MAY2016 www.afcp.org
“Set Sail for Success”
San Diego AFCP Conference and Trade Show
The Leadership Institute Meet the 2016 Graduates
RISING STARS Meet the 2016 Stars
A PUBLICATION OF THE ASSOCIATION OF FREE COMMUNITY PAPERS
1000 Hedstrom Drive Ashland, OH 44805
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INKfeatures:
INKdepartments:
MAY2016 4 | AFCP directors 6 | EDITOR’S VIEWPOINT 7 | feature story: living tomorrow, today 8 | mfcp’s spring conference 10 | feature story: the pennysaver is back! 11 | feature story: where is loren dalton now? 13 | from the top 27 | the leadership institute 28 | feature story: about lower page counts 30 | travel news: peace of mind 31 | on the horizon 32 | association updates 33 | CLASSIFIEDS
COMING
next month
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welcome to san diego!
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meet the tli graduates
The June issue of INK will have plenty of news, pictures and insights from the activities at the San Diego Free Community Paper Conference. If you are not going to be able to participate, the June INK will be your opportunity to keep up with current events!
AFCP/NANI Headquarters: Loren Colburn, Executive Director Cassey Recore, Administrative Assistant Alix Browne, Administrative Assistant 135 Old Cove Road – Suite 210 Liverpool, NY 13090 Toll Free: 877.203.2327 Fax: 720.528.7943 Email:
[email protected] Web: www.afcp.org Editor: Dave Neuharth P.O. Box 1149 Summerfield, FL 34492-1149 Phone: 352.347.4470 Fax: 352.347.3384 Email:
[email protected] Composition: Barbara A. Holmes Phone: 352.598.3500 Email:
[email protected]
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meet the 2016 rising stars
marketing representative: Wendy MacDonald 10418 Bond Street Overland Park, KS 66214 Office: 913.461.3721 Email:
[email protected] MISSION STATEMENT
Bring news and resources to the attention of the free paper industry by publishing a responsible quality magazine.
Free Paper INK is dedicated to keeping the industry informed on key issues, topics and industry news. If you have any items of interest that should be shared with people throughout the Free Paper Industry, simply email them to
[email protected]. We welcome your input, appreciate your readership and look forward to your contributions to our content. Free Paper INK is not liable for errors appearing in advertisements beyond the cost of the space occupied by the error, and notification must be made in writing within ten days of publishing. The right is reserved by Free Paper INK to edit, reject, or cut any copy without notice. NO CASH REFUNDS The opinions of the individual contributors or correspondents do not necessarily reflect those of the publication or its management. Free Paper INK may include material produced under copyrighted or syndicated ad service. Permission of the publisher must be obtained before copying any of the material from any issue of Free Paper INK. DEADLINES: The deadline for classified ads, display ads and editorial is the 4th of every month. Cover Photo: www.canstockphoto.com
May 2016
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2016 AFCP BOARD OF DIRECTORS
President Greg Birkett Dubuque Advertiser Dubuque, IA gbirkett@dbqadvertiser. com 563-588-0162 FIRST Vice President Shane Goodman Cityview Johnston, IA
[email protected] 515-953-4822, x305 SECOND Vice President Charlie Delatorre Tower Publications Gainesville, FL charlie@towerpublications. com 352-372-5468 THIRD Vice President Michael Van Stry Coastal View News Carpinteria, CA
[email protected] 805-684-4428 Secretary / Treasurer Karen Sawicz Lake Country Pennysaver Albion, NY
[email protected] 585-589-5641 IMMEDIATE PAST President Carol Toomey Action Unlimited Concord, MA
[email protected] 978-371-2442 EXECUTIVE DIRECTOR Loren Colburn AFCP / NANI Liverpool, NY
[email protected] 877-203-2327
John Draper The Free Star Pipestone, MN jdraper@pipestonestar. com 507-825-3333 Greg Ledford Community First Media, Inc. Shelby, NC
[email protected] 704-484-1047 x111 Regional / State Representatives Daniel Alexander Denton Publications, Inc. Elizabethtown, NY
[email protected] 518-873-6368 Lee Borkowski Richland Center Shopping News Richland Center, WI
[email protected] 608-647-2911 Terri Drake Giant Nickel Kennewick, WA
[email protected] 509-783-5455 Jim Haigh Government Relations Consultant Emmaus, PA
[email protected] 610-965-4032 Randy Miller The Merchandiser Lebanon, PA randym@themerchandiser. com 717-270-2742 Wendy Murray Senior Life Magazine North Ft. Myers, FL
[email protected] 239-707-6722
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At-Large DirectorS
May 2016
Dave Neuharth Editor – Free Paper INK Magazine Summerfield, FL
[email protected] 352-347-4470 Rich Paulsen Southwest Iowa Shopper Creston, IA publisher@crestonnews. com 641-782-2141 x230 Russell Quattlebaum The Southeast Sun Enterprise, AL
[email protected] 334-393-2969 Farris Robinson Hometown News South Daytona, FL
[email protected] 386-322-5900 Steven Silver Yankee Pennysaver Brookfield, CT
[email protected] 203-775-9122 Trevor Slette The Shopper Windom, MN
[email protected] 334-393-2969 NANI DIRECTOR Vincent Grassia IWANNA USA LLC, div. Fayetteville Publishing Asheville, NC
[email protected] 828-243-5688
AFCP Trade Show Partners Platinum Partners
Gold Partners
Cummings Publication Printers Since 1914
Basic Partners
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EDITOR’S VIEWPOINT
Welcome to San Welcome
to San Diego, California! It’s known for great weather, miles of sandy beaches and great attractions. Now it is also known for hosting a great conference for the Association of Free Community Papers (AFCP). This is not the first trip to the Golden State for AFCP. Going back eight years, we met in Rancho Mirage near Palm Springs and without doubt – it was another great AFCP conference.
Dave Neuharth Editor
Some memories from that conference include Jim Kendall being named the Publisher of the Year. At the time Jim was the CEO of Hometown News, and had served many years with Dick Mandt of The Flyer and as a former AFCP president and board member. The presentation was made by his longtime friend, Scott Patterson. Jim has stepped out of the free paper business and remains in the Tampa, Florida area. The last time I talked to him he was doing some traveling and as always, some serious fishing. Eight years ago Dan Holmes was named the recipient of the annual Distinguished Service Award. A former owner and publisher of free papers, he now serves as the executive director of the Free Community Papers of New York (FCPNY). He also served on the AFCP board and is a past president. The presentation was made by Loren Colburn, current executive director of AFCP. Also at that conference, Orestes (OB) Baez was elected president and City View in Des Moines, Iowa, walked away with the top awards in the AFCP “Best of the Best” awards presentations. In 2005, AFCP held its conference in San Francisco. That conference included a bus trip to the Napa Valley wine country, a reception on the decommissioned World War II aircraft carrier USS
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Diego!
Hornet, and plenty of memories to take home. Dick Mandt received the Publisher of the Year award in 2005. Dick founded and published The Flyer in Florida. After selling the publication, he is back at the helm again. Carol Toomey was honored with the annual Distinguished Service Award. Carol is the founder and publisher of Action Unlimited in Massachusetts and continues in that role. Martha de la Torre was honored with the AFCP Entrepreneur Award. Martha is the founder and publisher of El Clasificado in southern California. She continues in that role. California used to be home for me. As a native of South Dakota, I moved to the Golden State when I was five and attended school there. South Dakota was a conservative voting state so by living near San Francisco, our family learned about liberalism. When Ronald Reagan was governor we had a turn for the good. When we moved to Lodi we joined other Neuharths who had made the trip to the grape growing country. With little money, the families all pitched in and worked in the fields to pay the rent and put food on the table. Now we have a different story. I recently read that California is one of 10 states that has more residents on welfare then they do in the work force. The Golden State is again the home of an AFCP conference. The agenda, setting and planned events set up by the committees and the AFCP office guarantee that you will go home with more knowledge, great memories, and glad you made the investment to attend the 2016 conference.
FEATURE STORY
Living Tomorrow, Today by Dennis Wade, Trainer – Speaker – Publisher
Sure
would be nice if we could live our tomorrows today. Or would it? Haste often does make waste, even thought there are many, many situations that will absolutely warrant a sense of urgency. Mentally moving too fast can cause serious unintended consequences. A sense of urgency can produce desirable results once a path is charted. However, attempting to live tomorrow today will likely cause you to look beyond the obvious and miss something important. Time really is a great common denominator. How we spend our time and how much time we spend on something tells us and others what we value. Spending time relishing moments that appear to be common may prove to be some of the wisest and most valuable time you will ever spend. Choosing to leap ahead mentally into the future will occupy your thoughts to a point of
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missing life’s everyday gratifications. Tomorrow will come and being prepared is sound judgment. Unsound judgment is allowing your tomorrows to cloud your todays. You can’t take the second step until you have taken the first step and the first step may be the one you take today, opening the door to take more steps in the future. Take as many steps as you can reasonably manage today and your tomorrow’s productive steps will be a direct result of your actions today, not an indirect casualty. Tomorrow you can build on the momentum you created today. Each day presents you with the unique opportunity to leave your positive mark on your life and the lives of others. Spend today wisely and gratefully. Today is today and what you make of it is entirely yours, as is tomorrow.
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CONFERENCE NOTES
Reflecting on
MFCP’s Spring Conference
Conference notes
by MFCP Executive Director Kevin Haezebroeck
We
have just concluded our Spring 2016 Conference and it was a success (even if I am slightly biased and do say so myself). We had a great keynote speaker in David Okerlund to kick things off. Here’s what one attendee had to say about David, “I don’t get easily motivated anymore but he motivated me in many ways. Enjoyable.” And he was. Kevin Slimp and Elaine Buckley also did great jobs in their breakout groups. Feedback on both has been very positive and it sounds like the people who attended learned a great deal that they can take back to their papers and put to use right away to improve the publications or increase sales. But for me the highlight of the conference was the awards banquet. There were so many good submissions that it was tough to judge many categories. I was amazed at the quality of the Design an Ad entries. All of the submissions were very good. There is a lot of talent out there in our member papers judging by the quality of the entries in this category.
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There was a lot of fun at this conference in addition to the seminars. I got to meet many people who were previously just voices on the phone or at the other end of an email. I enjoyed meeting everyone and would like to thank all those who worked hard to make this event successful. One idea that was brought up during this conference was changing the days from a Friday/Saturday event to a Thursday/Friday event. I would like to hear your thoughts on this subject so please email me at
[email protected] to let me know what you think. Our July summit will be held on July 13 and 14 in Mankato and I look forward to seeing many new faces there.
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I enjoyed the Distinguished Service Awards presented to John Loveless and Linda Hawk. I was very impressed with the list of accomplishments of each of the recipients. Congratulations to both Distinguished Service Award winners and to all of the advertising contest winners.
May 2016
CONFERENCE NOTES
Spring MFCP’s Conference 1
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Conference notes
1. Past President John Loveless is honored by Greg Birkett, while Peggy Loveless looks on. 2. President Peggy Loveless honors Immediate Past President Steve Fisher. 3. President Peggy Loveless leads the general membership meeting. 4. Associate Member The Book Creators’ booth. 5. The Shopper (Windom, MN) receives their award. 6. Former Board Member Linda Hawk is honored. 7. Graphics training underway. 8. Kevin Slimp presents graphics training. 9. MFCP cocktail party.
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FEATURE STORY
The PennySaver is The PennySaver
Back!
is back after its abrupt
closure in May 2015! PennySaver California, LLC announced the re-opening of PennySaverUSA.com on the one-year anniversary of its closure. PennySaver California, LLC entered into an exclusive agreement with Publisher Properties, LTD, to license the intellectual property surrounding the use of the PennySaver logos and trade names, including PennySaverUSA. com. This agreement grants PennySaver California, LLC an exclusive, unlimited license to use the PennySaver USA trademark throughout the agreed geographical areas in California and Nevada. The appointed CEO will be Elaine J. Buckley, who was the VP of Territory Sales with the original PennySaver in Brea, Calif., for over 36 years. Buckley said, “Our seasoned sales team is ready to give back to the advertisers and readers the publication they have been missing since the closure.” She is delighted that some of her previous sales team is now back to work and excited about this new venture. The return of the PennySaver was backed by a group of undisclosed private investors in Irvine, Calif. Buckley said one of her seasoned sellers, Michael Stickler, introduced her to a customer who knew the investors. “The investors helped secure the rights to the ‘PennySaver’ name, and they believed in our publication by making the financial commitment to support our efforts.” She said, “The investors rescued the inserting machines that were specifically designed for the PennySaver, from a metal recycler who purchased them at the PennySaver bankruptcy auction!” Buckley said, “The look of the PennySaver will be the exact format, with sections, categories, and same ad sizes, and it will be direct mailed by the USPS every
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Wednesday. A clear visible difference will be the quality of the paper, making it look much sharper, brighter and easier to read.” The initial roll-out on Wednesday, May 18, 2016 will be mailed to over 300,000 homes in the West Inland Empire and Temecula Valley. The plan is to aggressively expand in the coming months with a goal of reaching 1.6 million homes by this time next year.
FEATURE STORY
Where is Loren
Dalton now?
Editor’s Note: For the past few years, the changes in the publishing business have been dramatic. The result has been numerous changes in careers, including top management. Where are they? What are they doing? In this issue we are featuring Loren Dalton, who spent most of his career in the free paper industry, which led to his being an icon in the industry. (No doubt some will remember his mu sic video, “SaverTime”, which can still be found on YouTube.)
Loren Dalton
joined Harte-Hanks in 1987 as an outside sales trainee and quickly worked his way up the corporate ladder. In 1989 he was promoted to regional sales manager, in 1992 he was named director of marketing for the Southern California PennySaver and he was later promoted to regional vice president of outside sales. In 1995, Dalton became executive vice president and general manager of the Potpourri in Northern California, and he was named president in 1996. In 1999 he was named president of the combined Harte-Hanks Northern California companies and was later named to head up the company’s new effort on the Internet, PennySaverUSA.com. In 2012, Loren resigned from Harte-Hanks and set his sights on another career. Although the great majority of his contacts and the opportunities offered to him were in the free print industry (he was even part of an unsuccessful bid to purchase the PennySaver from Harte-Hanks), in the end Dalton decided to leave the industry and start a company of his own, fulfilling a desire which he had put on hold for a number of years while working for Harte-Hanks. Dalton just didn’t know what kind of a business he wanted to start. At about this same time his nephew, a pharmacist in Utah, wanted to open his own pharmacy. He had been calling Loren for help as he negotiated with a possible financial partner. After helping him with a number of things, one day on a call Loren said, “Why don’t you just do this with me?” His nephew, Dan Richards, and Dalton joined forces, with Dalton being the full financial and business partner and Richards being the head pharmacist and the day-to-day manager of their new company, “Meds in Motion”. (You can visit them on the web at MedsinMotion.com.) The company has been open for less than three years, yet they have already opened two additional locations. All three locations are in the Salt Lake area; however, they are now also licensed in a number of western states and already deliver medications to individuals in those states. They hope to soon be licensed in California and Texas as well. Soon after they opened their doors and things started looking good for the company, Loren and his wife, Annette, were considering a move to Utah to help the company grow faster. But that was when their lives changed even more dramatically. Loren received a call from his church
Loren Dalton and his wife, Annette, active members of The Church of Jesus Christ of Latter-day Saints, are curently serving a three-year mission in Brazil. Their youngest daughter, Jenna, accompanied them.
leaders, asking him to leave his professional interests behind for a period of three years and serve a volunteer mission for his church, leading a group of young men and young women volunteer missionaries in São Paulo, Brazil. Dalton is an active member of The Church of Jesus Christ of Latter-day Saints so to him, this was a call from a Prophet of God and he and his wife felt that they needed to accept the call. At that point, it also hit them that it was truly a blessing that he left Harte-Hanks when he did because by opening the pharmacy and having it already running successfully, they would now have an income during their three years of volunteer service on their mission, which would not have been the case had he still been with Harte-Hanks. The Dalton’s youngest daughter, Jenna, was about to enter her Junior year of high school so she went with them when they started their service in June of 2014. (They will serve until June, 2017.) Jenna will be graduating high school in May of this year and will return to the U.S. to start college at Brigham Young University (BYU), leaving Loren and Annette to finish their last year as “empty nesters” (if you don’t count the 160 plus young men and women that he leads as President of the Brazil São Paulo Interlagos Mission). As a 19-year-old young man, Loren served a two-year volunteer mission for his Church to São Paulo, Brazil, speaking Portuguese. His return to these Brazilian people whom he had learned to love so much has been a wonderful experience. He and his wife have also formed an Continued on page 12 May 2016
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FEATURE STORY
Where is Loren
Dalton now?
Continued from page 11 amazing bond with their young missionaries and are incredibly proud of each and every one of them.
Dalton attributes much of his success in his career to the many things he learned as a 19 and 20 year old during his time in Brazil, and is thoroughly enjoying returning the favor as he leads his missionaries.
For a period of either 18 months (young women) or two years (young He still misses his many wondermen), they leave everything behind (families, boyfriends, girlfriends, colleg- Who can forget Loren’s classic “Saver ful teammates at the PennySaver and Time” music video? If you missed it the thousands of loyal customers, both es, jobs, sports, video games, Facebook, (or just want another viewing), it’s still advertisers and readers, who depended Instagram, Twitter, etc.) and, receiving available on YouTube. on the PennySaver. However, he admits no pay, work from 6:30 a.m. until 10:30 that even though he loved his career, he has never felt p.m. for 6-1/2 days per week, helping people learn more as fulfilled, as useful and as downright happy as he does about the Gospel of Jesus Christ. On Mondays they write their families and do their shopping for the week, etc. now. Oftentimes, as their missionaries return home, the DalDalton is a graduate of Northwest College, Sterling tons will hear from a parent who will tell them that they College and Harvard Business School where he earned are amazed how their boy had come home a man! an MBA in general management with an emphasis in Besides developing strong testimonies of the Gospel, these missionaries learn a lot of self-discipline on their mission and how to overcome adversity with a positive attitude.
marketing. He graduated summa cum laude from Sterling and with second year honors from Harvard. He and Annette and have four children.
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FROM THE TOP WITH GREG BIRKETT
from the top
Is Drone Delivery the next Big Thing? by Greg Birkett
A
few months ago I wrote about “Rack Wars” and some of the issues we have been having with our demand distribution portion of our delivery. I received quite a bit of feedback from folks who are having some of the same issues with their racks as well. One of the things I didn’t talk about in that article was the door-to-door delivery portion of our paper, which is a much greater share of our circulation and, of course, a much bigger share of our headaches as well. Some publications have gone to “driveway” delivery but we still instruct our carriers to deliver to the doors, mail racks and porches in our town. We have over 200 carriers not counting our own motor route tube delivery in the rural areas. You can imagine the issues with carrier delivery, from papers thrown thru screen doors, on top of roofs, clogging drain pipes and the occasional dumped papers. We are also grateful to our readers who call in and let us know if they are not getting their paper each week or if it is not delivered properly, although sometimes the callers can get mean and nasty if they are not getting their paper. Sometimes we have to restrain from reminding them of our subscription price. All in all we are very happy with our delivery force, but those bad apples really do ruin it for the rest. It seems like it is getting harder for us to find carriers to deliver, especially in cer-
tain areas of town. You see Dubuque, Iowa is right on the Mississippi River and has a lot of bluffs and hills. Most people think about Iowa as this vast flat land – not true here in Dubuque. I am pretty sure the glaciers missed this area. Randy Aird, president of our company, often remarks how nice it would be to have streets that are laid out in a grid pattern instead of following old goat paths through the hills. What should we do about our carrier force if it continues to shrink? How do we deal with the bad apples? Well I for one am ready to embrace technology. I have started to investigate drone delivery. That’s right, Amazon has nothing on us – even though Jeff Bezos might have begun sooner. I believe his interest in owning newspapers is actually what spurred him to develop drone delivery. It is my belief that he was sitting in his office at the Washington Post and a reader called to complain about their delivery and they transferred the irate caller to Jeff and he got his butt chewed out. After that he thought how nice it would be in a world without carriers and huge postage bills. Will drone delivery be the next big thing....or is this article a month too late for April Fool’s?
GREG BIRKETT
AFCP President DUBUQUE ADVERTISER
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WELCOME LETTER
Welcome to San Diego! by John Draper, Conference Chair
For
tion. Friday’s general assembly session will be lead by Shannon Kinney with Dream Local Digital. Shannon will share her experience and expertise on how to create meaningful digital strategies to promote growth and response.
those of you reading this from the comfortable setting of the San Diego Sheraton Hotel and Marina, “Welcome”. I am glad you are with us and have taken time from your workplace to join our excursion to success. To all those across the country who couldn’t make it, I understand and do look forward to seeing you next year in Louisville. As we start our voyage this week, I encourage attendees to take it all in. Be sure to capitalize on all the sessions you can fit in, learn a thing or two from our trade show vendors, meet some new faces, find a little time to relax, but most importantly bring home a to-do list. Implementing ideas or tactics from any conference is the hard part, but rewards never come easy and success is always achieved by doing the hard work. AFCP has been doing the hard work putting together one great event. Throughout the conference you will have the opportunity to listen to enlightening and well-informed presenters. Thursday features a keynote and follow-up session by Sam Richter. Sam will show us how we can “Know More” in order to win more business and provide more value. Thursday also serves as industry recognition day. Our Rising Stars pro-
Gayle Alexander
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All three days will also include a complete slate of management and content track sessions. Our sessions are designed to be driven by not only our speakers, but also you, the audience. Please raise your hand to ask some questions or offer some of your own input. Learning is a team event here and we’re all on the same ship, moving forward. John Draper, Conference Chair The Free Star Pipestone, Minnesota
gram will recognize ten new program inductees and honor four individuals who have completed a successful three years as Rising Stars. The TLI graduation ceremony will feature those in our industry who have made a commitment to better themselves through consistent participation and examination of TLI coursework. Join the fun Friday morning to see the best of what our member publications are putting on the street at the “Best of the Best” awards presenta-
Greg Birkett
Loren Colburn
This year we are featuring 30 TLI sessions. The Leadership Institute classes are conducted by the industry’s finest volunteer instructors. I thank Elaine Buckley, Rob Zarrilli, Jim Busch, Tom Cuskey, Jon Cantrell, Dennis Wade and Charlie Delatorre for all they do to make TLI a success. A special thanks to Joe Mathes, Patricia Betts, and Hank McAfee who join us in San Diego as special visiting professors. Of course no AFCP conference is ever exclusive to the classroom. Our Thursday night dinner and social will be held on the flight decks of the USS Midway. This historic venue is just a short bus ride away and
Wendy MacDonald
The 2016 Conference May 2016
WELCOME LETTER
provides amazing views of the San Diego harbor and skyline. As you mingle with fellow attendees, take some time to enjoy a flight simulator experience or take an official tour of this WWII era aircraft carrier. Friday night we bring the meal outdoors to the Sheraton grounds. After dinner we will conduct our fist-ever “Free-Paper Feud” as part of Club AFCP. This Family Feud style game show will be fun and exciting for participants and onlookers alike. The ever-popular Club AFCP will also provide an opportunity to try your hand at a variety of games and have a drink with new and old friends. As you meander the conference center be sure to stop by and place a bid on the wide variety of items found at the Rising Stars Silent Auction tables. This silent auction helps to finance our investment in a program that builds the skills and experiences of some of the finest young professionals found in AFCP. All of the events we have put together would not be possible without the hard work of the AFCP conference team. The team begins planning over a year ahead with site selection and negotiations, then before long transitions to monthly conference calls then to weekly
Cassey Recore
Downtown view from Point Loma – Courtesy of Joanne DiBona, SanDiego.org
calls. Countless hours are logged, all so AFCP can create for its members the best event in the industry. This year’s team consists of Loren Colburn, Cassey Recore, Greg Birkett, Will Thomas, Trevor Slette, Kylah Strohte, Gayle Alexander, and Wendy MacDonald. If you happen across these busy bodies during the show, please take some time to say thanks, offer some assistance, or provide some input for future events (only constructive input please, they may be a little stressed). No successful event can be put together by the work of just a few. To
Trevor Slette
Kylah Strohte
those who have volunteered to help as panelists, have manned the open mic, have provided direction from the registration desk, or have served in any of a number of capacities, I say “Thank You”. Most importantly, I offer my gratitude to the fine people who are the Free Paper Industry. Whether you have invested in the opportunities afforded here in San Diego or not, the people who serve our industry are truly the strength of our industry. We are all on board together…. Setting Sail for Success. See you in Louisville in 2017.
Will Thomas
Committee Members
May 2016
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theLEADERSHIPinstituteGRADUATES
CONFERENCE TRACK
The Leadership Institute
Graduates Hector Morales
has completed the training courses to graduate from The Leadership Institute (TLI). Morales is a sales agent at El Clasificado in Southern California, one of the leading bilingual print and digital marketing companies in the country. He has worked at El ClasifiHector Morales cado for the past three years and has become one of the top sales agents at the company. Prior to working at El Clasificado, Morales worked at Spanish classifieds company El Aviso. He has won many sales contests within the company, including the distinction of Sales Person of the Month three times. Morales has also been the recipient of El Clasificado’s award for Most Number of New Accounts in 2015. He is quickly developing as a rising performer at the company at his young age, and has been noted for his leadership potential and multiple talents. In his spare time, Morales does music production and loves to play soccer (at times he plays with three different teams) in San Diego, where he resides.
Add Tony Onellion to the list of graduates of The Leadership Institute (TLI). Onellion is the publisher of several papers in the Slidell, La., area, including Northshore Plus!, Plaquemines/Westbank Plus!, Enjoy! Magazine and Mr. Map. A longtime supporter of the free paper associations, he joined the Tony Onellion Southeastern Advertising Publishers Association (SAPA) and has served on the board of directors and as past president. He is on the board of the Association of Free Community
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Papers (AFCP) and an active member of the Independent Free Papers of America (IFPA). Onellion earned a bachelors degree from San Francisco University and worked for 23 years in radio, television and ad agency work in various areas. With his roots in Louisiana, where his father’s family immigrated from France in 1937, he opted to settle in the Slidell area. In 1991 he launched his first publication, Bargain Plus! During his career he was involved in most aspects of media: sales, management, news reporting, onair news and commercial talent, voice-overs, training, writing, filming and graphics. Onellion has been married to Hilda for nearly 50 years and has two children and three grandchildren. He is an avid sports fan and is immersed in several community activities.
Nancy Short
has joined the list of graduates of The Leadership Institute (TLI). For the past five years, Short has been an account representative for Tower Publications in Gainesville, Fla. Short has been selling advertising for close to 25 years. She started in the Nancy Short coupon industry, worked five years with a weekly coupon flyer, The Add Sheet, and then was employed for 15 years with a quarterly direct mailed coupon magazine, Mint Magazine. “I have landed at ‘Home’ with the Tower Publications family,” she said. Married for 21 years, she has four children. Their oldest daughter has made her a grandmother of four. Their oldest son, 19, is close to completing his first year in the U.S. Army and is currently serving in South Korea. Short notes that she and her husband are “Foodies” and they enjoy cooking, a good bottle of wine and entertaining. They spend most of their free time with family and friends. They travel twice a month in Florida to help support their 15 year old son’s love for motocross and trail riding.
CONFERENCE TRACK
Thompson is an active community volunteer, serving as a Chamber board member, an Experience Albert Lea Leader, a Grace Lutheran volunteer, and with other community service projects.
Terry joined Coastal View News in Southern California in October of 2013 and currently is the sales manager of Coastal View, Carpinteria Magazine and the White Ledge Outdoor Journal.
She is married to Steve and they have two children, Griffin (13) and Malana (12) and three pets: Tessa (dog), Pinky (hamster), and Crabby (hermit crab).
to the impressive list of graduates of The Leadership Institute (TLI).
Dan Terry
In her spare time Thompson enjoys reading, traveling, cooking, entertaining and watching her children’s sporting events.
Add Michael VanStry
Of his position, Terry said, “I like working with people, especially to help them grow their businesses.”
to the list of graduates of The Leadership Institute (TLI).
Terry received a BA in Cultural Anthropology from the UCSB and an MA in Archaeology from the University of Hawaii.
VanStry is co-founder and publisher of Coastal View News, DEEP Surf Magazine, White Ledge Outdoor Journal and Carpinteria Magazine, all headquartered on California’s central coast.
Married to Cindy for 10 years, the couple have three children. In his spare time he enjoys hunting, fishing, volleyball, hiking, camping and craft beer. Involved in community service, he runs a couple of fundraisers: one for his children’s school and another for the local high school volleyball program. He considers his employment as a community service.
Add Julia Thompson to the impressive list of the graduates of The Leadership Institute (TLI).
Julia Thompson
Thompson is the president of Southern Minnesota Shoppers, Inc, and general manager of the Freeborn County Shopper (located in Albert Lea, Minn.,) and the Mower County Shopper (located in Austin, Minn.).
She started in the publishing business in sales at the Freeborn County Shopper in 1992. She was promoted to manager of the Mower County Shopper in 1998, and then promoted to president of the Southern Minnesota Shoppers in 2008. Thompson graduated from Minnesota State University with a Bachelor of Arts degree.
theLEADERSHIPinstituteGRADUATES
Add Dan Terry
Michael Van Stry
He has served on the AFCP board of directors since 2008 and is currently third vice president. He has been a NANI board director since 2010, and was AFCP conference awards chair in 2011, trade show chair in 2012, and conference chair in Denver in 2013. VanStry was the recipient of AFCP’s Publisher of the Year Award in 2013. He was named NANI national sales champion in 2009, and has represented more than $5.4 million in NANI sales since 2003. He was also on the founding board of the Southwest Association of Community Publications (SACP) and served as its president for two years. VanStry’s community newspaper and niche publications have won numerous AFCP “Best of the Best” awards for editorial content, photography and graphics, including a first place award for Outstanding Publication. At AFCP’s annual conference in Orlando, he was chair of the Editorial/Content Track, and has moderated sessions at the past two conferences. He currently chairs AFCP’s marketing committee. Raised in western New York and a graduate of SUNY Fredonia, he has called the small towns of Carpinteria and Ojai, Calif., home for the past 25 years.
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Introducing the
2016 Rising Stars
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by Amanda Goossen
The Rising Star
program began eight years ago as a decision by the AFCP to honor emerging leaders in our industry, recognizing these professionals for their hard work as well as initiating a strong connection with those who prove to be today’s brightest talent in journalism, graphic design, management and sales. Each year, the AFCP honors up to eight individuals under the age of 35, who represent the best of the up and coming free newspaper professionals. “To experience first hand how this group of young professionals are making an impact in their communities for their publications is by far the most rewarding part of this program. There is such a broad mix of talents from all across the country and they really open my eyes to what is going on and the good things that are happening for them and subsequently for the free paper industry,” said John Draper, publisher of Pipestone Publishing Co. and chair of the Rising Star program. Throughout the program, AFCP Rising Stars work with the association for up to two years, volunteering on committees and participating on monthly conference calls to both educate and learn from one another. “I think the impact that the Rising Stars program will have on the future viability of our industry is immeasurable,” said Hans Appen, a Rising Star since 2013 and general manager of Appen Media Group. “If the free paper industry has a problem, it is one of perception – not with our products or our business model. Anything AFCP can to do to educate and engage young people in our industry will go a long way to ensuring that the readers and advertisers of tomorrow exist. The Rising Stars program is a huge step in accomplishing that goal.” To nominate someone you work with as a future Rising Star, visit http://www.afcp.org/member-benefits/rising-stars-program. And now, we introduce the 18 outstanding Rising Stars of 2016…
Hans Appen General Manager at Appen Media Group; Alpharetta, Georgia Rising Star since 2013 Age: 27 Married/Kids: Yes/One Training or Degree: University of Georgia – BBA in Economics.
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Job Responsibilities: Manage day-to-day operations of the company and staff. How long have you had your current position? 6 years. How long have you worked in this industry? Started as an intern in the sales department, transitioned to social media manager and then general manager. Hans Appen Why did you choose the Free Paper Industry? I work in a family business, and have loved how our company is a part of the fabric of the community we serve. What is your favorite part of your job? Meeting new people, getting involved in new projects, and working with a great staff. What is your biggest asset in your role? What can you improve on? I like to think I am a forward thinker and have the ability to manage working on multiple projects at one time. I can certainly improve on my time management and prioritizing needs of the company. If you could trade jobs for a day with anyone in your office, who and why? Someone in the newsroom. I would love to be a part of a story that leaves an impact on our readers and the community. What is/was your favorite project of the past year? We moved to a different printer six months ago and it was a major change for us as we had to not only coordinate different deadlines and delivery times, but also change ad sizes and coordinate with advertisers, rebrand our oldest publication, communicate the change to the community, etc. It has been a rewarding experience, but draining on time – which we all have a very limited amount to spare.
Michelle Arnst Graphic Designer/Promotions Specialist/Customer Service Rep., The Post Newspapers; Medina, Ohio Rising Star since 2015 Age: 26 Training or Degree: Kent State University, BA in Visual Communication Design and BBA in Michelle Arnst Marketing
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display and classified ads, specialty items, and websites; service and develop customers; manage the general running of the office
How long have you had your current position? 3-1/2 years
How long have you had your current position? 9-1/2 years in sales, 3-1/2 years as office manager
Why did you choose the Free Paper Industry? I get to be surrounded by great hardworking people on a daily basis.
Why did you choose the Free Paper Industry? Honestly, I needed a job, and they were hiring, but I am also a huge fan of print.
What is your favorite part of your job? Getting to see the effects of your advertising on a small business. Mutual respect and building relationships with customers and knowing that your ads brought them good business.
What is your favorite part of your job? Being out of the office and doing something different each day.
What is your biggest asset in your role? What can you improve on? • Asset – Being able to juggle all different tasks and still get it done by deadline. • Improve on – I can do it all but I know that I don’t have to because of our talented staff that is willing to help wherever needed. If you could trade jobs for a day with anyone in your office, who and why? Maybe a salesperson. I would like the interaction with different businesses, owners, employees, etc. Only for one day though… then I want my desk back :) What is/was your favorite project of the past year? Probably the shop local promotion we did this past holiday season. It really brought our communities together as well as our team. Everybody pitched in with ads, social media, sales, businesses donated prizes, public officials helped with the event itself, etc. It was great to see our readers so excited about a great event that also helped the community.
What is your biggest asset in your role? What can you improve on? I’m a problem solver. If there’s a problem, I stay calm and can usually find a way to fix it. But just as that is a strength, it is also my weakness. Sometimes, “problems” don’t really need fixed just vented and I need to control my impulse to “fix it”. If you could trade jobs for a day with anyone in your office, who and why? No one – I love my job. What is/was your favorite project of the past year? My favorite projects each year are the Christmas and Easter Worship Pages. These are a lot of work and very time consuming, but having been involved with starting and developing the pages in the local market, I have enjoyed seeing their growth each year. Where do you picture your life in five years? Professionally, I hope to continue my growth within Kapp Advertising and move more into a management position. In my personal life, I hope to have a child or two running around by then.
Ashley Megan Charron General Manager at New Market Press; Middlebury, Vermont
Where do you picture your life in five years? Graphic design is my first love so as long as I get to keep doing that, I’m happy.
Rising Star in 2016 Age: 29 Married/Kids: I reside with my boyfriend, Martin, of 10 years and his two boys, Westen (11) and Parker (13).
Laura Baugher Marketing Consultant/ Office Manager at Kapp Advertising; Glenville, Pennsylvania Rising Star in 2016 Age: 30 Married/Kids: Married, no kids Training or Degree: BA in History from St. Joseph’s University Laura Baugher
Job Responsibilities: Sales of
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Job Responsibilities: Designing ads for the paper, running all digital and print contests and promotions, assisting the sales team/inside sales.
Training or Degree: I am currently working on receiving my Associates Degree in Marketing to better myself in my current career. Ashley Megan Charron
Job Responsibilities: My responsibilities include managing the newspaper and the sales representatives. I schedule and put together the yearly speContinued on page 20
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Continued from page 19 cials. I am always coming up with new ideas. Our new hits are our new Calendar, Kids’ Korner and Meals on Wheels. I hold weekly sales meetings to introduce any specials and make sure we are on target for our monthly sales goals. I also sell advertising to local businesses in my area. How long have you had your current position? I have been an account executive at The Eagle since December 2013. I was promoted as the general manager in September 2015. What is your favorite part of your job? My favorite part of my job is building great relationships with local business owners. I enjoy seeing my clients daily and chatting about their families before conducting business. I have met many great people in this line of work. If you could trade jobs for a day with anyone in your office, who and why? I would trade jobs with our reporter. I really enjoy writing and using words strategically to produce creative stories and articles. I write children’s books in my free time even though I have not published any new ones recently. What is/was your favorite project of the past year? My favorite project is a sales promotion that we do every year around the holidays called Christmas Wish. When a business participates, they are given a box for their customers to fill out wishes for someone who is less fortunate to receive a gift for Christmas. This last year, I chose a disabled boy to receive a package of Legos. He had just lost his grandfather and the family had to pay for the funeral. Soon after the package was sent to him, I received a letter and hand painted picture from the young boy. He called us his “Christmas Angels”. This really touched my heart and his painting still hangs in my office. I look forward to doing the Christmas Wish promotion again this year!
Diana Garcia Assistant Product Coordinator at EC Hispanic Media; Los Angeles, California Rising Star in 2016 Age: 27 Married/Kids: Married, expecting first child Training or degree: CSU – Los Diana Garcia Angeles Job Responsibilities: My main responsibilities are
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to create and maintain the company’s media kits, sales collateral, and digital marketing material. I also create user interface designs for several digital properties being developed by the company. How long have you had your current position? 1 year, 1 month How long have you worked in this industry? I have been with El Clasificado for almost 10 years. After graduating high school in 2006, I was hired as a proofreader in El Clasificado. I worked part time while attending college. About a year or two later, I was transferred into the production department as a graphic designer. During my time in this department, I designed print ads for our classifieds magazine as well as other print products. I also learned the process of publishing ads, from the moment the ad is sold to when the ad converts into a lead. After graduating college with a B.A. in Computer Animation, I was transferred once again into the digital team. Here I began learning and working in web design as well as interface design. Why did you choose the Free Paper Industry? When I started working in the Free Paper Industry, I didn’t know much about it. Over the years I learned about publishing, readership base, advertising, and much more. Being here for nearly 10 years, I’ve seen the company grow despite a recession and become a clear example that print is not dead. What is your favorite part of your job? My favorite part of my job is working on products that are effective and of use to the customer, whether it’s a business owner looking to grow their business or a customer looking to hire a service. If you could trade jobs for a day with anyone in your office, who and why? I’ve held several positions at the company; but if I could trade jobs with anyone for a day, it would be with someone in sales. As a designer, I often don’t interact with customers or people outside of the office. The sales person deals with clients and the public on a day-to-day basis. It would give me a different perspective on how customer relations shape our brands and products. What is/was your favorite project of the past year? One of my favorite projects in the past year was working on a job search app. This application is made for millennials looking for employment in a competitive and fast-driven job market. The app is designed to be simple, elegant, and interactive in order for users to find and apply for jobs in just a few clicks.
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Tiffany Gardner
Rising Star in 2016 Age: 32
Tiffany Gardner
Married/Kids: Married to David Gardner, two dogs (Max and Jaxson)
Training or Degree: UW-Platteville, major in History. Minors: ethnics, women’s studies and psychology.
Where do you picture your life in five years? In five years, I picture myself in the same role. I feel very lucky to have a job with such a promising company. As employees, we are able to see the direct results (financially and in product) of the hard work we put in. Woodward Community Media is a growing business I look forward to being part of for a long time.
Amanda Goossen Managing Editor at Arcadia News; Phoenix, Arizona
Job Responsibilities: My job is to sell successful advertising each week for our readers to enjoy. We also publish multiple special sections, which I sell to my territory. My territory consists of Iowa County and businesses in the city of Platteville. My most important job responsibility is to provide the best advertising results possible for our customers so they see the value in our products! How long have you had your current position? I began working as an inside sales account representative and assisting in the distribution department in May of 2013. I recently accepted my new role as an account executive for Iowa County and businesses in the city of Platteville in September of 2015. Why did you choose the Free Paper Industry? The AFCP offers me the opportunity to grow as a sales person in many ways. The training provided helps me build my sales skills and become a more successful sales person. Becoming a Rising Star will give me the ability to network with other people in my industry and learn about new approaches to hurdles our business may face in a tech-savvy world. If you could trade jobs for a day with anyone in your office, who and why? I think I would try to take on the role of a graphic designer. I love being able to watch an ad go from a concept to a realized advertisement! It would be nice to see that entire process and the amount of work that goes into ad building. What is/was your favorite project of the past year? Since our paper is focused on advertising, I enjoy the change of pace with the special sections that involve editorial and photos. I am a pet lover, so I really enjoyed my work on the “Pet Page” that came out once a month. It was rewarding to hear the Humane Societies were seeing direct results from the page. Projects that involve photos of area residents make our paper more interesting and give people in our area something to look forward to reading. By coupling informative articles with local residents’ photos,
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Sales Account Executive with Grant, Iowa, Lafayette Shopping News; Platteville, Wisconsin
it draws people to our paper, which in turn directs readers to our advertisers in those sections.
Rising Star since 2015 Age: 33 Married/Kids: Married 13 years with two kids, ages 10 and 8
Amanda Goossen
Training or Degree: BA in English with a Specialty in Education at University of California, Northridge
Job Responsibilities: Develop content for our monthly paper, oversee team of freelance writers to establish the content and graphics for each edition, write monthly articles, manage community outreach, and social media. How long have you had your current position? 2-1/2 years How long have you worked in this industry? 4 years What is your favorite part of your job? Being responsible for the content of a newspaper that our community truly loves makes me so proud. I’m always surprised by the comments in the coffee shops, the emails, the excitement. I know I’m lucky to work on something that so many people appreciate. What is your biggest asset in your role? What can you improve on? My biggest asset is my excitement and passion for what I do, as well as my interviewing abilities. I definitely need to improve on my ability to take criticism. What is/was your favorite project of the past year? There are too many to count but I really enjoyed working on an article about Frank Lloyd Wright this year. My article, along with our publisher’s photography and our graphic designer’s vision, helped create a feature that our team can be really proud of about a highly criticized and tense situation in our community; and in the end, I think we did a great job. Continued on page 22
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Continued from page 21
Celeste Jones
Amy Hansen
Art Director at Big Green Umbrella Media; Des Moines, Iowa
News Editor at Osceola SentinelTribune; Osceola, Iowa
Rising Star since 2015
Rising Star since 2014
Married/Kids: Getting married this October. I have one son, Max, who is 11.
Age: 33
Age: 28 Married/Kids: Just got married in Sept. 2015. Training or Degree: Double majored in Journalism/Mass Communication and History from the University of Iowa. Go Hawks!
Training or Degree: Iowa State University, Journalism Degree, 2004. Amy Hansen
Job Responsibilities: I cover all editorial, photography, pagination and website responsibilities for my paper. How long have you worked in this industry? After graduating from college in 2009, I started as a general reporter for the Creston News Advertiser. In 2012, they promoted me to news editor for the Osceola Sentinel-Tribune, their sister paper. However, you could say my love for this business started in 2003 when I was a junior in high school working on the yearbook staff. Why did you choose the Free Paper Industry? My creativity and writing skills are greatly superior compared to my number skills, to say the least. I enjoy writing stories and having the public consume and appreciate the product I produce for my weekly paper. What is your biggest asset in your role? What can you improve on? I am very deadline-oriented, but I think my biggest asset is I have a warm and welcoming personality. I think it puts people at ease, especially in my job. Along that same vein, I am sure there are times in the big office when I can talk almost too much. If you could trade jobs for a day with anyone in your office, who and why? Rich Paulsen will probably get a kick out of this, but sometimes, I wonder what a day in the life of my publisher entails. I’m sure all publishers put in a lot of hard work to make everyone else’s job run seamlessly. What is/was your favorite project of the past year? Recently, I helped to write a breaking news story about a huge fire, which received a second place award during Iowa Newspaper Association Convention. That was pretty awesome.
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Celeste Jones
Job Responsibilities: I track all the ads, making sure they get done and are correct. I manage all the layouts, design many covers and full design and layout of Cityview, along with our niche publications. How long have you worked in this industry? I’ve been involved with newspapers since high school, but just started in the free paper industry six years ago after working at various paid papers – corporate and locally owned. Why did you choose the Free Paper Industry? There seemed to be so much more freedom and creativity. If you could trade jobs for a day with anyone in your office, who and why? A sales rep, just to see what it’s like to be on that side. What is/was your favorite project of the past year? A visitor’s guide for Clear Lake, Iowa. I worked closely with the director, and she was very clear in her ideas along with tons of great copy and photos. Where do you picture your life in five years? Not much different, minus having a son that can drive!
Jaselle Luna Advertising Director/ Director of Operations at Local Community News; San Antonio, Texas Rising Star in 2016 Age: 30 Married/Kids: Married to Devon Luna and I have two kids named Jett and Kash
Jaselle Luna
Training or Degree: BBA Real Estate Development and Finance from the University of Texas at San Antonio Job Responsibilities: Work directly with the publisher to develop print and new media revenuegenerating products, promote LOCAL in the com-
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people and awesome culture. Personally, I would like to travel with my husband and kids as well as buy a beach house.
Michelle Macomber Graphic Designer/Creative Illustrator, Smart Shopper; Webster, Massachusetts
How long have you had your current position? 4 years How long have you worked in this industry? I began in print media six years ago with a lifestyle magazine called TASTE Magazine in San Antonio. Prior to TASTE, I studied and worked in real estate development, finance and mortgage for USAA and World Savings Bank. My interest in advertising and marketing peaked when I met my friend and mentor, Gregg Rosenfield, a highly respected publisher and business operator. I decided to leave the real estate world for an opportunity in media. I knew that if I was going to step into this new career path, that I would be learning from one of the best in the country. Six years later, I’m thankful to have listened to my intuition. Why did you choose the Free Paper Industry? The positive impact that free community papers have in readers and advertisers lives. What is your favorite part of your job? Working with a great team! If you could trade jobs for a day with anyone in your office, who and why? A new employee. I think it would be great to get some perspective on what’s it like coming into our organization including the training and culture. What is/was your favorite project of the past year? We’ve hit some big milestones over the past few years, but my favorite is our kick off party in January. We have our sales team write their goals and put them up on a board. Everyone finds photos that correspond with their goals and we pin them up on a board. Every time a goal is accomplished, the photo gets moved to a new board. It’s neat to see at the end of the year all the photos that get to be moved over! Where do you picture your life in five years? I hope to be helping to move LOCAL towards the direction of a full service media company; offering multiple products and opportunities to clients via print and digital offerings. I also picture having our own office building with a fun, exciting group of
Rising Star since 2014 Training or Degree: Framingham State University, Bachelor of Arts
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munity and work with production to assure a smooth workflow between departments. Additionally, I work with all departments in the office to support and execute all assigned tasks and initiatives. Responsible for evaluating all current and proposed systems and procedures in addition to implementing changes as necessary.
Job Responsibilities: Designing Ads, Building Papers, Researching Community Events, Customer Service Michelle Macomber
How long have you worked in this industry? I have only been in the industry as long as I have been working at the Smart Shopper, which is around four and half years. I graduated college in May of 2011 and after six months of being out in the real world, I found the Smart Shopper! I feel as though I am fairly new at this still. Why did you choose the Free Paper Industry? I didn’t really choose the Free Paper Industry, it kind of chose me. I had been working at Home Depot for about three years, and that was getting old. One of my co-workers said that they saw an ad looking for a graphic designer in the local paper, AND HERE I AM! What is your favorite part of your job? When I make an ad that I am extremely happy with, then the customer is really happy with it, and they get a lot of results from it! What is/was your favorite project of the past year? We have been working on a Town Guide for the town we are located in. We needed a front cover. I was able to go out and use my photography skills to take us a good photo for our front cover, and I think it came out great. Everyone loves it and is extremely happy with it! Where do you picture your life in five years? I am not sure. I am not one of those people that have a “5 Year Plan”; I just kind of go with the flow. I will probably be doing graphic design somewhere. If it will be at the Smart Shopper? I don’t know. But I certainly hope so, because I have thoroughly enjoyed the job and the people so far! Continued on page 24
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Continued from page 23
Hank McAfee
grow and care for our existing titles while also being able to grow and add successful products to our portfolio.
Associate Publisher at Tower Publications; Gainesville, Florida
Ashley Ochoa
Rising Star since 2015 Age: 37
Marketing Consultant at The Nickel; Hermiston, Oregon
Married/Kids: Yes/Yes
Rising Star since 2015
Training or Degree: Florida School of the Arts Job Responsibilities: Works Hank McAfee alongside publisher/CEO to plan market strategies and identify growth opportunities. Responsible for oversight of all aspects of design and project development for all Tower Publications products. How long have you had your current position? 2 years as associate publisher, 15 years prior to that as creative director. How long have you worked in this industry? Started in the mailroom for my hometown daily (The Stuart News) in 1997. Worked my way up to pre-press, then graphic design before moving to Gainesville in 1999. Landed a job with Tower Publications shortly thereafter and have been here ever since. Why did you choose the Free Paper Industry? It isn’t as specific as free papers for me. I love communication and design — which are core aspects of this industry. What is your favorite part of your job? Process implementation and improvement. What is your biggest asset in your role? What can you improve on? Finding friction in our workflow and resolving it. I could do a better job delegating responsibilities. If you could trade jobs for a day with anyone in your office, who and why? I would swap with one of our sales reps. I feel like it would improve our appreciation for one another to spend a day in the other’s shoes. What is/was your favorite project of the past year? Transitioning our flagship magazine from quarterly to every other month. It was a tremendous challenge and we succeeded on all fronts. Where do you picture your life in five years? Hopefully I’m right here where I’m at with Tower Publications. I would love to find the right balance to
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Age: 24 Married/Kids: 2 kids Job Responsibilities: Account Management, Self/Time Management, Outside Sales Ashley Ochoa How long have you had your current position? 6 years Why did you choose the Free Paper Industry? I chose to work in the free paper industry after my mom because she enjoyed her job as a part of the free paper industry. What is your favorite part of your job? My favorite part of my job is interacting with many members of my community and helping their businesses succeed. If you could trade jobs for a day with anyone in your office, who and why? If I could, I would trade jobs with my graphic designer for a day. It’s hard for someone to create an EXACT product of what you picture in your head. They are kind of the middle man, so some ideas get lost. Where do you picture your life in five years? Hopefully maintaining my role in the free paper industry.
David Sickels Managing Editor at The Post; Medina, Ohio Rising Star since 2014 Age: 25 Training or Degree: The University of Akron, BA in Mass Media Job Responsibilities: Oversee David Sickels the editorial content of nine local print/Web editions and contribute to the pagination of each edition How long have you had your current position? 1-1/2 years How long have you worked in this industry? I’ve worked for the free paper industry for about 3.5 years, all with The Post.
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What is your biggest asset in your role? What can you improve on? I love learning new skills and try to be as willing as possible to try new things. I know there’s plenty I could improve on, but I’d like to learn a bit more about what I can do to improve a user’s experience on the Web. What is/was your favorite project of the past year? Last year we covered the saga of Archie, the 40-year-old black bear who’d lived in captivity on private residential property for most of his life. Long story short, the state demanded the bear be handed over, but the animal’s caretakers refused. Eventually, Archie passed on at his home at 41 years old. We were one of few media outlets able to speak with the homeowners during the feud and, as a result, our work was featured and shared by national media, which was pretty cool.
been with The Exchange for nearly two years, and my position has grown throughout that time. Why did you choose the Free Paper Industry? Because I believe in our product and the vision of our publisher, Barb Powers. What is your favorite part of your job? I enjoy being involved in our community and the industry. What is your biggest asset in your role? What can you improve on? My biggest strengths are my friendly personality and enthusiasm. Because of these traits, part of my job involves attending a lot of events to help promote The Exchange and keep our reputation strong in our community. However, that’s not to say that I am at all an “outside sales” sort of person. I’m not comfortable at being pushy or particularly skilled at the more tenacious aspects of sales. What is/was your favorite project of the past year? We started offering Social Media classes like “Twitter 101 for Small Business”. It’s a great way to help our product seem more cutting edge, as well as engage more with the community and potential/current advertisers. Plus, it allows me to express my inner Twitter-nerd!
Sarah Surette Graphic Designer, Action Unlimited; Westford, Massachusetts
Where do you picture your life in five years? Hopefully with a bit more experience and a few more dogs at home.
Rising Star in 2016 Age: 28 Training or Degree: BFA, Graphic Design from Montserrat College of Art
Kylah Strohte, Social Media Manager and Regional Ad Specialist at Exchange Publications; Spokane, Washington Rising Star since 2015 Age: 26 Married/Kids: No! Kylah Strohte
Training or Degree: University of Maryland, Bachelor of Arts in Linguistics with Minor in Russian
Studies Job Responsibilities: Running our Regional Association, selling classified and display advertising, coordinating social media (Twitter, Instagram, Facebook, LinkedIn), attending networking events and shows to promote our company, holding “Social Media for Small Business” classes, administrative duties, etc. How long have you had your current position? I’ve
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Why did you choose the Free Paper Industry? The Internet’s a scary thing, and its evolution has put plenty of fear into many different industries, not just the free paper one. Most are really struggling to adapt. I have faith that our industry is learning more every day about how to take advantage of the Internet and all it has to offer, because I see the evidence almost daily. I know my publisher isn’t the only one who isn’t afraid to take big risks, and that’s really exciting for me.
Job Responsibilities: Create, improve and edit advertisements for the customers of our community paper. I also format and organize the articles we receive for the paper as well as fill the paper with articles. I maintain our website, lotsagoodnews. com, and once a month I update two town “Council on Aging” newsletters, one of which I created from scratch. I’ve also created a town Recreation Department newsletter that gets changed twice a year.
Sarah Surette
How long have you had your current position? 5-1/2 years Why did you choose the Free Paper Industry? Honestly, I saw the ad in Action Unlimited’s paper looking for a graphic artist, and I applied! What is your favorite part of your job? I love that Continued on page 26
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CONFERENCE TRACK
risingSTARS
Continued from page 25 even though my job looks like your typical boring desk job on the outside, I get to be creative and constantly work on different ads, for different companies, with different needs and styles. One minute I could be designing for a posh hair salon and the next minute I’m designing for a kid’s gymnastics’ camp. It’s always something different every day. If you could trade jobs for a day with anyone in your office, who and why? To be totally honest, probably no one. Trading with another designer wouldn’t be all that different and I have no interest in sales. Or dealing with bills! I have a lot of respect for everyone else outside the design department. I don’t know how they do it. What is/was your favorite project of the past year? I created a town Recreation Department booklet a few years ago and twice a year I update it. I just finished the Spring 2016 edition a few days ago and really like how it turned out. It’s one of my favorite projects to work on because even though it can be a little tedious, the customer trusts me to do whatever I want with it creatively. Plus since the programs in it are fun programs and activities, I can use lots of funky fonts and colors, which is one of my favorite elements of design.
as an exciting new experience. I can honestly say that I love my job. Every day is something new. What is your favorite part of your job? Getting results for my clients, as well as bringing new clients on board. What is your biggest asset in your role? What can you improve on? My personality. I could improve on my self-confidence for cold calls. If you could trade jobs for a day with anyone in your office, who and why? I would really enjoy working in every department to learn the ins and outs of every position. What is/was your favorite project of the past year? My favorite would be the Congratulations Tribute I put together for my hometown basketball teams for winning the Section 7 Championship. Where do you picture your life in five years? Married with children and furthering my career with Sun Community News.
Jesse Walma Graphic Designer, The Shopper; South Holland, Illinois Rising Star since 2015 Age: 30 Married/Kids: Yes/2
Ciara Thompson
Training or Degree: Purdue University Bachelors of Science/ Technology
Marketing Specialist at Sun Community News; North Hudson, New York Rising Star in 2016 Age: 25 Training or Degree: Clinton Community College: Associates in Social Science.
How long have you had your current position? 9 Years Ciara Thompson
Job Responsibilities: Working with clients to provide them with the best marketing strategies.
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May 2016
Jesse Walma
Job Responsibilities: Design, Web, Prepress, Variable Data, Create Online Templates
Why did you choose the Free Paper Industry? It chose me. What is your favorite part of your job? Solving unfavorable design issues.
How long have you had your current position? 2 years
What is your biggest asset in your role? What can you improve on? Speed in Design. Networking.
How long have you worked in this industry? Fresh out of college. I began working in the Human Service field with the developmentally disabled. After four years, I realized that this wasn’t something I wanted to do for my career. I noticed an ad in my hometown paper for a marketing specialist. It appealed to me
If you could trade jobs for a day with anyone in your office, who and why? Sales. To further understand the clients and their brand. Where do you picture your life in five years? Learning more aspects and avenues throughout the industry.
THE LEADERSHIP INSTITUTE
by Jim Busch
The Leadership Institute is a structured sales and sales management training program sponsored by the Association of Free Community Papers.
“Speak ill of no man, but speak all the good you know of everybody.” – Benjamin Franklin
Today
when we think of Benjamin Franklin we remember him as a great statesman, one of the men behind both the Declaration of Independence and the Constitution. Ben was a successful business man, a popular author, and the creator of many aphorisms still in use today. He was a self-made man who built a successful printing and publishing business. (If he were alive today, I’m sure Ben would be very active in the AFCP.) In his own time, Franklin was best known as a scientist for his work with electricity. In addition to his famous kite experiment, he invented and named the modern battery. It was Franklin who identified the positive and negative poles of a battery.
theLEADERSHIPinstitute
The Leadership Institute
Franklin also applied his understanding of the flow of energy to his dealings with everyone he encountered in his long life. He understood that the positive pole produced energy and that the negative absorbed it. As in mathematics, the plus sign symbolized addition, making things greater. The minus sign meant subtraction and diminishment.
To date, 1,814 free paper professionals have attended classes at the AFCP, state and regional conferences, earning over 10,935 class credits in 66 different course curriculums. A total of 81 people have completed all the requirements and been certified as Associate Advertising Executives (AAE) by the AFCP Board!
As noted above, Franklin was never heard criticizing others. He might defend his beliefs and point out what he felt were the flaws in another man’s arguments, but he would never attack his opponents personally or belittle them. This gentle way of dealing with others was why Benjamin Franklin was one of the most effective leaders and diplomats in history. He was a man who got things done, from founding a fire company to founding a country. His many accomplishments can be attributed to his ability to enlist the help and cooperation of other people. He was a man more interested in getting results than in getting credit. Franklin’s methods are just as effective in the 21st century as they were in 18th. We live in a negative age and far too many people spend far too much time criticizing others. Criticism seldom convinces others to change their behavior and only serves to alienate them. Following the “Franklin Rule” is not easy, it requires a conscious and continuous effort to monitor and choose our words. Following Franklin’s model will make us more effective in our business and personal lives. We will also find that our lives will become easier, less stressful and more enjoyable when we “speak no ill” and “all the good” we can of anybody.
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FEATURE STORY
You might be losing more than pages with lower page counts by Kevin Slimp
There
is a rule of thumb which almost always proves to be true at newspaper conventions: attendance drops drastically on Saturday morning. There are plenty of theories on the subject from “too much fun on Friday night” to “heading home to be with the kids.” Whatever the cause, you can imagine my surprise when I walked into a room in Des Moines, Iowa, two days ago and realized it would be necessary to add chairs. Honestly, I didn’t expect many folks to show up for a Saturday morning session where we would primarily be looking at numbers, but show up they did. Kevin Slimp
The topic was, “What’s Really Going on in the Newspaper Industry.” My plan was to discuss results from my most recent survey, completed only days before the Des Moines conference. It was obvious the attendees really wanted to know my thoughts on that topic. After completing a major survey, I attempt to discuss one or two findings in each of my subsequent columns for newspaper industry readers until we have covered the most relevant findings. As with previous studies, there is enough information to write books about the state of the industry, but I will stick to the most interesting discoveries. Perhaps the most thought-provoking discussion in Des Moines revolved around newspaper ownership. Before shar-
ing survey results, I gave the group a little quiz. Their mission was to guess how North American newspaper publishers responded to the survey. Not to answer the questions in the survey as they related to their own newspapers. When asked to guess the percentage of newspapers that are independent, not related to any group or other newspapers, most of the attendees guessed the number would be pretty low. They were surprised to learn that 53 percent of newspapers in the U.S. and Canada are independent, without any relationship to even a small group. I found that most interesting because most of the folks in the room were from independent publications, not part of a larger group. Yet they assume that most of their brethren are from large newspaper groups. And as I discussed in a previous column, independent papers reported better health and more growth than those that are part of a group. There were several other questions where most publishers guessed their papers were different from most others. When the numbers are broken down, however, we find that ownership plays a bigger role than anything else in determining how newspapers respond. Most independent papers respond very similarly to most questions, as do most small, mid-sized and large group newspapers. Today, I would like to focus on one interesting correlation: page count vs. newspaper health. Most newspapers, 53 percent, responded their page count was relatively unchanged from three years ago. That is 20
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Newspapers that reduced page count over the past three years reported significantly lower overall health than other newspapers.
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May 2016
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Providing print services to over 50 publications and associations across the country.
Discount 10% AFCP Member For Rack Cards AFCP Enter promo code percent higher than the number which reduced the number of pages over the past three years. While 33 percent reported fewer pages, 12 percent answered that they have increased the number of pages. We could argue all day whether newspapers are healthier as a result of having more pages, or whether healthier papers produce more pages because they are in better shape. I would guess that, as in most topics of disagreement, the truth is somewhere in the middle. There is, however, no doubt newspapers that report a higher page count than three years ago also report significantly increased health over those same years. An astounding 81 percent of newspapers that increased the number of pages report better overall health than three years ago. That figure is even more amazing when compared to newspapers with decreased page counts over those same years. Of those, only 17 percent report improved health over the same period. Among the largest group, made up of papers which report the same number of pages as three years ago, 38 percent indicate improved health since 2013. This discussion could easily turn into a “Which came first, the chicken or the egg?” conversation. I would suggest there are enough responses to persuade me that one of the indicators of newspaper health is page count as compared to previous years. For some newspapers, decreasing the number of pages and staff members is a sure way to improve the bottom line. But if these 859 publishers and other newspaper executives can be believed, decreasing the number of pages has a high chance of leading to diminished health, rather than increased profits.
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I’ll stop there. If you’re fortunate, or perhaps unfortunate, enough to be in one of my audiences in Rochester, New York; Amarillo, Texas; Pittsburgh, Pennsylvania; or Mitchell, South Dakota, over the next few weeks, I’m sure we’ll find plenty of time to discuss these surveys in more detail. Kevin Slimp is director of the Institute of Newspaper Technology, a training program for newspaper designers, publishers and technical staff. For more information concerning the Institute, please visit www.newspaperinstitute.com. To read past columns, visit www.kevinslimp.com.
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May 2016
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STORY SPOTLIGHT
Peace of Mind by Loren Colburn
TRAVELnews
You’ve
spent months planning the perfect family vacation before the school season starts. You tell yourself, “We’re going no matter what!” That “what” suddenly becomes little Johnny running a high fever of 105 and with just days before your departure, you also get sick. Sound familiar? It’s funny because I am guilty of just that type of mentality. The days of, “Oh, nothing’s going to happen before we go,” are totally over. Enter, reality. People get sick. Yes, even me. I even got sick while on vacation and needed medical care! Hurricanes hit. Flooding occurs. Resorts get damaged. Your lovely boss needs you to stay to help with a company merger. Or worse, you get terminated. All these and more are reasons to buy Travel Insurance. Gone are those days of the negative thoughts about travel insurance. For the small cost of my trip investment, the three main reasons why I buy are: peace of mind, protection against the unexpected and concern over losing my financial investment in a trip. I’m telling you – for fractions of what you invest in a trip from planning to actual cost, just having peace of mind is all I need.
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May 2016
Check out some of the things that travel insurance will cover: • Your baggage is lost or damaged. • You’re involved in an accident and adequate medical treatment is not available. You need medical evacuation. • You need to cancel your trip due to illness. • Your cruise line, airline or tour operator goes bankrupt. You need your non-refundable expenses covered and to get to your destination. • You have a medical emergency in a foreign country. • A terrorist incident occurs in the city where you’re planning to visit and you want to cancel your trip. • A hurricane forces you to evacuate your resort, hotel or cruise. • You are called for jury duty. There is comfort in knowing you are protected from losing your vacation investment to unexpected circumstances. Peace of mind may come at a slight expense – but it is often worth that price. Travel safe, travel often and let NCP Travel (a subsidiary of the Association of Free Community Papers) help you with your vacation plans.
16/17 ON THE
HORIZON
may
july Mankato, MN : July 13-14 Midwest Free Community Papers (MFCP). Publisher’s Summit, Mankato, MN. For information contact Kevin Haezebroeck at Kevin@ mfcp.org.
Denver, CO : September 25-28, 2016 North American Mature Publishers Association (NAMPA). National Convention, the Magnolia Hotel, Denver, Colo. For information contact Gary Calligas at gary@ maturepublishers.com. Orlando, FL : September 29 – October 1, 2016 Independent Free Papers of America (IFPA), Southeastern Advertising Publishers Association (SAPA) and Community Papers of Florida (CPF). Joint Conference, the Caribe Royale All-Suite Resort, Orlando, Fla. For information contact Douglas Fry,
[email protected], or Dave Neuharth,
[email protected].
2017 Louisville, KY : April 20-22, 2017 Association of Free Community Papers (AFCP). Annual Conference & Trade Show, Gait House, downtown Louisville, Ky. For information contact Loren Colburn,
[email protected]. JERSEY CITY, NJ : SEPTEMBER 28-30, 2017 Independent Free Papers of America (IFPA). Annual Conference, Westin Jersey City Newport Hotel. For more information contact Douglas Fry at
[email protected].
on the horizon
Amsterdam, Netherlands : May 4-6, 2016 International Classified Media Association (ICMA). Annual Conference ICMA’s head office in Amsterdam, Netherlands. The site of the conference will soon be announced. For information visit www.icmaonline.org.
sept.
To list your conference information in Free Paper INK, send it to:
[email protected]
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Association of Free Community Papers 7445 Morgan Road - Suite 203, Liverpool, NY 13090 Call (877) 203-2327 or visit afcp.org
“The mission of AFCP is to help its members enchance their profitability and lead in strengthening the free publication industry.”
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ASSOCIATION UPDATES
Association updates
Associations IN the
NEWS
“Dare to Lead” will be the keynote session for the joint conference of the Independent Free Papers of America (IFPA), the Southeastern Advertising Publishers Association (SAPA) and the Community Papers of Florida (CPF) scheduled September 29 through October 1 at the Caribe Royale Resort in Orlando, Fla. Dare To Lead is sponsored by The Citadel College in Charleston, S.C. The theme of college’s mission is “to educate and develop principled leaders” in all walks of life. The Citadel has built a reputation around the world for its academic distinction and the quality of leadership it helps develop. The conference agenda is designed to im-
The International Classified Marketplace Association (ICMA) will celebrate its 30th anniversary at its spring conference scheduled May 4-6 at the Mover-
pick Hotel in Amsterdam, Netherlands. The celebration will take place May 4, featuring beverages and canapes.
prove leadership skills, get ideas on social media marketing, have the opportunity to be part of a publishers mini summit, attend a session on how to print money, learn from an “everything digital” panel, attend a media buyers’ panel discussion, win some money at the threeminute idea exchange and have tons of fun.
To submit your “Associations in the News” story, contact Dave Neuharth at
[email protected].
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FREE NEWSPAPER INDUSTRY NEWSLETTER From W.B. Grimes & Co, The Nation’s #1 Broker Offices Nationwide (just e-mail us @ lgrimes@ mediamergers.com) or call (301) 253-5016. AVAILABLE IN SOUTH FLORIDA for free publications (Weekly or Monthly). Call Tony Battallan. (561) 585-7537 WHAT’S YOUR PAPER WORTH? Free Newspaper Appraisal. Go to www.medimergers.com
EMPLOYMENT ASSISTANT SALES MANAGER Advertising and Marketing position available in Wyomissing, Pa. Kapp Advertising is looking for a person who is intelligent, hardworking, personable and energetic. Experience as a territory team leader is essential. Must be motivated and able to motivate others. Good time management skills are necessary in this fast-paced sales environment. Full benefit package and excellent opportunity for advancement. EOE. Send cover letter, resume and three professional references to randym@ themerchandiser.com
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ADVERTISING SALES MANAGER The Smart Shopper Group is rapidly expanding their Shoppers into the Sarasota Fl. Market and is in need of an experienced Sales Manager. This position will provide leadership and direction to Display Sales Representatives. Applicants must have a proven track record of motivating and managing a sales group. Shopper and/ or weekly experience is a plus. Salary commensurate with experience. Please email your resume with a cover letter and salary requirements in confidence to R Knight, CEO at rknight@ smartshopg.com MEDIA COMPANY looking for aggressive, hardworking, highly motivated advertising sales professional for Inside and outside sales, Sales Managers, telemarketing. We don’t need sales people to make their goal, we need them to beat them. What’s in it for you? • Family atmosphere! • Excellent compensation plan with great incentives! • Great earnings potential! • Health, Dental, Vision, Retirement Plans • Ongoing training and development! • Room for advancement! Open territories in Cape Coral, Fort Myers, Bonita and Naples. Please email resume to: jkonig@breezenewspapers. com. LIVE AND WORK in fabulous Myrtle Beach, S.C. The Myrtle Beach Herald has an immediate opening for an experienced sales rep. Email resume to Tom Brown, tom.
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EMPLOYMENT ADVERTISING SALES MANAGER All Island Media, Inc. publishers of Pennysaver, Town Crier and Trends is looking for an experienced sales manager to work in our Long Island office. This position will provide leadership and direction to Display Sales Representatives. Applicants must have a proven track record of motivating and leading sales in a similar environment. Please send resume in confidence to
[email protected] WEEKLY PAID NEWSPAPER EDITOR. Seeking Weekly Newspaper Editor for two Community Newspapers in Clay County, Florida. Candidate must have prior newspaper experience, editing skills, writing skills, management skills, computer/Internet savvy, willingness to serve a local niche community, understand deadlines and ability to work with a fast paced production & marketing environment while maintaining high ethical standards. This is a full time position offering compensation commensurate to experience plus benefit package. EOE Please send letter of interest, experience and resume to jon@opcfla.com.
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EMPLOYMENT
ADVERTISING SALES MANAGER needed for Florida’s largest group of community newspapers. Salary, liberal bonus and benefit package available for the right individual. Please send your resume with cover letter and salary requirements in confidence to: Lee Mooty, General Manager, to E-mail:
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33
INK CLASSIFIEDS EMPLOYMENT
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REVENUE IS UP! Unique opportunity: four monthly publications in North Central Florida for sale. All publications are targeted toward high end senior gated communities. Two publications come with exclusive home delivery rights. All the newspapers are award winning. If you have looked at the stats on the senior market you will see the opportunities for the next ten years. Will work as consultant for one year if needed. For information call 352-804-1223.
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PUBLICATIONS FOR SALE KAMEN & CO GROUP SERVICES – www.KAMENGROUP.com –
[email protected] Myrtle Beach, SC publishing entity that distributes from Ocean Isle, NC to Kiawah, SC. North Carolina Shopper & Auto Magazine. PennySaver from Major East Coast Region. West Coast Independent Film/ Movie Studio & Distributorship seeks investors and/ or outright buyer. New Mexico Weekly Newspaper & Monthly Regional Magazine. New Mexico Statewide Monthly Health, Environmental & Sustainable Newspaper. Chicago, Illinois Cultural Regional Magazine. Honolulu-based (small) Book Publishing Co. Tampa, FL (area) Shopper – Mailed. Central Florida Regional Parents/Family Magazine – Mailed. Southwest FL Home Decorating Upscale Annual Glossy Coffee Table Books (two). Tennessee Magazine focusing on Locals. Texas Weekly Newspapers (five). Indi-
ana Weekly Newspapers (two). Seattle, WA Niche Glossy Magazine. Pennsylvania Regional Magazines (three). Cleveland, Ohio Niche Newspaper. Kentucky (area) Newspaper Group. Las Vegas, Nevada Glossy Tourist Magazine. NYC (area) Newspaper Group. Famous Coupon Queen Booklet. South Dakota Weekly Newspaper. (Europe / Overseas Listings). Copenhagen, Denmark - Daily Newspaper. Jerusalem, Israel - Auto Parts (Manufacturing) Magazine. Florence, Italy - Cultural & Regional Magazines (four). Iceland - Weekly Glossy Tourist Magazine. Lucerne,
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May 2016
RATES: Up to 30 words $25 per issue (additional words 90 cents per word)
PUBLICATIONS FOR SALE Switzerland - Major Daily Newspaper Publishing Co. Geneva, Switzerland - Educational Magazine. Prague, Czech Republic - Science Directory. Budapest, Hungary - Book Publishing Co. London, England - Daily Newspaper. Edinburgh, Scotland - Weekend Newspapers & Tourist Magazines (six). Kamen & Co Group Services can help you to financially value your free distribution publishing entity. We have the experience and proven track record of correctly valuing all types of print & digital publishing organizations on a worldwide basis. Want to sell your valuable publication? We provide customized, confidential brokerage services and would be delighted to meet you at our corporate headquarters in Uniondale, Long Island, New York. Please call and schedule your visit; it would be our pleasure to welcome you! Need a new business plan for your title? Let us help you with creating a realistic and cost effective 2015/16 business plan that is concise and user-friendly. We are available to help you and your family. Simply call (516) 379-2797 or email us at
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CONTACT: Phone: 877.203-2327 Fax: 720.528-7943 Email:
[email protected]
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Six Classes Available Online at AFCP’s Online Learnming Center Leads to Professional Associate Advertising Executive (AAE) Certification Another member benefit of the Association of Free Community Papers Association of Free Community Papers 7445 Morgan Road - Suite 203, Liverpool, NY 13090 (877) 203-2327 or visit afcp.org
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A monthly publication provided by the Association of Free Community Papers. Our mission is to bring news and resources to the free community publication industry.
135 Old Cove Road – Suite 210 Liverpool, NY 13090
Got a newsworthy event going on with your business or your staff? Send the details and photos to [email protected] for consideration for a coming issue of Free Paper INK.
The Free Paper Industry’s News Source www.afcp.org
Save the Dates! April 20-22, 2017 Joint AFCP and SAPA Conference
