Simon Malls, in association with Teen Vogue, is celebrating Back-to-School Saturdays across the nation. These must-attend events will have the best in shopping, discounts, give-a-ways along with live fashion presentations, musical performances, celebrity meetand-greets and much more to get teens excited about back-to-school.
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23 SHOWCASE MALLS PROPERTY
MARKET
DATE
PROPERTY
MARKET
DATE
PROPERTY
MARKET
DATE
Dadeland Mall
Miami-Ft. Lauderdale
Aug 8
Colorado Mills
Denver
Aug 13
Briarwood Mall
Detroit
Aug 22
St Louis Premium Outlets
St. Louis
Aug 8
Aug 16
The Domain
Austin-San Marcos
Aug 22
Arizona Mills
Phoenix
Aug 9
Mall of Georgia
Atlanta
Aug 16
Brea Mall
Los AngelesOrange County
Aug 23
Pheasant Lane Mall
BostonNashua
Aug 9
Roosevelt Field Mall
New York-NassauSuffolk
Aug 16
Oxford Valley Mall
Philadelphia
Aug 23
Aug 10
Woodfield Mall
Chicago
Aug 16
Castleton Square
Indianapolis
Aug 24
Independence Center Kansas City
San FranciscoGreat Mall of the Bay Oakland-San JoseArea Santa Rosa
Northshore Mall
Boston
Aug 10
Orland Square
Chicago
Aug 17
Del Amo Fashion Centre
Los Angeles
Aug 24
The Florida Mall
Orlando
Aug 10
Smith Haven Mall
New York-NassauSuffolk
Aug 17
Grapevine Mills
Dallas-Ft. Worth
Aug 24
San FranciscoStoneridge Shopping Oakland-San JoseCenter Santa Rosa
Aug 17
Montgomery Mall
Philadelphia
Aug 24
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RUN OF SHOW AT SHOWCASE MALLS LIVE MUSICAL TALENT Full concert performance from up and coming national acts
FASHION SHOWS CURATED BY TEEN VOGUE Two live shows featuring the top back-to-school styles
MAIN STAGE ACTIVITIES Including fashion tips and trends . GIFT BAGS Free to each attendee and filed with samples and surprises
TEEN VOGUE – SIMON FASHION TREND REPORT Exclusive to Simon, edited by Teen Vogue and featuring the biggest trends for back-to-school
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SHOWCASE MALLS – RETAILER ACTIVATION ON STAGE GIVEAWAYS • Provide an item or items to be given away from the stage during the run of show like gift cards, branded t shirts or other items • Emcee will call out retailer/brand from the stage • Complimentary for retailers. Reach out to your Simon National Marketing contact
REACH TEENS
SAMPLING • Place product samples, coupons, offers and brochures in gift bags • 400 per mall • Complimentary for retailers. Reach out to your Simon National Marketing contact.
5’ x 5’ SPACE OR TABLING • Provide entertaining interaction with your brand using Simon tables or your display • Ideas include hair and makeup styling tips, accessories workshops, seasonal trends to buy now, food/beverage sampling • $500 - $1500 per mall. Available through local sponsorship
If you or your agency are already working with Teen Vogue on this event, please contact the magazine for activation opportunities. For more information, contact us:
[email protected] or contact your local Mall Marketing Team
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53 GRASSROOTS MALLS Northpark Mall
Jackson
July 27
Santa Rosa Plaza
La Plaza Mall
Harlingen-Wesalco-Brownsville-McAllen
Aug 1
Battlefield Mall
Springfield
Aug 2
Broadway Square Mall
Tyler-Longview-Lufkin-Nacogdoches
Aug 2
Cottonwood Mall
Albuquerque-Santa Fe
Aug 2
Oak Court Mall
Memphis
Aug 2
San Francisco-Oakland-San Jose-Santa Rosa
Aug 9
South Shore Plaza
Boston
Aug 9
Sunland Park Mall
El Paso
Aug 9
Tacoma Mall
Seattle-Tacoma
Aug 9
Wolfchase Galleria
Memphis
Aug 9
Green Bay-Appleton
Aug 16
Orange Park Mall
Jacksonville
Aug 2
Bay Park Square
Penn Square
Oklahoma City
Aug 2
Columbia Center
Yakima-Pasco-Richland-Kennewick
Aug 16
Sugarloaf Mills
Atlanta
Aug 2
Edison Mall
Ft. Myers-Naples
Aug 16
The Esplanade
New Orleans
Aug 2
Lincolnwood Town Center
Chicago
Aug 16
The Shops @ Sunset
Miami-Ft. Lauderdale
Aug 2
Maplewood Mall
Minneapolis-St. Paul
Aug 16
Town Center at Cobb
Atlanta
Aug 2
McCain Mall
Little Rock-Pine Bluff
Aug 16
Treasure Coast Square
West Palm Beach-Ft. Pierce
Aug 2
Tyrone Square
Tampa-St. Petersburg
Aug 2
Southdale Center
Minneapolis-St. Paul
Aug 16
The Avenues
Jacksonville
Aug 16
West Ridge Mall
Topeka
Aug 2
Burlington Mall
Boston
Aug 8
Towne East Square
Wichita
Aug 16
Dayton-Springfield
Aug 16
Great Lakes Mall
Cleveland-Akron
Aug 8
Upper Valley
Anchorage 5th Avenue
Anchorage
Aug 9
West Town Mall
Knoxville
Aug 16
Auburn Mall
Boston
Aug 9
Summit Mall
Cleveland-Akron
Aug 22
Emerald Square Mall
Providence-Fall River-Warwick-New Bedford
Aug 9
Crystal Mall
Hartford-New Haven-New London-Norwich
Aug 23
Gurnee Mills
Chicago
Aug 9
Ingram Park Mall
San Antonio
Aug 9
King of Prussia
Philadelphia
Aug 9
Lehigh Valley Mall
Philadelphia
Aug 9
Forest Mall
Green Bay
Aug 23
Galleria at White Plains
New York-Westchester
Aug 23
Jefferson Valley Mall
New York-Westchester
Aug 23
Towne West Square
Wichita
Aug 23
Meadowood Mall
Reno
Aug 9
North East Mall
Dallas-Ft. Worth-Arlington
Aug 9
White Oaks Mall
Champaign-Springfield
Aug 23
New York-Newark
Aug 29
Philadelphia
TBD
Northgate Mall
Seattle-Tacoma
Aug 9
Livingston Mall
Rolling Oaks Mall
San Antonio
Aug 9
Dover Mall
Opportunities for retailers at Grassroots Events will vary by mall. Please have your store teams contact their Mall Marketing teams about activation possibilities.
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2013 EVENT PHOTOS
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