Social Media Research


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A  Presenta*on  from  the  NewMR  “Social  Media   Research”  Event   9  October,  2012  

What’s  What  in  Social  Media  Research     Ray  Poynter,  Vision  Cri0cal  University

All  copyright  owned  by  The  Future  Place  and  the  presenters  of  the  material   For  more  informa:on  about  NewMR  events  visit  newmr.org  

 

   

What’s What in Social Media Research Ray Poynter Director Vision Critical University @ Vision Critical

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Social Media Research

Social Media Monitoring

Researching Social Media

Community Panels

Social Media Bots

Social Media / Big Data Integration Facebook Pages

Social Media Research

Brand Communities Netnography

Social Media As Sample

Autoethnography

MROCs

Crowdsourcing

Smartphone Enabled Gamification

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Listening is the new asking

Social Media Monitoring Social Media Bots Social Media Research

Netnography

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

4

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Commercial Social Media Analysis Social Media Research Blog mining Buzz monitoring Netnography Web scraping

Insight Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Two Stages

Corpus

Text Analytics CAQDA

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Commercial ‘Listening’ Volume

Content

Influence

Trends

Sentiment

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Ibis, All Seasons, Novotel, Sofitel ….

Integration Surveys and Social Media 4000 Accor Hotels 12000 competitor hotels Global dashboard 40 country dashboards 4000 hotel dashboards

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Researching Social Media

Researching Social Media

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Utilising branded presences in Social Media

Facebook Pages Brand Communities Crowdsourcing

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

25 million fans

Disney had 3,671 answers to their question in 20 minutes

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Research Communities

Community Panels

MROCs

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

MROCs Using Online Research Communities Market Research Online Communities

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Community Panels

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Linking to the ‘real world’ Social Media As Sample Social Media / Big Data Integration Autoethnography

Smartphone Enabled Gamification

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Delivering survey samples from

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Auto-Ethnography

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

The gamification of research

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Integrating Research and Social Media Analysis

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Ethics

1.  What did people intend and expect to happened to their data? 2.  What do the laws say? 3.  What do the guidelines say? 4.  What confidence can clients have in results?

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

Q&A

Sue York NewMR

Ray Poynter Vision Critical University

Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1

A  Presenta*on  from  the  NewMR  “Social  Media   Research”  Event   9  October,  2012  

What’s  What  in  Social  Media  Research     Ray  Poynter,  Vision  Cri0cal  University

All  copyright  owned  by  The  Future  Place  and  the  presenters  of  the  material   For  more  informa:on  about  NewMR  events  visit  newmr.org