sales, revenueand productivity gains


[PDF]sales, revenueand productivity gains...

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reaped rewards in terms of sales, revenue and productivity gains...

...STA Travel has already



CEO, STA Travel

The Datalex Travel Distribution Platform (TDP) at STA Travel supports 2,000 staff in 300 STA Travel branches worldwide, connecting over 6 million customers with tours and expeditions in 90 countries. Using TDP, STA Travel now operates in a multi GDS/CRS shopping and reservations environment.

Travel WITHIN STA experienced

TDP at STA Travel integrates and replaces a variety of disparate enterprise software and systems previously installed in STA Travel. Using TDP, STA Travel has:

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Increased sales and booking efficiencies with lower distribution costs, as well as lower costs associated with administrative errors. The ability to react to the market or competitors using rules-based logic. Improved the look-to-book conversion ratio. Multi-source procurement from GDS/CRSs. Extensive cross-sale capabilities of ancillary products. Centralised automation of back office systems and procedures. Multiple market-specific offerings from a single platform. Improved management reporting and accounts filing. A platform that can be quickly and easily adapted according to market demands using TDP’s 1+N server scalability.

24 HRS increases OF LAUNCH significant

in bookings.

“Datalex has been successful in the implementation of the Travel Distribution Platform in support of our multi-source strategy. STA has already reaped rewards in terms of sales, revenue and productivity gains.” Peter Liney, CEO, STA Travel

TDP at www.statravel.com Having already successfully implemented Datalex’s TDP to support their retail business, STA Travel retained TDP to implement its new online shopping and reservations site www.statravel. com. TDP now enables www.statravel.com to respond more quickly and effectively to the needs of its market, providing user-friendly flows and easier access to a vast range of travel products including air, hotel, insurance and student ID cards. Datalex Customers Aer Lingus Air China Air Malta Air Pacific Bridge the World Best Western The Cooperative Travel

Contact Information Copa Airlines Copa Airlines Colombia Delta Air Lines Frontier Airlines Garuda Indonesia Philippine Airlines SITA

South African Airways STA Travel TCH Europe Trailfinders Travelbag Travelers Advantage United Airlines

Dublin, Corporate HQ +353 (0)1 806 3500 Atlanta USA +1 770 255 2400 Toll Free (USA & Canada) +1 888 234 1890 www.datalex.com [email protected] twitter.com/datalex

Multiple winner, World Travel Awards 2011, 2010 & 200 9 , including World’s Leading Travel Distribution Provider.