company. • We are not a publicly traded company; therefore, we are not driven by stock performance when making decisions. As a result, we can make decisions that benefit our customers and the long-term strength of the company. Our structure allows us to develop innovative products that evolve with our clients’ needs. Our support goes beyond just product innovation; we select businesses and markets that we understand well, can excel in, and that provide value to our customers. “We do not have to react to the needs of stockholders, so we can keep our eye on the long-term well-being of the company and our policyowners,” explains Jim Morris, chairman and chief executive officer of Pacific Life. How a business treats its clients can give you insight to a company’s core values. At Pacific Life, doing the right thing for policyowners is part of our culture. To understand how a life insurance company will treat you over the many years of your life insurance contract, look at the company’s track record and ask “How does this company go above and beyond to serve the best interests of the policyowners?”

“We value our clients whether they bought a policy yesterday or decades ago,” explains Rick Schindler, executive vice president of the Life Insurance Division. “The service we provide and how we treat our policyowners over the long-term cements the relationships that are the foundation of our continued success.” When a life insurance company realizes savings from better than expected mortality experience, how and if that company passes those savings onto existing policyowners speaks to the company’s commitment to their well-being and success. Mortality experience is the number of life insurance claims paid in a specific time frame. When fewer claims than predicted are made, the company has better performance for that product line. Some companies simply add this to their bottom line while others pass the savings onto new and/or existing policyowners by reducing the cost of insurance charges. In addition to reducing cost of insurance to existing policyowners, 25 times in the past 20 years, Pacific Life Insurance Company reduced premium loads and increased persistency credits on a variety of life insurance policies. These savings can help your life insurance policy perform better. In addition, the company provides value to policyowners by maintaining competitive interest crediting rates.

123 27 19 10

Inforce Life Insurance Policyowner Improvements since 1985. Life Insurance Products with Cost of Insurance (COI) improvements. Life Insurance Products with the Premium Load reduced twice. Life Insurance Products added Competitive Loan Provisions effectively reducing the current costs to access the policy’s cash value through loans: • Since 2001, Competitive Loan Provisions are included on new products.

7 6 4 1 1

Life Insurance Products benefiting from other credit improvements. Products received COI Improvements 2 or more times. Life Insurance Products received an increase in the persistency credit. Life Insurance Product received a Reduced Surrender Charge. Life Insurance Product reduced the Mortality & Expense Charge.

STRENGTH

With $232 billion of individual life insurance in force at the end of 2013, Pacific Life continues to strengthen its competitive position among life insurers in the United States. The company ranks first in the sale of indexed universal life insurance and second in variable universal life insurance sales.1 “When reviewing the financial strength of a life insurance company, look at the entire picture,” explains Morris. In addition to ratings, one should consider a company’s investment philosophy because the success of a life insurance policy depends on a company’s long-term strategy. Pacific Life follows a principled investment process and employs risk management guidelines that require a diversified investment portfolio. This approach limits our exposure to any single industry, issuer, or asset type and ensures that we are prepared to fulfill our commitments to our clients. We have consistently approached investing by seeking solid investment returns without compromising either asset quality or our high standards for safety and risk management. Financial Strength – Pacific Mutual Holding Company as of 12/31/2013 Individual Life Insurance In Force Company Assets Policyowner & Other Liabilities

$232 billion 130 billion 121 billion

Independent Ratings for Financial Strength as of April, 2014 A.M. Best Fitch Moody’s Standard & Poor’s

A+ A+ A1 A+

Superior Strong Good Strong

For most current ratings, visit www.PacificLife.com.

1 LIMRA International Q4, 2013 Confidential Sales Survey of Participating Life Insurance Companies. Sales rankings are based on recurring premium as measured against 80 participating companies.“Recurring premium” measures expected annual premiums which can be greater than the target premium.

2nd of 16 ratings 5th of 21 ratings 5th of 21 ratings 5th of 21 ratings

At Pacific Life, each of us is committed to our policyowners and clients. It is the people who stand behind the whale that sets Pacific Life apart.

PEOPLE

“We listen to your needs to protect your family, supplement your retirement, or pass your business and family assets to the next generation. Your needs inspire our product development enabling us to offer features that give you more choices should your circumstances or needs change,” says Schindler. We take the promise of a life insurance policy seriously. We value the trust you place in us and we demonstrate that through our track record of keeping promises, our overall financial strength, and the commitment our people have to you. This is the Pacific Life Experience.

Pacific Life Insurance Company Newport Beach, CA (800) 800-7681 www.PacificLife.com

Pacific Life & Annuity Company Newport Beach, CA (888) 595-6996 www.PacificLife.com

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each insurance company is solely responsible for the financial obligations accruing under the products it issues. Insurance products and their guarantees, including optional benefits and any fixed subaccount crediting rates, are backed by the financial strength and claims-paying ability of the issuing insurance company, but they do not protect the value of the variable investment options. Look to the strength of the life insurance company with regard to such guarantees as these guarantees are not backed by the broker-dealer, insurance agency or their affiliates from which products are purchased. Neither these entities nor their representatives make any representation or assurance regarding the claims-paying ability of the life insurance company. Variable insurance products are distributed by Pacific Select Distributors, Inc., (member FINRA & SIPC), a subsidiary of Pacific Life Insurance Company, and an affiliate of Pacific Life & Annuity Company, and are available through licensed third-party broker-dealers. Non-guaranteed elements are not guaranteed by definition. As such, Pacific Life reserves the right to change or modify any non-guaranteed element. This right to change non-guaranteed elements is not limited to a specific time or reason.

Investment and Insurance Products: Not a Deposit Not FDIC Insured MKT12-143B

Not Insured by any Federal Government Agency No Bank Guarantee

May Lose Value 15-40905-03 4/14