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BARRACUDA COVE INVESTMENT GAME

BARRACUDA COVE INVESTMENT GAME

ABED 6100: ADVANCED MANAGERIAL COMMUNICATION BUSINESS PLAN TEAM PROJECT PROPOSAL TEAM NUMBER:

_________________________________________

ORGANIZATION:

_________________________________________

COVER PAGE

________ (0-5)

LETTER OF TRANSMITTAL

________ (0-10)

TABLE OF CONTENTS

________ (0-5)

EXECUTIVE SUMMARY _______ Problem _______ Solution _______ Your Team _______ A & B

________ (0-20)

MARKET ANALYSIS ________ (0-20) _______ Market Segmentation _______ Marketing Mix: Product/Service _______ Marketing Mix: Pricing _______ Marketing Mix: Place _______Web Presence/E-Commerce _______ Marketing Mix: Promotion _______ A & B

STATEMENT OF NEED ________ (0-20) _______ What? _______ Why? _______ Who benefits? ________What is the competition doing? _______ A & B COMPANY BACKGROUND ________ (0-20) _______ What (Proven credibility)? _______ Why (objectives/mission/etc.)? _______ Who (Professional image)? ________How? (Strategic communication practices) _______ A & B PRODUCT/SERVICE DESCRIPTION ________ (0-20) _______ Features/Benefits _______ SWOT Analysis _______ Competition Comparison _______ Future Products/Services (diversification,etc.) _______ A & B

FINANCIAL ANALYSIS _______ Start-Up Costs _______ Important Assumptions _______ A & B

________ (0-20)

CONCLUSION _______ Persuasive Tone _______ Emphasized Main Points

________ (0-10)

REFERENCES _______ APA Format _______ Minimum 4

________ (0-10)

APPENDICES _______ Promotional Piece _______ Press Release _______ Letter: Good Will (direct) _______ Letter: Bad News (indirect) _______ A & B

________ (0-40)

TOTAL POINTS:

_____________/100

NOTE: Students that go ABOVE & BEYOND will receive additional consideration in EACH section. Students who complete the MINIMUM in each section can ONLY receive the maximum points stated which are 17 points for the 20 point rubric and 8 points for the 10 point rubric. RUBRIC CRITERIA: 20 Points 10 Points 0

0

=

Not Included/Not Found

1-12

1-5

=

14-16

6-7

=

Not Acceptable; Many Errors; Specific criteria was NOT followed; Appears as if directions were NOT followed. Needs Improvement; Some Errors; Directions need to be followed more carefully to avoid missing criteria.

17

8

=

MINIMUM REQUIRED.

18-20

9-10

=

Above & Beyond; No Errors; Included