Senior Online Trading Manager

---

TED’s guide to what the Senior Online Trading Manager does round here Reporting into the Head of eCommerce, acting as No. 2 you will be primarily responsible for driving the online growth and managing the Trading team responsible for the UK, North America and Australian eCommerce business and any new markets as required. You will work with the wider eCommerce team and alongside B&M to manage trading of the global sites, whilst also being accountable for developing and executing a long term commercial strategy to maximise online sales and profitability. Building on the new merchandising function to be best in class as the business develops is a top priority for this role. The Senior Online Trading Manager will be accountable for the day to day running of the Trade team, instilling new process and structure for efficiency.

Key Responsibilities                

Work closely with the Global Commercial Manager on the long-term trading strategy. Manage the planning process from seasonal sales budgets through to period re-forecasts working alongside Marketing and Finance. Responsible for stock and option planning and managing the WSSI process. Lead on reporting and monitor sales, key metrics and promotions in weekly trade meetings. Manage the planning, delivery and reporting of all key activity including promotions. Liaise with the Warehouse team on order and unit forecasts to ensure the correct allocation of resource during peak periods. Work with the Merchandising team to drive stock efficiency across all channels by monitoring the ecommerce stock holding and availability. Together with the Buying and Merchandising teams create online opportunities and tailor packages to the different sites drawing upon trading and sales analysis. Manage analysis opportunities and monitor trading patterns to identify where we can maximise online sales and profitability. Work with the Online Acquisition Manager to ensure that the product/range/trading strategies are supported by the digital marketing strategy for all trafficked channels - including SEO, PPC, Affiliates, retargeting and social advertising. Work with the Content team to optimize the website customer experience/ journey, feeding into decisions on content and layout across the site (e.g. homepage, navigation, PDP) Collaborate with the Creative Coordinators to ensure all product launch dates are achieved and all product details are localized for the relevant territory. Plan seasonal content based on the trading calendar and localised holidays/weather patterns with the Content Editor. Develop seasonal product and trend packs as a guide for the wider team on drop dates/launch dates /imagery and phasing. Collaborate with CRM specialist, feeding into the CRM strategy, email planning, segmentation and personalization from a stock and product perspective. Take ownership of on-site merchandising, driving cross-/up-sell to increase UPT and AOV.

Personal Traits       

Strong online merchandising skills and commercially focused when trading Strong communication & influencing acumen Strong attention to detail when planning Highly organized to ensure the smooth running of all daily operations Ability to deputise and work proactively across multiple budgets Drive, enthusiasm and passion for the brand Strong management experience coaching and developing direct reports