Redstone Highlands 2011-2015 Strategic Action Plan

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Redstone Highlands

2011-2015 Strategic Action Plan Approved 5-23-2011

Goal 1- Grow base of independent units to achieve a 5:1 ratio of independent units to nursing beds. OBJECTIVE A. Continue development of phase 1 of the villa project at North Huntingdon

RESPONSIBILITY

ACTION STEPS

Frank King / Strategy Cmte.

TIME FRAME

BUDGET

ongoing 1. Every 6 months starting April 2013, reestablish construction costs with the contractor. 2. Market phase 2 after 18 units of phase 1 are completed.

B. Create development plan for Murrysville property. C. Consider opportunities for acquisition of additional independent units and/or land within our market area of Western PA.

ACCOUNTABILITY

Frank King

ongoing

Frank King

2014

Frank King / Strategy Cmte.

Frank King

2016

Frank King / Strategy Cmte.

Continue to monitor the Western PA market for other Frank King opportunities that might develop.

ongoing

Goal 2 Increase revenue by offering diversified products and services

A. Evaluate public policy issues to maximize reimbursement opportunities

John Dickson/ Executive Cmte.

Vicki Loucks/ John Dickson Administration B. Develop new products and Cmte services.

1. Continue active staff involvement with LeadingAge, LeadingAgePA, Faith Based Network and Southwestern Pennsylvania Partnership on Aging to gather current /pending legislative matters that effect federal and state reimbursement models. 2. Position Redstone Highlands as a resource for legislators regarding longterm care issues. 3. Provide speaking forums for local legislators regarding long-term care issues 4. Hold town hall meetings with residents and staff to explain public policy implications, and the "state of the union"

John Dickson

ongoing

John Dickson

ongoing

John Dickson

ongoing

John Dickson

ongoing

Vicki Loucks/ John Dickson

ongoing

1

2011-2015 Strategic Action Plan Approved 5-23-2011

Redstone Highlands

OBJECTIVE

1. Continue to evaluate services, consider alliance/ partnerships C. Best position current product and service offerings: facility renovations at Greensburg

RESPONSIBILITY

Strategy, Budget & Finance, Admin. Cmtes. Frank King, Vicki Loucks

Strategy, Administration, Finance Cmtes. F. Expand pharmacy services.

Administration

G. Develop senior fitness services

Administration

H. Specialty programs

Administration

J. Develop Innovation Teams

ACCOUNTABILITY

A. Continue participation in Vicki Loucks John the FBN/Health Ventures Dickson Administration John Dickson Alliance managed care Cmte. product alliance.

E. Best position current Strategy, product and service offerings: Administration, explore expansion of assisted Finance Cmtes. living.

I. Develop trial programs

ACTION STEPS

Administration

Administration

1. Full engagement of architect 2. Request for proposal to selected contractors- phase 1 3. Select contractor based on RFP. 4. Construction 5. Make decision on construct or acquire offices 1. Develop list of all assisted living providers in Westmoreland County, facility profile, to target potential acquisition(s). 2. Develop the scale of the organization to best balance costs and ability of the organization to advance initiatives. Explore pharmacy services to apartments and villas. Explore services that improve fitness. Explore "pre-hab" services.

TIME FRAME

ongoing

Frank King

completed

Frank King

2014

Frank King

2014

Frank King

2014

Frank King

TBD

Frank King

TBD

John Dickson

TBD

Vicki Loucks

2015

Vicki Loucks

TBD

Target specific diagnosis' expertise, such as post Vicki Loucks ortho procedure care, or cardiac rehab. Explore a mechanism to offer trial living at Redstone Vicki Loucks Highlands. Develop innovation teams as needed to fast- track new Vicki Loucks programming or service line ideas.

BUDGET

$50,000

TBD

TBD

TBD

Goal 3- Maintain a 'People First" culture. A. Continue integration of core John Dickson values and culture change President's Council throughout the organization.

1. Continue perception surveys

Jim Hodge

ongoing

$13,000

2

2011-2015 Strategic Action Plan Approved 5-23-2011

Redstone Highlands

OBJECTIVE

RESPONSIBILITY

ACTION STEPS

ACCOUNTABILITY

2. Introduce/conduct culture survey with leadership and Jim Hodge supervisory staff. 3. Develop inclusion and diversity process B. Continue to offer staff development opportunities

Jim Hodge Comte.

HR

1. Expand CARE program Jim Hodge to other departments. 2. Develop staff survey to determine interst in development opportunities. 3. Review, discuss, and recommend programs resulting from survey. 4. Develop succession planning process 5. Seek funding opportunities for the staff development programs

C. Enhance the employment selection process

Jim Hodge Comte.

HR

Jim Hodge HR, D. Explore compensation and Admin. Comte. Vickie benefit options Loucks

E. Turnover

Human Resources

Jim Hodge

TIME FRAME ongoing

2014

$25,000

ongoing

$100,000

Jim Hodge

12/31/2014

Jim Hodge

ongoing

John Dickson

ongoing

Jim Hodge

ongoing

6. Collaborate with local schools to deliver education Jim Hodge to specific positions.

TBD

1. Develop pre-employment Jim Hodge profile through FBN initiative

6/30/2014

1. Evaluate new offerings and incentive programs to Jim Hodge current benefit structure 2. Implement merit increase Jim Hodge program Focus on low retention Jim Hodge areas.

Goal 4- Conduct the Promises Kept campaign. Raise $1 million thereafter in annual giving. 1. Present Campaign Updates at each Board meeting. Develop a series A. Foster internal (Board and Fund Dev. Comte. of testimonials from Board, staff) education and Lisa Dormire John Dickson Residents,Staff, and relationship cultivation. Community members who are supporting the campaign. 2. Conduct prospect screening/rating as needed Lisa Dormire to qualify major/planned giving prospects. B. Provide development and Fund Dev. Comte. 1. Develop needs list for Lisa Dormire/ grant writing support for new John Dickson grant support. Frank King programs.

BUDGET

ongoing 6/30/2014 TBD

ongoing

ongoing

$500

ongoing

3

Redstone Highlands

OBJECTIVE

2011-2015 Strategic Action Plan Approved 5-23-2011 RESPONSIBILITY

Fund Dev. Comte. John Dickson C. Continue Promises Kept campaign.

D. Strengthen alliances and partnerships

Fund Dev. Comte. John Dickson

Fund Dev. Comte. John Dickson E. Enhance Planned Giving

ACTION STEPS

ACCOUNTABILITY

TIME FRAME

2. Identify government and foundations grants, particularly related to Phase Lisa Dormire II of the renovations to the Skilled Nursing Facility.

2014

3. Submit proposals annually for capital projects Lisa Dormire with a focus on Phase II of the rnovations in 2014

2014

1. Perform public relations blitz and donor celebration announcing campaign Lisa Dormire results to date for Phase 1 to coincide with renovations related to Phase 1.

2014

2. Direct mail campaign to targeted segments. 1. Create stronger relationships with area foundations and not-forprofit groups. 1. Continue to grow a program of Planned Giving with a goal of adding 12 additional members to the Legacy Society on an annual basis.

Lisa Dormire

ongoing

Lisa Dormire

ongoing

Lisa Dormire

ongoing

Goal 5- Continue our commitment to the LeadingAge Quality First Initiative. A. Continue to develop and Admin. Comte. Vicki 1. Explore resident tracking implement a technology Vicki Loucks/ Loucks systems master plan 2. Nurse Call replacement Vicki Loucks Greensburg 3. Create and deliver consistent message to public through a variety of media outlets and utilization of a consultant to write and Vicki Loucks distribute stories to major magazines and other media outlets 4. (a) Create social accountability advertising to Vicki Loucks raise awareness of Redstone Highlands value in the community

BUDGET

$5,000

ongoing

$250,000

6/30/2014

$200,000

ongoing

$36,000

ongoing

4

2011-2015 Strategic Action Plan Approved 5-23-2011

Redstone Highlands

OBJECTIVE

B. Position for new technology demands

RESPONSIBILITY

Strategy

ACTION STEPS

ACCOUNTABILITY

5. Facilitate actions to prepare for health care John Dickson reform. 1. Build a scalable network capable of delivering not Frank King only business needs, but resident life enhancement or revenue opportunities. 2. Dedication of 2% of the operating budget to Frank King technology initiatives.

TIME FRAME

BUDGET

6/30/2014

TBD

6/30/2014 . Budget total

$557,729

$1,237,229

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