Sponsorship Prospectus
Welcome! Since the first Dell World in 2010, our premier customer event has grown in size, attendance and importance each year and early customer and partner enthusiasm indicates this year will be no different. Dell World brings together industry leaders and IT professionals to discover technologies and solutions that are transforming the IT landscape and giving organizations a competitive edge. Dell World continues to be a tremendous success, in part because of the incredible showing of partners throughout the event. From high-energy breakout sessions, to demos and hands-on labs, to networking events and keynotes hosted in our hometown of Austin, TX—the opportunity to connect with customers is unparalleled! We plan to make Dell World 2016 even better by bringing together more technology leaders and decision-makers from organizations of all sizes across all industries and we want you to be part of it. Enclosed in the prospectus are a variety of exciting opportunities to show customers how together, we can help them become Future-Ready. Please take a moment to review and let us know if you have any questions. I look forward to seeing you in Austin in October! Regards,
Marius Haas
Marius Haas Chief Commercial Officer and President, Enterprise Solutions
Thank you to our 2015 Dell World Sponsors Platinum
Silver
Gold
Bronze
Exhibitor
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Dell World 2016 Our world just got bigger. We’re unveiling the biggest technology merger in history at Dell World 2016 and we want you to join us. Thousands of business and technology leaders will come to learn, discuss and debate the future of business technology. Hungry for solutions and ready to embrace new technology, this is your opportunity to demonstrate how your organization can help transform their enterprise. Don’t miss your opportunity to reach Dell and EMC customers, together for the first time.
Dell World 2016 features: • Keynotes from Michael Dell, technology visionaries and business luminaries • Sessions on the future of the data center and the technology of business • Immersive hands-on expo with direct interaction opportunities for sponsors • Active learning environment primed for solution seeking
Why invest? To foster a relationship with business and IT decision makers in search of real technology solutions for their businesses
2015 Attendance
29,000 Dell World Live Virtual Attendees
4,500 IT and Business Executives, Directors, and Managers
500 C-Level
Who attends? C-level executives, IT leaders and decision-making professionals from the United States and abroad
We look forward to seeing you in Austin!
250
Industry Influencers 3
2015 Sponsor Insights 96% of Dell World 2015 sponsors intend to sponsor Dell World 2016 80% is the industry average
85% of 2015 sponsors were very satisfied/satisfied with the number of quality of conversations with attendees 66% is the industry average
79% of 2015 sponsors were very satisfied/satisfied with the number of leads obtained 43% is the industry average
76% of 2015 sponsors were very satisfied/satisfied with the quality of leads obtained 37% is the industry average
Based on Dell World post event survey and industry research
4
2015 Demographics Attendance by Region
Attendee Purchasing Roles
88% North America 5% EMEA 5% LATAM 2% APJ
57% Influencer role 41% Decision maker role 2% No role
Attendee by Industry
Attendee Jobs by Title*
77% IT End User 39% IT Executive 10% Sales/Marketing 3% Did not provide job title 1% Procurement
*some attendees belong to more than one group
5
2015 Digital Metrics Mobile app engagement
Twitter engagement (retweet rate)
Dell World Live unique viewers
Dell World Live on-demand views
80%
60%
63%
52%
29K
9K
3.6K
1.5K
2015
2014
2015
2014
2015
2014
2015
2014
#DellWorld Instagram posts
Members in Dell social media community (FB event page + LinkedIn group)
Unique visitors on DellWorld.com during event week
3,331
98
2,280
500
39K
23K
2015
2014
2015
2014
2015
2014
6
2015 Exhibitor Quotes
“I have been in the technology space for over 20 years and this was the best show I have ever attended.”
“Great event, well executed” - Exhibitor
- Exhibitor
“The event was welcoming and successful.” - Exhibitor
“The layout of Dell World expo was awesome. Customers spent more time at the expo from start to finish, there was not a busy first day followed by slower days, we had customers at our booth from start to finish.” - Exhibitor
“The layout of the floor and flow of the participants was excellent.” - Exhibitor
“Overall Dell World is a great event that keeps getting better every year.” - Exhibitor
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Sponsor Matrix Description:
Platinum – up to 2
Gold – up to 4
Silver – up to 8
Bronze – up to 12
Copper – up to 40
$500,000
$200,000
$100,000
$50,000
$20,000
∞
∞
∞
∞
-
Floor presence
40' x 40'
30' x 30'
20' x 20'
10' x 10'
10' x 10'
Raw space only
∞
-
-
-
-
Turnkey convenience
-
∞
∞
∞
∞
Price Assigned concierge to help execute
Customized booth graphic panels
-
∞
∞
∞
∞
Full conference badges
25
13
8
5
4
Expo hall only conference badges
25
12
7
5
3
Ability to buy additional badges
∞
∞
∞
∞
∞
Hotel room block (based on availability)
∞
∞
-
-
-
Breakout speaker sessions
∞
∞
-
-
-
Shared breakout session with Dell presenters
∞
∞
-
-
-
Invitation to Executive Summit reception
∞
∞
∞
-
-
Executive Briefing Center access
∞
∞
-
-
-
Home base conference room
∞
-
-
-
-
Solutions area signage
∞
∞
∞
-
-
Lead retrieval devices
∞
∞
∞
∞
∞
Invitation to partner thank you reception
∞
∞
∞
∞
∞
Opt in lists
∞
∞
∞
∞
-
Conference website recognition
∞
∞
∞
∞
∞
Thank you sign recognition
∞
∞
∞
∞
∞
Mobile app recognition
∞
∞
∞
∞
∞
Social media opportunity
∞
∞
∞
∞
-
Virtual event opportunity
∞
∞
∞
-
-
Public Relations opportunity
∞
∞
∞
∞
∞
Opportunity to purchase additional marketing sponsorships
∞
∞
∞
∞
∞
Dell World 15 alumni upgrade: sponsors who upgrade to the next package level for Dell World 16 qualify for a 10% discount off their sponsorship package.
8
Platinum Sponsor Level Access • Concierge service • 25 full conference badges • 25 expo-only badges • Opportunity to purchase badges
Content Delivery • 1 conference room for your team,
staff and customer meetings with limited catering, furnishings, internet and electrical • Hotel room block – based on for additional staff at $350 (expoavailability and to be coordinated only), and for your customers at $695 to July 15 / $895 to October 17 with concierge • 4 hour session in the Executive Briefing Center (EBC) Solutions Showcase – Expo • 40x40 island customizable
booth space - exhibitor to provide booth property • Wireless internet
• Four (4) 20 amp power circuits • 6 Dell 9030 AIO monitors • Carpet included • 4 lead retrieval devices
Pre-Event Marketing • Access to opt-in customer list
• Option of drafting a third-party
4 weeks prior to event and an updated customer list (including email) 2 weeks prior to event • Dell World press and analyst list on the first day of the event • Inclusion of logo, company description, website URL, and social URL on event website • Logo on landing page of event website • 2 blog posts on Dell World blog • Opportunity to provide a supporting third-party quote to be included in the online press kit
press release • Promotion on LinkedIn and Facebook • Text and image tweets from top Dell handles • Opportunity to develop additional guest blog post for one of Dell's popular blog platforms • 1 Instagram photo post • 1 video for Instagram post and YouTube playlist
invited to the Executive Summit reception and dinner
• Two (2) 50-minute sessions
• 1 breakout session recorded and
with seating for 140. Topic to be agreed on with Dell. Sponsor will receive the scanned names of all opt-in attendees. • Two (2) 45-minute breakout sessions where you will partner with Dell to create content and present in tandem
made available for on-demand viewing post event • 2 video assets on the resources section of event site • Participation in the Dell World Live Stage programming (live streamed and recorded) • 1 ad (30 - 60 seconds) placement within live streamed programming
Event Digital and Social • Mobile app hot link on interactive
map connected to company bio • Ability to directly engage attendee on mobile app • Mobile app rate & review and sponsor survey • 1 push message on mobile app • 1 promoted post on mobile app • Text and image tweets from top Dell handles
• Content promoted on LinkedIn
and Facebook • 1 Instagram photo post • 1 video for Instagram post and
YouTube playlist • Custom filter on Snapchat • Sessions featured on Dell Periscope
/ Facebook Live stream • Social media mention for Dell
World Live participation
On-Site Marketing • Logo placed in up to three
approved areas in the Solutions Showcase • Thank you recognition with your company logo around the event
• Opportunity to purchase additional
MPOs
Post-Event Marketing • Will repost all provided content
Exclusive Participation • Up to three CxO attendees are
$500,000 / Limit 2
to our Dell World LinkedIn page
• Full list of opt-in attendees
post-event
• Up to three sponsor attendees are
invited to partner reception with key Dell executives and partners
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Gold Sponsor Level
$200,000 / Limit 4 Content Delivery
Access • 2 hour session in the Executive
• One (1) 50-minute session
• 1 breakout session recorded and
Briefing Center (EBC) • Hotel room block - based on availability and to be coordinated with concierge
with seating for 100. Topic to be agreed on with Dell. Sponsor Will receive the scanned names of all opt-in attendees. • One (1) 45-minute breakout sessions where you will partner with Dell to create content and present in tandem
made available for on-demand viewing post event • 1 video asset on the resources section of event site • Participation in the Dell World Live Stage programming (live streamed and recorded)
• 30x30 half island turnkey
• Lighting, installation and
Exclusive Participation
booth space with custom booth graphics • Wireless internet • Three (3) 20 amp power circuits with multi-outlet power strips • 4 Dell 9030 AIO monitors • 3 lead retrieval devices
dismantle services • 4 counter high chairs • 1 display table • 1 full-color, two-sided meter board • Nightly cleaning with vacuum • Carpet included • Option for hanging sign above booth for additional cost
• Up to two CxO attendees are
• Concierge service • 13 full conference badges • 12 expo-only badges • Opportunity to purchase badges
for additional staff at $350 (expoonly), and for your customers at $695 to July 15 / $895 to October 17 Solutions Showcase – Expo
Pre-Event Marketing • Access to opt-in customer list
4 weeks prior to event and an updated customer list (including email) 2 weeks prior to event • Dell World press and analyst list on the first day of the event • Inclusion of logo, company description, website URL, and social URL on event website • 1 blog post on Dell World blog • Opportunity to provide a supporting third-party quote to be included in the online press kit
• Option of drafting a third-party
press release • Promotion on LinkedIn and
Facebook • Text and image tweets from top
Dell handles • Opportunity to develop additional guest blog post for one of Dell's popular blog platforms • 1 Instagram photo post
invited to the Executive Summit reception and dinner
• Up to two sponsor attendees are
invited to partner reception with key Dell executives and partners
Event Digital and Social • Mobile app hot link on interactive
map connected to company bio • Ability to directly engage attendee on mobile app • Mobile app rate & review and sponsor survey • 1 promoted post on mobile app
• Text and image tweets from top
Dell handles • Content promoted on LinkedIn
and Facebook • 1 Instagram photo post • Social media mention for Dell
World Live participation
On-Site Marketing • Logo placed in up to 2 approved
areas in the Solutions Showcase • Thank you recognition with your company logo around the event
• Opportunity to purchase additional
MPOs
Post-Event Marketing • Text and image tweets from top
Dell handles
• Full list of opt-in attendees
post-event
Upgrade Opportunities • Dell World 15 alumni upgrade: sponsors who upgrade to the next package level for Dell World 16 qualify for a 10% discount off their sponsorship package
10
Silver Sponsor Level Content Delivery
Access • Concierge service • 8 full conference badges • 7 expo-only badges
• Opportunity to purchase badges
for additional staff at $350 (expoonly), and for your customers at $695 to July 15 / $895 to October 17
Solutions Showcase – Expo • 20x20 corner turnkey booth space • Lighting, installation and
with custom booth graphics • Wireless internet • Two (2) 20 amp power circuits
with multi-outlet power strips • 2 Dell 9030 AIO monitors • 2 lead retrieval devices
$100,000 / Limit 8
dismantle services • 2 counter high chairs • 1 display table • 1 full-color, two-sided meter board • Nightly cleaning with vacuum • Carpet included
Pre-Event Marketing
• 1 video asset on the resources section of event site
Event Digital and Social • Mobile app hot link on interactive
map connected to company bio • Ability to directly engage attendee on mobile app
• Mobile app rate & review • Text and image tweets from
appropriate Dell handles
On-Site Marketing • Logo placed in 1 approved area in
• Opportunity to purchase additional
the Solutions Showcase • Thank you recognition with your company logo around the event
MPOs
Post-Event Marketing
• Access to opt-in customer list
• Option of drafting a third-party
4 weeks prior to event • Dell World press and analyst list on the first day of the event • Inclusion of logo, company description, website URL, and social URL on event website • Opportunity to provide a supporting third-party quote to be included in the online press kit
press release • Promotion on LinkedIn and Facebook • Text and image tweets from appropriate Dell handles • Opportunity to develop additional guest blog post for one of Dell's popular blog platforms
• Full list of opt-in attendees post-event
Exclusive Participation • One CxO attendee is invited to
the Executive Summit reception and dinner
• One invite to partner reception
with key Dell executives and partners
Upgrade Opportunities • Dell World 15 alumni upgrade: sponsors who upgrade to the next package level for Dell World 16 qualify for a 10% discount off their sponsorship package
11
Bronze Sponsor Level Access • Concierge service • 5 full conference badges • 5 expo-only badges
$50,000 / Limit 12 On-Site Marketing
• Opportunity to purchase badges for
• Thank you recognition with your
additional staff at $350 (expo-only), and for your customers at $695 to July 15 / $895 to October 17
company logo around the event
Solutions Showcase - Expo
• Opportunity to purchase additional
MPOs
Post-Event Marketing • Full list of opt-in attendees post-event
• 10x10 corner turnkey booth space
• Lighting, installation and
with custom booth graphics • Wireless internet • Two (2) 20 amp power circuits with multi-outlet power strips • 1 Dell 9030 AIO monitor • 1 lead retrieval device
• 2 counter high chairs • 1 table • Nightly cleaning with vacuum • Carpet included
dismantle services
Pre-Event Marketing • Inclusion of logo, company
description, website URL, and social URL on event website • Opportunity to provide a supporting third-party quote to be included in the online press kit • Option of drafting a third-party press release
• Text and image tweets from
appropriate Dell handles • Opportunity to develop additional
guest blog post for one of Dell's popular blog platforms
Exclusive Participation • One invite to partner reception with key Dell executives and partners
Event Digital and Social • Mobile app hot link on interactive
map connected to company bio • Ability to directly engage attendee on mobile app
• Mobile app rate & review • Text and image tweets from
appropriate Dell handles
Upgrade Opportunities • Dell World 15 alumni upgrade: sponsors who upgrade to the next package level for Dell World 16 qualify for a 10% discount off their sponsorship package
12
Copper Sponsor Level
$20,000 / Limit 40
Access • 4 full conference badges • 3 expo-only badges • Opportunity to purchase badges for additional staff at $350 (expo-only), and for your
customers at $695 to July 15 / $895 to October 17 Solutions Showcase – Expo • 10x10 inline turnkey booth space with custom booth graphics • Wireless internet • One (1) 20 amp power circuits with multi-outlet power strips • 1 Dell 9030 AIO monitor • 1 lead retrieval device • Lighting, installation and dismantle services • Nightly cleaning with vacuum • Carpet included
Pre-Event Marketing • Inclusion of logo, company description, website URL, and social URL on event website • Opportunity to develop additional guest blog post for one of Dell's popular blog platforms
Exclusive Participation • One invite to partner reception with key Dell executives and partners
Event Digital and Social • Mobile app hot link on interactive map connected to company bio
On-Site Marketing • Thank you recognition with your company logo around the event • Opportunity to purchase additional MPOs
Upgrade Opportunities • Dell World 15 alumni upgrade: sponsors who upgrade to the next package level for Dell World 16 qualify for a 10% discount off their sponsorship package
13
Marketing & Promotional Opportunities Must be an event sponsor in order to purchase these items. On September 1, if the item isn’t sold, it will be opened up to all others to purchase. Opening Night Party: Presenting Sponsor
Mobile App Sponsor
One sponsor only
One sponsor only
$50,000 Be a major part of the biggest party of Dell World.
$7,500 Be in the pocket of 80% of attendees. Sponsor the mobile app and receive a prominent branding location in the mobile app plus two promoted posts per day.
Sponsorship includes billing as the presenting sponsor, prominent branding and an exclusive VIP area in the opening night party.
Booth Traffic Builder Twenty sponsor positions available
Sponsor the Live Music Stage
Sponsorship includes exclusive branding on the bandstand signage located above the bandstand stage.
$5,000 Get some boots in the door by participating in our booth traffic builder program. Attendees will swing by your booth as part of a contest, where they will need to interact with participating sponsors in order to win a prize.
Branded Dining Area
DJ Sponsor
One sponsor only
$15,000 Be seen with the band!
One sponsor only
$15,000 Hungry for some sponsorship opportunities? Brand the meal space with 6 meter boards and tabletop signage.
One sponsor only
$10,000 Spin your way into the hearts of the attendees with exclusive branding of the DJ booth. Tunes will be spinning in the hallways during this 2-day event. 14
Marketing & Promotional Opportunities Escalator Branding Package
Outdoor Lounge Sponsor
Three sponsor positions available
One sponsor only
Level 1 to 3 $15,000 $10,000 Level 3 to 4 4th Street Entrance $10,000
$15,000 Get exclusive branding of the third floor outdoor lounge, the only outdoor area in the building! Sponsorship includes naming rights, meter board and literature display in the area. Brand representative may not staff the space.
Have attendees take a ride with your brand! Make an impact by branding the glass railings and runners of the escalators at the ACC.
General Session Exposure Four sponsor positions available
$5,000 Be a part of the most attended session in the event with your logo featured on digital production assets before and after the General Session.
Branded Coffee Station Two sponsor positions available
$8,000 Be a part of the energy with a coffee break! Located near breakout sessions, a high-traffic area where attendees will congregate for a coffee break. Sponsorships includes table top signage, 5,000 branded paper cups and a literature stand.
Break Programming
Food Truck Sponsor
Two sponsor positions available
Five sponsor positions available
$5,000 Break the ice with an opportunity to program the neon sponsor wall for one hour. Programming to be approved by show management.
$5,000 Have attendees talk about your brand with a food truck sponsorship. Includes presenting sponsor signage and 2,500 branded napkins. 15
Marketing & Promotional Opportunities Branded Ice Cream Cart
Charging Lounge Sponsor
One sponsor only
Two sponsor positions available
$12,000 The coolest sponsorship there is! Brand this cart and make everyone happy while they enjoy ice cream from your branded cup. Sponsors also have the opportunity to feature literature near the area.
$20,000 Help attendees recharge in a hallway lounge. Prominently located recharge lounges give attendees the opportunity to charge devices and catch up on emails. Sponsorships includes a logo sign, one monitor without audio (allows video or social media feeds, pending Dell approval of content) and a literature stand. Brand representative may not staff the space.
Neon Sponsor Wall Thirty-five sponsor positions available
Qty: 3 | 3’ x 3’ plaque $2,500 each Qty: 4 | 3’ x 1’ 6” plaque $1,260 each Qty: 28 | 1’ 6” x 1’ 6” plaque $630 each Light up the Austin Convention Center with a neon sponsor wall sign. Direct print to wood colored logo panels sit proudly on a large wall adorned with a neon header.
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Marketing & Promotional Opportunities Event Tote Bag
Carabiner Hand Sanitizer
One sponsor only
One sponsor only
Qty. 5000 – $17,500
Qty. 5000 – $13,700
Fully custom design, 13” x 15” x 8” recycled shopper tote is perfect to keep items handy at this year’s event, and is reusable for groceries or other goods! Distributed at registration to all attendees.
Microbeads available in black, blue, orange, pink, purple, teal and yellow. Carabiner clip available in blue, red, green, black, silver and purple. Sponsorship includes full color custom label and distributed at registration to all attendees.
Deadline: June 15
Deadline: September 21
Thermos® Sipp Hydration Tumbler
Hospitality Packet
One sponsor only
One sponsor only
Qty. 5000 – $63,250 Sponsorship
Qty. 5000 – $9,350 Sponsorship
22 oz. BPA free, impact-resistant and dishwasher durable. Push button, one-hand flip-top lid. Includes 1 color logo on tumbler, distributed to attendees at registration.
Includes antacid packet, 2 Wet Ones® antibacterial wipes, 1 pain reliever packet, 5 bandages, 2 Lifesaver® mints. Sponsorship includes one color logo on pouch and distributed at registration to all attendees.
Deadline: September 21
Deadline: September 21
*Alternate drinkware options available at other sponsorship values. *Only one drinkware item will be distributed to all attendees.
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Marketing & Promotional Opportunities Mobile PowerBank
Free-range Photo Engagement Booth
One sponsor only
One sponsor only
Qty. 5000 – $35,000 Sponsorship
Per booth, max of 3 per day Tuesday – 5 hours $15,000 Wednesday – 10 hrs $10,000 Thursday – 5 hours $10,000
Back-up battery pack with 2,200 mAh Li-Ion Grade A battery with a 5V/1A output. Includes a USB to Micro USB charging cable, and 1 color imprint on charger. Sponsorship includes one color logo on pouch and distributed at registration to all attendees. Deadline: June 15
Take photos on one side, users can send or share photos from other side. Sponsorship includes branded machine, backdrop, and unlimited users. Data usage report, and other customer engagement tools including questionnaire, branded landing page for photo retrieval, embedded social media content.
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Marketing & Promotional Opportunities Smaller Quantities? Or want something else? Order branded merchandise through Dell! Branded merchandise with YOUR LOGO for booth giveaways. • No hassle ordering & production.
• No inbound drayage fees.
• Single contract for participation & additional
• Items will be placed at the booth, saving
sponsorship opportunities.
you money and time to ship it yourself.
• Protection against duplication of merchandise offerings
by other partners ordering through Dell as well.
Contact Don Woodhouse to discuss additional promotional merchandise offerings through Dell. Email:
[email protected]
See you in Austin for Dell World 2016! Secure your sponsorship today. Choose your spot FIRST. Don’t miss this opportunity to partner with Dell and EMC as they unveil their future together. This is your opportunity to foster relationships with business and IT leaders who are actively seeking solutions for their business. Let’s work together to create a unique sponsorship that connects you with the right audience to meet your business needs. Space is limited. First come, first served. Sponsorship deadline: September 9, 2016
For inquiries or to customize your package, please contact: Don Woodhouse
[email protected] 512.775.7801