Real Estate With A Purpose
A Brief Guide for Landlords
Smoothie King – Smoothies With A Purpose
Table Of Contents
In 1973, we created the original Smoothie Bar. Why?
SMOOTHIES WITH A PURPOSE
3
MOMENTUM | ABOUT SMOOTHIE KING
4
MENU
5
REAL ESTATE SELECTION AND STORE DESIGN
6
MARKET REQUIREMENTS
7
CONSTRUCTION REQUIREMENTS
8
TARGET FRANCHISEES
11
INVESTMENT OVERVIEW (END-CAP OR IN-LINE LOCATION)
12
INVESTMENT OVERVIEW (FREE-STANDING DRIVE-THROUGH LOCATION)
13
THANK YOU
14
Frustrated with how most meals made him feel, our founder, Steve Kuhnau, began experimenting with mixing real fruit, nutrients and proteins in a blender to help alleviate his food allergies and health conditions. A little of this and a little of that, and soon enough, his custom blends began to have a huge impact on his health. His conditions improved so dramatically that he set out on a mission to help others while bringing pleasure with great tasting Smoothies. By 1989, Smoothie King opened its first franchise location in New Orleans, Louisiana. We were the first smoothie bar/health food franchise in the United States. Our 43 year legacy is built on happy and healthy guests that drive the success of our smoothies. We’ve continually improved our products and are extremely focused on the health and nutritional needs of our guests. We are quickly becoming the most recognized smoothie brand in the world. Regardless of our social, demographic, cultural or psychological background, we all want to feel better. Look better. Live better. We all have our own unique conditions, needs and goals. And we’ve all struggled, at one point or another, to achieve those goals. We’ve all dreaded the early morning run or the cumbersome vitamins or the unappetizing “health food” we know we need to eat. Smoothie King is the brand for those of us on a mission. Those of us who want to shed a few pounds or tone a few trouble spots. Have more bounce in the morning or more energy at the end of the day. Finish a marathon or make it through cold season unscathed. Those of us who know we “should,” but want a more enjoyable way to do so. Today, we have 850+ locations and 43 years of brand equity. Smoothie King is here to inspire people to live a healthy & active lifestyle. We understand making healthy choices isn’t always easy, convenient or enjoyable, which is why we exist! At Smoothie King, we make it more pleasurable to achieve your health or fitness goals by providing the right guidance and expertly blended, highly nutritious and delicious smoothies that take the legwork and guesswork out of eating well.
Momentum For the past several years, we have been laying the foundation for unit revenue growth and our work has already begun to pay off. Our investments in our executive team, personnel, technology, marketing and national reaching sponsorships have been made and will continue to support our growth. In the past two years, we have nearly doubled our team and added experienced professionals to focus on key metrics that drive our momentum. We’ve successfully re-branded Smoothie King and will continue to help franchisees roll out our new brand positioning system wide. Our focus on product development and purchasing has allowed us to lower COGS and improve product quality. Our investments in store technology will improve consistency in product quality, store operations, and guest experience.
Smoothie King Center In February 2014, the Smoothie King Center was unveiled as the new home of a professional basketball team in New Orleans and live entertainment in the area.
Menu
About Smoothie King Mission Statement Inspire People to Live a Healthy and Active Lifestyle
Entrepreneur Magazine’s #1 Juice Bar Franchise for 23 Years
Fitness Blends
Wellness Blends
If your purpose is to: get toned, build muscle, last longer or recover faster
If your purpose is to: strengthen immunity, get your vitamins & minerals or simply feel better
Slim Blends
Take a Break Blends
If your purpose is to: slim down, burn fat, get lean or reduce calories
If your purpose is to: take a break, reward yourself, or simply enjoy the day
Vision Statement We will be an integral part of every health and fitness plan by providing a knowledgeable environment and specialized product offering that make it easy and enjoyable to reach individual goals.
850+ Franchise Locations
Brand Statement “To healthy-lifestyle individuals and families, Smoothie King is the premium smoothie destination that makes it simple and pleasurable to achieve your health goals because our high-quality specialty smoothies are blended for specific purposes while tasting great so you actually look forward to achieving your goal.”
43 Years of Brand Equity
Real Estate Selection and Store Design Rebranded Interior Design Our new interior welcomes guests the moment they walk through our doors. Design aspects include logical traffic flow, great merchandising and a menu system that helps guests easily understand which of our offerings fits their purpose.
Success Starts with Great Design Over the years, we’ve learned that our location is the most important factor in the success of any Smoothie King store. Our team of seasoned real estate professionals will provide guidance to select a location within your market. We’ve also learned to look beyond “traditional locations,” so we’ve created flexible store concepts to fit all kinds of opportunities, including: kiosks, airports, hospitals, military bases and gyms.
Market Requirements Space Parameters
Strategic Approach to Real Estate Smoothie King’s real estate professionals work closely with franchisees and a preferred real estate broker to assist them in finding and securing the most suitable location for each market. Once they find a location, they must submit a Site Request form. A member of our Real Estate Team will analyze their site and even travel to the site to complete the review. If the site is accepted, the team will help with lease negotiation, design, construction and opening day.
Type: Drive-Thru sites on End Caps or Freestanding buildings, high-traffic In-Line sites, Malls, Kiosks, or non-traditional venues such as Hospitals, Gyms and Airports. Size: 800 – 1600 square feet
REM Territories Andrea Witt 940.783.3546 |
[email protected] John Gordon 985.327.9098 |
[email protected] Greg Burnthorn 985-789-8062 |
[email protected] Elizabeth Stack 630-824-8467 |
[email protected] Tom Schrump ( Corporate Development in TX, FL, DC) 651.398.4592 |
[email protected]
Population: 30K in a 6-minute drive time or accessible trade area. Median household income at or above median for DMA
Kitchen: No cooking platform
Co-tenancy: Grocery stores, Fitness, National QSRs and service-oriented retailers
Parking: 3 to 6 immediate parking spaces
Multi-Day Part Traffic: 20K cars per day
Excellent visibility and access
• Breakfast • Lunch • Afternoon snack
• Dinner • Pre/post workout
Before
After
Construction Requirements Preparation
Interior
Space shall be provided to Tenant in ‘broom clean’ condition with prior Tenant’s improvements removed, excluding items specifically requested by Tenant
Smooth, level concrete slab floor ready to accept Tenant’s finishes
Demising wall sheet-rocked, insulated, taped, floated at level 4 finish and fire caulked per code, ready for paint
Storefront Storefront to be clear, non-tinted, low-e and double glazed Storefront door located per Tenant’s plans to include door closure, hinges, keyed lock, threshold, and weather-stripping
Exterior All exterior walls sheet-rocked, taped, floated at level 4 finish, and insulated from floor to roof deck. All Back of House walls to have white FRP installed from floor to ceiling One 36” hollow metal exterior door at rear of space, to include door closure, emergency egress hardware, hinges, keyed lock, wide angle peep hole, threshold, and weather-stripping.
Free-Standing Location
Target Franchisees
Financial Qualifications Smoothie King looks for candidates with liquid assets of at least $100,000 and Growing WIth a Purpose Smoothie King has built significant momentum over the past decade, with the past three years showcasing strong growth. Between 2013 and 2016, we grew our number of units by nearly 23%, adding 150 stores during this period of time. A healthy business franchisees feel great about owning. Smoothie King franchisees spend their days helping people live healthier, more active lives. They serve up their favorite smoothies, blended from real fruit, fruit juices and veggies. They’ll also be serving up smiles, as they satisfy guests’ cravings for the better-for-you drinks they love. At the same time, franchisees teach younger team members responsibility and the value of living a healthy lifestyle – all the while, building a better future for their families, through business ownership.
Kiosk Location
Franchisees should possess a passion for the brand
a minimum net worth of $300,000. We also look for a credit score of 700 or above.
and desire to help more consumers lead a healthier lifestyle. While restaurant experience is not required, the ideal candidate should have an entrepreneurial spirit, as well as sales, marketing, restaurant and/or retail experience. Smoothie King provides franchisees the opportunity to dominate their local market through multi-unit development. Our growth is strong and steady. Our marketing and public relations has an incredible amount of momentum and our recent rebranding is rapidly becoming mainstream. Most importantly, our company culture is focused around franchisee performance and success.
Investment Overview
Investment Overview
(End-cap or In-line Location)
(Free-Standing Drive-Through Location)
Note: The above costs are estimates only and will vary by location. Additional development costs may be incurred if you are engaged in developing multiple locations at the same time. Please refer to the Smoothie King FDD with an issuance date of April 10, 2017
Note: The above costs are estimates only and will vary by location. Additional development costs may be incurred if you are engaged in developing multiple locations at the same time. Please refer to the Smoothie King FDD with an issuance date of April 10, 2017
Thank You We would like to thank you for considering Smoothie King as a tenant. One Smoothie at a time, our quest has spanned 43 years, to more than 850 locations across 33 states, five countries and counting. As we embark on the next generation of growth, our tactics have evolved, our approach has matured and our guests have become more sophisticated. Our “purpose” has never wavered. We were, are and always will be here to inspire people to live a healthy and active lifestyle. Our future depends on our ability to always stay true to our purpose, deliver our promise and continue to positively impact the lives of each and every guest we connect with around the globe, one Smoothie at a time. We are thrilled that you’re interested in joining us on our quest.
Wan Kim Owner & CEO at Smoothie King
