Quick SEO Tips for Your Website
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Quick
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Leverage SharedVue SEO best practices to drive more traffic to your website and get more leads through your syndicated content.
Quick SEO Tips for Your Website
Why Optimize My Website for Search? According to Amazon, more than half of all internet users go to search engine websites on a daily basis. Approximately 70% of these individuals go to Google for their searches. Are these potential prospects able to find your website when they look for your products, or are they finding your competitors’ websites instead? If your website isn’t optimized for search, odds are you aren’t getting the traffic and leads you could be driving. SharedVue’s content syndication methods are search engine indexable and allow your vendors to help you improve search engine results, ranking, and page authority. Each SharedVue content set provides opportunities for customization, allowing you to choose the content and pages that best suit your company’s go-to-market strategy. This flexibility, paired with automatic content updates, helps create unique instances for each partner website. However, there are some things that SharedVue cannot control through syndication. This includes any custom content you place on other pages of your website or even on the same pages as syndicated content. In the following, you will learn 14 quick, easy to implement updates you can make today to improve your website, allowing you to optimize every page for search engines.
59
%
On a daily basis, 59% of all internet users use a search engine.
70
%
Of those users, 70% use Google.
Quick SEO Tips for Your Website
On-Page SEO Checklist Search engine optimization has two components: On-Page and Off-Page. On-Page SEO entails all the things you can control on your own website. Off-Page SEO deals with anything that happens outside your website, such as Google AdWwords campaigns, linking to your content from other websites, and using social media to drive traffic. Generally, Off-Page optimization takes a lot more work, time, and maintenance than On-Page SEO to keep your site competing for keywords and phrases. On-Page SEO is much more controllable and easily executed by anyone with access to a website’s HTML. The following checklist contains simple, quick updates you can make to your website without any knowledge or experience with website development.
Page Title This text appears within the
tag in the HTML of your website and is displayed on top of the browser screen. It is a descriptive text string identifying a page and is arguably the most important ‘tag’ of a webpage in terms of keyword placement. Below are the first 4 items you should check off when optimizing your website for search.
Contains 50 characters Contains 7 words Contains 3 Primary Keywords Contains Primary Keywords at the Beginning
Quick SEO Tips for Your Website
Meta Description The meta description is a brief, succinct description of the overall website, a subsection or page that appears between the tag of your HTML. Meta description tags are hidden in HTML and are readable by search engines. They appear when your website shows up in a search engine results page (SERP). Below are 3 key checklist items to consider when writing your website’s Meta Descriptions.
Contains 126 characters. No more than 255. Contains 2 Primary Keywords Contains 2 Primary Keywords at the beginning
Quick SEO Tips for Your Website
Body This is the main text portion of any page on your website that is viewable to visitors. Not only should it be filled with relevant, easy understandable copy, but it should also contain keywords and be structured for search engines to index. The following 7 checklist items will help improve your body copy for search engine optimization.
Uses only one H1 tag as a headline Employs H2, H3, etc. tags for subheads where appropriate Keyword density is a maximum of 5.5% of copy Contains 1 hyperlink for every 120 words Contains a hyperlink towards the beginning Readability score is around between 60 and 70 (Flesch Readability Score) Relevant image is placed near the beginning of the content
Quick SEO Tips for Your Website
Start Getting More Traffic & Leads After following the SEO checklist, you should be well on your way to achieving better search engine result page ranks for not only vendor solution offerings but also for your entire product and services portfolio. As a result, you will see more traffic to your website and more leads being captured with your SharedVue Showcase.
If you would like to talk more about SharedVue Syndication or Search Engine Optimization, contact the SharedVue Partner Support team:
[email protected] 877.452.8756 www.sharedvue.com
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