Promoting Your Event

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Promoting Your Event Your Event Web Page

Your calendar listing on the First Pres website is your home base for promoting your event. It has all of the features of a full web page and viewers can download it directly to their online calendar of choice using the “download event” link.

Sample Event Web Page

Add photos, details, registration links and frequently asked questions to help your audience connect with your event. If you’re answering the same question over and over, it’s a good idea to add that information to your event page. Easy-to-remember link Where appropriate, the Communication Team has created a short URL to point viewers directly to your event page. It’s easy to share this shorter link in print or verbally. (These links look like this: www. first-pres.org/YourEvent.) If you don't have a short URL, or you don't know what it is, please ask! Promoting Your Event

The most effective way to promote your event to is to partner with the Communication Team to get the word out in as many ways as possible. We’ll be glad to reach the larger church audience by including your event in appropriate all-church channels, which may include • • • • •

Sunday worship bulletins Plaza digital displays First Pres social media Signage throughout the church buildings Our Tuesday e-blast

YOU are the key to connecting with people most likely to be interested in your event, since you probably already have relationships with them and people like them. You can extend the reach of your opportunity by: • • •

Sharing your event link on your personal social media. Asking your volunteers or ministry team to share the link via e-mail or their personal social media Sharing your event link on your department’s social media

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Using your department’s email list to share your event link Linking to your event in a deparmtment e-blast. Requesting brochures or posters and distributing them or asking your key volunteers to distribute them in places where your team has influence Take advantage of free community bulletin-board-type services and share the short URL so people can come to the First Pres website for more information. (Your Communication Team can help by proofing and refining your copy for a listing like this.) Purchase newspaper or radio advertising space to get your message out. (Your Communication Team can help with ads or scripts.)

Sample Facebook Post

If you’d like to extend the reach of a post on the First Pres Facebook and Instagram pages, you can pay to “boost” it and choose the demograhics of the audience that will see it. Contact Lindy Keffer to ask about boosting a post on the First Pres Facebook and Instagram Pages. Celebrate!

Generate momentum and energy for your ministry and for recurring events by sharing the story during and after your event.

Simply type or copy and paste your event URL into a new post on Facebook and the header image and first few lines of text will automatically appear in the preview window, creating a professional-looking promotion for your event.

• Make arrangements to send photos to the Communication Team during set-up and during the event and have them posted to First Pres social media in real time. • Assign someone who’s good with a camera to capture the event and deliver the photos to the Communication Team after it’s over. These can be used on social media or on the First Pres Blog to recap your event. • Write the story of what God did in and through your event. Recruit attendees to share their perspective on your event, so that God gets the glory and others can hear the story. The Communication Team can schedule your story to run on the First Pres blog.