Social Media Best Practices


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Social Media – Promoting Business Valuation Using Social Media There are several ways you can promote your ability to provide business valuations through social media, including private messaging, public posts, and editing your own profile. According to Pew Research Center, 72% of online adult internet users use Facebook, 25% use LinkedIn, and 23% use Twitter, which is why these are often the suggested social media networks for prospecting. All three of these networks allow for passive as well as direct prospecting campaigns.

Your Personal and Company Profiles Adding details about your firm’s specialties and your areas of expertise to your social media profile is important for establishing credibility and marketing your value proposition. Add details about the valuation process and your deliverables in summary, profile, or experience areas. This is an example of passive marketing because it allows for anyone who visits your profile to know you provide business valuations without directly marketing to them. Make sure to include your SmartLink so that they have a way to go to your Whitelabel and start the 7 Step Process.

Examples of LinkedIn Summary and Experience Details

Social Media – Promoting Business Valuation Using Social Media

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Social Media – Promoting Business Valuation Using Social Media Private Messaging Messaging only to an individual or business is an example of direct prospecting and can be used for prospective clients as well as referrals. It is important for you to be concise with your messaging and story. Always include your SmartLink and contact information so that they are able to reach you through social media, email and phone.

Private Message Example

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Social Media – Promoting Business Valuation Using Social Media Public Posts Posting on social media can be both direct and passive depending on how you connect with your network. Most postings will ask for you to include the size of the network (public, friends, groups, etc.) and whether or not you would like to include hashtags. Hashtags allow for you to join a larger conversation, which can be useful if you are trying to broaden your client demographic (example: #philadelphia or #phillydoctors). As a best practice with posts, use an image or video, statistics, and be concise. Include your SmartLink or link to your firm website to generate internet traffic and public interest.

LinkedIn Public Post Example

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