spring-summer 2014

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MÉTRO MONTREAL 2014

INTERACTIVE MEDIA KIT SPRING-SUMMER 2014

M0042

The information source for metropolitans

WHY INVEST IN OLINE AND MOBILE ADVERTISING

INTERNET AND MOBILE USE IN QUEBEC PENETRATION RATE AMONG QUEBECKERS

Internet 78%

77%

78%

Smartphones Digital tablets

44% 32%

26%

25% 13% 5%

2011

2012

2013

2011

2012

2013

2011

2012

2013

Source: CEFRIO 2013, NETendances, Base : Quebec 18 years +

INTERNET USE VIA DESKTOP AND MOBILE DEVICES ON THE RISE Quebec's internet users spend close to 22 hr/ week surfing the web.

NUMBER OF HOURS SPENT WEEKLY ON THE INTERNET DEPENDING ON THE DEVICE 2012 average

ONLINE ACTIVITIES CARRIED OUT USING A MOBILE DEVICE Smartphone

2013 average

Desktop

Viewing the news

10.2

Laptop

9.4

Tablet

Mobile device

7.3 6

5.1

64% 72% 81% 87%

Checking emails

Social media use

80% 73%

2.9

App download Source: CEFRIO 2013, NETendances, Base : Quebec 18 years + 1. Idem

71% 69%

Source: CEFRIO 2013, NETendances, Base : Quebec 18 years +

MÉTRO MONTREAL INTERATIVE MEDIA KIT 2014

MÉTRO MONTREAL INTERATIVE MEDIA KIT 2014

MÉTRO ONLINE AND MOBILE CONTENT

DISCOVER OUR SECTIONS

OUR FAVORITE BLOGGERS

CONTEST

• • • • • • • • • • • • •

• • • • • •

Maxime Johnson - Tech Judith Lussier - Opinions Hassan Serraji - Politics Valéria Landivar - Social networks Mario Charrette - Careers Andy Mailly-Pressoir (sports columnist at Ça commence bien) • Patrick Langlois (Social media columnist at Ça commence bien)

• Club Métro

CONTENU EXCLUSIF MÉTRO

SOCIAL MEDIA PRESENCE

Montréal Local news International news Culture Trends Travel Opinions Tech Auto Food Health Real estate ...and much more !

VIRAL AND ENGAGING CONTENT • Journalistic content picked up on social media (e.g., 2013 municipal election coverage and the Dollarama Diet - Judith Jasmin Award finalist).

• MON SCOOP (MY SCOOP) Directly from Montreal's news scene with reader's photos • MÉTRO FLIRT Write a romantic note to a stranger you crossed paths with this morning • LES LISTES DU LUNDI (MONDAY LISTS) A funny slant on phenomena or events happening in the news in a top 10 format.

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ON THE WEB

AVERAGE CLICK- THROUGH RATE FOR ADS ON journalmetro.com (300 px x 250 px format)

MÉTRO MONTREAL INTERATIVE MEDIA KIT 2014

journalmetro.com metronews.ca

MEN= 50% WOMEN= 50%

CANADA JANUARY 2014 Unique visitor : 1,782,066 Pages viewed : 4,827,168

0.30%

39%

Métro's STRENGTHS • Click through rate significantly higher than the market average

20%

• Possibily of campaigns in 15 Canadian markets • Many successful contests • Increased Internet use during business hours

21%

12% 8% 0.08%

Market journalmetro.com clickclick-through rate through rate Source: MediaMind Global Benchmarks Report 2012

MONTREAL JANUARY 2014 Visiteurs uniques : 506,291 Pages vues : 1,074,274 Source: Google Analytics, January 2014.

Less than 18 years

18-24 years

25-34 35-54 years years

55 years and +

Source: ComScore January 2014 Quebec Base

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ON MOBILE

MOBILE USERS ARE YOUNG, JUST LIKE MÉTRO'S READERS

CANADA JANUARY 2014 Unique visitors : 874,026 Pages viewed : 10,067,675

MEN = 65% WOMEN = 35%

Source: Flurry et Google Analytics Janvier 2014

MÉTRO MONTREAL INTERATIVE MEDIA KIT 2014

Métro's STRENGTHS • Journal Métro application rated

80%

of mobile users are between 18 and 34 years old

31%

28%

27%

• High rate of checking news on mobile devices

14%

• High rate of page views • Engaged users who use their mobile devices throughout the day and their tablets mostly at night

72%

of Métro mobile users are between 18 and 34 years old

Source: CEFRIO 2013, NETendances, Population Québec 18 ans et plus

MONTRÉAL JANUARY 2014 Unique visitors : 202 422 Pages viewed : 1 170 655 Source: Flurry et Google Analytics Janvier 2014.

18-24 25-34 35-44 45 years years years years + Source: Mobilelens, December 2013, Canada Base, 18 +.

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REGULAR ONLINE AD FORMATS Target metropolitans by rounding out your campaign with ads on our interactive platforms. BIG BOX $25 CPM 300 x 250 40 kb

DOUBLE BIG BOX $45 CPM 300 x 600 40 kb

LEADERBOARD $20 CPM 728 x 90 40 kb

BILLBOARD $40 CPM 960 x 90 40 kb

SKIN (5 day maximum) $700 / day Specs on request 100 kb

SKIN + ROADBLOCK (5 day maximum) $1350 / day Specs on request

MÉTRO MONTREAL INTERATIVE MEDIA KIT 2014

RISING STAR IAB ADVERTISING FORMATS NEW

WEB

IAB PORTRAIT FORMAT $40 CPM Initial specs : 300 px x 1050 px Larger specs : Up to 613 px x 460 px

IAB PUSHDOWN FORMAT $40 CPM Initial specs : 970 px x 90 px Larger specs : 970 px x 415 px

IAB PANNEL FORMAT $40 CPM Initial specs : 970 px x 250 px

IAB FILMSTRIP FORMAT $40 CPM Initial specs : 300 px x 600 px

MOBILE - RICH MEDIA

BANNER $30 CPM 320 px x 50 px

EXPANDABLE $30 CPM Dimensions and specs By request

INTERSTITIAL $30 CPM Dimensions and specs By request

MÉTRO MONTREAL INTERATIVE MEDIA KIT 2014

REGULAR MOBILE ADVERTISING FORMATS

NEW 35 px 3

35 px 3

BANNER $25 CPM 320 px x 50 px

LOADING PAGE $250 / day 320 px X 460 px

TILE Small: Big:

INTERSTITIAL* $25 CPM 320 px X 460 px

160 px x 160 px - $40 CPM 320 px x 160 px -$50 CPM

*Leave a 35 px black space above and below

35 px 3

35 px 3 BIG BOX $25 CPM 300 X 250

BANNER $25 CPM 728 X 90

LOADING PAGE $250 / day 768 X 1004

INTERSTITIAL* $25 CPM 768 X 1004 *Leave a 35 px black space above and belo

MÉTRO MONTREAL INTERATIVE MEDIA KIT 2014

CREATIVE ONLINE AD FORMATS FREE STANDING AD - THIRD PARTY $45 CPM See IAB

MICROSITE Price varies according to concept

CONTEST THUMBNAIL Price varies according to concept

CONTESTS Price varies according to format

CATFISH - THIRD PARTY $45 CPM See IAB

TICKER ((7-DAY MAXIMUM)) $150 / day 960 x 29

MÉTRO MONTREAL INTERATIVE MEDIA KIT 2014

MULTIPLATFORM CAMPAIGN ALEXANDRE BARRETTE

LEADERBOARD

TILE

MICROSITE MI MIC M IICCROSITTE TE Prix variable concept Pr P rriix var iab ab abl blle sselon elo e lo on lle e cconc onc on ncept nc ep e ptt p

DOUBLE BIG BOX D

CATFISH - THIRD PARTY

MÉTRO MONTREAL INTERATIVE MEDIA KIT 2014

MULTIPLATFORM CAMPAIGN DOMINICAN REPUBLIC

SKIN

CONTEST COMPONENT - SOCIAL MEDIA

BANNER

LOADING PAGE

MÉTRO MONTREAL INTERATIVE MEDIA KIT 2014

OTHER ADVERTISING OPTIONS

AD THUMBNAIL (300 px x 60 px) ON HOMEPAGE

1

BASIC - $750 / MONTH Link to client website

2

WITH AD PAGE - $850 / MONTH Link with ad page on journalmetro.com (PDF ad) Add a video*= $100 more / month Add a 5 photos*= $ 100 more / month *Material supplied by client

SECTION SPONSORSHIP

1

SKIN*. SET RATE. SPECIFIC TARGET 2

3

MAIN SECTIONS - $200 / DAY (Maximum 7 consecutive days) Montreal, National, World, Culture, Sports, Opinions THEME SECTIONS - $250 FOR 7 DAYS Auto, Food, Careers, Real Estate, Health, Tech, Trends, Travel SPECIAL SECTIONS Horoscopes - $750 / MONTH Games - $300 / MONTH Métro Flirt - $500 / MONTH Weather - $1 000 / MONTH *Banners and big boxes not included

CUSTOM CONTENT WEB PACKAGE

PACKAGE - $1250

YOUR PACKAGE INCLUDES :

• ONLINE EDITORIAL CONTENT Skin for your content page (super banner, banner and big box) • AD THUMBNAIL On journalmetro.com home page that redirects to your content page • IPAD BANNER Banner redirects to your content page

MÉTRO MONTREAL INTERATIVE MEDIA KIT 2014

SPÉCIFICATIONS TECHNIQUES INTERACTIVES

VIDEO STANDALONE

EXPANDABLE

RISING STAR IAB

STANDARD

FORMATS Leaderboard

728 x 90

Big box

300 x 250

Double Big box

300 x 600

Billboard

960 x 90

Ad button

123 x 80

Skin

336 x 960 (per banner) 1672 x 960 (total)

IAB portrait format

initial: 300 x 1050 enlarged: 580 x 460

IAB pushdown format

initial: 970 x 90 enlarged: 970 x 415

Métro panel format

960 x 250

IAB filmstrip format

300 x 600

Leaderboard

Big box Standalone format (DHTML) In video format

IPAD

MOBILE

Loading page

TILE

FORMAT PIXEL

Form 728 x 90 to 728 x 360 Form 300 x 250 to 600 x 250 400 x 600 Created with all STANDARDS formats 320 x 460

Banner

320 x 50

Interstitial

320 x 460

Loading page

768 x 1004

Interstitial

768 x 1004

FICHIER

MAX K

STREAMING

40 k

2.2 MB Maximum

ANIMATION

NOTE

DELIVERY TIME GIF JPEG Adobe Flash SWF

GIF JPEG

20 k

30 secondes

The white background must include a 1 px border. Flash creations must include a universal

-

-

The white background must include a 1 px border

-

-

Specs on request (JPEG, PSD)

Standard

3 days before publication ** 5 days for skins

Expandable

5 days before publication

Standalone

5 days before publication

Video

5 days before publication

Mobile

3 days before publication

iPad

3 days before publication

80 k 2.2 MB 60 k

1.5 to 10 MB

30 secondes

(According to)

The window expands to 300 px x 3000 px.

2.2 MB Adobe Flash SWF must be managed by a third-party server. A GIG or JPEG must also be supplied

Adobe Flash SWF

Adobe Flash SWF

GIF JPEG NO Adobe Flash

40 k

2.2 MB Maximum

80 k

2.2 MB Maximum

40 k

2.2 MB Maximum

30 secondes

Include an "X" button in the lower right corner. Sound must be activated with a user click only. Include an "X" button in the upper left corner. Sound must be activated with a user click only.

30 secondes

Include an "X" button in the upper right corner. Must be managed by a third-party server.

30 secondes

The user activates the sound with a click. Must be managed via a thirdparty server.

Include the Métro logo in the 80 x 30 px format 40 k

-

-

Animation time: 3-5 seconds per frame

Métro adheres to IAB policies and conditions. For more information visit www.iabcanada.com

SEND YOUR MATERIAL TO : Your representative and coordinator

MÉTRO CREATIVES SERVICES Material required : • Text in WORD format • Identify images and logos • Detailed instructions No more than two modifications allowed

Includes an "X" button in the upper right corner.

GIF JPEG NO Adobe Flash

40 k

-

-

Include the Métro logo in the 120x45 px format Include an "X" button in the upper right corner.

Leaderboard

728 x 90

Big Box

300 x 250

-

Small tile

160 x 160

Big tile

320 x 160

For Android, the visible height is 156 px instead of 160 px but the format remains 160 px. To take into account for creative.

-

NOTE The ad content and display are subject to the approval of the publisher of Métro newspaper.

MÉTRO MONTREAL INTERATIVE MEDIA KIT 2014