qlikview for media: social media insight

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QLIKVIEW FOR media: Social Media Insight Listening, Learning And Leveraging A Competitive Advantage Challenge Social media has revolutionized the creation and exchange of usergenerated content and conversations and has changed the way that we communicate between organizations, communities and individuals. Gaining an integrated view across these channels enables users to attribute online conversations to specific parts of your business, allowing accelerated responses to sentiment regarding brand, campaigns and the associated effectiveness. Increasingly these channels are led by social CRM teams who are coordinating social activities and reaching out directly to the most influential members of their communities. It is also key to be able to benchmark your presence against competitors as well as identifying marketplace shifts which occur across rapidly across social media.

Solution QlikView and the partner community have built a number of ‘QlikView Apps’ to address and demonstrate capabilities related to this media solution area. QlikView Media Social Media Insight apps empower individuals and groups by allowing them to: • Create a single view across structured and non-structured data • Draw insight on your brand from news, opinions and conversations • Utilize external sentiment analysis and other text analytics to provide enhanced structured output • Leverage Klout Scoring which is a single number that represents the aggregation of multiple pieces of data about your social media activity • Drive content creation by relevance and popularity across social media channels • Benchmark interaction against competitors for social presence and value • Optimize advertising strategies based on areas that achieve the greatest traction across social channels

Example: Integrated View across both Facebook and Twitter for Specific Signals, Mentions and Sentiment

90% trust peer recommendations, only 14% trust advertisements. ‘Social Media Revolution ’ Erik Qualman, www.socialnomics.net 2011

Customer Examples • Industrial Codebox’s “QVSource”– connects QlikView to over 30 social media and web based platforms such as Facebook, Twitter, Google Analytics, YouTube and Salesforce. It makes it easy to bring external data into QlikView and, along with connectors for sentiment analysis and text analytics, can give a truly holistic Business Discovery experience • Precise (leading business information group) – uses QlikView to monitor, analyze and draw insight from news, opinions and conversations to help clients understand the most important trends and influences that impact on current and future business • Erdee Media Group – leverages QlikView and QVsource to support the editorial team by identifying social conversations which influence different articles and category of article, driving content and optimizing the advertising strategy

About QlikView QlikView is the leading Business Discovery platform, delivering true self-service BI that empowers the business user by driving innovative decision-making. Contact your QlikView representative to schedule a discussion and live demonstration related to this solution area. Visit us at: http://www.qlikview.com/us/explore/solutions/industries/infrastructure/media