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A Presenta*on from the NewMR “Social Media Research” Event 9 October, 2012
What’s What in Social Media Research Ray Poynter, Vision Cri0cal University
All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit newmr.org
What’s What in Social Media Research Ray Poynter Director Vision Critical University @ Vision Critical
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Social Media Research
Social Media Monitoring
Researching Social Media
Community Panels
Social Media Bots
Social Media / Big Data Integration Facebook Pages
Social Media Research
Brand Communities Netnography
Social Media As Sample
Autoethnography
MROCs
Crowdsourcing
Smartphone Enabled Gamification
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Listening is the new asking
Social Media Monitoring Social Media Bots Social Media Research
Netnography
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
4
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Commercial Social Media Analysis Social Media Research Blog mining Buzz monitoring Netnography Web scraping
Insight Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Two Stages
Corpus
Text Analytics CAQDA
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Commercial ‘Listening’ Volume
Content
Influence
Trends
Sentiment
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Ibis, All Seasons, Novotel, Sofitel ….
Integration Surveys and Social Media 4000 Accor Hotels 12000 competitor hotels Global dashboard 40 country dashboards 4000 hotel dashboards
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Researching Social Media
Researching Social Media
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Utilising branded presences in Social Media
Facebook Pages Brand Communities Crowdsourcing
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
25 million fans
Disney had 3,671 answers to their question in 20 minutes
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Research Communities
Community Panels
MROCs
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
MROCs Using Online Research Communities Market Research Online Communities
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Community Panels
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Linking to the ‘real world’ Social Media As Sample Social Media / Big Data Integration Autoethnography
Smartphone Enabled Gamification
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Delivering survey samples from
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Auto-Ethnography
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
The gamification of research
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Integrating Research and Social Media Analysis
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Ethics
1. What did people intend and expect to happened to their data? 2. What do the laws say? 3. What do the guidelines say? 4. What confidence can clients have in results?
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Q&A
Sue York NewMR
Ray Poynter Vision Critical University
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
A Presenta*on from the NewMR “Social Media Research” Event 9 October, 2012
What’s What in Social Media Research Ray Poynter, Vision Cri0cal University
All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit newmr.org
